Lenovo Building His Global Brand (Multimedia) Case Study Solution

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Lenovo Building His Global Brand (Multimedia) Case Solution

Lenovo Building His Global Brand (Multimedia) Case Study Analysis is a well-known name of a New York based, world's leading organization in the food and drink market. Case Study Analysis is a prominent brand name in practical snacks, foods and drinks with its existence in about 200 nations. Major brand names of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the business is its capability to market the product at everywhere locations. The business is doing efforts to make item advancement as its brand-new source of competitive benefit.

The report consists of a deep analysis of different aspects of the social responsibilities of major companies in the food and drink market in general, and company in particular. The report also provides an assessment of the level of sustainability and CSR in the Lenovo Building His Global Brand (Multimedia) Case Study Analysis's service method along with the decision of how Case Study Analysis develops value for its customers.

Problems Recognition

The huge food and beverage business was going through a criticism over its responsibility towards numerous social and ecological problems including; obesity, cardiovascular disease, ecological devastation etc. These criticisms lead, to rethink about the corporate technique of Lenovo Building His Global Brand (Multimedia) Case Study Help. The John A Quelch has understood that the general society, the lifestyle of people and individuals at whole have actually been changed now. In this situation with increasing patterns towards healthier products and the increasing ecological concerns, Case Study Analysis should change its instructions towards healthier items. company had taken specific essential steps relating to the ecological effects of its items, but, these steps are not enough to end up the criticism over the business's obligation towards social and ecological concerns. The required to take specific strategic actions to change the market position of its specific well-known brands and present Online Case Study Solution as a business producing healthy products in the market. In this regard, Case Study Solution and other food and beverage companies need to use their power to shift the consumer taste towards much healthier products to eliminate the restrictions in the growth of food market.

Important Analysis

The shift from the use of natural food to produced food has actually extremely affected the health of the customers. All of the data related to the health problems with the incorporation of manufactured food in the market discuss the occurrence of the health concerns related to food system. These issues are indirectly the outcome of different practices of the food and drink companies for producing value for their customers.

Value Production at Lenovo Building His Global Brand (Multimedia) Case Study Solution

Lenovo Building His Global Brand (Multimedia) Case Study Help being a huge company in the food and beverage industry, provides high value to its clients by various methods. Case Study Help has a competitive benefit in providing its products far and wide globally. The business is provided in about 200 countries with a large number of well-known global brand names.

Furthermore, the business develops value for its customers by ways of providing large number of yummy food products including salt, fat and sugar, which are the components that are directly gotten in touch with the psychological core of the customer's brain. The Lenovo Building His Global Brand (Multimedia) Case Study Help along with other huge food and beverages business create value for its consumers by controling these ingredients in its products. Case Study Help in addition to other giant companies is interested in finding ways to increase the consumer value from its products through exploiting the vulnerability.

Along with it, the company likewise produces worth by ways of incorporating the healthy point in its products. The company has done specific efforts in order to provide healthy products and reduce the share of Lenovo Building His Global Brand (Multimedia) Case Study Help in total environmental destruction. Case Study Analysis has actually taken particular actions connected to the sustainability of people and environment including the 2009 statement of the ambitious goals and commitments connected to Case Study Help products, marketplace and the community.

All of these ways have been successful at producing worth for the business customers. However, these ways have likewise result in the increased ecological concerns and the criticism over the business's role in increasing health and environmental obstacles. The incorporation of components like salt, fat and sugar in the company products for developing consumer value faces high amount of criticism. These ingredients are the main cause of particular lethal diseases in human consisting of obesity, diabetes, heart diseases etc. Increasing health related concerns have raised the criticism for Lenovo Building His Global Brand (Multimedia) Case Study Analysis.

Positive Function of Major Food and Beverage Companies in Dealing With Social and Ecological Expenses Associated with the Market

Undoubtedly, significant food and drink business consisting of company, etc. can play a constructive function in addressing social and eco-friendly costs associated with the market. The eco-friendly costs associated with food and beverage market consist of the environmental devastation due to the increase of nitrogen which has actually led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental devastation which might be a big hazard to the presence of humankind in future.

Significant cause of these environmental changes is mass use of nitrogen rich fertilizers and the ingredients by the food and beverage companies. Therefore, food and drink business ought to play a positive role in attending to these concerns to remove their development restraints related to the criticism from the environmental communities.

The companies need to avoid use of nitrogen fertilizers and need to browse out the items of those farmers that do not utilize fertilizers for their crop. The companies could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

In addition to the environmental expenses there are certain social expenses related to the food and drink market which need to be addressed by the giant food and drink business to accomplish the industry development and to prevent the criticism from the ecological communities. Social expenses related to the industry includes the increasing health problems associated with weight problems, heart problem, diabetes and so on. Nevertheless, the giant companies could play a positive function in addressing these issues.

The business might move towards healthier items by decreasing the amount of toxic substances in their processed foods i.e. dioxin, which could result in fatal human diseases. In addition to it, the companies ought to utilize more healthy active ingredients instead of derivatives of Corn and Soy to increase number of calories from their items. The business might likewise do efforts to move customer tastes towards healthy products as they have actually managed the consumer taste for couple of decades. In this way the giant food and beverage business might play a constructive function in addressing social and eco-friendly expenses related to the industry.

Evaluation of Sustainability at Lenovo Building His Global Brand (Multimedia) Case Study Help

There was a prospective shift in the business technique and goals at Case Study Analysis. The new CEO was concentrated on purchasing much healthier items for achieving sustainable growth for the company in addition to offering healthier future for individuals and the planet both. Under the brand-new vision, the motto of the company was also changed from the "enjoyable for you" to "better for you".

