Nations No Quick Fix - Applying Marketing Concepts To How They Compete Case Study Solution

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Nations No Quick Fix - Applying Marketing Concepts To How They Compete Case Help

Nations No Quick Fix - Applying Marketing Concepts To How They Compete Case Study Solution is a well-known name of a New york city based, world's leading company in the food and drink market. Case Study Solution is a prominent brand name in hassle-free snacks, foods and beverages with its existence in about 200 nations. Major brand names of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the business is its capability to market the item at far and wide locations. The business is doing efforts to make item advancement as its new source of competitive advantage.

The report consists of a deep analysis of numerous aspects of the social duties of major business in the food and drink market in general, and Case Solution in particular. It likewise supplies an analysis of the growing health and environmental issues including weight problems, heart problem, environmental devastation etc. in the Western countries and the function of the companies in the food and beverage market to address these issues. The report also offers an assessment of the extent of sustainability and CSR in the Nations No Quick Fix - Applying Marketing Concepts To How They Compete Case Study Analysis's organisation technique in addition to the decision of how Case Study Solution develops value for its consumers. Additionally, the report likewise offers specific tactical options for Case Solution to integrate the criticism over its social duty with particular recommendations and an execution plan.

Concerns Identification

The giant food and drink company was going through a criticism over its duty towards numerous social and eco-friendly issues including; obesity, cardiovascular disease, ecological destruction etc. These criticisms lead, to reconsider about the corporate technique of Nations No Quick Fix - Applying Marketing Concepts To How They Compete Case Study Analysis. The John A Quelch has realized that the overall society, the lifestyle of individuals and the people at whole have actually been altered now. In this situation with increasing trends towards healthier products and the increasing environmental concerns, Case Study Analysis ought to change its instructions towards healthier products. Although, Case Study Help had actually taken particular crucial actions concerning the environmental effects of its items, but, these actions are not enough to end up the criticism over the business's responsibility towards social and ecological concerns. For that reason, the is required to take specific tactical steps to change the market position of its specific popular brand names and present Nations No Quick Fix - Applying Marketing Concepts To How They Compete Case Study Analysis as a company producing healthy items in the market. In this regard, Case Study Analysis and other food and beverage companies ought to use their power to shift the customer taste towards healthier items to remove the constraints in the development of food industry.

Crucial Analysis

The shift from the usage of natural food to manufactured food has highly affected the health of the customers. All of the information related to the health problems with the incorporation of manufactured food in the market explain the frequency of the health problems related to food system. These concerns are indirectly the result of different practices of the food and drink business for creating value for their customers.

Worth Creation at Nations No Quick Fix - Applying Marketing Concepts To How They Compete Case Study Solution

Nations No Quick Fix - Applying Marketing Concepts To How They Compete Case Study Solution being a giant business in the food and drink industry, supplies high value to its customers by different means. Case Study Solution has a competitive advantage in supplying its items far and wide worldwide. The business is provided in about 200 countries with a large number of famous international brand names.

Furthermore, the company develops worth for its customers by means of providing large number of delicious food consisting of salt, fat and sugar, which are the ingredients that are directly gotten in touch with the psychological core of the customer's brain. The Nations No Quick Fix - Applying Marketing Concepts To How They Compete Case Study Help in addition to other giant food and beverages companies create value for its customers by controling these ingredients in its items. Case Study Help along with other huge companies is interested in finding ways to increase the customer value from its items through exploiting the vulnerability.

Along with it, the business also produces value by methods of including the healthy point in its products. The business has actually done certain efforts in order to supply healthy products and decrease the share of Nations No Quick Fix - Applying Marketing Concepts To How They Compete Case Study Solution in general environmental devastation. Case Study Analysis has taken certain steps associated with the sustainability of people and environment consisting of the 2009 statement of the ambitious goals and dedications associated with Case Study Solution items, marketplace and the neighborhood.

All of these methods have actually been effective at producing worth for the Case Study Solution consumers. Increasing health related issues have actually raised the criticism for Case Study Analysis.

Useful Function of Major Food and Drink Companies in Addressing Social and Ecological Expenses Associated with the Industry

Undoubtedly, significant food and beverage companies including business, etc. can play an useful role in resolving social and environmental expenses associated with the industry. The environmental expenses associated with food and drink market include the ecological devastation due to the influx of nitrogen which has led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental devastation which could be a big hazard to the presence of humanity in future.

Significant cause of these environmental changes is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and drink business. Food and beverage companies need to play a positive role in addressing these concerns to eliminate their development restrictions related to the criticism from the ecological communities.

In order to address these concerns, the business could either reduce their use of nitrogen abundant active ingredients or take particular steps to decrease the amount of nitrogen in the overall environment. The business ought to avoid use of nitrogen fertilizers and ought to seek the products of those farmers that do not utilize fertilizers for their crop. The companies could likewise invest in decreasing greenhouse gas emissions worldwide. The companies might use eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Along with the environmental expenses there are certain social expenses related to the food and beverage industry which should be attended to by the huge food and beverage companies to achieve the market growth and to prevent the criticism from the environmental communities. Social costs connected with the industry includes the increasing health problems related to weight problems, heart disease, diabetes etc. However, the huge companies might play a constructive role in attending to these concerns.

