Habitat For Humanity International Brand Valuation Case Study Solution

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Habitat For Humanity International Brand Valuation Case Analysis

Habitat For Humanity International Brand Valuation Case Study Analysis is a well-known name of a New york city based, world's leading organization in the food and drink industry. Case Study Solution is a prominent brand in practical treats, foods and beverages with its existence in about 200 nations. Significant brands of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the business is its capability to market the item at far and wide locations. Moreover, the business is doing efforts to make product development as its new source of competitive benefit.

The report includes a deep analysis of numerous aspects of the social duties of significant companies in the food and beverage market in basic, and company in specific. The report also supplies an evaluation of the degree of sustainability and CSR in the Habitat For Humanity International Brand Valuation Case Study Analysis's company technique along with the decision of how Case Study Solution creates worth for its consumers.

Issues Identification

Case Study Solution had taken particular vital steps regarding the ecological impacts of its items, however, these actions are not enough to end up the criticism over the business's duty towards social and environmental concerns. This is needed to take particular tactical actions to change the market position of its certain well-known brands and present Case Study Analysis as a company producing healthy products in the market. In this regard, company and other food and beverage companies must use their power to shift the customer taste towards much healthier items to remove the constraints in the growth of food industry.

Crucial Analysis

For the couple of decades, consumer food patterns have actually been changed dramatically. The shift from making use of healthy food to produced food has highly impacted the health of the customers. Despite of the discovery of modern-day health techniques, the general health of individuals in couple of decades have been highly impacted. Presently about 1 billion of the people In US are overweight and a minimum of 300 countless them have obesity. Children also facing the problem of obesity. The ratios of weight problems in 1980s are quite different from the existing ratios. Despite of discovery of health techniques and modern methods to manage obesity and other illness, the ratio of obesity has actually been doubled form the level of 1980. All of the information associated with the health issues with the incorporation of made food in the market discuss the frequency of the health concerns associated with food system. These issues are indirectly the outcome of numerous practices of the food and drink business for producing value for their consumers.

Value Creation at Habitat For Humanity International Brand Valuation Case Study Help

Habitat For Humanity International Brand Valuation Case Study Help being a huge company in the food and beverage industry, supplies high worth to its customers by different ways. Case Study Solution has a competitive advantage in providing its products far and large internationally. The company is provided in about 200 nations with a big number of popular global brand names.

Moreover, the business creates value for its customers by methods of providing a great deal of yummy food consisting of salt, fat and sugar, which are the ingredients that are directly gotten in touch with the emotional core of the consumer's brain. The Habitat For Humanity International Brand Valuation Case Study Solution along with other giant food and beverages business create worth for its consumers by controling these ingredients in its products. Case Study Solution in addition to other huge business is interested in discovering ways to increase the customer worth from its items through making use of the vulnerability.

In addition to it, the business also creates value by methods of including the healthy point in its products. The company has actually done certain efforts in order to supply healthy products and reduce the share of Habitat For Humanity International Brand Valuation Case Study Analysis in overall ecological destruction. Case Study Analysis has actually taken certain steps connected to the sustainability of people and environment consisting of the 2009 statement of the enthusiastic objectives and dedications associated with Case Study Solution products, market and the community.

All of these ways have actually succeeded at developing worth for the business customers. However, these means have also cause the increased ecological concerns and the criticism over the business's role in increasing health and environmental obstacles. The incorporation of components like salt, fat and sugar in the company items for producing consumer worth deals with high amount of criticism. These ingredients are the main reason for particular deadly illness in human consisting of obesity, diabetes, heart diseases etc. Increasing health related issues have actually raised the criticism for Habitat For Humanity International Brand Valuation Case Study Analysis.

Useful Function of Significant Food and Drink Companies in Resolving Social and Ecological Expenses Connected With the Industry

Significant food and drink business consisting of Habitat For Humanity International Brand Valuation Case Study Solution etc. can play a positive role in attending to social and environmental expenses associated with the industry. The eco-friendly costs associated with food and drink market consist of the environmental devastation due to the influx of nitrogen which has resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in ecological devastation which could be a huge danger to the presence of humanity in future.

Major reason for these ecological changes is mass use of nitrogen abundant fertilizers and the ingredients by the food and beverage business. Food and drink companies must play an useful function in attending to these concerns to eliminate their development constraints related to the criticism from the environmental neighborhoods.

The business ought to avoid usage of nitrogen fertilizers and need to browse out the items of those farmers that do not utilize fertilizers for their crop. The companies could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Along with the eco-friendly expenses there are particular social costs related to the food and beverage market which must be attended to by the giant food and beverage business to accomplish the industry development and to prevent the criticism from the environmental communities. Social expenses connected with the market includes the increasing health issues connected to obesity, heart problem, diabetes etc. However, the huge business could play an useful function in attending to these issues.

The companies could move towards more healthy products by lowering the quantity of harmful substances in their processed foods i.e. dioxin, which might result in fatal human illness. The business might likewise do efforts to shift customer tastes towards healthy products as they have controlled the customer taste for couple of decades.

Evaluation of Sustainability at Habitat For Humanity International Brand Valuation Case Study Help

There was a possible shift in the corporate technique and goals at Case Study Analysis. The new CEO was focused on buying healthier items for achieving sustainable growth for the business along with supplying much healthier future for individuals and the world both. Under the new vision, the slogan of the company was likewise altered from the "enjoyable for you" to "better for you".

