Mary Kay Cosmetics Asian Market Entry (A) Case Study Help

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Mary Kay Cosmetics Asian Market Entry (A) Case Solution

Mary Kay Cosmetics Asian Market Entry (A) Case Study Help is a popular name of a New York based, world's leading company in the food and beverage market. company is a leading brand in hassle-free treats, foods and drinks with its existence in about 200 nations.

The report consists of a deep analysis of different aspects of the social responsibilities of major business in the food and drink market in basic, and Case Solution in particular. It likewise provides an analysis of the growing health and environmental problems consisting of weight problems, heart problem, ecological destruction and so on in the Western countries and the function of the companies in the food and drink industry to attend to these concerns. The report also supplies an evaluation of the extent of sustainability and CSR in the Mary Kay Cosmetics Asian Market Entry (A) Case Study Help's organisation technique along with the determination of how Case Study Analysis produces worth for its consumers. Furthermore, the report also offers particular tactical options for Case Solution to include the criticism over its social responsibility with certain suggestions and an implementation strategy.

Concerns Identification

Case Study Analysis had taken specific vital actions relating to the ecological impacts of its items, however, these steps are not enough to end up the criticism over the company's responsibility towards social and eco-friendly issues. This is required to take specific tactical steps to alter the market position of its particular famous brand names and present Case Study Analysis as a company producing healthy items in the market. In this regard, business and other food and drink business ought to utilize their power to move the customer taste towards healthier items to get rid of the restrictions in the growth of food market.

Crucial Analysis

For the few decades, customer food patterns have been changed significantly. The shift from the use of healthy food to produced food has extremely impacted the health of the customers. Despite of the discovery of contemporary health strategies, the total health of people in few decades have been extremely impacted. Currently about 1 billion of the people In United States are overweight and at least 300 million of them have obesity. Children likewise dealing with the problem of obesity. The ratios of weight problems in 1980s are quite different from the current ratios. Despite of discovery of health strategies and contemporary methods to manage weight problems and other diseases, the ratio of weight problems has actually been doubled form the level of 1980. All of the data associated with the health problems with the incorporation of produced food in the market describe the prevalence of the health issues associated with food system. These issues are indirectly the result of numerous practices of the food and drink business for producing value for their consumers.

Worth Production at Mary Kay Cosmetics Asian Market Entry (A) Case Study Analysis

Mary Kay Cosmetics Asian Market Entry (A) Case Study Analysis being a huge business in the food and beverage industry, supplies high value to its clients by numerous means. Worth production in the food and beverage market is done through 2 methods i.e. taste and schedule of the product. Case Study Help has a competitive advantage in supplying its items everywhere internationally. Its marketing capability makes it able to target a big base of consumers. The company is presented in about 200 nations with a a great deal of popular global brands. The everywhere existence of the company items provides high worth to consumers.

Additionally, the business produces value for its consumers by methods of supplying a great deal of tasty food products consisting of salt, fat and sugar, which are the active ingredients that are straight connected with the psychological core of the customer's brain. The Mary Kay Cosmetics Asian Market Entry (A) Case Study Solution along with other huge food and drinks business create worth for its customers by controling these ingredients in its items. Case Study Help along with other giant business is interested in finding ways to increase the customer worth from its items through exploiting the vulnerability.

Together with it, the company likewise develops worth by methods of incorporating the healthy point in its products. The business has done particular efforts in order to offer healthy products and reduce the share of Mary Kay Cosmetics Asian Market Entry (A) Case Study Help in general environmental devastation. Case Study Help has taken particular actions associated with the sustainability of individuals and environment including the 2009 statement of the enthusiastic goals and dedications associated with Case Study Analysis items, market and the neighborhood.

All of these means have actually been effective at producing worth for the Case Study Solution consumers. Increasing health related problems have raised the criticism for Case Study Help.

Positive Function of Major Food and Drink Companies in Dealing With Social and Ecological Costs Connected With the Market

Major food and drink companies consisting of Mary Kay Cosmetics Asian Market Entry (A) Case Study Solution etc. can play an useful role in dealing with social and environmental expenses associated with the industry. The environmental expenses related to food and beverage industry consist of the environmental devastation due to the influx of nitrogen which has resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental devastation which might be a big hazard to the presence of humankind in future.

Major reason for these environmental changes is mass usage of nitrogen rich fertilizers and the active ingredients by the food and drink business. For that reason, food and beverage business should play a constructive function in attending to these problems to eliminate their growth restrictions related to the criticism from the environmental communities.

In order to resolve these issues, the companies could either lower their usage of nitrogen rich ingredients or take particular steps to decrease the amount of nitrogen in the general environment. The companies need to prevent use of nitrogen fertilizers and must locate the products of those farmers that do not use fertilizers for their crop. The companies could likewise invest in lowering greenhouse gas emissions worldwide. For example, the business might use renewable resource sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Along with the environmental expenses there are particular social expenses related to the food and drink market which need to be dealt with by the huge food and beverage companies to accomplish the industry development and to avoid the criticism from the ecological communities. Social costs related to the market includes the increasing health concerns related to obesity, cardiovascular disease, diabetes etc. Nevertheless, the huge companies might play a constructive function in addressing these issues.

