Marketing Marijuana In Colorado Case Study Analysis

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Marketing Marijuana In Colorado Case Help

Marketing Marijuana In Colorado Case Study Analysis is a widely known name of a New York based, world's leading organization in the food and beverage industry. business is a leading brand in convenient snacks, foods and drinks with its presence in about 200 countries.

The report includes a deep analysis of various elements of the social duties of significant business in the food and beverage market in general, and Case Analysis in particular. It likewise offers an analysis of the growing health and environmental issues consisting of weight problems, heart diseases, environmental destruction and so on in the Western countries and the role of the business in the food and drink industry to address these issues. The report also offers an assessment of the degree of sustainability and CSR in the Marketing Marijuana In Colorado Case Study Help's business strategy together with the determination of how Case Study Help develops value for its customers. Additionally, the report also supplies particular tactical alternatives for Case Analysis to include the criticism over its social obligation with particular suggestions and an execution strategy.

Problems Identification

Case Study Help had actually taken particular important steps relating to the ecological impacts of its items, but, these steps are not enough to end up the criticism over the business's responsibility towards social and environmental problems. This is required to take specific tactical actions to change the market position of its specific popular brand names and present Case Study Analysis as a business producing healthy items in the market. In this regard, business and other food and beverage business ought to use their power to move the customer taste towards much healthier items to get rid of the constraints in the growth of food industry.

Critical Analysis

For the couple of years, customer food patterns have been changed drastically. The shift from using healthy food to manufactured food has extremely affected the health of the consumers. Despite of the discovery of contemporary health techniques, the overall health of individuals in couple of years have actually been highly impacted. Presently about 1 billion of individuals In US are overweight and a minimum of 300 countless them have weight problems. Kids also dealing with the issue of obesity. The ratios of weight problems in 1980s are rather different from the current ratios. Despite of discovery of health strategies and contemporary ways to manage obesity and other illness, the ratio of weight problems has actually been doubled form the level of 1980. All of the information related to the health problems with the incorporation of produced food in the market describe the prevalence of the health problems associated with food system. These concerns are indirectly the result of different practices of the food and drink companies for creating worth for their customers.

Value Production at Marketing Marijuana In Colorado Case Study Analysis

Marketing Marijuana In Colorado Case Study Help being a giant company in the food and beverage market, provides high worth to its consumers by numerous methods. Case Study Solution has a competitive benefit in offering its products far and wide internationally. The business is presented in about 200 countries with a large number of well-known worldwide brand names.

The business produces worth for its consumers by methods of offering big number of tasty food products consisting of salt, fat and sugar, which are the components that are directly connected with the emotional core of the consumer's brain. The Marketing Marijuana In Colorado Case Study Analysis in addition to other huge food and drinks business produce worth for its customers by controling these components in its items. Case Study Help in addition to other huge companies is interested in finding methods to increase the customer value from its products through exploiting the vulnerability.

In addition to it, the company likewise develops worth by ways of incorporating the healthy point in its products. The company has done specific efforts in order to supply healthy products and lower the share of Marketing Marijuana In Colorado Case Study Help in general ecological destruction. Case Study Solution has actually taken certain actions connected to the sustainability of individuals and environment including the 2009 announcement of the ambitious objectives and dedications connected to Case Study Solution products, market and the neighborhood.

All of these ways have been successful at developing worth for the business customers. These ways have also lead to the increased environmental issues and the criticism over the business's function in increasing health and environmental challenges. The incorporation of active ingredients like salt, fat and sugar in the company items for creating customer worth faces high amount of criticism. These ingredients are the main reason for certain deadly diseases in human consisting of obesity, diabetes, heart problem etc. Increasing health associated issues have raised the criticism for Marketing Marijuana In Colorado Case Study Analysis.

Positive Function of Major Food and Beverage Companies in Dealing With Social and Ecological Costs Connected With the Industry

Major food and drink companies consisting of Marketing Marijuana In Colorado Case Study Solution and so on can play an useful function in addressing social and eco-friendly costs associated with the market. The eco-friendly expenses associated with food and beverage market include the ecological destruction due to the increase of nitrogen which has actually resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological destruction which could be a huge threat to the existence of humankind in future.

Major reason for these environmental changes is mass usage of nitrogen rich fertilizers and the ingredients by the food and drink business. For that reason, food and drink companies need to play a constructive role in dealing with these problems to remove their development constraints related to the criticism from the ecological communities.

The companies should prevent usage of nitrogen fertilizers and must browse out the items of those farmers that do not use fertilizers for their crop. The business could utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Along with the environmental expenses there are certain social expenses associated with the food and beverage industry which must be resolved by the giant food and drink companies to attain the industry development and to prevent the criticism from the environmental neighborhoods. Social expenses related to the industry includes the increasing health concerns related to weight problems, heart problem, diabetes and so on. However, the huge business might play a constructive role in resolving these concerns.

