Colgate-Palmolive Company The Precision Toothbrush Case Study Analysis

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Colgate-Palmolive Company The Precision Toothbrush Case Help

Colgate-Palmolive Company The Precision Toothbrush Case Study Analysis is a widely known name of a New York based, world's leading organization in the food and drink industry. Case Study Analysis is a prominent brand name in hassle-free snacks, foods and beverages with its existence in about 200 countries. Significant brand names of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the business is its ability to market the product at far and wide locations. The company is doing efforts to make item development as its brand-new source of competitive benefit.

The report includes a deep analysis of different aspects of the social responsibilities of major business in the food and drink market in general, and business in particular. The report also offers an evaluation of the degree of sustainability and CSR in the Colgate-Palmolive Company The Precision Toothbrush Case Study Help's company method along with the decision of how Case Study Solution develops worth for its customers.

Issues Recognition

The huge food and drink company was going through a criticism over its obligation towards various social and environmental concerns consisting of; obesity, cardiovascular disease, environmental devastation and so on. These criticisms lead, to reassess about the corporate method of Colgate-Palmolive Company The Precision Toothbrush Case Study Solution. The John A Quelch has actually realized that the general society, the lifestyle of people and individuals at whole have actually been changed now. In this circumstance with increasing trends towards much healthier products and the increasing environmental issues, Case Study Help should alter its direction towards healthier items. Although, Case Study Analysis had actually taken specific important actions relating to the ecological effects of its products, however, these actions are insufficient to wind up the criticism over the company's responsibility towards social and eco-friendly concerns. The needed to take specific tactical steps to alter the market position of its specific famous brands and present Online Case Study Solution as a company producing healthy items in the market. In this regard, Case Study Help and other food and beverage business need to use their power to move the consumer taste towards healthier items to eliminate the restraints in the development of food market.

Critical Analysis

For the few decades, consumer food patterns have been changed drastically. The shift from the use of natural food to produced food has extremely impacted the health of the consumers. Despite of the discovery of modern health techniques, the total health of people in couple of years have actually been extremely impacted. Presently about 1 billion of individuals In United States are obese and a minimum of 300 million of them have weight problems. Kids likewise facing the problem of obesity. The ratios of obesity in 1980s are rather various from the existing ratios. Despite of discovery of health methods and contemporary ways to manage weight problems and other diseases, the ratio of obesity has been doubled form the level of 1980. All of the data connected to the health problems with the incorporation of manufactured food in the market explain the occurrence of the health issues related to food system. These problems are indirectly the outcome of different practices of the food and beverage business for creating worth for their customers.

Value Creation at Colgate-Palmolive Company The Precision Toothbrush Case Study Solution

Colgate-Palmolive Company The Precision Toothbrush Case Study Solution being a giant company in the food and drink market, offers high value to its clients by various methods. Value development in the food and beverage market is done through 2 ways i.e. taste and schedule of the item. Case Study Help has a competitive benefit in supplying its products far and wide globally. Its marketing capability makes it able to target a big base of consumers. The business exists in about 200 nations with a a great deal of popular global brand names. The far and wide presence of the business items offers high worth to consumers.

Moreover, the company creates value for its consumers by methods of offering a great deal of yummy food products including salt, fat and sugar, which are the ingredients that are straight gotten in touch with the psychological core of the customer's brain. The Colgate-Palmolive Company The Precision Toothbrush Case Study Analysis together with other giant food and beverages business create worth for its customers by controling these ingredients in its items. Case Study Solution together with other huge business is interested in finding ways to increase the consumer value from its products through making use of the vulnerability.

In addition to it, the business also develops worth by methods of incorporating the healthy point in its products. The company has done certain efforts in order to offer healthy items and decrease the share of Colgate-Palmolive Company The Precision Toothbrush Case Study Analysis in total environmental devastation. Case Study Analysis has taken certain steps related to the sustainability of individuals and environment consisting of the 2009 statement of the enthusiastic goals and commitments connected to Case Study Solution products, marketplace and the neighborhood.

All of these methods have been effective at creating value for the Case Study Help customers. Increasing health associated problems have actually raised the criticism for Case Study Solution.

Useful Function of Major Food and Drink Business in Attending To Social and Ecological Costs Associated with the Industry

Significant food and drink companies including Colgate-Palmolive Company The Precision Toothbrush Case Study Analysis etc. can play a positive role in resolving social and ecological costs associated with the industry. The environmental costs associated with food and beverage market consist of the environmental destruction due to the influx of nitrogen which has actually resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental devastation which might be a huge threat to the presence of mankind in future.

Major cause of these environmental modifications is mass use of nitrogen abundant fertilizers and the active ingredients by the food and beverage business. Food and drink business must play a constructive function in dealing with these issues to remove their growth constraints related to the criticism from the environmental communities.

In order to address these problems, the companies could either decrease their use of nitrogen abundant components or take specific actions to decrease the quantity of nitrogen in the overall environment. The companies ought to prevent usage of nitrogen fertilizers and need to locate the items of those farmers that do not utilize fertilizers for their crop. Additionally, the business might also purchase reducing greenhouse gas emissions worldwide. The companies might use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Together with the environmental costs there are certain social costs connected with the food and beverage industry which need to be dealt with by the giant food and drink business to accomplish the industry growth and to prevent the criticism from the ecological communities. Social costs related to the market includes the increasing health problems connected to weight problems, heart problem, diabetes and so on. Nevertheless, the giant companies might play an useful role in dealing with these concerns.

