Mary Kay Inc Asian Market Entry (B) Case Study Help

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Mary Kay Inc Asian Market Entry (B) Case Analysis

Mary Kay Inc Asian Market Entry (B) Case Study Analysis is a well-known name of a New york city based, world's leading organization in the food and drink market. Case Study Solution is a leading brand in hassle-free treats, foods and drinks with its existence in about 200 countries. Significant brand names of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the business is its ability to market the product at everywhere locations. Furthermore, the business is doing efforts to make product development as its new source of competitive benefit.

The report consists of a deep analysis of various elements of the social duties of major companies in the food and beverage market in basic, and Case Solution in particular. It likewise supplies an analysis of the growing health and environmental issues including obesity, heart problem, ecological devastation and so on in the Western nations and the role of the business in the food and drink industry to deal with these issues. The report likewise offers an assessment of the degree of sustainability and CSR in the Mary Kay Inc Asian Market Entry (B) Case Study Solution's business strategy in addition to the determination of how Case Study Analysis creates worth for its consumers. The report also provides certain tactical options for company to include the criticism over its social duty with specific recommendations and an implementation strategy.

Concerns Recognition

Case Study Analysis had taken certain vital actions concerning the environmental effects of its products, but, these steps are not enough to end up the criticism over the business's obligation towards social and eco-friendly concerns. This is needed to take specific strategic steps to alter the market position of its particular popular brands and present Case Study Analysis as a business producing healthy products in the market. In this regard, company and other food and beverage companies must utilize their power to move the consumer taste towards healthier items to eliminate the restrictions in the growth of food industry.

Vital Analysis

The shift from the usage of natural food to made food has actually highly impacted the health of the customers. All of the information related to the health issues with the incorporation of manufactured food in the market describe the frequency of the health problems related to food system. These issues are indirectly the outcome of various practices of the food and drink business for producing worth for their customers.

Worth Production at Mary Kay Inc Asian Market Entry (B) Case Study Solution

Mary Kay Inc Asian Market Entry (B) Case Study Solution being a huge company in the food and beverage industry, offers high worth to its consumers by numerous methods. Case Study Help has a competitive advantage in supplying its items far and large worldwide. The business is presented in about 200 countries with a large number of well-known worldwide brands.

Furthermore, the business develops value for its customers by methods of providing large number of delicious foodstuff including salt, fat and sugar, which are the ingredients that are directly connected with the psychological core of the consumer's brain. The Mary Kay Inc Asian Market Entry (B) Case Study Help along with other huge food and beverages business create value for its customers by manipulating these ingredients in its items. Case Study Help together with other huge business is interested in discovering ways to increase the consumer value from its items through making use of the vulnerability.

Together with it, the business also creates value by ways of including the healthy point in its products. The business has actually done certain efforts in order to supply healthy products and minimize the share of Mary Kay Inc Asian Market Entry (B) Case Study Help in overall environmental destruction. Case Study Solution has taken specific steps related to the sustainability of people and environment consisting of the 2009 statement of the ambitious objectives and dedications related to Case Study Solution items, marketplace and the community.

All of these ways have been successful at producing worth for the Case Study Analysis customers. Increasing health associated problems have raised the criticism for Case Study Solution.

Useful Function of Significant Food and Drink Companies in Addressing Social and Ecological Expenses Associated with the Industry

Major food and beverage companies consisting of Mary Kay Inc Asian Market Entry (B) Case Study Analysis and so on can play an useful role in dealing with social and environmental expenses associated with the market. The eco-friendly expenses connected to food and drink industry consist of the environmental destruction due to the influx of nitrogen which has resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental destruction which might be a huge hazard to the existence of mankind in future.

Major reason for these ecological modifications is mass usage of nitrogen abundant fertilizers and the components by the food and drink business. Food and beverage business should play a positive function in dealing with these problems to remove their growth restrictions related to the criticism from the ecological neighborhoods.

In order to attend to these issues, the companies could either lower their usage of nitrogen rich active ingredients or take certain steps to lower the quantity of nitrogen in the overall environment. The companies ought to prevent usage of nitrogen fertilizers and must seek the items of those farmers that do not use fertilizers for their crop. Furthermore, the companies could also buy decreasing greenhouse gas emissions worldwide. For instance, the business could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from using nitrogen-rich products.

Along with the eco-friendly costs there are specific social costs related to the food and beverage industry which need to be resolved by the huge food and drink companies to accomplish the market development and to prevent the criticism from the ecological communities. Social expenses connected with the market includes the increasing health concerns related to weight problems, cardiovascular disease, diabetes etc. The giant business might play an useful function in addressing these problems.

The business could move towards healthier items by reducing the amount of harmful compounds in their processed foods i.e. dioxin, which might lead to fatal human diseases. Along with it, the companies ought to utilize more nutritious components instead of derivatives of Corn and Soy to increase number of calories from their products. The companies could likewise do efforts to move consumer tastes towards healthy items as they have actually managed the consumer taste for few decades. In this way the giant food and beverage companies could play a positive function in resolving social and eco-friendly costs connected to the market.

