Colgate-Palmolive Company Marketing Anti-Cavity Toothpaste Case Study Solution

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Colgate-Palmolive Company Marketing Anti-Cavity Toothpaste Case Help

Colgate-Palmolive Company Marketing Anti-Cavity Toothpaste Case Study Help is a popular name of a New York based, world's leading company in the food and beverage industry. business is a leading brand in convenient snacks, foods and drinks with its existence in about 200 nations.

The report contains a deep analysis of different elements of the social duties of major companies in the food and drink market in basic, and Case Solution in specific. It also supplies an analysis of the growing health and environmental issues consisting of obesity, cardiovascular disease, ecological devastation etc. in the Western countries and the function of the business in the food and beverage market to address these issues. The report also supplies an assessment of the degree of sustainability and CSR in the Colgate-Palmolive Company Marketing Anti-Cavity Toothpaste Case Study Solution's organisation technique in addition to the decision of how Case Study Solution creates worth for its consumers. The report also offers certain strategic options for business to incorporate the criticism over its social responsibility with certain recommendations and an execution strategy.

Concerns Identification

The huge food and drink company was going through a criticism over its responsibility towards various social and eco-friendly issues consisting of; weight problems, cardiovascular disease, ecological destruction etc. These criticisms lead, to rethink about the corporate method of Colgate-Palmolive Company Marketing Anti-Cavity Toothpaste Case Study Solution. The John A Quelch has actually recognized that the overall society, the lifestyle of individuals and individuals at whole have actually been altered now. In this circumstance with increasing trends towards healthier items and the increasing ecological concerns, Case Study Analysis should change its instructions towards healthier products. Although, Case Study Solution had taken particular crucial steps relating to the ecological effects of its products, however, these steps are insufficient to end up the criticism over the company's responsibility towards social and environmental issues. The required to take particular tactical actions to alter the market position of its certain well-known brand names and present Online Case Study Analysis as a business producing healthy products in the market. In this regard, Case Study Analysis and other food and drink business must use their power to shift the consumer taste towards healthier products to eliminate the restraints in the growth of food industry.

Vital Analysis

The shift from the usage of natural food to produced food has actually highly impacted the health of the consumers. All of the information related to the health problems with the incorporation of manufactured food in the market explain the frequency of the health problems related to food system. These issues are indirectly the result of various practices of the food and drink companies for developing value for their customers.

Worth Creation at Colgate-Palmolive Company Marketing Anti-Cavity Toothpaste Case Study Help

Colgate-Palmolive Company Marketing Anti-Cavity Toothpaste Case Study Solution being a giant business in the food and beverage market, offers high value to its consumers by numerous methods. Case Study Solution has a competitive advantage in supplying its products far and wide internationally. The company is provided in about 200 countries with a large number of well-known worldwide brands.

The company develops value for its consumers by methods of providing large number of delicious food products consisting of salt, fat and sugar, which are the active ingredients that are straight connected with the psychological core of the consumer's brain. The Colgate-Palmolive Company Marketing Anti-Cavity Toothpaste Case Study Analysis along with other giant food and drinks companies create worth for its consumers by controling these active ingredients in its products. Case Study Solution along with other huge companies has an interest in finding ways to increase the customer worth from its products through making use of the vulnerability.

Along with it, the company also produces value by ways of integrating the healthy point in its products. The company has done certain efforts in order to provide healthy items and minimize the share of Colgate-Palmolive Company Marketing Anti-Cavity Toothpaste Case Study Help in overall environmental destruction. Case Study Analysis has actually taken specific steps associated with the sustainability of individuals and environment consisting of the 2009 announcement of the ambitious objectives and dedications related to Case Study Analysis items, market and the community.

All of these means have actually been successful at producing value for the Case Study Analysis consumers. Increasing health associated issues have actually raised the criticism for Case Study Help.

Constructive Role of Major Food and Beverage Business in Attending To Social and Ecological Costs Connected With the Industry

Undoubtedly, major food and drink business consisting of company, and so on can play a positive function in resolving social and eco-friendly expenses connected with the market. The eco-friendly costs associated with food and drink industry consist of the ecological destruction due to the influx of nitrogen which has actually resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological devastation which might be a huge danger to the presence of mankind in future.

Significant reason for these environmental changes is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and beverage business. Food and beverage companies should play an useful function in attending to these problems to remove their growth restrictions related to the criticism from the environmental neighborhoods.

In order to resolve these problems, the business could either reduce their use of nitrogen rich ingredients or take certain actions to decrease the amount of nitrogen in the general environment. The companies ought to avoid use of nitrogen fertilizers and need to locate the products of those farmers that do not use fertilizers for their crop. Furthermore, the companies could also buy lowering greenhouse gas emissions worldwide. The companies could utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

In addition to the environmental costs there are particular social expenses connected with the food and beverage market which should be resolved by the giant food and beverage business to achieve the market development and to avoid the criticism from the ecological communities. Social expenses related to the market includes the increasing health problems associated with obesity, heart disease, diabetes etc. Nevertheless, the giant business could play a positive function in attending to these problems.

The business might move towards more healthy products by minimizing the quantity of hazardous substances in their processed foods i.e. dioxin, which could result in deadly human illness. The business might also do efforts to move customer tastes towards healthy items as they have actually managed the consumer taste for few years.

