Media Watchdog Or Lapdog - Marketing Politics And The Media Case Study Help

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Media Watchdog Or Lapdog - Marketing Politics And The Media Case Solution

Media Watchdog Or Lapdog - Marketing Politics And The Media Case Study Solution is a well-known name of a New York based, world's leading company in the food and beverage industry. company is a leading brand in practical snacks, foods and beverages with its presence in about 200 nations.

The report contains a deep analysis of different elements of the social duties of significant business in the food and drink industry in basic, and Case Analysis in particular. It likewise supplies an analysis of the growing health and environmental issues including obesity, cardiovascular disease, environmental destruction and so on in the Western nations and the function of the business in the food and beverage market to attend to these issues. The report also supplies an assessment of the degree of sustainability and CSR in the Media Watchdog Or Lapdog - Marketing Politics And The Media Case Study Help's business strategy in addition to the determination of how Case Study Analysis creates value for its customers. The report also provides certain strategic alternatives for company to incorporate the criticism over its social duty with certain recommendations and an application strategy.

Problems Recognition

Case Study Help had taken specific crucial steps regarding the environmental effects of its products, but, these steps are not enough to end up the criticism over the company's obligation towards social and environmental concerns. This is required to take specific strategic actions to alter the market position of its certain famous brand names and present Case Study Analysis as a business producing healthy items in the market. In this regard, company and other food and beverage business ought to use their power to shift the customer taste towards healthier products to remove the constraints in the growth of food industry.

Critical Analysis

The shift from the use of natural food to made food has extremely affected the health of the consumers. All of the data related to the health issues with the incorporation of manufactured food in the market explain the frequency of the health issues related to food system. These concerns are indirectly the result of numerous practices of the food and beverage business for developing worth for their customers.

Value Creation at Media Watchdog Or Lapdog - Marketing Politics And The Media Case Study Help

Media Watchdog Or Lapdog - Marketing Politics And The Media Case Study Analysis being a huge company in the food and beverage industry, provides high worth to its clients by various ways. Worth development in the food and drink industry is done through 2 ways i.e. taste and accessibility of the item. Case Study Help has a competitive advantage in supplying its products everywhere globally. Its marketing ability makes it able to target a large base of customers. The company exists in about 200 countries with a large number of well-known worldwide brand names. The everywhere presence of the company items supplies high worth to consumers.

The company develops value for its consumers by ways of offering large number of delicious food items including salt, fat and sugar, which are the components that are directly linked with the psychological core of the consumer's brain. The Media Watchdog Or Lapdog - Marketing Politics And The Media Case Study Help in addition to other huge food and beverages companies create value for its consumers by controling these active ingredients in its products. Case Study Solution in addition to other giant business has an interest in finding methods to increase the customer value from its items through making use of the vulnerability.

Together with it, the company also produces worth by methods of integrating the healthy point in its items. The business has done specific efforts in order to offer healthy products and decrease the share of Media Watchdog Or Lapdog - Marketing Politics And The Media Case Study Solution in total environmental devastation. Case Study Help has actually taken particular steps related to the sustainability of individuals and environment including the 2009 announcement of the ambitious objectives and commitments related to Case Study Analysis items, market and the community.

All of these methods have actually been successful at producing worth for the Case Study Analysis consumers. Increasing health associated concerns have raised the criticism for Case Study Solution.

Positive Function of Major Food and Drink Companies in Attending To Social and Ecological Costs Connected With the Market

Indeed, major food and beverage companies including business, etc. can play a positive role in addressing social and environmental costs connected with the industry. The ecological costs connected to food and drink industry include the environmental destruction due to the influx of nitrogen which has resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental destruction which might be a huge risk to the existence of humankind in future.

Major reason for these ecological modifications is mass usage of nitrogen rich fertilizers and the ingredients by the food and drink companies. Food and beverage companies should play a positive function in attending to these issues to eliminate their growth restraints related to the criticism from the environmental communities.

In order to resolve these problems, the companies might either reduce their usage of nitrogen abundant components or take specific steps to lower the quantity of nitrogen in the total environment. The business must avoid usage of nitrogen fertilizers and must search out the products of those farmers that do not utilize fertilizers for their crop. The companies could also invest in minimizing greenhouse gas emissions worldwide. For instance, the business could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich items.

Along with the eco-friendly expenses there are certain social expenses associated with the food and beverage industry which should be attended to by the giant food and beverage business to attain the market development and to avoid the criticism from the environmental neighborhoods. Social expenses related to the industry consists of the increasing health problems connected to weight problems, heart problem, diabetes etc. The giant companies might play an useful function in resolving these issues.

The companies could move towards healthier items by minimizing the quantity of poisonous substances in their processed foods i.e. dioxin, which might lead to deadly human illness. Together with it, the business need to use more nutritious components instead of derivatives of Corn and Soy to increase number of calories from their items. The business could also do efforts to shift customer tastes towards healthy items as they have actually managed the consumer taste for couple of years. In this method the giant food and drink business could play a constructive function in resolving social and environmental expenses connected to the industry.

