Executive Summary of Interview With Christine Day - Starbucks Case Study Help

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Executive Summary of Interview With Christine Day - Starbucks Case Help

Executive SummaryThe reports deals with the concern of efficient IT spending on facilities of the company such as incompatible, inadequate and glitch-prone reservation system that has not been managing 45000 calls per day in an efficient manner. It is suggested that the business should utilize the IT investing on infrastructure, in order to improve the reservation system. The company should assign an adequate amount of budget on improving consumer loyalty, boosting profit and optimizing the market share, which can be done by enabling the representatives to use the web enabled reservation system as well as book more personalized holidays for clients.

In current days, the entire sensor market in the United States is moving towards providing less pricey products, which are less in prices, and the business are likewise offering the multi functions sensor system to the consumers. There is a need to make key choices concerning the number of various activities and operations that what products and services require to be introduced and produced in the near future and what items and services need to be discontinued in order to increase the general company's revenues in upcoming years. As the Figure 1.1 is revealing that the factory automation service is lying in the low supply chain performance and low market performance as it is providing the unfavorable 1 percent return on invested capital (ROIC), so, it will be a better choice to discontinue this item from its item line or to re-evaluate it by recognizing the different opportunities for improving the performance associated with the factory automation organisation.