Human Sustainability

The company announced particular objectives and dedications related to human sustainability and the environmental sustainability. Lenovo Building His Global Brand (Multimedia) Case Study Solution acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural drinks to introduce numerous much healthier products in its portfolio. Despite of being considered a Case Study Help's healthy brand name, the products of Quaker Oats consisted of numerous ingredients which were hazardous to health. These dangerous components were not advertised which have become the base for criticism over the healthy brand names of Lenovo Building His Global Brand (Multimedia) Case Study Solution.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Lenovo Building His Global Brand (Multimedia) Case Study Analysis has actually taken particular sustainability actions for its market locations. One of major examples in this regard is the Business's marketing method associated to schools. The business markets only low calories and nutritious beverages options in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and advancement for presenting new and healthy products in its portfolio. The company has increased its research study and development budget and has actually introduced an army of health researchers to design certain healthy items.

Environmental Sustainability

Together with the human sustainability, Lenovo Building His Global Brand (Multimedia) Case Study Solution has actually taken numerous actions towards environmental sustainability. The company has committed to different objectives associated with water, land, packaging, climate change and neighborhood. In this regard, the company devoted to minimize its packaging by millions of tones to avoid high quantity of wastages. The company has committed to reduce greenhouse gas emissions along with the achievement of performance in the energy usage. company has also attempted specific philanthropic activities consisting of a dedication to offer safe drinking water to 3 million individuals in establishing nations by 2015.

On the basis of above analysis, it could be figured out that the business has actually taken several steps towards human and environmental sustainability. These actions are still not enough to attain the desired industrial growth and to reduce the criticism over the social responsibility of Case Study Help.

Alternatives

Particular long term tactical options could be obtained for the business on the basis of above analysis. These alternatives can be assessed on the basis of the truth that how the alternative would allow the business to accomplish its goal of prospective growth and reduce the criticism over the company. Moreover, the alternatives might be examined on the basis of the time frame that would be taken by an option to be carried out together with the cost and risks associated with the option

Alternative-1: introduction of a New Line of product Associated with Healthy Foods and Beverages

The first step that Lenovo Building His Global Brand (Multimedia) Case Study Solution could take is to present a new product line related to healthy food and beverages. The business needs to present a large variety of much healthier items by utilizing its significant research and development expenses.

Pros:

• Capability to target large number of customers i.e. health conscious customers.
• Decrease of the criticism of ecological worried societies and neighborhood development companies.
• Satisfaction of the social responsibility by payment of the hazardous items with healthy items.
• Might be executed within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new products in the market i.e. customers may not like the taste and might decline the much healthier products due to the addictive nature of hazardous products.
• The hazardous items in the product portfolio might make the incorporation of healthy items fail to decrease criticism.
• Huge expense of research study and development needed to develop brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to achieve the potential growth and lower the criticism is to acquire the health related business at a high level. Investment in these type of companies would enable Lenovo Building His Global Brand (Multimedia) Case Study Analysis to present a large range of much healthier items within a short time duration without any need of significant research study and development expenditures. The advantages and disadvantages related to alternative 3 are provided below:

Pros:

• Saving of big quantity of research study and development expenses for brand-new item development.
• Incorporation of new items within two years.
• Capability to target a great deal of customers i.e. health mindful customers.
• Decrease of the criticism of ecological concerned societies and community advancement organizations.
• Satisfaction of the social obligation by settlement of the harmful products with healthy items.

Cons:

• The acquisition may not show to change the image of Lenovo Building His Global Brand (Multimedia) Case Study Help as in case of Quaker Oats.
• Requirement of huge quantity of capital.
• Threat of failure of the brand-new items in the market i.e. customers may not like the taste and may decline the healthier items due to the addicting nature of hazardous items.
• The harmful products in the item portfolio might make the incorporation of healthy products stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Lenovo Building His Global Brand (Multimedia) Case Study Solution is to change all of its harmful products with much healthier items. This could be a huge shift in business technique and the business model at business. The replacement of harmful products with much healthier items would totally change the marketplace position of the business and would need a large number of necessary actions to be taken. The benefits and drawbacks connected to alternative 3 are provided below:

Pros:

• Modification of market position of Lenovo Building His Global Brand (Multimedia) Case Study Solution
• Capability to target a great deal of consumers i.e. health conscious consumers.
• End of all of the criticism of environmental concerned societies and community advancement companies.
• Fulfillment of the social responsibility

Cons:

• Danger of failure of the new products in the market i.e. customers may not like the taste and might not accept the healthier products due to the addicting nature of dangerous items.
• Huge expense of research study and development needed to build brand-new healthy products.
• Staff member might resist over the modification in the business model and organisation strategy.
• Variety of years required for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, problems dealt with by the business and the present industry circumstance, Lenovo Building His Global Brand (Multimedia) Case Study Help is advised to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would enable the company to save of huge amount of research study and advancement expenses for brand-new item development. In addition to it, acquisitions would permit incorporation of brand-new products within 2 years in addition to the ability to target a great deal of customers. Moreover, the acquisitions would result in the reduction of the criticism from the worried organizations.However, the option would require huge amount of investment funds. The companies might not be able to minimize the criticism. However, with a careful analysis of the acquisition with an aggressive marketing projects, Lenovo Building His Global Brand (Multimedia) Case Study Analysis could prove to be successful in attaining the targets.

This Lenovo Building His Global Brand (Multimedia) case study is writen by : John A Quelch

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