Pintura Corporation The Lena Launch Decision Case Study Analysis

Home >> John A Quelch >> Pintura Corporation The Lena Launch Decision

Pintura Corporation The Lena Launch Decision Case Solution

Pintura Corporation The Lena Launch Decision Case Study Help is a well-known name of a New York based, world's leading organization in the food and drink market. Case Study Help is a prominent brand name in convenient snacks, foods and beverages with its existence in about 200 nations. Major brands of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the company is its ability to market the product at everywhere locations. The business is doing efforts to make item development as its brand-new source of competitive benefit.

The report includes a deep analysis of different aspects of the social responsibilities of major business in the food and drink market in general, and business in specific. The report likewise provides an assessment of the degree of sustainability and CSR in the Pintura Corporation The Lena Launch Decision Case Study Analysis's organisation method along with the decision of how Case Study Solution produces value for its customers.

Issues Recognition

Case Study Analysis had taken certain vital steps relating to the environmental effects of its products, but, these steps are not enough to end up the criticism over the business's duty towards social and environmental issues. This is required to take particular strategic steps to alter the market position of its particular popular brand names and present Case Study Help as a business producing healthy items in the market. In this regard, business and other food and beverage business need to use their power to shift the customer taste towards healthier items to remove the constraints in the development of food industry.

Vital Analysis

The shift from the use of natural food to made food has actually highly affected the health of the consumers. All of the information related to the health concerns with the incorporation of manufactured food in the market explain the frequency of the health problems related to food system. These issues are indirectly the result of various practices of the food and drink companies for creating value for their consumers.

Value Creation at Pintura Corporation The Lena Launch Decision Case Study Analysis

Pintura Corporation The Lena Launch Decision Case Study Solution being a huge business in the food and beverage market, offers high worth to its consumers by different methods. Case Study Solution has a competitive benefit in providing its items far and broad worldwide. The company is provided in about 200 countries with a large number of popular worldwide brands.

The company develops value for its consumers by means of supplying large number of yummy food products including salt, fat and sugar, which are the active ingredients that are straight linked with the psychological core of the customer's brain. The Pintura Corporation The Lena Launch Decision Case Study Solution together with other huge food and beverages companies develop worth for its customers by manipulating these active ingredients in its items. Case Study Analysis along with other giant companies is interested in discovering methods to increase the customer worth from its items through exploiting the vulnerability.

Together with it, the company also creates value by ways of incorporating the healthy point in its products. The company has actually done certain efforts in order to provide healthy products and lower the share of Pintura Corporation The Lena Launch Decision Case Study Solution in general environmental devastation. Case Study Analysis has actually taken specific steps associated with the sustainability of people and environment including the 2009 statement of the enthusiastic goals and commitments related to Case Study Solution items, market and the neighborhood.

All of these ways have actually achieved success at producing value for the business consumers. However, these ways have also lead to the increased environmental issues and the criticism over the company's role in increasing health and environmental challenges. The incorporation of active ingredients like salt, fat and sugar in the company items for producing consumer worth faces high amount of criticism. These components are the main reason for specific lethal diseases in human consisting of obesity, diabetes, heart problem etc. Increasing health related problems have raised the criticism for Pintura Corporation The Lena Launch Decision Case Study Help.

Useful Function of Major Food and Drink Companies in Attending To Social and Ecological Costs Connected With the Market

Undoubtedly, major food and drink companies including company, and so on can play a positive function in resolving social and ecological costs connected with the industry. The ecological expenses associated with food and drink industry include the ecological devastation due to the influx of nitrogen which has actually led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental devastation which might be a huge risk to the presence of humanity in future.

Major cause of these environmental modifications is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and drink companies. Food and beverage companies ought to play a constructive function in dealing with these concerns to remove their growth restraints related to the criticism from the environmental communities.

In order to attend to these issues, the companies could either reduce their usage of nitrogen rich ingredients or take certain actions to lower the quantity of nitrogen in the total environment. The companies should avoid usage of nitrogen fertilizers and should locate the products of those farmers that do not utilize fertilizers for their crop. The companies could likewise invest in minimizing greenhouse gas emissions worldwide. For instance, the business might utilize renewable resource sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

In addition to the eco-friendly costs there are particular social costs associated with the food and drink industry which need to be dealt with by the huge food and drink business to achieve the market growth and to prevent the criticism from the ecological neighborhoods. Social costs related to the industry consists of the increasing health problems connected to obesity, heart disease, diabetes and so on. The giant business might play a positive function in resolving these issues.

The business could move towards more healthy items by minimizing the amount of toxic substances in their processed foods i.e. dioxin, which might result in deadly human illness. The business could also do efforts to shift customer tastes towards healthy products as they have controlled the consumer taste for couple of decades.

Evaluation of Sustainability at Pintura Corporation The Lena Launch Decision Case Study Solution

There was a prospective shift in the corporate method and goals at Case Study Solution. The brand-new CEO was focused on buying healthier items for attaining sustainable development for the company together with supplying much healthier future for the people and the world both. Under the brand-new vision, the motto of the company was also changed from the "enjoyable for you" to "better for you".

