Marketing The $100 Laptop (C) Case Study Solution

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Marketing The $100 Laptop (C) Case Solution

Marketing The $100 Laptop (C) Case Study Analysis is a well-known name of a New York based, world's leading organization in the food and drink market. company is a leading brand name in hassle-free treats, foods and beverages with its existence in about 200 nations.

The report includes a deep analysis of various elements of the social duties of significant business in the food and beverage industry in general, and business in particular. The report likewise offers an assessment of the degree of sustainability and CSR in the Marketing The $100 Laptop (C) Case Study Analysis's organisation technique along with the determination of how Case Study Solution produces worth for its customers.

Issues Recognition

Case Study Help had actually taken particular important steps relating to the environmental effects of its products, but, these actions are not enough to end up the criticism over the business's obligation towards social and eco-friendly problems. This is needed to take specific strategic actions to change the market position of its certain popular brand names and present Case Study Solution as a company producing healthy items in the market. In this regard, company and other food and drink companies need to utilize their power to shift the customer taste towards much healthier items to eliminate the restrictions in the development of food market.

Crucial Analysis

For the couple of decades, customer food patterns have actually been changed significantly. The shift from making use of healthy food to made food has highly impacted the health of the customers. Despite of the discovery of modern-day health methods, the general health of people in few years have been extremely affected. Currently about 1 billion of individuals In US are overweight and a minimum of 300 countless them have weight problems. Kids also dealing with the issue of obesity. The ratios of weight problems in 1980s are rather various from the present ratios. Despite of discovery of health strategies and modern ways to control obesity and other diseases, the ratio of weight problems has been doubled form the level of 1980. All of the data connected to the health issues with the incorporation of manufactured food in the market describe the prevalence of the health concerns related to food system. These problems are indirectly the result of different practices of the food and drink companies for producing worth for their customers.

Value Development at Marketing The $100 Laptop (C) Case Study Help

Marketing The $100 Laptop (C) Case Study Analysis being a huge business in the food and beverage market, supplies high worth to its customers by different ways. Case Study Solution has a competitive benefit in offering its products far and large worldwide. The company is presented in about 200 nations with a large number of well-known international brands.

Furthermore, the business produces worth for its consumers by means of providing a great deal of tasty foodstuff consisting of salt, fat and sugar, which are the active ingredients that are straight connected with the emotional core of the customer's brain. The Marketing The $100 Laptop (C) Case Study Analysis along with other huge food and beverages companies produce worth for its consumers by manipulating these ingredients in its items. Case Study Help along with other huge business is interested in discovering methods to increase the consumer worth from its items through making use of the vulnerability.

In addition to it, the business likewise produces value by methods of integrating the healthy point in its products. The company has actually done particular efforts in order to provide healthy products and reduce the share of Marketing The $100 Laptop (C) Case Study Help in overall environmental destruction. Case Study Help has actually taken particular actions connected to the sustainability of people and environment consisting of the 2009 announcement of the enthusiastic objectives and dedications associated with Case Study Solution items, marketplace and the community.

All of these means have been successful at creating worth for the Case Study Solution customers. Increasing health related concerns have raised the criticism for Case Study Help.

Useful Function of Major Food and Beverage Companies in Attending To Social and Ecological Expenses Connected With the Industry

Significant food and drink companies including Marketing The $100 Laptop (C) Case Study Solution and so on can play an useful function in addressing social and eco-friendly costs associated with the market. The environmental expenses connected to food and beverage market consist of the environmental destruction due to the influx of nitrogen which has resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental devastation which might be a huge hazard to the presence of mankind in future.

Major cause of these ecological modifications is mass use of nitrogen abundant fertilizers and the active ingredients by the food and drink companies. For that reason, food and drink companies need to play a positive function in dealing with these issues to eliminate their development restraints related to the criticism from the ecological neighborhoods.

The companies must prevent use of nitrogen fertilizers and ought to browse out the items of those farmers that do not use fertilizers for their crop. The business might utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Along with the eco-friendly expenses there are certain social expenses connected with the food and beverage industry which need to be attended to by the huge food and drink business to achieve the market development and to avoid the criticism from the environmental neighborhoods. Social expenses related to the industry consists of the increasing health problems associated with weight problems, cardiovascular disease, diabetes and so on. The huge business could play an useful function in dealing with these issues.

The companies might move towards more healthy products by reducing the quantity of harmful compounds in their processed foods i.e. dioxin, which could result in lethal human illness. The companies might likewise do efforts to move customer tastes towards healthy products as they have actually controlled the customer taste for few decades.

Examination of Sustainability at Marketing The $100 Laptop (C) Case Study Analysis

There was a possible shift in the business method and goals at Case Study Solution. The brand-new CEO was concentrated on purchasing healthier products for accomplishing sustainable growth for the business together with providing much healthier future for the people and the planet both. Under the new vision, the motto of the business was also changed from the "fun for you" to "much better for you".

