Philips Healthcare Marketing The Healthsuite Digital Platform Case Study Solution

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Philips Healthcare Marketing The Healthsuite Digital Platform Case Help

Philips Healthcare Marketing The Healthsuite Digital Platform Case Study Solution is a popular name of a New York based, world's leading organization in the food and drink industry. business is a prominent brand name in convenient treats, foods and beverages with its existence in about 200 countries.

The report includes a deep analysis of different aspects of the social duties of significant business in the food and beverage industry in basic, and Case Analysis in specific. It also provides an analysis of the growing health and environmental problems consisting of obesity, heart diseases, environmental devastation and so on in the Western nations and the role of the business in the food and drink industry to address these problems. The report also supplies an assessment of the level of sustainability and CSR in the Philips Healthcare Marketing The Healthsuite Digital Platform Case Study Solution's company strategy together with the decision of how Case Study Analysis creates value for its consumers. The report likewise supplies certain strategic alternatives for business to include the criticism over its social obligation with certain suggestions and an application strategy.

Issues Identification

The huge food and drink business was going through a criticism over its duty towards various social and environmental issues including; obesity, cardiovascular disease, environmental devastation etc. These criticisms lead, to rethink about the business technique of Philips Healthcare Marketing The Healthsuite Digital Platform Case Study Help. The John A Quelch has actually recognized that the general society, the lifestyle of people and the people at whole have actually been altered now. In this scenario with increasing patterns towards healthier items and the increasing environmental concerns, Case Study Solution ought to change its direction towards healthier items. Although, Case Study Analysis had taken particular crucial actions concerning the ecological effects of its products, however, these steps are insufficient to end up the criticism over the company's responsibility towards social and environmental problems. For that reason, the is required to take particular strategic steps to alter the marketplace position of its particular popular brand names and present Philips Healthcare Marketing The Healthsuite Digital Platform Case Study Solution as a company producing healthy items in the market. In this regard, Case Study Analysis and other food and beverage companies must use their power to shift the customer taste towards healthier products to remove the restraints in the development of food industry.

Crucial Analysis

For the couple of decades, customer food patterns have actually been changed dramatically. The shift from using natural food to made food has extremely affected the health of the customers. Despite of the discovery of modern-day health strategies, the general health of people in couple of years have been extremely impacted. Currently about 1 billion of individuals In United States are obese and at least 300 million of them have weight problems. Children likewise dealing with the issue of obesity. The ratios of weight problems in 1980s are rather different from the current ratios. Despite of discovery of health methods and contemporary ways to manage obesity and other diseases, the ratio of obesity has actually been doubled form the level of 1980. All of the information associated with the health concerns with the incorporation of produced food in the market describe the frequency of the health issues connected to food system. These concerns are indirectly the outcome of numerous practices of the food and beverage business for developing worth for their consumers.

Worth Production at Philips Healthcare Marketing The Healthsuite Digital Platform Case Study Analysis

Philips Healthcare Marketing The Healthsuite Digital Platform Case Study Solution being a huge business in the food and drink industry, offers high value to its customers by numerous ways. Worth production in the food and beverage industry is done through two methods i.e. taste and availability of the item. Case Study Help has a competitive advantage in providing its items far and wide internationally. Its marketing capability makes it able to target a large base of consumers. The company exists in about 200 nations with a large number of well-known global brand names. The everywhere existence of the company products offers high worth to consumers.

The company develops worth for its consumers by means of supplying large number of yummy food items consisting of salt, fat and sugar, which are the active ingredients that are directly linked with the psychological core of the consumer's brain. The Philips Healthcare Marketing The Healthsuite Digital Platform Case Study Solution along with other giant food and beverages companies create worth for its customers by manipulating these ingredients in its products. Case Study Help in addition to other huge business is interested in finding ways to increase the consumer value from its products through exploiting the vulnerability.

Together with it, the company also produces worth by methods of incorporating the healthy point in its items. The business has actually done specific efforts in order to provide healthy items and minimize the share of Philips Healthcare Marketing The Healthsuite Digital Platform Case Study Help in general ecological devastation. Case Study Solution has taken specific steps related to the sustainability of individuals and environment including the 2009 announcement of the enthusiastic goals and dedications related to Case Study Analysis products, marketplace and the community.

All of these ways have been successful at developing worth for the Case Study Help consumers. Increasing health associated concerns have actually raised the criticism for Case Study Help.

Positive Role of Major Food and Drink Companies in Dealing With Social and Ecological Costs Connected With the Market

Certainly, significant food and drink business including company, etc. can play a constructive function in attending to social and environmental costs related to the industry. The ecological costs connected to food and drink market consist of the environmental devastation due to the increase of nitrogen which has led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental destruction which might be a huge risk to the existence of humanity in future.

Major reason for these environmental changes is mass use of nitrogen abundant fertilizers and the components by the food and drink companies. Food and beverage companies ought to play an useful role in addressing these problems to remove their growth restrictions related to the criticism from the environmental communities.

In order to address these issues, the companies might either lower their usage of nitrogen rich components or take specific steps to lower the quantity of nitrogen in the total environment. The business need to avoid use of nitrogen fertilizers and should search out the products of those farmers that do not use fertilizers for their crop. Additionally, the business might likewise invest in minimizing greenhouse gas emissions worldwide. The companies could use eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

In addition to the eco-friendly costs there are specific social expenses related to the food and drink industry which must be addressed by the huge food and drink business to achieve the industry growth and to prevent the criticism from the ecological communities. Social expenses connected with the industry consists of the increasing health issues connected to obesity, heart problem, diabetes etc. Nevertheless, the huge business might play an useful function in dealing with these issues.

