Executive Summary of H J Heinz Co Plastic Bottle Ketchup (B) Case Study Analysis

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Executive Summary of H J Heinz Co Plastic Bottle Ketchup (B) Case Solution

The reports offers with the problem of effective IT investing on facilities of the company such as incompatible, unsuited and glitch-prone booking system that has not been managing 45000 calls per day in an efficient manner. It is suggested that the company needs to utilize the IT spending on facilities, in order to enhance the appointment system. The company must allocate an adequate amount of budget on enhancing customer commitment, bolstering revenue and maximizing the market share, which can be done by permitting the representatives to use the web made it possible for reservation system as well as book more customized vacations for customers.

In current days, the entire sensing unit market in the United States is shifting towards supplying less costly items, which are less in costs, and the business are likewise supplying the multi functions sensor system to the consumers. There is a need to make essential decisions regarding the number of different activities and operations that what items and services require to be introduced and manufactured in the near future and what products and services need to be discontinued in order to increase the general company's earnings in upcoming years. As the Figure 1.1 is revealing that the factory automation organisation is lying in the low supply chain performance and low market performance as it is offering the unfavorable 1 percent return on invested capital (ROIC), so, it will be a much better decision to discontinue this item from its product line or to re-evaluate it by recognizing the different opportunities for enhancing the performance associated with the factory automation business.