Mary Kay Cosmetics Inc Marketing Communications Case Study Solution

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Mary Kay Cosmetics Inc Marketing Communications Case Help

Mary Kay Cosmetics Inc Marketing Communications Case Study Solution is a well-known name of a New York based, world's leading organization in the food and beverage industry. company is a leading brand name in hassle-free snacks, foods and beverages with its existence in about 200 nations.

The report consists of a deep analysis of different elements of the social responsibilities of significant companies in the food and beverage market in basic, and Case Solution in particular. It also supplies an analysis of the growing health and environmental concerns including obesity, cardiovascular disease, ecological destruction and so on in the Western countries and the function of the business in the food and beverage industry to attend to these problems. The report also supplies an examination of the degree of sustainability and CSR in the Mary Kay Cosmetics Inc Marketing Communications Case Study Analysis's organisation method together with the determination of how Case Study Analysis creates worth for its customers. Additionally, the report likewise provides particular tactical options for Case Solution to incorporate the criticism over its social responsibility with specific suggestions and an execution plan.

Issues Identification

The huge food and beverage business was going through a criticism over its obligation towards numerous social and environmental concerns consisting of; obesity, heart diseases, environmental devastation and so on. These criticisms lead, to reassess about the business method of Mary Kay Cosmetics Inc Marketing Communications Case Study Solution. The John A Quelch has actually understood that the general society, the lifestyle of people and individuals at whole have been changed now. In this circumstance with increasing trends towards much healthier items and the increasing environmental issues, Case Study Help should change its direction towards much healthier items. company had actually taken certain crucial actions relating to the ecological effects of its items, but, these actions are not enough to end up the criticism over the business's duty towards social and eco-friendly issues. The required to take particular strategic actions to alter the market position of its particular well-known brands and present Online Case Study Analysis as a business producing healthy items in the market. In this regard, Case Study Analysis and other food and drink companies ought to use their power to move the consumer taste towards much healthier products to get rid of the restraints in the growth of food market.

Critical Analysis

The shift from the usage of natural food to produced food has extremely affected the health of the customers. All of the data related to the health issues with the incorporation of produced food in the market describe the frequency of the health concerns related to food system. These issues are indirectly the result of different practices of the food and beverage companies for creating worth for their customers.

Value Creation at Mary Kay Cosmetics Inc Marketing Communications Case Study Analysis

Mary Kay Cosmetics Inc Marketing Communications Case Study Analysis being a giant company in the food and drink industry, supplies high value to its customers by different methods. Worth creation in the food and drink market is done through two ways i.e. taste and accessibility of the product. Case Study Analysis has a competitive advantage in offering its products far and wide internationally. Its marketing ability makes it able to target a large base of customers. The business is presented in about 200 countries with a a great deal of well-known worldwide brand names. The everywhere existence of the company items supplies high value to customers.

The company produces value for its customers by methods of offering big number of tasty food items including salt, fat and sugar, which are the active ingredients that are straight connected with the emotional core of the consumer's brain. The Mary Kay Cosmetics Inc Marketing Communications Case Study Solution in addition to other giant food and drinks business create value for its consumers by manipulating these active ingredients in its products. Case Study Solution together with other huge companies has an interest in finding methods to increase the consumer value from its items through making use of the vulnerability.

Together with it, the company also develops value by methods of incorporating the healthy point in its products. The company has actually done particular efforts in order to offer healthy items and reduce the share of Mary Kay Cosmetics Inc Marketing Communications Case Study Solution in total environmental devastation. Case Study Solution has actually taken certain actions related to the sustainability of individuals and environment consisting of the 2009 statement of the enthusiastic objectives and dedications associated with Case Study Solution items, market and the neighborhood.

All of these methods have been successful at developing value for the Case Study Analysis consumers. Increasing health related concerns have raised the criticism for Case Study Analysis.

Useful Role of Major Food and Beverage Companies in Attending To Social and Ecological Costs Related To the Market

Certainly, significant food and beverage companies including company, etc. can play an useful function in addressing social and ecological expenses associated with the industry. The eco-friendly costs associated with food and drink market consist of the ecological devastation due to the increase of nitrogen which has led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental destruction which could be a big danger to the existence of humanity in future.

Major cause of these environmental modifications is mass use of nitrogen abundant fertilizers and the active ingredients by the food and beverage companies. Therefore, food and drink business ought to play a constructive function in addressing these concerns to eliminate their development restraints connected to the criticism from the ecological communities.

The business ought to prevent use of nitrogen fertilizers and ought to browse out the items of those farmers that do not use fertilizers for their crop. The business might use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Together with the environmental expenses there are certain social expenses connected with the food and beverage industry which must be resolved by the giant food and beverage companies to achieve the market development and to prevent the criticism from the environmental neighborhoods. Social expenses connected with the industry consists of the increasing health concerns associated with weight problems, cardiovascular disease, diabetes and so on. Nevertheless, the giant companies might play a positive function in addressing these problems.

The business might move towards more healthy items by reducing the quantity of poisonous compounds in their processed foods i.e. dioxin, which might result in deadly human illness. The business could also do efforts to shift customer tastes towards healthy products as they have actually controlled the customer taste for couple of years.

