Oscar Mayer Strategic Marketing Planning Case Study Help

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Oscar Mayer Strategic Marketing Planning Case Help

Oscar Mayer Strategic Marketing Planning Case Study Solution is a widely known name of a New York based, world's leading company in the food and drink industry. Case Study Analysis is a leading brand name in hassle-free treats, foods and beverages with its existence in about 200 nations. Significant brands of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the business is its capability to market the item at everywhere locations. The business is doing efforts to make item advancement as its new source of competitive benefit.

The report contains a deep analysis of different elements of the social obligations of significant business in the food and drink industry in basic, and company in particular. The report also offers an assessment of the level of sustainability and CSR in the Oscar Mayer Strategic Marketing Planning Case Study Solution's service method along with the decision of how Case Study Help develops value for its customers.

Concerns Identification

Case Study Solution had taken specific crucial actions relating to the environmental effects of its items, but, these steps are not enough to end up the criticism over the business's responsibility towards social and environmental concerns. This is needed to take certain strategic steps to change the market position of its certain famous brands and present Case Study Solution as a company producing healthy products in the market. In this regard, company and other food and drink companies ought to use their power to move the customer taste towards healthier items to eliminate the restrictions in the development of food industry.

Vital Analysis

The shift from the usage of natural food to manufactured food has extremely impacted the health of the consumers. All of the data related to the health problems with the incorporation of manufactured food in the market discuss the prevalence of the health problems related to food system. These concerns are indirectly the outcome of numerous practices of the food and drink business for producing value for their customers.

Value Production at Oscar Mayer Strategic Marketing Planning Case Study Analysis

Oscar Mayer Strategic Marketing Planning Case Study Help being a huge company in the food and beverage industry, provides high worth to its customers by numerous means. Worth creation in the food and drink market is done through two ways i.e. taste and accessibility of the item. Case Study Analysis has a competitive benefit in providing its items far and wide worldwide. Its marketing ability makes it able to target a big base of customers. The business is presented in about 200 countries with a large number of popular global brand names. The everywhere presence of the business items offers high worth to customers.

The company develops worth for its consumers by methods of providing large number of tasty food items including salt, fat and sugar, which are the active ingredients that are straight connected with the psychological core of the customer's brain. The Oscar Mayer Strategic Marketing Planning Case Study Help in addition to other huge food and drinks companies create value for its consumers by manipulating these active ingredients in its products. Case Study Analysis together with other huge companies has an interest in discovering ways to increase the consumer value from its products through exploiting the vulnerability.

Together with it, the company also creates value by means of incorporating the healthy point in its items. The business has done specific efforts in order to offer healthy products and minimize the share of Oscar Mayer Strategic Marketing Planning Case Study Help in general environmental destruction. Case Study Help has taken specific actions related to the sustainability of people and environment consisting of the 2009 statement of the enthusiastic objectives and commitments associated with Case Study Help products, market and the community.

All of these methods have been effective at creating worth for the Case Study Solution customers. Increasing health related issues have actually raised the criticism for Case Study Help.

Positive Function of Significant Food and Drink Business in Dealing With Social and Ecological Costs Connected With the Market

Undoubtedly, significant food and drink companies consisting of company, etc. can play a positive function in resolving social and environmental expenses associated with the industry. The environmental expenses related to food and drink industry consist of the environmental devastation due to the influx of nitrogen which has led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in ecological devastation which might be a huge hazard to the presence of humanity in future.

Major cause of these ecological modifications is mass use of nitrogen rich fertilizers and the active ingredients by the food and beverage companies. Food and drink companies ought to play a constructive role in dealing with these problems to eliminate their growth restrictions related to the criticism from the environmental neighborhoods.

In order to attend to these concerns, the companies might either minimize their usage of nitrogen abundant ingredients or take specific steps to decrease the quantity of nitrogen in the general environment. The business must avoid use of nitrogen fertilizers and should locate the items of those farmers that do not utilize fertilizers for their crop. The business might also invest in decreasing greenhouse gas emissions worldwide. The business might utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Along with the eco-friendly expenses there are particular social costs connected with the food and drink industry which should be dealt with by the huge food and drink business to accomplish the industry development and to avoid the criticism from the environmental communities. Social costs connected with the industry includes the increasing health concerns related to weight problems, heart problem, diabetes etc. Nevertheless, the huge business might play a positive role in addressing these problems.

The companies could move towards healthier products by decreasing the quantity of poisonous substances in their processed foods i.e. dioxin, which might result in fatal human illness. Together with it, the business should use more nutritious components instead of derivatives of Corn and Soy to increase number of calories from their products. The business could also do efforts to move customer tastes towards healthy items as they have managed the customer taste for couple of decades. In this method the huge food and drink business could play a positive function in resolving social and eco-friendly costs related to the market.