The companies could move towards more healthy items by decreasing the quantity of poisonous substances in their processed foods i.e. dioxin, which might result in lethal human diseases. The business might likewise do efforts to shift customer tastes towards healthy products as they have actually managed the customer taste for few decades.

Assessment of Sustainability at Philips Healthcare Marketing The Healthsuite Digital Platform Case Study Help

There was a potential shift in the business method and objectives at Case Study Analysis. The new CEO was focused on buying much healthier products for accomplishing sustainable growth for the company in addition to supplying healthier future for the people and the world both. Under the new vision, the slogan of the business was likewise altered from the "fun for you" to "better for you".

Human Sustainability

business got Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural drinks to introduce various much healthier products in its portfolio. Despite of being considered a Case Help's healthy brand, the products of Quaker Oats included numerous active ingredients which were harmful to health.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Philips Healthcare Marketing The Healthsuite Digital Platform Case Study Solution has actually taken specific sustainability actions for its market places. One of major examples in this regard is the Company's marketing technique related to schools. The company markets just low calories and nutritious beverages choices in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research and advancement for presenting brand-new and healthy products in its portfolio. The company has increased its research and advancement spending plan and has actually introduced an army of health researchers to develop particular healthy items.

Environmental Sustainability

Together with the human sustainability, Philips Healthcare Marketing The Healthsuite Digital Platform Case Study Solution has taken several steps towards ecological sustainability. The company has actually devoted to various objectives related to water, land, packaging, environment change and neighborhood. In this regard, the company dedicated to decrease its product packaging by millions of tones to avoid high amount of wastages. Furthermore, the company has actually committed to minimize greenhouse gas emissions together with the accomplishment of performance in the energy use. company has also attempted particular humanitarian activities including a commitment to offer safe drinking water to 3 million people in developing countries by 2015.

On the basis of above analysis, it could be identified that the company has taken numerous steps towards human and ecological sustainability. These steps are still not adequate to achieve the wanted industrial development and to lower the criticism over the social obligation of Case Study Analysis.

Alternatives

Specific long term tactical options could be obtained for the company on the basis of above analysis. These options can be evaluated on the basis of the fact that how the option would make it possible for the company to achieve its objective of potential development and lower the criticism over the business. Moreover, the alternatives might be examined on the basis of the time frame that would be taken by an alternative to be implemented together with the cost and risks related to the option

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The initial step that Philips Healthcare Marketing The Healthsuite Digital Platform Case Study Help might take is to introduce a new product line connected to healthy food and beverages. Although, the business has actually already introduced particular heath associated brands, however, the variety of these brand names in its portfolio is not potential to reduce the criticism and accomplish prospective growth. Therefore, the business should introduce a large range of healthier products by utilizing its substantial research study and development expenses. The pros and cons connected to the intro of a healthy line of product in the portfolio are offered listed below:

Pros:

• Ability to target a great deal of customers i.e. health mindful consumers.
• Reduction of the criticism of environmental concerned societies and community development organizations.
• Fulfillment of the social duty by payment of the harmful products with healthy items.
• Could be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new products in the market i.e. customers might not like the taste and may decline the healthier items due to the addictive nature of hazardous items.
• The hazardous products in the product portfolio may make the incorporation of healthy items fail to reduce criticism.
• Huge cost of research and advancement required to develop new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to attain the prospective growth and decrease the criticism is to obtain the health associated companies at a high level. Investment in these type of companies would enable Philips Healthcare Marketing The Healthsuite Digital Platform Case Study Help to present a large range of much healthier products within a short time duration without any need of considerable research study and development expenses. The pros and cons connected to alternative 3 are provided listed below:

Pros:

• Saving of big amount of research and advancement costs for new item development.
• Incorporation of brand-new products within 2 years.
• Ability to target a great deal of customers i.e. health mindful customers.
• Decrease of the criticism of ecological worried societies and community development companies.
• Fulfillment of the social responsibility by settlement of the dangerous products with healthy items.

Cons:

• The acquisition may not show to change the image of Philips Healthcare Marketing The Healthsuite Digital Platform Case Study Analysis as in case of Quake Oats.
• Requirement of huge quantity of capital.
• Danger of failure of the new products in the market i.e. consumers may not like the taste and might not accept the healthier products due to the addictive nature of harmful products.
• The harmful products in the product portfolio may make the incorporation of healthy items fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Philips Healthcare Marketing The Healthsuite Digital Platform Case Study Solution is to replace all of its harmful products with much healthier products. The replacement of dangerous items with healthier items would completely alter the market position of the company and would need a big number of needed steps to be taken.

Pros:

• Change of market position of Philips Healthcare Marketing The Healthsuite Digital Platform Case Study Solution
• Capability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of environmental concerned societies and community advancement organizations.
• Fulfillment of the social responsibility

Cons:

• Threat of failure of the new products in the market i.e. customers might not like the taste and might decline the much healthier items due to the addicting nature of harmful items.
• Huge cost of research and advancement needed to construct brand-new healthy items.
• Worker might resist over the modification in business model and business technique.
• Number of years required for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, concerns dealt with by the business and the current industry circumstance, Philips Healthcare Marketing The Healthsuite Digital Platform Case Study Help is suggested to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would allow the company to save of substantial amount of research study and development expenses for brand-new product development. Together with it, acquisitions would allow incorporation of new items within two years along with the capability to target large number of customers. Additionally, the acquisitions would result in the reduction of the criticism from the concerned organizations.However, the option would require huge amount of investment funds. The companies might not be able to minimize the criticism. But, with a mindful analysis of the acquisition with an aggressive marketing campaigns, Philips Healthcare Marketing The Healthsuite Digital Platform Case Study Help might show to be effective in attaining the targets.

This Philips Healthcare Marketing The Healthsuite Digital Platform case study is writen by : John A Quelch

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