Assessment of Sustainability at Mary Kay Cosmetics Inc Marketing Communications Case Study Solution

There was a potential shift in the business method and goals at Case Study Analysis. The new CEO was concentrated on buying healthier items for accomplishing sustainable growth for the business together with providing much healthier future for the people and the world both. Under the brand-new vision, the slogan of the company was likewise altered from the "fun for you" to "much better for you".

Human Sustainability

The company revealed specific goals and commitments associated with human sustainability and the environmental sustainability. Mary Kay Cosmetics Inc Marketing Communications Case Study Analysis obtained Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic drinks to present different healthier products in its portfolio. Despite of being thought about a Case Study Help's healthy brand, the products of Quaker Oats included several components which were dangerous to health. These harmful active ingredients were not marketed which have ended up being the base for criticism over the healthy brands of Mary Kay Cosmetics Inc Marketing Communications Case Study Solution.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Mary Kay Cosmetics Inc Marketing Communications Case Study Help has actually taken specific sustainability actions for its market places. One of significant examples in this regard is the Company's marketing strategy related to schools. The business markets just low calories and healthy beverages choices in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for presenting brand-new and healthy items in its portfolio. The company has actually increased its research and development budget and has introduced an army of health researchers to create specific healthy products.

Environmental Sustainability

In this regard, the company committed to minimize its product packaging by millions of tones to prevent high amount of wastages. The business has actually devoted to decrease greenhouse gas emissions along with the achievement of effectiveness in the energy use.

On the basis of above analysis, it could be determined that the business has actually taken several actions towards human and ecological sustainability. Nevertheless these steps are still not sufficient to achieve the preferred commercial development and to decrease the criticism over the social obligation of Mary Kay Cosmetics Inc Marketing Communications Case Study Analysis.

Alternatives

Particular long term tactical alternatives might be derived for the business on the basis of above analysis. These alternatives can be examined on the basis of the reality that how the alternative would make it possible for the company to achieve its goal of potential growth and minimize the criticism over the company. The alternatives might be examined on the basis of the time frame that would be taken by an alternative to be carried out along with the expense and dangers related to the option

Alternative-1: introduction of a New Product line Associated with Healthy Foods and Beverages

The first step that Mary Kay Cosmetics Inc Marketing Communications Case Study Help might take is to present a new item line related to healthy food and beverages. The company ought to introduce a broad variety of much healthier products by using its considerable research and development expenses.

Pros:

• Ability to target a great deal of customers i.e. health conscious customers.
• Decrease of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Fulfillment of the social responsibility by compensation of the hazardous items with healthy items.
• Could be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new items in the market i.e. customers might not like the taste and might not accept the healthier items due to the addictive nature of harmful products.
• The dangerous products in the item portfolio may make the incorporation of healthy products stop working to lower criticism.
• Substantial cost of research and development required to build brand-new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to achieve the prospective development and decrease the criticism is to acquire the health related business at a high level. Investment in these kind of business would enable Mary Kay Cosmetics Inc Marketing Communications Case Study Analysis to introduce a big range of healthier items within a brief time period without any need of substantial research study and development expenditures. The advantages and disadvantages associated with alternative 3 are offered listed below:

Pros:

• Saving of huge quantity of research and advancement expenses for new item development.
• Incorporation of new items within 2 years.
• Capability to target large number of consumers i.e. health mindful customers.
• Decrease of the criticism of environmental worried societies and neighborhood advancement companies.
• Fulfillment of the social obligation by settlement of the hazardous products with healthy items.

Cons:

• The acquisition may not prove to change the image of Mary Kay Cosmetics Inc Marketing Communications Case Study Solution as in case of Quake Oats.
• Requirement of huge amount of capital.
• Threat of failure of the brand-new items in the market i.e. customers may not like the taste and may decline the healthier items due to the addictive nature of dangerous items.
• The harmful items in the item portfolio may make the incorporation of healthy items fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Mary Kay Cosmetics Inc Marketing Communications Case Study Solution is to change all of its harmful products with healthier items. This could be a big shift in business strategy and the business design at company. The replacement of harmful items with healthier products would completely alter the market position of the company and would require a large number of necessary steps to be taken. The pros and cons connected to alternative 3 are provided listed below:

Pros:

• Modification of market position of Mary Kay Cosmetics Inc Marketing Communications Case Study Help
• Ability to target a great deal of consumers i.e. health conscious customers.
• End of all of the criticism of ecological worried societies and neighborhood advancement organizations.
• Satisfaction of the social duty

Cons:

• Threat of failure of the brand-new items in the market i.e. consumers might not like the taste and might decline the much healthier products due to the addicting nature of hazardous items.
• Big expense of research study and development needed to construct brand-new healthy items.
• Employee may withstand over the modification in business design and business method.
• Variety of years needed for the implementation.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, issues faced by the business and the existing market scenario, Case Study Analysis is recommended to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would make it possible for the business to conserve of huge quantity of research study and advancement costs for brand-new product advancement. Along with it, acquisitions would allow incorporation of brand-new products within two years along with the ability to target big number of customers.

This Mary Kay Cosmetics Inc Marketing Communications case study is writen by : John A Quelch

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