Consumer Health Case Study Analysis

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Consumer Health Case Solution

Consumer Health Case Study Help is a widely known name of a New York based, world's leading organization in the food and drink industry. company is a prominent brand name in practical snacks, foods and drinks with its presence in about 200 nations.

The report contains a deep analysis of different elements of the social obligations of major companies in the food and beverage industry in basic, and Case Solution in specific. It also offers an analysis of the growing health and ecological concerns consisting of obesity, heart problem, environmental destruction etc. in the Western nations and the role of the companies in the food and drink market to deal with these problems. The report likewise provides an assessment of the degree of sustainability and CSR in the Consumer Health Case Study Help's company strategy along with the decision of how Case Study Solution produces value for its customers. The report also offers certain tactical alternatives for company to integrate the criticism over its social duty with specific recommendations and an application strategy.

Concerns Identification

Case Study Help had actually taken certain vital actions regarding the ecological impacts of its items, however, these steps are not enough to end up the criticism over the company's duty towards social and ecological problems. This is required to take certain tactical steps to change the market position of its certain famous brands and present Case Study Solution as a company producing healthy products in the market. In this regard, company and other food and drink business need to use their power to shift the consumer taste towards much healthier items to get rid of the constraints in the growth of food industry.

Important Analysis

For the few years, consumer food patterns have actually been altered drastically. The shift from the use of natural food to manufactured food has extremely impacted the health of the consumers. Despite of the discovery of modern health techniques, the general health of individuals in couple of years have actually been extremely affected. Currently about 1 billion of individuals In United States are obese and a minimum of 300 million of them have obesity. Kids likewise dealing with the problem of weight problems. The ratios of weight problems in 1980s are quite different from the present ratios. Despite of discovery of health strategies and modern-day methods to control weight problems and other diseases, the ratio of obesity has actually been doubled form the level of 1980. All of the information associated with the health concerns with the incorporation of made food in the market describe the frequency of the health concerns associated with food system. These problems are indirectly the outcome of numerous practices of the food and drink business for producing worth for their consumers.

Value Creation at Consumer Health Case Study Analysis

Consumer Health Case Study Help being a giant company in the food and beverage market, provides high value to its consumers by numerous means. Worth creation in the food and drink industry is done through 2 methods i.e. taste and schedule of the item. Case Study Solution has a competitive benefit in offering its items everywhere worldwide. Its marketing ability makes it able to target a big base of consumers. The business exists in about 200 countries with a a great deal of popular global brands. The everywhere presence of the business items provides high worth to consumers.

Additionally, the business creates value for its consumers by means of providing a great deal of yummy food products including salt, fat and sugar, which are the ingredients that are directly gotten in touch with the psychological core of the customer's brain. The Consumer Health Case Study Analysis along with other huge food and beverages business produce worth for its customers by controling these active ingredients in its products. Case Study Analysis together with other huge companies has an interest in discovering ways to increase the customer value from its products through exploiting the vulnerability.

Together with it, the business likewise produces worth by methods of including the healthy point in its products. The business has done particular efforts in order to supply healthy products and lower the share of Consumer Health Case Study Analysis in overall environmental destruction. Case Study Help has taken specific actions connected to the sustainability of people and environment consisting of the 2009 statement of the enthusiastic objectives and dedications connected to Case Study Analysis items, marketplace and the community.

All of these methods have actually been successful at producing worth for the company customers. These means have also lead to the increased ecological issues and the criticism over the company's role in increasing health and environmental challenges. The incorporation of active ingredients like salt, fat and sugar in the business products for developing customer value faces high quantity of criticism. These ingredients are the primary reason for specific lethal illness in human including weight problems, diabetes, heart diseases and so on. Increasing health associated concerns have raised the criticism for Consumer Health Case Study Solution.

Constructive Function of Significant Food and Beverage Business in Resolving Social and Ecological Costs Related To the Market

Significant food and beverage companies including Consumer Health Case Study Solution and so on can play a positive function in dealing with social and eco-friendly expenses associated with the industry. The eco-friendly expenses related to food and drink market include the ecological destruction due to the influx of nitrogen which has resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological devastation which might be a huge risk to the presence of mankind in future.

Major reason for these environmental modifications is mass use of nitrogen rich fertilizers and the ingredients by the food and drink companies. Food and beverage business should play a positive function in attending to these problems to eliminate their development restrictions related to the criticism from the environmental communities.

The companies ought to avoid usage of nitrogen fertilizers and need to browse out the items of those farmers that do not use fertilizers for their crop. The companies might use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Along with the eco-friendly expenses there are certain social expenses related to the food and beverage market which should be attended to by the giant food and drink companies to accomplish the market development and to prevent the criticism from the environmental neighborhoods. Social expenses connected with the market consists of the increasing health problems connected to obesity, cardiovascular disease, diabetes and so on. Nevertheless, the huge companies could play a constructive function in dealing with these issues.

The business might move towards more healthy items by minimizing the quantity of poisonous compounds in their processed foods i.e. dioxin, which might result in fatal human diseases. The business could also do efforts to shift customer tastes towards healthy items as they have managed the customer taste for few years.