Examination of Sustainability at Media Watchdog Or Lapdog - Marketing Politics And The Media Case Study Analysis

There was a possible shift in the corporate method and objectives at Case Study Solution. The brand-new CEO was concentrated on investing in healthier products for attaining sustainable growth for the business along with supplying much healthier future for the people and the world both. Under the new vision, the motto of the company was likewise altered from the "fun for you" to "much better for you".

Human Sustainability

business obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic drinks to present different much healthier items in its portfolio. Despite of being thought about a Case Solution's healthy brand name, the items of Quake Oats included numerous components which were dangerous to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Media Watchdog Or Lapdog - Marketing Politics And The Media Case Study Help has actually taken specific sustainability steps for its market locations. Among significant examples in this regard is the Business's marketing strategy related to schools. The company markets just low calories and nutritious beverages options in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy products in its portfolio. The company has actually increased its research and development budget plan and has introduced an army of health scientists to create specific healthy products.

Ecological Sustainability

In this regard, the business dedicated to lower its product packaging by millions of tones to prevent high amount of wastes. The company has devoted to decrease greenhouse gas emissions along with the achievement of performance in the energy use.

On the basis of above analysis, it could be determined that the company has actually taken numerous actions towards human and ecological sustainability. Nevertheless these actions are still not adequate to attain the wanted industrial development and to reduce the criticism over the social duty of Media Watchdog Or Lapdog - Marketing Politics And The Media Case Study Help.

Alternatives

Certain long term tactical options could be obtained for the company on the basis of above analysis. These options can be evaluated on the basis of the fact that how the alternative would allow the business to attain its objective of prospective development and decrease the criticism over the company. The options might be evaluated on the basis of the time frame that would be taken by an alternative to be executed along with the cost and threats related to the alternative

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The initial step that Media Watchdog Or Lapdog - Marketing Politics And The Media Case Study Analysis could take is to introduce a new line of product connected to healthy food and drinks. The business has currently introduced particular heath related brands, however, the number of these brand names in its portfolio is not potential to minimize the criticism and attain possible development. Therefore, the company needs to present a wide range of much healthier products by using its considerable research and advancement expenditures. The benefits and drawbacks connected to the introduction of a healthy line of product in the portfolio are provided below:

Pros:

• Capability to target large number of customers i.e. health mindful consumers.
• Decrease of the criticism of ecological worried societies and neighborhood advancement companies.
• Satisfaction of the social responsibility by payment of the dangerous products with healthy items.
• Could be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new items in the market i.e. consumers might not like the taste and might not accept the healthier products due to the addicting nature of dangerous products.
• The dangerous products in the product portfolio might make the incorporation of healthy products stop working to decrease criticism.
• Substantial cost of research study and advancement needed to develop new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to accomplish the potential growth and reduce the criticism is to get the health related business at a high level. Investment in these type of companies would permit Media Watchdog Or Lapdog - Marketing Politics And The Media Case Study Solution to present a big variety of much healthier products within a short time period with no need of substantial research and advancement expenditures. The advantages and disadvantages connected to alternative 3 are offered listed below:

Pros:

• Saving of big amount of research and development expenses for brand-new item development.
• Incorporation of brand-new products within 2 years.
• Capability to target a great deal of customers i.e. health mindful customers.
• Reduction of the criticism of environmental worried societies and neighborhood advancement organizations.
• Satisfaction of the social obligation by compensation of the hazardous items with healthy items.

Cons:

• The acquisition might not show to alter the image of Media Watchdog Or Lapdog - Marketing Politics And The Media Case Study Analysis as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Danger of failure of the new products in the market i.e. consumers might not like the taste and may decline the healthier items due to the addicting nature of hazardous items.
• The harmful items in the product portfolio may make the incorporation of healthy products stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Media Watchdog Or Lapdog - Marketing Politics And The Media Case Study Help is to change all of its hazardous products with healthier items. This might be a substantial shift in the business method and the business model at business. The replacement of hazardous products with healthier items would entirely alter the market position of the company and would require a a great deal of needed actions to be taken. The advantages and disadvantages related to alternative 3 are provided listed below:

Pros:

• Modification of market position of Media Watchdog Or Lapdog - Marketing Politics And The Media Case Study Help
• Ability to target a great deal of consumers i.e. health mindful customers.
• End of all of the criticism of ecological concerned societies and neighborhood advancement companies.
• Fulfillment of the social responsibility

Cons:

• Risk of failure of the new items in the market i.e. customers might not like the taste and might decline the much healthier products due to the addicting nature of dangerous products.
• Huge cost of research and advancement required to build new healthy products.
• Worker may resist over the change in the business design and company technique.
• Number of years required for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, issues dealt with by the company and the existing industry situation, Media Watchdog Or Lapdog - Marketing Politics And The Media Case Study Help is advised to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would enable the company to save of huge quantity of research and advancement costs for brand-new item advancement. Together with it, acquisitions would allow incorporation of new items within two years along with the capability to target large number of consumers. Additionally, the acquisitions would lead to the decrease of the criticism from the worried organizations.However, the alternative would need big quantity of investment funds. The organizations may not be able to lower the criticism. However, with a careful analysis of the acquisition with an aggressive marketing campaigns, Media Watchdog Or Lapdog - Marketing Politics And The Media Case Study Solution could show to be successful in achieving the targets.

This Media Watchdog Or Lapdog - Marketing Politics And The Media case study is writen by : John A Quelch

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