The companies might move towards more healthy products by decreasing the amount of harmful substances in their processed foods i.e. dioxin, which might result in lethal human diseases. In addition to it, the companies ought to utilize more healthy ingredients rather than derivatives of Corn and Soy to increase variety of calories from their products. The business might also do efforts to move customer tastes towards healthy items as they have actually controlled the customer taste for couple of decades. In this method the huge food and drink business might play a constructive function in resolving social and eco-friendly costs connected to the market.

Examination of Sustainability at Nations No Quick Fix - Applying Marketing Concepts To How They Compete Case Study Solution

There was a prospective shift in the business method and objectives at Case Study Solution. The brand-new CEO was concentrated on buying much healthier items for accomplishing sustainable growth for the business in addition to supplying much healthier future for the people and the planet both. Under the new vision, the motto of the business was likewise changed from the "fun for you" to "much better for you".

Human Sustainability

company got Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural beverages to introduce different healthier items in its portfolio. Despite of being considered a Case Analysis's healthy brand, the products of Quaker Oats included a number of active ingredients which were dangerous to health.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Nations No Quick Fix - Applying Marketing Concepts To How They Compete Case Study Help has taken specific sustainability actions for its market locations. One of major examples in this regard is the Company's marketing method related to schools. The company markets just low calories and healthy drinks choices in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and development for introducing new and healthy items in its portfolio. The business has actually increased its research and development budget plan and has actually introduced an army of health researchers to develop certain healthy products.

Environmental Sustainability

In this regard, the company committed to reduce its product packaging by millions of tones to avoid high quantity of wastages. The business has committed to lower greenhouse gas emissions along with the achievement of efficiency in the energy usage.

On the basis of above analysis, it could be determined that the company has taken several steps towards human and environmental sustainability. These actions are still not sufficient to attain the wanted commercial growth and to decrease the criticism over the social responsibility of Case Study Analysis.

Alternatives

Specific long term tactical options might be obtained for the business on the basis of above analysis. These alternatives can be assessed on the basis of the truth that how the option would enable the company to attain its objective of prospective growth and lower the criticism over the business. The options might be examined on the basis of the time frame that would be taken by an alternative to be implemented along with the cost and threats related to the option

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The first action that Nations No Quick Fix - Applying Marketing Concepts To How They Compete Case Study Solution might take is to introduce a new product line related to healthy food and drinks. The company must present a wide variety of much healthier products by utilizing its considerable research and development expenses.

Pros:

• Ability to target large number of consumers i.e. health mindful consumers.
• Reduction of the criticism of environmental worried societies and community advancement companies.
• Satisfaction of the social obligation by compensation of the harmful products with healthy products.
• Might be implemented within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the brand-new products in the market i.e. customers might not like the taste and may not accept the healthier products due to the addictive nature of dangerous products.
• The harmful products in the product portfolio might make the incorporation of healthy items fail to decrease criticism.
• Huge expense of research and development required to develop new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to achieve the prospective growth and reduce the criticism is to acquire the health associated business at a high level. Investment in these kind of business would enable Nations No Quick Fix - Applying Marketing Concepts To How They Compete Case Study Solution to introduce a big variety of much healthier items within a brief time duration without any need of significant research study and development expenditures. The benefits and drawbacks associated with alternative 3 are provided listed below:

Pros:

• Saving of huge quantity of research study and advancement costs for brand-new product development.
• Incorporation of brand-new products within 2 years.
• Ability to target a great deal of consumers i.e. health conscious consumers.
• Decrease of the criticism of environmental concerned societies and neighborhood development companies.
• Fulfillment of the social duty by settlement of the harmful items with healthy items.

Cons:

• The acquisition may not show to alter the image of Nations No Quick Fix - Applying Marketing Concepts To How They Compete Case Study Analysis as in case of Quake Oats.
• Requirement of big quantity of capital.
• Threat of failure of the new products in the market i.e. customers may not like the taste and may not accept the much healthier products due to the addictive nature of harmful items.
• The dangerous products in the product portfolio might make the incorporation of healthy items fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Nations No Quick Fix - Applying Marketing Concepts To How They Compete Case Study Help is to replace all of its dangerous items with healthier items. This might be a huge shift in business method and business design at company. The replacement of dangerous items with much healthier products would entirely alter the marketplace position of the company and would need a a great deal of essential actions to be taken. The advantages and disadvantages associated with alternative 3 are offered listed below:

Pros:

• Modification of market position of Nations No Quick Fix - Applying Marketing Concepts To How They Compete Case Study Help
• Capability to target large number of consumers i.e. health conscious customers.
• End of all of the criticism of ecological worried societies and neighborhood advancement companies.
• Fulfillment of the social obligation

Cons:

• Danger of failure of the new products in the market i.e. consumers may not like the taste and may not accept the much healthier products due to the addictive nature of harmful products.
• Big cost of research and development required to construct new healthy products.
• Worker may withstand over the modification in business model and business method.
• Number of years required for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, problems faced by the company and the current market situation, Case Study Help is suggested to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would enable the company to save of substantial amount of research study and development costs for new item development. Along with it, acquisitions would permit incorporation of brand-new items within two years along with the ability to target large number of consumers.

This Nations No Quick Fix - Applying Marketing Concepts To How They Compete case study is writen by : John A Quelch

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