Human Sustainability

The business announced particular objectives and commitments associated with human sustainability and the environmental sustainability. Habitat For Humanity International Brand Valuation Case Study Solution acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural beverages to present various healthier items in its portfolio. However, despite of being thought about a Case Study Analysis's healthy brand, the items of Quake Oats included numerous active ingredients which were hazardous to health. These hazardous ingredients were not marketed which have ended up being the base for criticism over the healthy brand names of Habitat For Humanity International Brand Valuation Case Study Solution.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Habitat For Humanity International Brand Valuation Case Study Analysis has actually taken certain sustainability actions for its market locations. Among major examples in this regard is the Company's marketing method related to schools. The company markets just low calories and nutritious drinks choices in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and advancement for introducing new and healthy products in its portfolio. The business has actually increased its research and development budget and has actually presented an army of health scientists to develop specific healthy items.

Environmental Sustainability

In this regard, the business devoted to minimize its packaging by millions of tones to prevent high quantity of wastes. The company has devoted to minimize greenhouse gas emissions along with the achievement of performance in the energy use.

On the basis of above analysis, it could be figured out that the business has actually taken a number of steps towards human and environmental sustainability. These steps are still not adequate to attain the preferred commercial development and to reduce the criticism over the social responsibility of Case Study Analysis.

Alternatives

Particular long term tactical alternatives might be derived for the business on the basis of above analysis. These options can be assessed on the basis of the truth that how the option would make it possible for the business to accomplish its objective of possible growth and reduce the criticism over the business. The options could be examined on the basis of the time frame that would be taken by an option to be carried out along with the expense and threats related to the alternative

Alternative-1: intro of a New Line of product Connected to Healthy Foods and Beverages

The primary step that Habitat For Humanity International Brand Valuation Case Study Help could take is to present a brand-new product line associated with healthy food and drinks. The business has actually currently introduced particular heath related brand names, but, the number of these brands in its portfolio is not potential to lower the criticism and attain prospective growth. The company ought to present a large variety of much healthier items by utilizing its substantial research study and development expenses. The pros and cons connected to the intro of a healthy product line in the portfolio are offered listed below:

Pros:

• Capability to target a great deal of consumers i.e. health mindful consumers.
• Reduction of the criticism of ecological worried societies and community development organizations.
• Satisfaction of the social responsibility by compensation of the dangerous products with healthy products.
• Could be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new items in the market i.e. customers may not like the taste and may decline the healthier products due to the addicting nature of hazardous items.
• The hazardous products in the product portfolio may make the incorporation of healthy products fail to reduce criticism.
• Huge cost of research study and development required to construct new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to attain the possible growth and reduce the criticism is to get the health associated business at a high level. Financial investment in these type of companies would enable Habitat For Humanity International Brand Valuation Case Study Help to introduce a large variety of healthier products within a short time period with no requirement of significant research study and development expenditures. The advantages and disadvantages associated with alternative 3 are given below:

Pros:

• Conserving of substantial amount of research study and advancement costs for brand-new item advancement.
• Incorporation of brand-new products within two years.
• Ability to target a great deal of customers i.e. health mindful consumers.
• Decrease of the criticism of ecological concerned societies and neighborhood development companies.
• Fulfillment of the social responsibility by compensation of the dangerous products with healthy products.

Cons:

• The acquisition may not show to alter the image of Habitat For Humanity International Brand Valuation Case Study Help as in case of Quake Oats.
• Requirement of substantial amount of capital.
• Threat of failure of the new items in the market i.e. consumers may not like the taste and might decline the much healthier products due to the addicting nature of harmful products.
• The dangerous products in the product portfolio may make the incorporation of healthy products stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Habitat For Humanity International Brand Valuation Case Study Help is to replace all of its hazardous items with healthier products. The replacement of harmful products with much healthier products would entirely alter the market position of the business and would require a big number of required steps to be taken.

Pros:

• Modification of market position of Habitat For Humanity International Brand Valuation Case Study Help
• Capability to target large number of customers i.e. health mindful customers.
• End of all of the criticism of environmental concerned societies and neighborhood advancement companies.
• Satisfaction of the social obligation

Cons:

• Risk of failure of the new items in the market i.e. consumers might not like the taste and may not accept the much healthier items due to the addicting nature of harmful products.
• Substantial cost of research and development needed to develop new healthy products.
• Worker may resist over the modification in the business design and organisation method.
• Number of years needed for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, issues dealt with by the business and the present industry circumstance, Habitat For Humanity International Brand Valuation Case Study Analysis is recommended to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would make it possible for the business to save of huge amount of research study and advancement costs for new product advancement. Along with it, acquisitions would allow incorporation of new items within 2 years along with the ability to target large number of customers. The acquisitions would result in the reduction of the criticism from the concerned organizations.However, the alternative would need huge amount of financial investment funds. The organizations may not be able to minimize the criticism. With a mindful analysis of the acquisition with an aggressive marketing campaigns, business could show to be effective in achieving the targets.

This Habitat For Humanity International Brand Valuation case study is writen by : John A Quelch

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