Evaluation of Sustainability at Colgate-Palmolive Company Marketing Anti-Cavity Toothpaste Case Study Analysis

There was a potential shift in the business strategy and objectives at Case Study Analysis. The new CEO was focused on investing in much healthier products for achieving sustainable growth for the business along with providing much healthier future for individuals and the world both. Under the new vision, the slogan of the company was likewise changed from the "fun for you" to "better for you".

Human Sustainability

The business announced certain goals and dedications related to human sustainability and the environmental sustainability. Colgate-Palmolive Company Marketing Anti-Cavity Toothpaste Case Study Solution got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce different healthier products in its portfolio. However, despite of being considered a Case Study Solution's healthy brand, the items of Quaker Oats contained several ingredients which were harmful to health. These dangerous components were not promoted which have actually become the base for criticism over the healthy brand names of Colgate-Palmolive Company Marketing Anti-Cavity Toothpaste Case Study Help.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Colgate-Palmolive Company Marketing Anti-Cavity Toothpaste Case Study Analysis has taken particular sustainability steps for its market locations. Among major examples in this regard is the Company's marketing method related to schools. The business markets just low calories and nutritious drinks options in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and advancement for presenting brand-new and healthy items in its portfolio. The company has increased its research and development spending plan and has introduced an army of health scientists to develop specific healthy products.

Ecological Sustainability

In this regard, the business devoted to decrease its product packaging by millions of tones to avoid high quantity of wastes. The business has actually devoted to minimize greenhouse gas emissions along with the accomplishment of efficiency in the energy usage.

On the basis of above analysis, it might be figured out that the business has taken a number of actions towards human and environmental sustainability. Nevertheless these steps are still not enough to achieve the desired commercial growth and to lower the criticism over the social obligation of Colgate-Palmolive Company Marketing Anti-Cavity Toothpaste Case Study Analysis.

Alternatives

Particular long term strategic options could be derived for the business on the basis of above analysis. These alternatives can be examined on the basis of the truth that how the alternative would allow the business to accomplish its goal of prospective growth and minimize the criticism over the business. The alternatives might be assessed on the basis of the time frame that would be taken by an alternative to be carried out along with the expense and threats related to the alternative

Alternative-1: intro of a New Product line Associated with Healthy Foods and Beverages

The first action that Colgate-Palmolive Company Marketing Anti-Cavity Toothpaste Case Study Help could take is to present a new product line related to healthy food and beverages. The company needs to introduce a wide variety of much healthier items by using its substantial research and advancement expenses.

Pros:

• Capability to target a great deal of consumers i.e. health conscious customers.
• Reduction of the criticism of ecological worried societies and community advancement organizations.
• Fulfillment of the social obligation by compensation of the hazardous items with healthy products.
• Might be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new products in the market i.e. customers may not like the taste and may not accept the healthier products due to the addictive nature of dangerous products.
• The hazardous items in the item portfolio may make the incorporation of healthy items fail to minimize criticism.
• Big cost of research study and advancement required to construct new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to achieve the possible growth and lower the criticism is to obtain the health associated business at a high level. Investment in these kind of business would permit Colgate-Palmolive Company Marketing Anti-Cavity Toothpaste Case Study Analysis to present a large variety of much healthier products within a short time period without any need of substantial research study and development expenses. The pros and cons related to alternative 3 are given below:

Pros:

• Conserving of huge quantity of research study and development costs for new item advancement.
• Incorporation of brand-new items within two years.
• Ability to target a great deal of consumers i.e. health conscious customers.
• Reduction of the criticism of environmental concerned societies and community development organizations.
• Satisfaction of the social responsibility by payment of the dangerous items with healthy items.

Cons:

• The acquisition might not show to change the image of Colgate-Palmolive Company Marketing Anti-Cavity Toothpaste Case Study Help as in case of Quaker Oats.
• Requirement of substantial amount of capital.
• Threat of failure of the new products in the market i.e. customers might not like the taste and might not accept the much healthier products due to the addictive nature of dangerous products.
• The hazardous items in the product portfolio might make the incorporation of healthy items fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Colgate-Palmolive Company Marketing Anti-Cavity Toothpaste Case Study Solution is to replace all of its dangerous products with healthier products. This could be a big shift in business technique and the business model at business. The replacement of harmful items with much healthier items would entirely alter the marketplace position of the company and would need a large number of needed steps to be taken. The advantages and disadvantages related to alternative 3 are given listed below:

Pros:

• Modification of market position of Colgate-Palmolive Company Marketing Anti-Cavity Toothpaste Case Study Help
• Ability to target a great deal of consumers i.e. health mindful customers.
• End of all of the criticism of environmental worried societies and community advancement companies.
• Satisfaction of the social duty

Cons:

• Danger of failure of the brand-new products in the market i.e. customers may not like the taste and might not accept the healthier items due to the addictive nature of harmful products.
• Substantial expense of research study and development needed to build brand-new healthy items.
• Employee may withstand over the modification in business model and service method.
• Number of years needed for the execution.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, problems faced by the company and the current market situation, Case Study Help is suggested to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would make it possible for the business to conserve of huge amount of research study and development costs for brand-new product advancement. Along with it, acquisitions would allow incorporation of brand-new items within two years along with the capability to target big number of consumers.

This Colgate-Palmolive Company Marketing Anti-Cavity Toothpaste case study is writen by : John A Quelch

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