Pfizer And Astrazeneca Marketing An Acquisition (A) And (B) Case Study Analysis

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Pfizer And Astrazeneca Marketing An Acquisition (A) And (B) Case Help

Pfizer And Astrazeneca Marketing An Acquisition (A) And (B) Case Study Help is a widely known name of a New York based, world's leading company in the food and beverage industry. business is a leading brand name in practical treats, foods and drinks with its presence in about 200 nations.

The report consists of a deep analysis of various elements of the social responsibilities of significant business in the food and beverage industry in basic, and company in particular. The report also supplies an evaluation of the level of sustainability and CSR in the Pfizer And Astrazeneca Marketing An Acquisition (A) And (B) Case Study Solution's business strategy along with the decision of how Case Study Help produces worth for its consumers.

Concerns Identification

Case Study Solution had taken particular crucial steps concerning the environmental impacts of its items, however, these steps are not enough to end up the criticism over the company's duty towards social and ecological issues. This is needed to take specific strategic steps to change the market position of its certain famous brand names and present Case Study Solution as a business producing healthy products in the market. In this regard, business and other food and drink business need to utilize their power to move the consumer taste towards much healthier products to remove the restraints in the development of food market.

Vital Analysis

For the couple of years, consumer food patterns have actually been altered considerably. The shift from the use of natural food to produced food has extremely impacted the health of the consumers. Despite of the discovery of contemporary health methods, the overall health of individuals in couple of years have actually been extremely impacted. Presently about 1 billion of the people In United States are obese and at least 300 countless them have weight problems. Kids also facing the issue of weight problems. The ratios of obesity in 1980s are quite different from the existing ratios. Despite of discovery of health strategies and modern-day ways to manage obesity and other diseases, the ratio of weight problems has actually been doubled form the level of 1980. All of the data associated with the health problems with the incorporation of made food in the market discuss the occurrence of the health problems related to food system. These problems are indirectly the result of various practices of the food and beverage business for developing value for their customers.

Worth Development at Pfizer And Astrazeneca Marketing An Acquisition (A) And (B) Case Study Analysis

Pfizer And Astrazeneca Marketing An Acquisition (A) And (B) Case Study Help being a giant company in the food and drink industry, supplies high worth to its customers by various means. Worth production in the food and drink industry is done through 2 ways i.e. taste and availability of the product. Case Study Analysis has a competitive advantage in providing its items everywhere worldwide. Its marketing capability makes it able to target a large base of customers. The business is presented in about 200 nations with a a great deal of famous worldwide brand names. The everywhere existence of the business products provides high value to consumers.

Additionally, the company develops value for its consumers by ways of providing large number of delicious food products including salt, fat and sugar, which are the ingredients that are straight connected with the emotional core of the consumer's brain. The Pfizer And Astrazeneca Marketing An Acquisition (A) And (B) Case Study Solution together with other huge food and beverages business develop value for its customers by controling these active ingredients in its items. Case Study Solution in addition to other giant business has an interest in discovering ways to increase the consumer worth from its items through making use of the vulnerability.

In addition to it, the company likewise produces worth by ways of incorporating the healthy point in its items. The business has actually done specific efforts in order to supply healthy items and decrease the share of Pfizer And Astrazeneca Marketing An Acquisition (A) And (B) Case Study Help in general ecological devastation. Case Study Solution has taken particular steps associated with the sustainability of individuals and environment including the 2009 announcement of the enthusiastic goals and commitments associated with Case Study Solution products, marketplace and the neighborhood.

All of these means have actually succeeded at developing worth for the company consumers. However, these ways have likewise cause the increased environmental issues and the criticism over the company's role in increasing health and environmental challenges. The incorporation of active ingredients like salt, fat and sugar in the company products for producing customer worth faces high quantity of criticism. These ingredients are the main reason for particular lethal diseases in human consisting of weight problems, diabetes, heart diseases and so on. Increasing health related issues have actually raised the criticism for Pfizer And Astrazeneca Marketing An Acquisition (A) And (B) Case Study Solution.

Constructive Role of Significant Food and Drink Companies in Dealing With Social and Ecological Expenses Connected With the Industry

Indeed, significant food and beverage companies consisting of business, etc. can play a constructive role in addressing social and environmental expenses connected with the market. The environmental expenses related to food and drink industry consist of the ecological destruction due to the influx of nitrogen which has resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological devastation which might be a huge risk to the existence of mankind in future.

Significant reason for these environmental changes is mass use of nitrogen rich fertilizers and the active ingredients by the food and beverage companies. Food and beverage business should play a positive role in dealing with these problems to eliminate their growth constraints related to the criticism from the environmental neighborhoods.

In order to resolve these problems, the companies could either reduce their use of nitrogen abundant active ingredients or take particular steps to minimize the quantity of nitrogen in the total environment. The business need to avoid usage of nitrogen fertilizers and should seek the items of those farmers that do not utilize fertilizers for their crop. Additionally, the companies could likewise buy decreasing greenhouse gas emissions worldwide. For instance, the companies might use renewable energy sources at their production plant to compensate the greenhouse gas emissions from using nitrogen-rich items.

In addition to the eco-friendly expenses there are particular social expenses connected with the food and beverage industry which should be addressed by the giant food and beverage business to attain the industry growth and to prevent the criticism from the ecological communities. Social costs related to the industry consists of the increasing health issues connected to weight problems, cardiovascular disease, diabetes etc. The giant business might play a constructive function in addressing these concerns.

The companies might move towards more healthy products by lowering the amount of hazardous compounds in their processed foods i.e. dioxin, which could result in deadly human illness. The business could also do efforts to move customer tastes towards healthy products as they have actually controlled the consumer taste for couple of years.