Human Sustainability

company acquired Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural drinks to present numerous healthier items in its portfolio. Despite of being considered a Case Analysis's healthy brand, the products of Quake Oats contained numerous active ingredients which were dangerous to health.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Pintura Corporation The Lena Launch Decision Case Study Help has actually taken specific sustainability steps for its market places. One of major examples in this regard is the Company's marketing method related to schools. The business markets only low calories and healthy beverages choices in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and development for presenting new and healthy products in its portfolio. The business has increased its research study and development budget plan and has presented an army of health scientists to create particular healthy items.

Ecological Sustainability

In this regard, the business devoted to minimize its product packaging by millions of tones to prevent high amount of wastes. The company has dedicated to reduce greenhouse gas emissions along with the accomplishment of effectiveness in the energy usage.

On the basis of above analysis, it might be identified that the business has actually taken a number of steps towards human and ecological sustainability. These steps are still not enough to attain the desired commercial development and to minimize the criticism over the social responsibility of Case Study Solution.

Alternatives

Particular long term tactical alternatives could be derived for the company on the basis of above analysis. These options can be examined on the basis of the truth that how the option would enable the business to achieve its objective of prospective development and decrease the criticism over the business. Furthermore, the options could be assessed on the basis of the time frame that would be taken by an option to be carried out along with the cost and risks associated with the option

Alternative-1: intro of a New Line of product Associated with Healthy Foods and Beverages

The first step that Pintura Corporation The Lena Launch Decision Case Study Analysis might take is to present a new line of product connected to healthy food and drinks. The business has currently presented specific heath related brands, but, the number of these brands in its portfolio is not prospective to decrease the criticism and achieve prospective development. Therefore, the business must introduce a wide variety of healthier items by using its considerable research study and development expenditures. The benefits and drawbacks associated with the introduction of a healthy product line in the portfolio are offered below:

Pros:

• Ability to target large number of consumers i.e. health mindful consumers.
• Reduction of the criticism of ecological worried societies and community development companies.
• Fulfillment of the social duty by settlement of the hazardous products with healthy products.
• Could be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new items in the market i.e. customers may not like the taste and might not accept the much healthier products due to the addicting nature of hazardous products.
• The hazardous products in the product portfolio may make the incorporation of healthy products fail to decrease criticism.
• Huge cost of research study and development required to develop brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to attain the possible development and decrease the criticism is to acquire the health associated business at a high level. Financial investment in these type of companies would enable Pintura Corporation The Lena Launch Decision Case Study Analysis to present a large range of much healthier products within a short time duration without any requirement of substantial research study and development expenses. The pros and cons connected to alternative 3 are offered below:

Pros:

• Conserving of huge amount of research study and development expenses for brand-new item advancement.
• Incorporation of new items within two years.
• Capability to target large number of consumers i.e. health mindful consumers.
• Reduction of the criticism of ecological worried societies and community development organizations.
• Satisfaction of the social responsibility by settlement of the hazardous products with healthy items.

Cons:

• The acquisition may not show to change the image of Pintura Corporation The Lena Launch Decision Case Study Solution as in case of Quaker Oats.
• Requirement of big amount of capital.
• Risk of failure of the brand-new products in the market i.e. customers may not like the taste and may decline the healthier items due to the addictive nature of hazardous products.
• The dangerous items in the product portfolio may make the incorporation of healthy items stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Pintura Corporation The Lena Launch Decision Case Study Analysis is to replace all of its hazardous products with much healthier products. This might be a substantial shift in business strategy and the business model at business. The replacement of dangerous items with much healthier products would totally alter the market position of the business and would need a large number of necessary steps to be taken. The benefits and drawbacks connected to alternative 3 are provided listed below:

Pros:

• Modification of market position of Pintura Corporation The Lena Launch Decision Case Study Help
• Capability to target large number of consumers i.e. health mindful consumers.
• End of all of the criticism of environmental concerned societies and community advancement organizations.
• Fulfillment of the social responsibility

Cons:

• Threat of failure of the new products in the market i.e. consumers may not like the taste and may decline the much healthier products due to the addictive nature of hazardous products.
• Big expense of research study and advancement required to develop brand-new healthy items.
• Staff member might withstand over the modification in business design and company strategy.
• Variety of years required for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, problems dealt with by the business and the current industry situation, Pintura Corporation The Lena Launch Decision Case Study Analysis is recommended to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would allow the company to save of substantial amount of research study and advancement costs for brand-new product advancement. In addition to it, acquisitions would permit incorporation of brand-new products within 2 years along with the ability to target large number of customers. Furthermore, the acquisitions would lead to the reduction of the criticism from the concerned organizations.However, the alternative would need big amount of investment funds. Moreover, the organizations might not be able to reduce the criticism. However, with a cautious analysis of the acquisition with an aggressive marketing campaigns, Pintura Corporation The Lena Launch Decision Case Study Solution might prove to be successful in accomplishing the targets.

This Pintura Corporation The Lena Launch Decision case study is writen by : John A Quelch

Executive Summary	Swot Analysis	Vrio Analysis	Pestel Analysis
Porters Analysis	Recommendations