Pfizer And Astrazeneca Marketing An Acquisition (B) Case Study Help

Home >> John A Quelch >> Pfizer And Astrazeneca Marketing An Acquisition (B)

Pfizer And Astrazeneca Marketing An Acquisition (B) Case Help

Pfizer And Astrazeneca Marketing An Acquisition (B) Case Study Solution is a well-known name of a New York based, world's leading company in the food and beverage industry. business is a leading brand name in convenient treats, foods and drinks with its existence in about 200 countries.

The report consists of a deep analysis of various aspects of the social responsibilities of major business in the food and drink market in general, and Case Help in particular. It likewise supplies an analysis of the growing health and environmental problems consisting of obesity, heart diseases, environmental destruction etc. in the Western nations and the role of the business in the food and drink industry to address these issues. The report also offers an examination of the degree of sustainability and CSR in the Pfizer And Astrazeneca Marketing An Acquisition (B) Case Study Solution's company strategy together with the decision of how Case Study Solution produces value for its customers. The report likewise offers specific tactical options for business to incorporate the criticism over its social duty with particular suggestions and an execution strategy.

Concerns Identification

The giant food and drink business was going through a criticism over its obligation towards various social and eco-friendly issues including; weight problems, cardiovascular disease, environmental destruction etc. These criticisms lead, to rethink about the business method of Pfizer And Astrazeneca Marketing An Acquisition (B) Case Study Help. The John A Quelch has actually realized that the overall society, the lifestyle of people and the people at whole have actually been changed now. In this situation with increasing patterns towards healthier products and the increasing ecological concerns, Case Study Help needs to change its direction towards much healthier items. business had actually taken certain vital steps relating to the environmental effects of its items, but, these actions are not enough to end up the criticism over the company's duty towards social and eco-friendly issues. For that reason, the is required to take certain tactical actions to alter the market position of its specific popular brand names and present Pfizer And Astrazeneca Marketing An Acquisition (B) Case Study Solution as a company producing healthy items in the market. In this regard, Case Study Help and other food and drink business need to utilize their power to move the customer taste towards healthier items to get rid of the constraints in the growth of food industry.

Crucial Analysis

The shift from the usage of natural food to produced food has highly impacted the health of the customers. All of the information related to the health concerns with the incorporation of manufactured food in the market describe the occurrence of the health concerns related to food system. These concerns are indirectly the result of various practices of the food and drink companies for creating worth for their customers.

Worth Production at Pfizer And Astrazeneca Marketing An Acquisition (B) Case Study Help

Pfizer And Astrazeneca Marketing An Acquisition (B) Case Study Solution being a giant business in the food and beverage industry, offers high value to its customers by numerous methods. Case Study Help has a competitive benefit in supplying its items far and broad internationally. The business is provided in about 200 countries with a big number of famous international brand names.

Furthermore, the business creates value for its customers by ways of providing large number of yummy foodstuff consisting of salt, fat and sugar, which are the ingredients that are directly gotten in touch with the emotional core of the customer's brain. The Pfizer And Astrazeneca Marketing An Acquisition (B) Case Study Help together with other giant food and drinks business develop value for its consumers by manipulating these active ingredients in its items. Case Study Help in addition to other huge business has an interest in finding methods to increase the customer worth from its items through making use of the vulnerability.

Along with it, the company also creates worth by means of integrating the healthy point in its items. The company has done certain efforts in order to provide healthy items and minimize the share of Pfizer And Astrazeneca Marketing An Acquisition (B) Case Study Help in total environmental destruction. Case Study Solution has actually taken specific actions associated with the sustainability of people and environment including the 2009 statement of the enthusiastic objectives and dedications related to Case Study Solution products, marketplace and the community.