The business might move towards more healthy items by minimizing the amount of poisonous compounds in their processed foods i.e. dioxin, which could result in lethal human diseases. In addition to it, the companies must utilize more healthy components rather than derivatives of Corn and Soy to increase variety of calories from their items. The companies might likewise do efforts to shift consumer tastes towards healthy products as they have managed the customer taste for few years. In this way the huge food and drink companies could play a constructive function in addressing social and ecological costs connected to the market.

Evaluation of Sustainability at Colgate-Palmolive Company The Precision Toothbrush Case Study Analysis

There was a possible shift in the business strategy and objectives at Case Study Help. The new CEO was concentrated on purchasing much healthier products for achieving sustainable growth for the company in addition to providing much healthier future for individuals and the planet both. Under the new vision, the slogan of the business was also changed from the "fun for you" to "much better for you".

Human Sustainability

company obtained Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic drinks to introduce different much healthier products in its portfolio. Despite of being thought about a Case Analysis's healthy brand, the items of Quake Oats included numerous ingredients which were hazardous to health.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Colgate-Palmolive Company The Precision Toothbrush Case Study Help has taken specific sustainability actions for its market locations. Among significant examples in this regard is the Company's marketing technique associated to schools. The company markets just low calories and healthy drinks options in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and development for introducing brand-new and healthy items in its portfolio. The business has increased its research and development spending plan and has introduced an army of health scientists to design particular healthy products.

Environmental Sustainability

In this regard, the company committed to lower its packaging by millions of tones to prevent high quantity of wastages. The business has actually devoted to lower greenhouse gas emissions along with the accomplishment of efficiency in the energy usage.

On the basis of above analysis, it could be figured out that the business has taken several steps towards human and environmental sustainability. Nevertheless these actions are still not sufficient to accomplish the preferred commercial growth and to reduce the criticism over the social responsibility of Colgate-Palmolive Company The Precision Toothbrush Case Study Analysis.

Alternatives

Certain long term tactical alternatives could be derived for the business on the basis of above analysis. These options can be evaluated on the basis of the fact that how the alternative would allow the business to achieve its goal of possible development and reduce the criticism over the business. The alternatives might be assessed on the basis of the time frame that would be taken by an alternative to be implemented along with the cost and risks related to the alternative

Alternative-1: introduction of a New Product line Associated with Healthy Foods and Beverages

The primary step that Colgate-Palmolive Company The Precision Toothbrush Case Study Solution might take is to present a new product line associated with healthy food and beverages. Although, the business has actually already introduced certain heath related brand names, but, the variety of these brand names in its portfolio is not prospective to lower the criticism and attain possible growth. Therefore, the company should present a wide range of much healthier products by utilizing its substantial research and advancement expenses. The advantages and disadvantages associated with the introduction of a healthy line of product in the portfolio are provided below:

Pros:

• Ability to target large number of customers i.e. health conscious customers.
• Decrease of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Satisfaction of the social obligation by settlement of the dangerous products with healthy items.
• Might be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new items in the market i.e. customers may not like the taste and might not accept the much healthier products due to the addicting nature of dangerous items.
• The hazardous products in the item portfolio may make the incorporation of healthy products stop working to minimize criticism.
• Huge cost of research and development needed to build brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to accomplish the possible growth and decrease the criticism is to obtain the health associated companies at a high level. Financial investment in these kind of business would permit Colgate-Palmolive Company The Precision Toothbrush Case Study Analysis to present a big range of healthier products within a brief time period with no need of substantial research and development expenditures. The benefits and drawbacks related to alternative 3 are offered listed below:

Pros:

• Saving of huge quantity of research study and development costs for new product advancement.
• Incorporation of brand-new items within 2 years.
• Capability to target a great deal of customers i.e. health conscious customers.
• Decrease of the criticism of ecological worried societies and neighborhood development companies.
• Satisfaction of the social responsibility by compensation of the dangerous products with healthy products.

Cons:

• The acquisition might not prove to alter the image of Colgate-Palmolive Company The Precision Toothbrush Case Study Help as in case of Quaker Oats.
• Requirement of substantial quantity of capital.
• Risk of failure of the new items in the market i.e. consumers might not like the taste and might decline the healthier items due to the addicting nature of dangerous items.
• The harmful items in the item portfolio might make the incorporation of healthy products fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Colgate-Palmolive Company The Precision Toothbrush Case Study Analysis is to replace all of its dangerous products with healthier items. The replacement of harmful products with healthier products would totally alter the market position of the business and would need a big number of required steps to be taken.

Pros:

• Change of market position of Colgate-Palmolive Company The Precision Toothbrush Case Study Solution
• Ability to target large number of customers i.e. health conscious customers.
• End of all of the criticism of environmental concerned societies and community development companies.
• Fulfillment of the social responsibility

Cons:

• Threat of failure of the brand-new products in the market i.e. customers may not like the taste and may decline the much healthier products due to the addictive nature of hazardous items.
• Huge cost of research and advancement required to develop brand-new healthy items.
• Employee might resist over the modification in the business design and service technique.
• Number of years needed for the implementation.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, problems dealt with by the company and the present industry situation, Colgate-Palmolive Company The Precision Toothbrush Case Study Analysis is suggested to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would allow the business to conserve of huge quantity of research and development expenses for new item advancement. Along with it, acquisitions would allow incorporation of new items within 2 years in addition to the ability to target large number of customers. Additionally, the acquisitions would result in the decrease of the criticism from the concerned organizations.However, the option would require huge quantity of mutual fund. The organizations might not be able to minimize the criticism. With a careful analysis of the acquisition with an aggressive marketing projects, company might show to be successful in achieving the targets.

This Colgate-Palmolive Company The Precision Toothbrush case study is writen by : John A Quelch

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