The companies might move towards healthier items by reducing the quantity of harmful substances in their processed foods i.e. dioxin, which might lead to deadly human diseases. In addition to it, the business ought to use more healthy ingredients rather than derivatives of Corn and Soy to increase number of calories from their items. The companies could likewise do efforts to shift customer tastes towards healthy products as they have controlled the customer taste for few decades. In this method the giant food and beverage business could play a positive role in dealing with social and eco-friendly costs connected to the market.

Examination of Sustainability at Mary Kay Cosmetics Asian Market Entry (A) Case Study Help

There was a possible shift in the business strategy and goals at Case Study Help. The new CEO was focused on buying much healthier items for attaining sustainable development for the company in addition to supplying healthier future for the people and the planet both. Under the new vision, the motto of the company was also altered from the "fun for you" to "better for you".

Human Sustainability

The company announced specific objectives and commitments connected to human sustainability and the ecological sustainability. Mary Kay Cosmetics Asian Market Entry (A) Case Study Help acquired Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural beverages to introduce various much healthier products in its portfolio. Despite of being considered a Case Study Analysis's healthy brand, the items of Quake Oats contained several active ingredients which were hazardous to health. These hazardous components were not advertised which have actually ended up being the base for criticism over the healthy brands of Mary Kay Cosmetics Asian Market Entry (A) Case Study Analysis.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Mary Kay Cosmetics Asian Market Entry (A) Case Study Solution has taken particular sustainability steps for its market places. Among major examples in this regard is the Company's marketing technique associated to schools. The business markets only low calories and nutritious drinks choices in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for introducing brand-new and healthy products in its portfolio. The company has increased its research and advancement budget plan and has presented an army of health researchers to develop certain healthy items.

Ecological Sustainability

In this regard, the company dedicated to decrease its product packaging by millions of tones to avoid high amount of wastes. The business has committed to lower greenhouse gas emissions along with the achievement of effectiveness in the energy usage.

On the basis of above analysis, it could be determined that the business has taken a number of actions towards human and ecological sustainability. However these actions are still not sufficient to accomplish the desired commercial development and to lower the criticism over the social duty of Mary Kay Cosmetics Asian Market Entry (A) Case Study Help.

Alternatives

Certain long term strategic alternatives might be obtained for the business on the basis of above analysis. These alternatives can be evaluated on the basis of the truth that how the alternative would enable the company to accomplish its goal of potential development and lower the criticism over the business. The options might be evaluated on the basis of the time frame that would be taken by an option to be executed along with the expense and threats related to the alternative

Alternative-1: intro of a New Line of product Related to Healthy Foods and Beverages

The first step that Mary Kay Cosmetics Asian Market Entry (A) Case Study Analysis could take is to introduce a new product line related to healthy food and drinks. The business ought to present a broad range of healthier products by using its substantial research and development expenditures.

Pros:

• Capability to target a great deal of customers i.e. health conscious consumers.
• Reduction of the criticism of environmental concerned societies and community development companies.
• Satisfaction of the social duty by settlement of the harmful items with healthy items.
• Might be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new products in the market i.e. customers may not like the taste and may decline the much healthier products due to the addictive nature of harmful items.
• The dangerous items in the item portfolio might make the incorporation of healthy items fail to minimize criticism.
• Big cost of research study and advancement needed to develop new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to accomplish the potential growth and reduce the criticism is to acquire the health related companies at a high level. Investment in these kind of companies would permit Mary Kay Cosmetics Asian Market Entry (A) Case Study Solution to introduce a large range of much healthier items within a brief time duration without any requirement of considerable research and development expenditures. The benefits and drawbacks associated with alternative 3 are given below:

Pros:

• Saving of huge amount of research study and advancement costs for brand-new item advancement.
• Incorporation of brand-new items within 2 years.
• Ability to target a great deal of customers i.e. health conscious consumers.
• Decrease of the criticism of ecological worried societies and community development companies.
• Satisfaction of the social duty by payment of the dangerous products with healthy items.

Cons:

• The acquisition might not show to alter the image of Mary Kay Cosmetics Asian Market Entry (A) Case Study Analysis as in case of Quaker Oats.
• Requirement of substantial quantity of capital.
• Danger of failure of the brand-new items in the market i.e. consumers may not like the taste and may decline the healthier products due to the addicting nature of hazardous products.
• The hazardous products in the product portfolio may make the incorporation of healthy items fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Mary Kay Cosmetics Asian Market Entry (A) Case Study Analysis is to replace all of its harmful items with much healthier products. The replacement of dangerous items with much healthier products would entirely alter the market position of the company and would need a big number of needed steps to be taken.

Pros:

• Change of market position of Mary Kay Cosmetics Asian Market Entry (A) Case Study Analysis
• Ability to target large number of consumers i.e. health conscious consumers.
• End of all of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Fulfillment of the social obligation

Cons:

• Threat of failure of the new products in the market i.e. customers may not like the taste and might decline the much healthier products due to the addictive nature of hazardous products.
• Big cost of research study and development required to develop brand-new healthy items.
• Employee may withstand over the change in business model and company strategy.
• Variety of years required for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, problems faced by the company and the current industry scenario, Case Study Analysis is recommended to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would allow the company to save of substantial amount of research and advancement costs for new product advancement. Along with it, acquisitions would allow incorporation of new products within two years along with the ability to target big number of consumers.

This Mary Kay Cosmetics Asian Market Entry (A) case study is writen by : John A Quelch

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