All of these means have succeeded at producing value for the business consumers. These methods have also lead to the increased ecological issues and the criticism over the business's function in increasing health and environmental obstacles. The incorporation of ingredients like salt, fat and sugar in the business products for developing customer worth deals with high quantity of criticism. These active ingredients are the main cause of specific fatal illness in human including obesity, diabetes, cardiovascular disease etc. Increasing health associated issues have actually raised the criticism for Pfizer And Astrazeneca Marketing An Acquisition (B) Case Study Help.

Positive Function of Significant Food and Beverage Business in Dealing With Social and Ecological Expenses Connected With the Market

Significant food and beverage companies consisting of Pfizer And Astrazeneca Marketing An Acquisition (B) Case Study Solution etc. can play a constructive function in addressing social and ecological expenses associated with the industry. The eco-friendly costs associated with food and beverage industry consist of the environmental devastation due to the increase of nitrogen which has actually resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological devastation which could be a big risk to the presence of mankind in future.

Significant cause of these environmental changes is mass usage of nitrogen abundant fertilizers and the ingredients by the food and drink business. Food and drink companies need to play an useful role in attending to these problems to eliminate their development restraints related to the criticism from the ecological neighborhoods.

In order to resolve these concerns, the companies might either minimize their usage of nitrogen abundant components or take specific steps to lower the amount of nitrogen in the overall environment. The companies ought to prevent use of nitrogen fertilizers and ought to locate the items of those farmers that do not utilize fertilizers for their crop. Furthermore, the business could likewise invest in lowering greenhouse gas emissions worldwide. The companies could utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Together with the eco-friendly expenses there are specific social costs connected with the food and beverage industry which need to be resolved by the huge food and drink companies to attain the market growth and to avoid the criticism from the ecological neighborhoods. Social costs connected with the industry consists of the increasing health issues connected to obesity, heart problem, diabetes and so on. However, the giant business could play a positive role in dealing with these issues.

The business might move towards healthier products by reducing the amount of poisonous compounds in their processed foods i.e. dioxin, which could lead to lethal human illness. Along with it, the companies should utilize more healthy active ingredients rather than derivatives of Corn and Soy to increase variety of calories from their products. The companies could also do efforts to move consumer tastes towards healthy products as they have managed the consumer taste for couple of years. In this method the huge food and drink business could play a positive role in dealing with social and eco-friendly expenses connected to the industry.

Assessment of Sustainability at Pfizer And Astrazeneca Marketing An Acquisition (B) Case Study Analysis

There was a prospective shift in the corporate method and goals at Case Study Analysis. The new CEO was focused on buying much healthier items for attaining sustainable development for the business along with providing much healthier future for individuals and the planet both. Under the brand-new vision, the slogan of the company was also changed from the "fun for you" to "much better for you".

Human Sustainability

The company announced specific goals and dedications related to human sustainability and the environmental sustainability. Pfizer And Astrazeneca Marketing An Acquisition (B) Case Study Solution acquired Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural drinks to present different much healthier products in its portfolio. Despite of being thought about a Case Study Help's healthy brand, the items of Quaker Oats included numerous ingredients which were harmful to health. These harmful active ingredients were not advertised which have ended up being the base for criticism over the healthy brands of Pfizer And Astrazeneca Marketing An Acquisition (B) Case Study Analysis.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Pfizer And Astrazeneca Marketing An Acquisition (B) Case Study Analysis has taken specific sustainability actions for its market places. One of significant examples in this regard is the Company's marketing strategy associated to schools. The business markets only low calories and nutritious beverages choices in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy products in its portfolio. The business has actually increased its research and advancement budget plan and has actually introduced an army of health scientists to create certain healthy items.

Environmental Sustainability

In this regard, the business dedicated to lower its product packaging by millions of tones to avoid high amount of wastes. The company has actually devoted to reduce greenhouse gas emissions along with the accomplishment of effectiveness in the energy usage.

On the basis of above analysis, it could be determined that the company has actually taken several steps towards human and ecological sustainability. These steps are still not sufficient to achieve the preferred industrial development and to minimize the criticism over the social obligation of Case Study Help.

