Magellan Boatworks Case Study Analysis

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Magellan Boatworks Case Solution

Magellan Boatworks Case Study Solution is a well-known name of a New york city based, world's leading company in the food and beverage market. Case Study Solution is a prominent brand in hassle-free treats, foods and beverages with its presence in about 200 countries. Significant brand names of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the business is its ability to market the product at everywhere places. Additionally, the company is doing efforts to make product development as its new source of competitive advantage.

The report consists of a deep analysis of different elements of the social obligations of major companies in the food and drink market in basic, and Case Analysis in specific. It also supplies an analysis of the growing health and environmental concerns including weight problems, heart diseases, ecological devastation etc. in the Western countries and the role of the companies in the food and drink industry to deal with these issues. The report also provides an assessment of the level of sustainability and CSR in the Magellan Boatworks Case Study Analysis's business technique in addition to the decision of how Case Study Help develops value for its consumers. The report likewise supplies certain tactical alternatives for company to include the criticism over its social responsibility with certain recommendations and an execution plan.

Problems Recognition

Case Study Analysis had actually taken particular essential steps regarding the ecological effects of its items, but, these steps are not enough to end up the criticism over the business's responsibility towards social and eco-friendly concerns. This is required to take specific strategic steps to alter the market position of its particular popular brand names and present Case Study Solution as a business producing healthy items in the market. In this regard, company and other food and beverage business ought to utilize their power to move the consumer taste towards much healthier products to get rid of the restrictions in the development of food industry.

Important Analysis

The shift from the use of natural food to produced food has actually highly affected the health of the customers. All of the data related to the health problems with the incorporation of made food in the market discuss the occurrence of the health concerns related to food system. These concerns are indirectly the outcome of numerous practices of the food and drink companies for producing worth for their customers.

Value Production at Magellan Boatworks Case Study Help

Magellan Boatworks Case Study Solution being a huge business in the food and drink industry, supplies high worth to its customers by various methods. Case Study Analysis has a competitive benefit in offering its items far and wide globally. The business is provided in about 200 nations with a large number of popular international brand names.

The business creates worth for its consumers by means of offering large number of yummy food products consisting of salt, fat and sugar, which are the ingredients that are straight connected with the psychological core of the customer's brain. The Magellan Boatworks Case Study Help together with other huge food and drinks companies produce worth for its customers by manipulating these ingredients in its products. Case Study Help along with other huge business is interested in discovering methods to increase the customer value from its products through making use of the vulnerability.

In addition to it, the company also creates value by ways of incorporating the healthy point in its products. The business has done particular efforts in order to offer healthy items and decrease the share of Magellan Boatworks Case Study Solution in overall environmental destruction. Case Study Solution has taken particular steps associated with the sustainability of individuals and environment consisting of the 2009 statement of the ambitious objectives and dedications associated with Case Study Help products, market and the community.

All of these methods have achieved success at producing value for the business consumers. These means have also lead to the increased ecological issues and the criticism over the business's role in increasing health and ecological difficulties. The incorporation of ingredients like salt, fat and sugar in the business products for developing customer worth faces high quantity of criticism. These components are the primary cause of certain lethal diseases in human including obesity, diabetes, heart diseases etc. Increasing health associated issues have actually raised the criticism for Magellan Boatworks Case Study Solution.

Positive Role of Major Food and Beverage Business in Dealing With Social and Ecological Costs Connected With the Market

Certainly, significant food and beverage business including business, etc. can play an useful role in addressing social and environmental expenses related to the industry. The environmental costs connected to food and beverage market include the environmental devastation due to the increase of nitrogen which has resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental devastation which might be a huge danger to the presence of mankind in future.

Significant reason for these ecological changes is mass use of nitrogen abundant fertilizers and the active ingredients by the food and beverage companies. For that reason, food and beverage companies ought to play a constructive function in addressing these issues to remove their development restraints associated with the criticism from the ecological communities.

In order to attend to these problems, the business could either reduce their use of nitrogen rich active ingredients or take specific steps to reduce the amount of nitrogen in the overall environment. The companies need to prevent usage of nitrogen fertilizers and must search out the products of those farmers that do not use fertilizers for their crop. Additionally, the business could also invest in decreasing greenhouse gas emissions worldwide. For instance, the business could utilize renewable resource sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich products.

In addition to the environmental costs there are certain social costs related to the food and beverage industry which must be addressed by the huge food and drink business to accomplish the industry growth and to avoid the criticism from the environmental communities. Social expenses related to the market includes the increasing health issues associated with obesity, cardiovascular disease, diabetes etc. Nevertheless, the giant business might play an useful role in dealing with these issues.

The business might move towards more healthy products by lowering the amount of toxic substances in their processed foods i.e. dioxin, which could lead to lethal human illness. Along with it, the companies should use more healthy ingredients rather than derivatives of Corn and Soy to increase variety of calories from their products. The companies could likewise do efforts to move customer tastes towards healthy items as they have actually managed the consumer taste for couple of decades. In this way the huge food and beverage companies could play a positive function in attending to social and eco-friendly expenses related to the market.

