Interview With Professor Theodore Levitt Case Study Solution

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Interview With Professor Theodore Levitt Case Analysis

Interview With Professor Theodore Levitt Case Study Solution is a widely known name of a New york city based, world's leading organization in the food and drink industry. Case Study Help is a prominent brand in convenient treats, foods and beverages with its existence in about 200 countries. Major brands of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the business is its ability to market the item at far and wide places. Furthermore, the company is doing efforts to make item advancement as its brand-new source of competitive benefit.

The report contains a deep analysis of numerous elements of the social duties of significant companies in the food and drink industry in basic, and Case Solution in specific. It likewise offers an analysis of the growing health and ecological problems including obesity, cardiovascular disease, ecological devastation and so on in the Western countries and the role of the business in the food and drink industry to address these problems. The report likewise offers an evaluation of the extent of sustainability and CSR in the Interview With Professor Theodore Levitt Case Study Help's organisation strategy in addition to the determination of how Case Study Help develops value for its consumers. Furthermore, the report also supplies particular strategic alternatives for Case Analysis to incorporate the criticism over its social obligation with particular recommendations and an execution plan.

Concerns Identification

Case Study Analysis had actually taken particular crucial steps relating to the environmental effects of its items, however, these actions are not enough to end up the criticism over the business's responsibility towards social and eco-friendly problems. This is required to take certain tactical actions to alter the market position of its particular famous brands and present Case Study Solution as a company producing healthy items in the market. In this regard, company and other food and drink business should use their power to shift the customer taste towards healthier products to eliminate the restraints in the growth of food market.

Crucial Analysis

The shift from the usage of natural food to produced food has highly affected the health of the consumers. All of the data related to the health concerns with the incorporation of produced food in the market discuss the prevalence of the health problems related to food system. These problems are indirectly the result of various practices of the food and beverage business for creating value for their customers.

Worth Creation at Interview With Professor Theodore Levitt Case Study Help

Interview With Professor Theodore Levitt Case Study Analysis being a giant company in the food and beverage market, supplies high value to its customers by different ways. Value creation in the food and drink industry is done through 2 methods i.e. taste and schedule of the product. Case Study Analysis has a competitive benefit in providing its items far and wide worldwide. Its marketing ability makes it able to target a large base of customers. The business exists in about 200 nations with a a great deal of well-known global brands. The everywhere existence of the business items supplies high worth to customers.

The company produces worth for its customers by methods of offering large number of tasty food products consisting of salt, fat and sugar, which are the components that are directly linked with the emotional core of the customer's brain. The Interview With Professor Theodore Levitt Case Study Solution together with other giant food and drinks companies develop value for its customers by manipulating these ingredients in its items. Case Study Analysis in addition to other huge business is interested in finding methods to increase the consumer worth from its products through making use of the vulnerability.

In addition to it, the business likewise develops worth by methods of including the healthy point in its items. The company has actually done certain efforts in order to offer healthy items and lower the share of Interview With Professor Theodore Levitt Case Study Analysis in overall environmental destruction. Case Study Analysis has taken particular steps connected to the sustainability of people and environment consisting of the 2009 announcement of the ambitious goals and commitments connected to Case Study Solution products, market and the neighborhood.

All of these methods have actually been effective at creating value for the Case Study Analysis customers. Increasing health associated problems have raised the criticism for Case Study Help.

Constructive Function of Major Food and Drink Business in Dealing With Social and Ecological Costs Connected With the Market

Certainly, significant food and beverage companies consisting of company, and so on can play a constructive function in attending to social and ecological expenses associated with the market. The eco-friendly costs associated with food and drink market include the ecological devastation due to the increase of nitrogen which has resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental devastation which might be a huge risk to the existence of humankind in future.

Significant reason for these ecological modifications is mass usage of nitrogen abundant fertilizers and the components by the food and drink business. Food and beverage companies should play a constructive function in dealing with these issues to eliminate their growth constraints related to the criticism from the ecological neighborhoods.

In order to resolve these problems, the companies might either lower their use of nitrogen abundant components or take particular actions to decrease the quantity of nitrogen in the general environment. The companies must avoid use of nitrogen fertilizers and ought to seek the products of those farmers that do not use fertilizers for their crop. Moreover, the companies might also invest in minimizing greenhouse gas emissions worldwide. The companies might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the eco-friendly expenses there are certain social expenses associated with the food and beverage industry which need to be attended to by the giant food and beverage companies to achieve the industry development and to prevent the criticism from the environmental communities. Social costs connected with the industry includes the increasing health concerns related to weight problems, heart problem, diabetes etc. Nevertheless, the huge companies could play a constructive role in addressing these problems.

The companies might move towards more healthy items by reducing the amount of harmful substances in their processed foods i.e. dioxin, which could result in fatal human diseases. The companies might likewise do efforts to shift customer tastes towards healthy items as they have actually managed the consumer taste for couple of decades.

Assessment of Sustainability at Interview With Professor Theodore Levitt Case Study Solution

There was a prospective shift in the business method and goals at Case Study Analysis. The new CEO was focused on purchasing healthier items for attaining sustainable development for the business together with providing much healthier future for individuals and the planet both. Under the brand-new vision, the motto of the business was also altered from the "enjoyable for you" to "much better for you".