Human Sustainability

company acquired Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic drinks to introduce various healthier items in its portfolio. Despite of being thought about a Case Help's healthy brand, the products of Quaker Oats contained numerous active ingredients which were harmful to health.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Marketing The $100 Laptop (C) Case Study Analysis has actually taken certain sustainability actions for its market locations. One of significant examples in this regard is the Company's marketing strategy related to schools. The business markets only low calories and healthy beverages choices in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and development for presenting brand-new and healthy items in its portfolio. The company has increased its research study and development budget and has presented an army of health researchers to develop particular healthy items.

Environmental Sustainability

Together with the human sustainability, Marketing The $100 Laptop (C) Case Study Analysis has taken numerous actions towards environmental sustainability. The company has actually devoted to different objectives associated with water, land, packaging, climate modification and neighborhood. In this regard, the business dedicated to reduce its product packaging by millions of tones to prevent high quantity of wastages. The company has committed to lower greenhouse gas emissions along with the accomplishment of effectiveness in the energy use. business has also attempted particular humanitarian activities consisting of a commitment to supply safe drinking water to 3 million people in developing countries by 2015.

On the basis of above analysis, it could be identified that the business has taken a number of steps towards human and ecological sustainability. However these steps are still not sufficient to accomplish the wanted commercial growth and to lower the criticism over the social responsibility of Marketing The $100 Laptop (C) Case Study Solution.

Alternatives

Certain long term strategic options might be derived for the company on the basis of above analysis. These options can be examined on the basis of the fact that how the option would allow the company to accomplish its objective of possible growth and minimize the criticism over the company. Furthermore, the options might be assessed on the basis of the time frame that would be taken by an alternative to be carried out together with the cost and dangers related to the alternative

Alternative-1: introduction of a New Product line Associated with Healthy Foods and Beverages

The initial step that Marketing The $100 Laptop (C) Case Study Help might take is to present a new product line associated with healthy food and beverages. The business has currently presented specific heath associated brands, however, the number of these brands in its portfolio is not potential to reduce the criticism and achieve possible development. Therefore, the company needs to introduce a wide variety of much healthier products by using its significant research and development expenses. The benefits and drawbacks connected to the intro of a healthy line of product in the portfolio are provided below:

Pros:

• Ability to target large number of customers i.e. health mindful customers.
• Reduction of the criticism of environmental worried societies and community development organizations.
• Fulfillment of the social duty by compensation of the hazardous items with healthy products.
• Might be executed within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new products in the market i.e. customers might not like the taste and may decline the much healthier items due to the addictive nature of dangerous items.
• The hazardous items in the product portfolio may make the incorporation of healthy products stop working to lower criticism.
• Huge expense of research study and advancement needed to build brand-new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to attain the prospective growth and reduce the criticism is to acquire the health associated business at a high level. Financial investment in these type of business would enable Marketing The $100 Laptop (C) Case Study Analysis to present a large range of healthier products within a short time duration without any need of considerable research study and advancement expenses. The pros and cons associated with alternative 3 are given listed below:

Pros:

• Saving of big amount of research and advancement expenses for new item development.
• Incorporation of new products within two years.
• Ability to target a great deal of customers i.e. health conscious customers.
• Reduction of the criticism of environmental worried societies and community development companies.
• Fulfillment of the social responsibility by compensation of the harmful items with healthy items.

Cons:

• The acquisition might not prove to change the image of Marketing The $100 Laptop (C) Case Study Analysis as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Risk of failure of the new items in the market i.e. consumers may not like the taste and might decline the healthier products due to the addicting nature of harmful items.
• The hazardous products in the item portfolio may make the incorporation of healthy products fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Marketing The $100 Laptop (C) Case Study Help is to replace all of its hazardous items with much healthier items. The replacement of harmful items with much healthier products would completely alter the market position of the company and would need a large number of required actions to be taken.

Pros:

• Modification of market position of Marketing The $100 Laptop (C) Case Study Analysis
• Ability to target large number of consumers i.e. health mindful consumers.
• End of all of the criticism of environmental worried societies and community advancement companies.
• Satisfaction of the social responsibility

Cons:

• Danger of failure of the brand-new items in the market i.e. customers may not like the taste and may decline the much healthier items due to the addicting nature of hazardous products.
• Big cost of research and advancement needed to construct new healthy items.
• Worker may withstand over the change in business design and business technique.
• Number of years needed for the execution.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, problems faced by the business and the present market situation, Case Study Analysis is advised to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would allow the company to save of big amount of research study and development costs for brand-new product advancement. Along with it, acquisitions would permit incorporation of new products within two years along with the ability to target large number of customers.

This Marketing The $100 Laptop (C) case study is writen by : John A Quelch

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