Lenovo Building A Global Brand Case Study Analysis

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Lenovo Building A Global Brand Case Solution

Lenovo Building A Global Brand Case Study Analysis is a well-known name of a New york city based, world's leading organization in the food and drink market. Case Study Analysis is a leading brand name in convenient treats, foods and beverages with its presence in about 200 nations. Major brands of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the company is its capability to market the item at far and wide places. Moreover, the company is doing efforts to make product advancement as its new source of competitive advantage.

The report includes a deep analysis of different elements of the social obligations of major companies in the food and drink industry in general, and Case Help in specific. It likewise supplies an analysis of the growing health and environmental problems consisting of weight problems, heart diseases, environmental devastation etc. in the Western nations and the role of the business in the food and beverage industry to address these problems. The report likewise supplies an examination of the degree of sustainability and CSR in the Lenovo Building A Global Brand Case Study Solution's company technique along with the determination of how Case Study Analysis creates worth for its consumers. Furthermore, the report also provides certain tactical options for Case Help to incorporate the criticism over its social duty with particular recommendations and an execution plan.

Problems Recognition

Case Study Help had taken certain vital actions regarding the ecological effects of its items, however, these steps are not enough to end up the criticism over the company's responsibility towards social and ecological issues. This is needed to take certain strategic actions to alter the market position of its specific well-known brand names and present Case Study Solution as a business producing healthy items in the market. In this regard, company and other food and beverage business ought to utilize their power to move the consumer taste towards healthier items to remove the constraints in the development of food market.

Crucial Analysis

For the few decades, customer food patterns have actually been changed drastically. The shift from using natural food to produced food has actually extremely impacted the health of the customers. Despite of the discovery of contemporary health techniques, the general health of individuals in few years have actually been highly impacted. Presently about 1 billion of the people In US are overweight and a minimum of 300 million of them have weight problems. Children also facing the issue of obesity. The ratios of obesity in 1980s are quite different from the current ratios. Despite of discovery of health techniques and modern ways to control obesity and other illness, the ratio of obesity has actually been doubled form the level of 1980. All of the data associated with the health concerns with the incorporation of manufactured food in the market discuss the occurrence of the health problems connected to food system. These problems are indirectly the outcome of numerous practices of the food and drink companies for producing worth for their customers.

Worth Development at Lenovo Building A Global Brand Case Study Analysis

Lenovo Building A Global Brand Case Study Help being a giant company in the food and drink industry, provides high value to its clients by different methods. Value production in the food and drink market is done through 2 ways i.e. taste and accessibility of the item. Case Study Help has a competitive benefit in supplying its products everywhere internationally. Its marketing ability makes it able to target a big base of customers. The company is presented in about 200 nations with a large number of well-known worldwide brand names. The far and wide existence of the company items offers high worth to consumers.

The company creates value for its customers by means of supplying large number of yummy food items including salt, fat and sugar, which are the ingredients that are directly linked with the emotional core of the customer's brain. The Lenovo Building A Global Brand Case Study Analysis together with other giant food and beverages business develop value for its consumers by controling these components in its items. Case Study Solution in addition to other giant companies is interested in finding methods to increase the consumer worth from its products through exploiting the vulnerability.

Along with it, the business likewise produces worth by means of integrating the healthy point in its items. The business has done specific efforts in order to supply healthy items and lower the share of Lenovo Building A Global Brand Case Study Analysis in overall environmental devastation. Case Study Analysis has taken specific steps connected to the sustainability of individuals and environment including the 2009 announcement of the ambitious goals and commitments connected to Case Study Solution items, market and the neighborhood.

All of these means have actually succeeded at developing value for the company customers. Nevertheless, these methods have likewise result in the increased environmental issues and the criticism over the business's function in increasing health and ecological obstacles. The incorporation of active ingredients like salt, fat and sugar in the business items for developing customer value deals with high quantity of criticism. These ingredients are the primary reason for particular fatal illness in human including weight problems, diabetes, cardiovascular disease and so on. Increasing health associated concerns have raised the criticism for Lenovo Building A Global Brand Case Study Help.

Useful Role of Significant Food and Beverage Business in Attending To Social and Ecological Expenses Associated with the Industry

Significant food and beverage companies consisting of Lenovo Building A Global Brand Case Study Solution and so on can play a positive function in dealing with social and environmental expenses associated with the market. The eco-friendly expenses associated with food and beverage industry consist of the ecological devastation due to the increase of nitrogen which has actually resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in ecological devastation which could be a big threat to the existence of humanity in future.

Major reason for these environmental modifications is mass usage of nitrogen rich fertilizers and the components by the food and drink business. Therefore, food and drink companies must play an useful function in addressing these problems to eliminate their growth restraints related to the criticism from the environmental communities.

The companies should prevent use of nitrogen fertilizers and ought to search out the items of those farmers that do not use fertilizers for their crop. The business could utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

In addition to the environmental expenses there are certain social expenses connected with the food and drink market which should be resolved by the huge food and beverage business to accomplish the market growth and to prevent the criticism from the ecological communities. Social expenses associated with the market includes the increasing health issues related to weight problems, cardiovascular disease, diabetes etc. The huge companies could play a positive function in dealing with these concerns.