The companies could move towards healthier items by lowering the amount of hazardous compounds in their processed foods i.e. dioxin, which could result in deadly human illness. Together with it, the companies must use more healthy active ingredients rather than derivatives of Corn and Soy to increase variety of calories from their products. The companies might also do efforts to move consumer tastes towards healthy items as they have actually managed the customer taste for few decades. In this way the huge food and beverage companies could play a positive role in attending to social and eco-friendly costs connected to the industry.

Evaluation of Sustainability at Marketing Marijuana In Colorado Case Study Help

There was a possible shift in the corporate method and objectives at Case Study Analysis. The new CEO was concentrated on purchasing much healthier items for achieving sustainable growth for the company together with offering much healthier future for individuals and the planet both. Under the new vision, the slogan of the company was likewise altered from the "fun for you" to "much better for you".

Human Sustainability

company acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic drinks to present numerous much healthier products in its portfolio. Despite of being thought about a Case Solution's healthy brand, the products of Quake Oats included numerous ingredients which were hazardous to health.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Marketing Marijuana In Colorado Case Study Analysis has actually taken certain sustainability actions for its market places. One of significant examples in this regard is the Business's marketing method associated to schools. The company markets only low calories and nutritious beverages options in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and development for introducing new and healthy items in its portfolio. The company has actually increased its research study and development spending plan and has actually introduced an army of health researchers to create certain healthy items.

Environmental Sustainability

In addition to the human sustainability, Marketing Marijuana In Colorado Case Study Solution has taken a number of steps towards ecological sustainability. The company has actually committed to various objectives related to water, land, product packaging, climate change and community. In this regard, the business dedicated to decrease its packaging by countless tones to avoid high amount of wastages. Furthermore, the business has actually dedicated to minimize greenhouse gas emissions along with the achievement of efficiency in the energy usage. business has actually likewise tried specific humanitarian activities consisting of a dedication to supply safe drinking water to 3 million people in developing countries by 2015.

On the basis of above analysis, it could be figured out that the company has actually taken several actions towards human and environmental sustainability. However these actions are still not sufficient to achieve the preferred commercial development and to decrease the criticism over the social obligation of Marketing Marijuana In Colorado Case Study Solution.

Alternatives

Specific long term strategic options might be derived for the company on the basis of above analysis. These options can be evaluated on the basis of the reality that how the option would allow the company to achieve its objective of potential growth and lower the criticism over the company. Furthermore, the alternatives could be evaluated on the basis of the time frame that would be taken by an alternative to be carried out along with the expense and risks associated with the option

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The first action that Marketing Marijuana In Colorado Case Study Solution could take is to introduce a new product line related to healthy food and drinks. The business must introduce a large range of much healthier products by utilizing its significant research study and development expenditures.

Pros:

• Capability to target large number of customers i.e. health conscious customers.
• Reduction of the criticism of environmental worried societies and neighborhood advancement organizations.
• Fulfillment of the social duty by payment of the hazardous products with healthy products.
• Could be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new products in the market i.e. consumers may not like the taste and might not accept the much healthier products due to the addicting nature of hazardous items.
• The hazardous items in the item portfolio may make the incorporation of healthy items fail to reduce criticism.
• Big expense of research study and development required to develop brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to accomplish the potential growth and reduce the criticism is to get the health related business at a high level. Investment in these kind of companies would allow Marketing Marijuana In Colorado Case Study Analysis to introduce a large range of much healthier items within a short time duration without any requirement of substantial research study and advancement expenditures. The benefits and drawbacks associated with alternative 3 are offered below:

Pros:

• Conserving of substantial amount of research study and advancement costs for new product development.
• Incorporation of brand-new items within 2 years.
• Capability to target large number of consumers i.e. health mindful customers.
• Decrease of the criticism of ecological worried societies and neighborhood advancement companies.
• Satisfaction of the social responsibility by compensation of the dangerous products with healthy products.

Cons:

• The acquisition might not show to change the image of Marketing Marijuana In Colorado Case Study Help as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Risk of failure of the brand-new products in the market i.e. consumers might not like the taste and may decline the much healthier items due to the addicting nature of dangerous products.
• The dangerous items in the product portfolio may make the incorporation of healthy products stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Marketing Marijuana In Colorado Case Study Help is to change all of its hazardous items with healthier items. This might be a substantial shift in the business strategy and business design at company. The replacement of hazardous products with healthier items would completely change the market position of the business and would require a large number of necessary actions to be taken. The advantages and disadvantages associated with alternative 3 are provided below:

Pros:

• Modification of market position of Marketing Marijuana In Colorado Case Study Solution
• Ability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of environmental concerned societies and community development companies.
• Satisfaction of the social obligation

Cons:

• Danger of failure of the new items in the market i.e. customers may not like the taste and may decline the healthier items due to the addictive nature of dangerous items.
• Big expense of research study and development required to develop brand-new healthy products.
• Staff member may resist over the modification in business design and organisation method.
• Number of years required for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, problems faced by the business and the existing market situation, Case Study Help is recommended to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would make it possible for the business to save of huge amount of research study and development expenses for new product advancement. Along with it, acquisitions would allow incorporation of brand-new items within two years along with the capability to target big number of customers.

This Marketing Marijuana In Colorado case study is writen by : John A Quelch

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