Evaluation of Sustainability at Consumer Health Case Study Solution

There was a potential shift in the corporate method and goals at Case Study Analysis. The brand-new CEO was focused on investing in much healthier items for attaining sustainable development for the company in addition to providing much healthier future for the people and the planet both. Under the new vision, the slogan of the company was likewise altered from the "fun for you" to "better for you".

Human Sustainability

The company revealed certain goals and commitments related to human sustainability and the environmental sustainability. Consumer Health Case Study Help obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce various much healthier items in its portfolio. Despite of being considered a Case Study Help's healthy brand name, the items of Quake Oats included several active ingredients which were hazardous to health. These harmful active ingredients were not advertised which have actually ended up being the base for criticism over the healthy brand names of Consumer Health Case Study Solution.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Consumer Health Case Study Analysis has taken specific sustainability actions for its market places. One of significant examples in this regard is the Company's marketing technique associated to schools. The company markets only low calories and healthy beverages options in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research and advancement for presenting new and healthy products in its portfolio. The company has increased its research and advancement budget plan and has actually introduced an army of health researchers to create specific healthy products.

Ecological Sustainability

Along with the human sustainability, Consumer Health Case Study Analysis has taken several steps towards environmental sustainability. The company has actually dedicated to different objectives associated with water, land, product packaging, environment modification and neighborhood. In this regard, the business dedicated to decrease its product packaging by countless tones to avoid high quantity of wastes. Furthermore, the company has dedicated to lower greenhouse gas emissions along with the achievement of efficiency in the energy usage. company has actually likewise tried certain philanthropic activities consisting of a dedication to supply safe drinking water to 3 million people in developing countries by 2015.

On the basis of above analysis, it could be identified that the business has actually taken several actions towards human and environmental sustainability. These actions are still not enough to attain the wanted industrial growth and to lower the criticism over the social duty of Case Study Solution.

Alternatives

Particular long term strategic alternatives could be derived for the company on the basis of above analysis. These options can be evaluated on the basis of the truth that how the option would enable the company to achieve its goal of possible development and reduce the criticism over the company. The alternatives might be evaluated on the basis of the time frame that would be taken by an option to be implemented along with the cost and dangers related to the option

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The initial step that Consumer Health Case Study Analysis might take is to introduce a brand-new product line connected to healthy food and drinks. Although, the business has already introduced certain heath related brands, however, the variety of these brands in its portfolio is not possible to minimize the criticism and attain prospective development. The business needs to present a wide variety of healthier products by utilizing its significant research study and advancement expenses. The advantages and disadvantages associated with the introduction of a healthy product line in the portfolio are offered below:

Pros:

• Ability to target large number of customers i.e. health mindful consumers.
• Decrease of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Fulfillment of the social obligation by settlement of the harmful products with healthy items.
• Could be implemented within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new products in the market i.e. consumers might not like the taste and might decline the healthier products due to the addicting nature of dangerous products.
• The hazardous items in the item portfolio might make the incorporation of healthy items stop working to minimize criticism.
• Substantial expense of research and advancement required to develop new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to accomplish the prospective development and reduce the criticism is to get the health associated companies at a high level. Financial investment in these type of business would allow Consumer Health Case Study Help to present a big range of healthier items within a short time duration with no requirement of considerable research study and advancement expenses. The benefits and drawbacks related to alternative 3 are provided below:

Pros:

• Saving of big quantity of research study and development expenses for new item development.
• Incorporation of brand-new items within 2 years.
• Ability to target large number of customers i.e. health mindful customers.
• Decrease of the criticism of ecological worried societies and community advancement companies.
• Fulfillment of the social duty by compensation of the hazardous products with healthy products.

Cons:

• The acquisition might not show to alter the image of Consumer Health Case Study Solution as in case of Quake Oats.
• Requirement of big quantity of capital.
• Threat of failure of the new items in the market i.e. customers might not like the taste and may decline the much healthier items due to the addictive nature of harmful items.
• The dangerous products in the item portfolio might make the incorporation of healthy items stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Consumer Health Case Study Help is to change all of its hazardous products with much healthier products. The replacement of dangerous products with much healthier products would entirely change the market position of the business and would need a large number of essential actions to be taken.

Pros:

• Change of market position of Consumer Health Case Study Solution
• Ability to target a great deal of customers i.e. health conscious customers.
• End of all of the criticism of environmental concerned societies and neighborhood development organizations.
• Satisfaction of the social obligation

Cons:

• Risk of failure of the new products in the market i.e. customers might not like the taste and might decline the much healthier items due to the addicting nature of hazardous products.
• Big expense of research and advancement needed to develop brand-new healthy products.
• Employee might withstand over the change in the business design and service technique.
• Number of years needed for the execution.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, problems faced by the business and the existing market scenario, Case Study Analysis is suggested to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would enable the company to conserve of big amount of research and advancement costs for new item advancement. Along with it, acquisitions would allow incorporation of new products within 2 years along with the ability to target large number of customers.

This Consumer Health case study is writen by : John A Quelch

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