Assessment of Sustainability at Pfizer And Astrazeneca Marketing An Acquisition (A) And (B) Case Study Analysis

There was a prospective shift in the corporate technique and objectives at Case Study Help. The brand-new CEO was concentrated on purchasing much healthier products for accomplishing sustainable growth for the business together with supplying healthier future for the people and the world both. Under the new vision, the slogan of the company was also changed from the "fun for you" to "better for you".

Human Sustainability

business got Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural drinks to introduce different healthier items in its portfolio. Despite of being considered a Case Help's healthy brand, the products of Quaker Oats included numerous ingredients which were harmful to health.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Pfizer And Astrazeneca Marketing An Acquisition (A) And (B) Case Study Analysis has actually taken particular sustainability actions for its market places. One of major examples in this regard is the Business's marketing technique related to schools. The business markets just low calories and healthy beverages choices in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for introducing new and healthy products in its portfolio. The business has increased its research study and development budget and has introduced an army of health scientists to design specific healthy items.

Ecological Sustainability

Along with the human sustainability, Pfizer And Astrazeneca Marketing An Acquisition (A) And (B) Case Study Help has taken numerous steps towards environmental sustainability. The business has devoted to various goals related to water, land, product packaging, climate change and neighborhood. In this regard, the company devoted to minimize its packaging by countless tones to avoid high quantity of wastages. The business has actually committed to minimize greenhouse gas emissions along with the accomplishment of performance in the energy usage. company has actually also tried particular humanitarian activities consisting of a commitment to supply safe drinking water to 3 million people in establishing countries by 2015.

On the basis of above analysis, it could be determined that the business has actually taken numerous steps towards human and ecological sustainability. However these steps are still not adequate to achieve the desired commercial growth and to lower the criticism over the social duty of Pfizer And Astrazeneca Marketing An Acquisition (A) And (B) Case Study Analysis.

Alternatives

Certain long term tactical alternatives might be derived for the company on the basis of above analysis. These options can be examined on the basis of the reality that how the alternative would allow the business to accomplish its objective of prospective development and decrease the criticism over the business. Moreover, the options could be examined on the basis of the time frame that would be taken by an alternative to be carried out along with the expense and dangers connected to the alternative

Alternative-1: intro of a New Line of product Associated with Healthy Foods and Beverages

The initial step that Pfizer And Astrazeneca Marketing An Acquisition (A) And (B) Case Study Solution might take is to present a brand-new line of product related to healthy food and drinks. The company has currently presented specific heath associated brand names, but, the number of these brands in its portfolio is not possible to reduce the criticism and attain possible growth. Therefore, the company must present a wide range of much healthier products by utilizing its substantial research and advancement expenditures. The benefits and drawbacks connected to the intro of a healthy product line in the portfolio are given below:

Pros:

• Capability to target large number of customers i.e. health conscious consumers.
• Reduction of the criticism of ecological worried societies and neighborhood advancement organizations.
• Satisfaction of the social responsibility by compensation of the harmful products with healthy products.
• Might be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new products in the market i.e. customers may not like the taste and may decline the healthier products due to the addictive nature of hazardous products.
• The harmful items in the item portfolio might make the incorporation of healthy items fail to minimize criticism.
• Substantial expense of research and development needed to build brand-new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to achieve the prospective development and reduce the criticism is to obtain the health related business at a high level. Financial investment in these type of business would enable Pfizer And Astrazeneca Marketing An Acquisition (A) And (B) Case Study Help to present a large variety of much healthier products within a brief time period with no requirement of substantial research and advancement expenses. The advantages and disadvantages associated with alternative 3 are given listed below:

Pros:

• Conserving of huge quantity of research study and advancement costs for brand-new item development.
• Incorporation of brand-new items within 2 years.
• Capability to target large number of customers i.e. health mindful customers.
• Reduction of the criticism of environmental worried societies and neighborhood advancement companies.
• Satisfaction of the social responsibility by payment of the harmful items with healthy items.

Cons:

• The acquisition may not show to alter the image of Pfizer And Astrazeneca Marketing An Acquisition (A) And (B) Case Study Analysis as in case of Quaker Oats.
• Requirement of huge amount of capital.
• Risk of failure of the new products in the market i.e. customers might not like the taste and may decline the much healthier products due to the addictive nature of hazardous items.
• The dangerous items in the product portfolio may make the incorporation of healthy items fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Pfizer And Astrazeneca Marketing An Acquisition (A) And (B) Case Study Analysis is to change all of its dangerous items with healthier products. This might be a big shift in the business method and the business design at business. The replacement of dangerous items with healthier products would completely change the market position of the company and would need a a great deal of necessary actions to be taken. The pros and cons associated with alternative 3 are offered below:

Pros:

• Modification of market position of Pfizer And Astrazeneca Marketing An Acquisition (A) And (B) Case Study Analysis
• Capability to target large number of customers i.e. health conscious customers.
• End of all of the criticism of ecological concerned societies and community advancement companies.
• Satisfaction of the social duty

Cons:

• Danger of failure of the brand-new items in the market i.e. customers might not like the taste and may decline the healthier products due to the addicting nature of hazardous products.
• Substantial expense of research and development needed to develop brand-new healthy items.
• Staff member may withstand over the modification in the business model and service method.
• Variety of years required for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, concerns faced by the company and the current market circumstance, Case Study Analysis is suggested to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the business to conserve of substantial amount of research and development costs for new item advancement. Along with it, acquisitions would enable incorporation of brand-new products within two years along with the ability to target large number of customers.

This Pfizer And Astrazeneca Marketing An Acquisition (A) And (B) case study is writen by : John A Quelch

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