Examination of Sustainability at Magellan Boatworks Case Study Help

There was a prospective shift in the business method and goals at Case Study Help. The new CEO was concentrated on buying healthier products for accomplishing sustainable growth for the business in addition to providing much healthier future for individuals and the world both. Under the brand-new vision, the motto of the business was likewise changed from the "enjoyable for you" to "much better for you".

Human Sustainability

company obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic beverages to introduce various healthier items in its portfolio. Despite of being thought about a Case Help's healthy brand name, the products of Quake Oats contained several active ingredients which were hazardous to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Magellan Boatworks Case Study Analysis has taken particular sustainability actions for its market locations. Among major examples in this regard is the Company's marketing technique related to schools. The company markets only low calories and nutritious beverages options in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for introducing new and healthy products in its portfolio. The company has actually increased its research study and development spending plan and has introduced an army of health scientists to design specific healthy products.

Environmental Sustainability

Together with the human sustainability, Magellan Boatworks Case Study Analysis has actually taken numerous steps towards environmental sustainability. The company has actually committed to different goals associated with water, land, packaging, environment modification and community. In this regard, the company committed to minimize its product packaging by countless tones to prevent high amount of wastes. Moreover, the company has devoted to decrease greenhouse gas emissions along with the achievement of effectiveness in the energy use. business has also tried specific philanthropic activities consisting of a commitment to supply safe drinking water to 3 million people in establishing nations by 2015.

On the basis of above analysis, it could be identified that the business has taken a number of steps towards human and ecological sustainability. These steps are still not sufficient to attain the desired commercial development and to reduce the criticism over the social responsibility of Case Study Help.

Alternatives

Certain long term tactical options might be derived for the company on the basis of above analysis. These options can be examined on the basis of the truth that how the alternative would allow the company to achieve its goal of prospective development and minimize the criticism over the business. Moreover, the alternatives could be evaluated on the basis of the time frame that would be taken by an option to be implemented in addition to the expense and threats associated with the alternative

Alternative-1: intro of a New Product line Associated with Healthy Foods and Beverages

The initial step that Magellan Boatworks Case Study Solution could take is to introduce a new line of product associated with healthy food and beverages. Although, the business has currently presented certain heath related brand names, but, the variety of these brands in its portfolio is not possible to reduce the criticism and achieve potential development. The business must present a broad variety of much healthier items by using its substantial research study and advancement expenses. The pros and cons related to the intro of a healthy line of product in the portfolio are given listed below:

Pros:

• Ability to target a great deal of customers i.e. health conscious consumers.
• Decrease of the criticism of ecological worried societies and neighborhood advancement organizations.
• Satisfaction of the social duty by payment of the hazardous products with healthy items.
• Could be executed within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new products in the market i.e. consumers may not like the taste and might not accept the healthier items due to the addicting nature of hazardous products.
• The harmful products in the product portfolio may make the incorporation of healthy products stop working to decrease criticism.
• Substantial cost of research and development needed to build new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to attain the prospective development and decrease the criticism is to get the health associated business at a high level. Financial investment in these kind of business would allow Magellan Boatworks Case Study Help to introduce a big variety of much healthier products within a brief time period without any requirement of significant research and advancement expenditures. The pros and cons associated with alternative 3 are provided listed below:

Pros:

• Conserving of huge quantity of research study and advancement costs for brand-new item development.
• Incorporation of new products within two years.
• Capability to target a great deal of consumers i.e. health mindful consumers.
• Decrease of the criticism of environmental concerned societies and neighborhood development companies.
• Satisfaction of the social duty by payment of the hazardous products with healthy items.

Cons:

• The acquisition may not prove to alter the image of Magellan Boatworks Case Study Help as in case of Quake Oats.
• Requirement of substantial amount of capital.
• Danger of failure of the brand-new products in the market i.e. customers may not like the taste and might decline the healthier items due to the addictive nature of dangerous items.
• The dangerous items in the item portfolio may make the incorporation of healthy items fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Magellan Boatworks Case Study Solution is to change all of its harmful items with much healthier items. This might be a huge shift in business method and business design at company. The replacement of dangerous items with much healthier items would totally change the marketplace position of the business and would need a large number of necessary actions to be taken. The advantages and disadvantages associated with alternative 3 are provided below:

Pros:

• Change of market position of Magellan Boatworks Case Study Help
• Ability to target a great deal of customers i.e. health mindful consumers.
• End of all of the criticism of environmental concerned societies and community development organizations.
• Fulfillment of the social responsibility

Cons:

• Danger of failure of the brand-new products in the market i.e. customers may not like the taste and may not accept the much healthier products due to the addictive nature of harmful products.
• Huge expense of research study and advancement needed to construct brand-new healthy products.
• Staff member might resist over the change in the business design and organisation strategy.
• Number of years required for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, problems dealt with by the company and the current industry circumstance, Case Study Analysis is suggested to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the company to conserve of substantial quantity of research study and development expenses for new item development. Along with it, acquisitions would permit incorporation of new products within 2 years along with the ability to target large number of consumers.

This Magellan Boatworks case study is writen by : John A Quelch

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