The companies could move towards healthier products by lowering the amount of poisonous compounds in their processed foods i.e. dioxin, which could result in fatal human illness. Along with it, the business need to use more healthy ingredients instead of derivatives of Corn and Soy to increase variety of calories from their items. The companies could also do efforts to shift customer tastes towards healthy items as they have controlled the customer taste for couple of years. In this way the giant food and beverage business could play an useful function in dealing with social and eco-friendly expenses connected to the industry.

Examination of Sustainability at Lenovo Building A Global Brand Case Study Help

There was a potential shift in the corporate method and objectives at Case Study Analysis. The brand-new CEO was focused on purchasing much healthier products for achieving sustainable development for the business together with providing healthier future for the people and the planet both. Under the brand-new vision, the slogan of the company was also altered from the "enjoyable for you" to "better for you".

Human Sustainability

The business announced particular objectives and dedications connected to human sustainability and the environmental sustainability. Lenovo Building A Global Brand Case Study Analysis got Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic drinks to present various much healthier items in its portfolio. However, despite of being considered a Case Study Analysis's healthy brand name, the items of Quaker Oats consisted of several ingredients which were hazardous to health. These dangerous components were not promoted which have ended up being the base for criticism over the healthy brand names of Lenovo Building A Global Brand Case Study Help.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Lenovo Building A Global Brand Case Study Solution has taken specific sustainability steps for its market locations. Among significant examples in this regard is the Business's marketing method associated to schools. The business markets just low calories and healthy beverages options in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and development for presenting new and healthy items in its portfolio. The company has actually increased its research study and development budget plan and has introduced an army of health scientists to develop particular healthy products.

Environmental Sustainability

In this regard, the business dedicated to minimize its product packaging by millions of tones to prevent high quantity of wastes. The company has actually devoted to lower greenhouse gas emissions along with the accomplishment of efficiency in the energy use.

On the basis of above analysis, it could be determined that the company has actually taken a number of actions towards human and environmental sustainability. Nevertheless these actions are still not adequate to attain the preferred industrial development and to lower the criticism over the social responsibility of Lenovo Building A Global Brand Case Study Help.

Alternatives

Specific long term strategic alternatives could be derived for the company on the basis of above analysis. These options can be examined on the basis of the truth that how the option would enable the business to achieve its goal of prospective development and reduce the criticism over the business. The alternatives could be examined on the basis of the time frame that would be taken by an alternative to be executed along with the expense and threats related to the option

Alternative-1: intro of a New Line of product Related to Healthy Foods and Beverages

The very first action that Lenovo Building A Global Brand Case Study Solution could take is to introduce a brand-new item line related to healthy food and beverages. The business ought to introduce a large range of healthier items by using its considerable research study and advancement expenditures.

Pros:

• Ability to target a great deal of consumers i.e. health conscious consumers.
• Decrease of the criticism of environmental concerned societies and community advancement companies.
• Satisfaction of the social responsibility by settlement of the harmful items with healthy items.
• Could be implemented within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the brand-new products in the market i.e. customers might not like the taste and might decline the much healthier products due to the addictive nature of harmful items.
• The harmful products in the item portfolio might make the incorporation of healthy products fail to lower criticism.
• Substantial cost of research study and development required to construct brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to accomplish the prospective growth and decrease the criticism is to get the health associated business at a high level. Investment in these type of companies would allow Lenovo Building A Global Brand Case Study Analysis to present a big variety of healthier items within a brief time period with no need of substantial research study and advancement expenditures. The benefits and drawbacks related to alternative 3 are provided below:

Pros:

• Conserving of substantial quantity of research and development costs for brand-new item advancement.
• Incorporation of brand-new items within 2 years.
• Capability to target large number of customers i.e. health conscious consumers.
• Reduction of the criticism of ecological concerned societies and neighborhood development companies.
• Satisfaction of the social duty by payment of the harmful products with healthy items.

Cons:

• The acquisition might not show to change the image of Lenovo Building A Global Brand Case Study Solution as in case of Quaker Oats.
• Requirement of big amount of capital.
• Risk of failure of the new products in the market i.e. consumers may not like the taste and may not accept the healthier products due to the addicting nature of harmful items.
• The dangerous items in the product portfolio might make the incorporation of healthy products stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Lenovo Building A Global Brand Case Study Solution is to change all of its harmful products with much healthier items. The replacement of harmful products with much healthier items would completely alter the market position of the company and would require a large number of required actions to be taken.

Pros:

• Change of market position of Lenovo Building A Global Brand Case Study Solution
• Capability to target a great deal of customers i.e. health mindful consumers.
• End of all of the criticism of ecological worried societies and neighborhood advancement organizations.
• Fulfillment of the social duty

Cons:

• Risk of failure of the brand-new items in the market i.e. consumers might not like the taste and might not accept the much healthier items due to the addicting nature of dangerous items.
• Huge cost of research and development required to build brand-new healthy products.
• Employee might withstand over the modification in the business model and service technique.
• Number of years needed for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, problems dealt with by the business and the present industry scenario, Lenovo Building A Global Brand Case Study Solution is advised to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the company to save of substantial amount of research study and development expenses for brand-new product development. In addition to it, acquisitions would permit incorporation of brand-new items within two years in addition to the ability to target large number of customers. The acquisitions would result in the reduction of the criticism from the worried organizations.However, the alternative would require huge amount of investment funds. The organizations might not be able to reduce the criticism. But, with a mindful analysis of the acquisition with an aggressive marketing projects, Lenovo Building A Global Brand Case Study Analysis might prove to be successful in attaining the targets.

This Lenovo Building A Global Brand case study is writen by : John A Quelch

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