Examination of Sustainability at Oscar Mayer Strategic Marketing Planning Case Study Help

There was a prospective shift in the corporate technique and objectives at Case Study Analysis. The new CEO was concentrated on investing in much healthier products for accomplishing sustainable growth for the company together with supplying much healthier future for the people and the planet both. Under the new vision, the slogan of the business was likewise altered from the "fun for you" to "much better for you".

Human Sustainability

business got Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic drinks to present various much healthier products in its portfolio. Despite of being considered a Case Help's healthy brand name, the items of Quaker Oats included numerous active ingredients which were harmful to health.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Oscar Mayer Strategic Marketing Planning Case Study Help has actually taken certain sustainability steps for its market locations. Among significant examples in this regard is the Company's marketing technique related to schools. The business markets just low calories and nutritious drinks options in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for presenting new and healthy products in its portfolio. The company has increased its research study and advancement budget plan and has actually introduced an army of health scientists to design particular healthy items.

Ecological Sustainability

In this regard, the company devoted to decrease its product packaging by millions of tones to avoid high quantity of wastes. The business has actually devoted to minimize greenhouse gas emissions along with the achievement of efficiency in the energy use.

On the basis of above analysis, it might be identified that the business has taken several steps towards human and ecological sustainability. However these actions are still not sufficient to attain the desired industrial growth and to lower the criticism over the social responsibility of Oscar Mayer Strategic Marketing Planning Case Study Solution.

Alternatives

Specific long term tactical alternatives might be derived for the company on the basis of above analysis. These options can be evaluated on the basis of the reality that how the option would allow the company to achieve its goal of prospective growth and decrease the criticism over the business. The alternatives might be examined on the basis of the time frame that would be taken by an option to be executed along with the expense and risks related to the option

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The first step that Oscar Mayer Strategic Marketing Planning Case Study Solution might take is to introduce a brand-new product line related to healthy food and drinks. The business ought to introduce a broad range of much healthier products by utilizing its significant research study and development expenses.

Pros:

• Capability to target large number of customers i.e. health mindful customers.
• Decrease of the criticism of environmental worried societies and community advancement organizations.
• Fulfillment of the social duty by settlement of the hazardous items with healthy products.
• Might be carried out within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new items in the market i.e. consumers might not like the taste and may not accept the healthier products due to the addicting nature of harmful products.
• The dangerous items in the item portfolio might make the incorporation of healthy products stop working to decrease criticism.
• Huge cost of research and advancement needed to construct new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to attain the potential development and lower the criticism is to acquire the health related business at a high level. Financial investment in these kind of business would permit Oscar Mayer Strategic Marketing Planning Case Study Solution to introduce a large variety of healthier products within a brief time period with no requirement of substantial research and advancement expenditures. The pros and cons related to alternative 3 are offered below:

Pros:

• Conserving of big quantity of research study and advancement expenses for new product development.
• Incorporation of brand-new products within two years.
• Ability to target large number of consumers i.e. health conscious customers.
• Decrease of the criticism of environmental worried societies and neighborhood development companies.
• Satisfaction of the social responsibility by payment of the dangerous items with healthy items.

Cons:

• The acquisition might not prove to alter the image of Oscar Mayer Strategic Marketing Planning Case Study Analysis as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Threat of failure of the new items in the market i.e. customers may not like the taste and may decline the much healthier items due to the addictive nature of harmful items.
• The harmful items in the product portfolio may make the incorporation of healthy items stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Oscar Mayer Strategic Marketing Planning Case Study Help is to replace all of its hazardous products with healthier products. This might be a big shift in business method and business design at business. The replacement of hazardous items with much healthier products would entirely change the market position of the business and would need a large number of needed steps to be taken. The advantages and disadvantages associated with alternative 3 are provided listed below:

Pros:

• Change of market position of Oscar Mayer Strategic Marketing Planning Case Study Help
• Capability to target a great deal of customers i.e. health mindful customers.
• End of all of the criticism of environmental concerned societies and neighborhood development organizations.
• Satisfaction of the social responsibility

Cons:

• Risk of failure of the new items in the market i.e. customers may not like the taste and might not accept the healthier items due to the addicting nature of hazardous items.
• Huge expense of research and development required to develop brand-new healthy items.
• Employee might resist over the change in the business design and service technique.
• Variety of years needed for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, concerns faced by the company and the current industry scenario, Oscar Mayer Strategic Marketing Planning Case Study Solution is recommended to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would allow the business to conserve of substantial amount of research study and advancement expenses for brand-new product advancement. Together with it, acquisitions would enable incorporation of brand-new items within two years along with the capability to target large number of customers. Furthermore, the acquisitions would lead to the decrease of the criticism from the concerned organizations.However, the alternative would require big quantity of mutual fund. Furthermore, the companies may not have the ability to minimize the criticism. But, with a mindful analysis of the acquisition with an aggressive marketing campaigns, Oscar Mayer Strategic Marketing Planning Case Study Help could prove to be successful in achieving the targets.

This Oscar Mayer Strategic Marketing Planning case study is writen by : John A Quelch

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