Human Sustainability

The business revealed specific goals and dedications related to human sustainability and the environmental sustainability. Interview With Professor Theodore Levitt Case Study Analysis obtained Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic drinks to present different healthier products in its portfolio. Despite of being thought about a Case Study Help's healthy brand name, the products of Quaker Oats included several components which were dangerous to health. These harmful ingredients were not marketed which have actually become the base for criticism over the healthy brands of Interview With Professor Theodore Levitt Case Study Solution.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Interview With Professor Theodore Levitt Case Study Solution has taken specific sustainability steps for its market places. Among significant examples in this regard is the Company's marketing strategy related to schools. The company markets just low calories and healthy beverages options in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and development for introducing new and healthy items in its portfolio. The business has increased its research and advancement budget and has actually presented an army of health researchers to create certain healthy items.

Ecological Sustainability

In addition to the human sustainability, Interview With Professor Theodore Levitt Case Study Help has actually taken numerous steps towards ecological sustainability. The company has committed to different objectives related to water, land, product packaging, climate change and community. In this regard, the business dedicated to decrease its product packaging by millions of tones to prevent high amount of wastes. The business has actually committed to decrease greenhouse gas emissions along with the accomplishment of effectiveness in the energy usage. business has likewise tried particular humanitarian activities including a dedication to supply safe drinking water to 3 million individuals in establishing countries by 2015.

On the basis of above analysis, it could be figured out that the business has actually taken several actions towards human and ecological sustainability. Nevertheless these actions are still not adequate to attain the desired commercial development and to decrease the criticism over the social duty of Interview With Professor Theodore Levitt Case Study Help.

Alternatives

Certain long term tactical alternatives might be derived for the company on the basis of above analysis. These options can be assessed on the basis of the reality that how the option would enable the company to accomplish its objective of potential growth and decrease the criticism over the business. The options could be evaluated on the basis of the time frame that would be taken by an alternative to be executed along with the cost and threats related to the option

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The very first step that Interview With Professor Theodore Levitt Case Study Analysis could take is to introduce a brand-new item line related to healthy food and drinks. The company must present a large range of healthier products by utilizing its substantial research and advancement expenditures.

Pros:

• Capability to target large number of consumers i.e. health mindful consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Satisfaction of the social duty by payment of the harmful items with healthy items.
• Might be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new items in the market i.e. customers might not like the taste and may not accept the much healthier products due to the addictive nature of hazardous products.
• The hazardous items in the product portfolio may make the incorporation of healthy products stop working to decrease criticism.
• Big expense of research and advancement needed to build new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to attain the prospective development and decrease the criticism is to acquire the health related business at a high level. Investment in these type of companies would allow Interview With Professor Theodore Levitt Case Study Analysis to introduce a big range of much healthier items within a short time period with no need of significant research study and development expenses. The pros and cons connected to alternative 3 are offered listed below:

Pros:

• Conserving of big quantity of research study and advancement costs for new product advancement.
• Incorporation of brand-new items within 2 years.
• Ability to target a great deal of customers i.e. health mindful consumers.
• Decrease of the criticism of environmental worried societies and community development organizations.
• Fulfillment of the social responsibility by settlement of the dangerous items with healthy products.

Cons:

• The acquisition may not show to alter the image of Interview With Professor Theodore Levitt Case Study Analysis as in case of Quaker Oats.
• Requirement of huge amount of capital.
• Risk of failure of the brand-new products in the market i.e. consumers may not like the taste and might decline the healthier items due to the addicting nature of dangerous items.
• The harmful products in the product portfolio might make the incorporation of healthy items stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Interview With Professor Theodore Levitt Case Study Help is to replace all of its harmful products with much healthier items. The replacement of dangerous products with much healthier items would entirely alter the market position of the business and would require a big number of needed actions to be taken.

Pros:

• Modification of market position of Interview With Professor Theodore Levitt Case Study Analysis
• Capability to target large number of consumers i.e. health mindful consumers.
• End of all of the criticism of environmental concerned societies and neighborhood advancement companies.
• Fulfillment of the social duty

Cons:

• Threat of failure of the new items in the market i.e. consumers may not like the taste and may not accept the healthier products due to the addicting nature of harmful items.
• Big cost of research study and development needed to build new healthy products.
• Worker may withstand over the change in business model and business method.
• Variety of years needed for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, concerns faced by the business and the current market circumstance, Interview With Professor Theodore Levitt Case Study Analysis is recommended to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would allow the business to conserve of big amount of research study and development costs for brand-new item development. Along with it, acquisitions would allow incorporation of new items within 2 years together with the capability to target large number of customers. The acquisitions would result in the reduction of the criticism from the concerned organizations.However, the option would require big amount of investment funds. The companies may not be able to decrease the criticism. But, with a mindful analysis of the acquisition with an aggressive marketing campaigns, Interview With Professor Theodore Levitt Case Study Solution might show to be successful in attaining the targets.

This Interview With Professor Theodore Levitt case study is writen by : John A Quelch

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