Alternatives

Particular long term tactical alternatives might be derived for the business on the basis of above analysis. These options can be assessed on the basis of the reality that how the alternative would make it possible for the company to accomplish its goal of possible development and decrease the criticism over the business. Additionally, the options might be assessed on the basis of the time frame that would be taken by an alternative to be executed in addition to the expense and threats associated with the alternative

Alternative-1: intro of a New Product line Connected to Healthy Foods and Beverages

The very first step that Pfizer And Astrazeneca Marketing An Acquisition (B) Case Study Help could take is to introduce a brand-new item line related to healthy food and drinks. The company should present a large range of healthier items by using its significant research study and advancement expenses.

Pros:

• Capability to target large number of customers i.e. health conscious consumers.
• Reduction of the criticism of environmental concerned societies and community advancement companies.
• Satisfaction of the social obligation by compensation of the harmful items with healthy products.
• Might be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new items in the market i.e. customers may not like the taste and might decline the much healthier products due to the addicting nature of harmful items.
• The harmful products in the item portfolio may make the incorporation of healthy items stop working to reduce criticism.
• Huge cost of research study and advancement required to construct brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to attain the prospective growth and minimize the criticism is to acquire the health related business at a high level. Investment in these kind of companies would allow Pfizer And Astrazeneca Marketing An Acquisition (B) Case Study Analysis to present a big variety of healthier items within a brief time duration without any requirement of substantial research study and advancement expenditures. The benefits and drawbacks connected to alternative 3 are offered listed below:

Pros:

• Saving of big quantity of research and advancement costs for brand-new product advancement.
• Incorporation of new items within 2 years.
• Capability to target a great deal of customers i.e. health conscious consumers.
• Reduction of the criticism of environmental concerned societies and community advancement companies.
• Satisfaction of the social responsibility by compensation of the hazardous items with healthy products.

Cons:

• The acquisition may not prove to alter the image of Pfizer And Astrazeneca Marketing An Acquisition (B) Case Study Analysis as in case of Quaker Oats.
• Requirement of substantial amount of capital.
• Threat of failure of the new items in the market i.e. customers might not like the taste and may decline the healthier products due to the addicting nature of hazardous items.
• The dangerous items in the product portfolio might make the incorporation of healthy products fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Pfizer And Astrazeneca Marketing An Acquisition (B) Case Study Help is to replace all of its harmful products with healthier products. The replacement of harmful items with much healthier items would totally alter the market position of the company and would need a big number of essential actions to be taken.

Pros:

• Modification of market position of Pfizer And Astrazeneca Marketing An Acquisition (B) Case Study Analysis
• Capability to target a great deal of customers i.e. health mindful customers.
• End of all of the criticism of environmental worried societies and neighborhood development companies.
• Fulfillment of the social obligation

Cons:

• Threat of failure of the brand-new items in the market i.e. customers may not like the taste and may decline the healthier products due to the addictive nature of hazardous products.
• Substantial expense of research study and advancement required to construct new healthy products.
• Staff member might resist over the modification in business model and company method.
• Variety of years required for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, concerns faced by the company and the current industry scenario, Pfizer And Astrazeneca Marketing An Acquisition (B) Case Study Analysis is suggested to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would enable the company to conserve of huge amount of research and development expenses for new product advancement. Along with it, acquisitions would enable incorporation of new products within 2 years in addition to the capability to target large number of consumers. The acquisitions would result in the reduction of the criticism from the worried organizations.However, the alternative would need substantial amount of financial investment funds. Additionally, the companies may not be able to reduce the criticism. With a mindful analysis of the acquisition with an aggressive marketing campaigns, business might prove to be effective in accomplishing the targets.

This Pfizer And Astrazeneca Marketing An Acquisition (B) case study is writen by : John A Quelch

Executive Summary	Swot Analysis	Vrio Analysis	Pestel Analysis
Porters Analysis	Recommendations