Examination of Sustainability at Mary Kay Inc Asian Market Entry (B) Case Study Solution

There was a possible shift in the business method and objectives at Case Study Help. The new CEO was focused on purchasing healthier items for achieving sustainable development for the company in addition to supplying healthier future for individuals and the world both. Under the brand-new vision, the slogan of the company was likewise altered from the "fun for you" to "better for you".

Human Sustainability

business acquired Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural drinks to present numerous healthier products in its portfolio. Despite of being thought about a Case Help's healthy brand name, the items of Quaker Oats included numerous ingredients which were harmful to health.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Mary Kay Inc Asian Market Entry (B) Case Study Analysis has taken specific sustainability actions for its market locations. One of major examples in this regard is the Company's marketing strategy related to schools. The business markets just low calories and healthy beverages choices in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and development for introducing brand-new and healthy products in its portfolio. The business has actually increased its research and advancement budget and has presented an army of health scientists to design particular healthy items.

Ecological Sustainability

In this regard, the business devoted to lower its product packaging by millions of tones to prevent high amount of wastes. The company has committed to decrease greenhouse gas emissions along with the accomplishment of efficiency in the energy use.

On the basis of above analysis, it might be determined that the business has actually taken numerous steps towards human and environmental sustainability. These actions are still not adequate to attain the wanted commercial development and to decrease the criticism over the social duty of Case Study Analysis.

Alternatives

Particular long term tactical alternatives might be obtained for the company on the basis of above analysis. These alternatives can be evaluated on the basis of the reality that how the option would enable the business to accomplish its objective of possible growth and lower the criticism over the company. The options might be evaluated on the basis of the time frame that would be taken by an option to be implemented along with the cost and dangers related to the option

Alternative-1: intro of a New Product line Related to Healthy Foods and Beverages

The primary step that Mary Kay Inc Asian Market Entry (B) Case Study Help could take is to introduce a brand-new line of product connected to healthy food and beverages. Although, the company has already introduced certain heath associated brands, but, the variety of these brand names in its portfolio is not potential to reduce the criticism and achieve possible development. For that reason, the business needs to present a wide variety of healthier items by using its considerable research study and development expenses. The advantages and disadvantages related to the introduction of a healthy line of product in the portfolio are offered listed below:

Pros:

• Ability to target large number of customers i.e. health mindful consumers.
• Decrease of the criticism of environmental worried societies and community advancement companies.
• Fulfillment of the social responsibility by settlement of the harmful items with healthy items.
• Might be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new items in the market i.e. consumers might not like the taste and might not accept the healthier products due to the addictive nature of harmful items.
• The dangerous items in the product portfolio may make the incorporation of healthy products fail to reduce criticism.
• Substantial cost of research and development needed to develop new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to attain the possible growth and decrease the criticism is to acquire the health associated business at a high level. Investment in these type of business would allow Mary Kay Inc Asian Market Entry (B) Case Study Analysis to present a big variety of much healthier items within a short time duration without any requirement of significant research and advancement expenditures. The advantages and disadvantages associated with alternative 3 are offered below:

Pros:

• Saving of big quantity of research and advancement expenses for new product advancement.
• Incorporation of brand-new items within 2 years.
• Capability to target large number of customers i.e. health conscious customers.
• Decrease of the criticism of ecological concerned societies and community advancement organizations.
• Fulfillment of the social responsibility by settlement of the harmful products with healthy items.

Cons:

• The acquisition might not show to change the image of Mary Kay Inc Asian Market Entry (B) Case Study Analysis as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Risk of failure of the brand-new items in the market i.e. consumers might not like the taste and might not accept the much healthier products due to the addicting nature of dangerous items.
• The hazardous items in the item portfolio may make the incorporation of healthy products fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Mary Kay Inc Asian Market Entry (B) Case Study Analysis is to replace all of its harmful items with much healthier items. The replacement of hazardous products with much healthier items would totally change the market position of the company and would require a large number of needed steps to be taken.

Pros:

• Modification of market position of Mary Kay Inc Asian Market Entry (B) Case Study Analysis
• Ability to target a great deal of consumers i.e. health conscious consumers.
• End of all of the criticism of ecological worried societies and community development companies.
• Fulfillment of the social duty

Cons:

• Threat of failure of the brand-new products in the market i.e. consumers might not like the taste and may not accept the much healthier items due to the addicting nature of hazardous products.
• Big expense of research and development needed to build new healthy items.
• Staff member may resist over the modification in business design and business technique.
• Number of years required for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, issues faced by the business and the current industry circumstance, Case Study Help is suggested to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the business to save of substantial quantity of research study and development costs for new item advancement. Along with it, acquisitions would permit incorporation of brand-new products within two years along with the capability to target large number of consumers.

This Mary Kay Inc Asian Market Entry (B) case study is writen by : John A Quelch

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