Samsung Electronics Commercials Case Study Analysis

Disclaimer: The content you are reading is just a format on how a case should be solved.
This is not the actual case solution. To get the case solution place your order on the site and contact website support.

Home >> John A Quelch >> Samsung Electronics Commercials

Samsung Electronics Commercials Case Help

Samsung Electronics Commercials Case Study Analysis is a widely known name of a New York based, world's leading organization in the food and drink industry. Case Study Analysis is a leading brand name in hassle-free snacks, foods and beverages with its existence in about 200 nations. Significant brands of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the company is its ability to market the item at far and wide locations. The business is doing efforts to make product development as its brand-new source of competitive advantage.
Case Study Solution
The report includes a deep analysis of various elements of the social responsibilities of significant business in the food and drink market in general, and Case Analysis in specific. It also supplies an analysis of the growing health and ecological concerns including obesity, heart problem, environmental devastation and so on in the Western countries and the function of the companies in the food and drink market to deal with these concerns. The report also provides an examination of the extent of sustainability and CSR in the Samsung Electronics Commercials Case Study Solution's company technique together with the decision of how Case Study Analysis develops value for its customers. The report also offers specific tactical alternatives for business to incorporate the criticism over its social responsibility with particular recommendations and an execution plan.

Issues Recognition

Case Study Help had actually taken specific vital actions regarding the environmental impacts of its products, however, these actions are not enough to end up the criticism over the business's obligation towards social and environmental issues. This is required to take specific strategic steps to alter the market position of its specific famous brands and present Case Study Analysis as a company producing healthy products in the market. In this regard, business and other food and drink business must use their power to move the consumer taste towards healthier products to get rid of the restraints in the development of food market.

Crucial Analysis

For the few years, customer food patterns have been changed considerably. The shift from using natural food to made food has extremely affected the health of the customers. Despite of the discovery of modern-day health techniques, the general health of people in few decades have actually been highly impacted. Presently about 1 billion of individuals In United States are obese and at least 300 countless them have weight problems. Kids also facing the problem of obesity. The ratios of obesity in 1980s are rather different from the existing ratios. Despite of discovery of health techniques and modern ways to manage obesity and other illness, the ratio of obesity has been doubled form the level of 1980. All of the data related to the health concerns with the incorporation of produced food in the market discuss the occurrence of the health problems associated with food system. These concerns are indirectly the result of numerous practices of the food and drink business for developing value for their customers.

Value Creation at Samsung Electronics Commercials Case Study Analysis

Samsung Electronics Commercials Case Study Help being a huge company in the food and beverage market, provides high value to its consumers by different methods. Value production in the food and beverage industry is done through two methods i.e. taste and accessibility of the product. Case Study Analysis has a competitive benefit in supplying its products everywhere internationally. Its marketing ability makes it able to target a large base of consumers. The business exists in about 200 nations with a a great deal of well-known international brands. The everywhere existence of the business products supplies high value to consumers.

Furthermore, the company produces value for its customers by methods of offering large number of yummy foodstuff including salt, fat and sugar, which are the active ingredients that are straight gotten in touch with the psychological core of the customer's brain. The Samsung Electronics Commercials Case Study Help along with other huge food and drinks business develop value for its customers by manipulating these components in its items. Case Study Solution along with other giant companies has an interest in finding methods to increase the customer value from its items through making use of the vulnerability.

Along with it, the business likewise develops worth by ways of integrating the healthy point in its items. The company has actually done specific efforts in order to provide healthy items and minimize the share of Samsung Electronics Commercials Case Study Analysis in general ecological devastation. Case Study Solution has taken particular actions associated with the sustainability of individuals and environment consisting of the 2009 announcement of the ambitious objectives and dedications related to Case Study Analysis items, marketplace and the community.

All of these means have actually been successful at creating worth for the company consumers. These methods have also lead to the increased environmental issues and the criticism over the company's role in increasing health and environmental challenges. The incorporation of components like salt, fat and sugar in the company products for developing consumer worth deals with high amount of criticism. These ingredients are the main cause of certain lethal diseases in human consisting of weight problems, diabetes, heart diseases and so on. Increasing health related problems have raised the criticism for Samsung Electronics Commercials Case Study Analysis.

Constructive Role of Major Food and Drink Companies in Addressing Social and Ecological Expenses Related To the Market

Certainly, major food and beverage business including business, etc. can play a positive role in addressing social and ecological costs connected with the industry. The eco-friendly costs related to food and beverage industry consist of the ecological devastation due to the influx of nitrogen which has actually led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental devastation which might be a big threat to the presence of humanity in future.

Significant reason for these environmental modifications is mass use of nitrogen abundant fertilizers and the ingredients by the food and beverage business. Food and beverage companies should play an useful function in resolving these issues to remove their development restraints related to the criticism from the environmental communities.

The business need to avoid use of nitrogen fertilizers and should search out the items of those farmers that do not utilize fertilizers for their crop. The business could utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Together with the eco-friendly costs there are particular social costs connected with the food and beverage market which must be attended to by the huge food and beverage companies to achieve the market development and to prevent the criticism from the ecological communities. Social expenses associated with the industry includes the increasing health issues related to weight problems, cardiovascular disease, diabetes etc. Nevertheless, the huge business might play a constructive role in resolving these concerns.

The business might move towards more healthy items by lowering the amount of toxic substances in their processed foods i.e. dioxin, which might result in deadly human diseases. The companies might likewise do efforts to move customer tastes towards healthy items as they have managed the consumer taste for couple of decades.

Assessment of Sustainability at Samsung Electronics Commercials Case Study Help

There was a prospective shift in the business technique and goals at Case Study Analysis. The brand-new CEO was concentrated on purchasing healthier products for attaining sustainable growth for the company in addition to providing much healthier future for the people and the world both. Under the brand-new vision, the slogan of the company was likewise altered from the "fun for you" to "much better for you".

Human Sustainability

company obtained Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural beverages to introduce numerous much healthier items in its portfolio. Despite of being thought about a Case Solution's healthy brand, the items of Quake Oats included a number of active ingredients which were hazardous to health.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Samsung Electronics Commercials Case Study Solution has taken specific sustainability actions for its market places. Among major examples in this regard is the Business's marketing strategy related to schools. The company markets just low calories and healthy drinks choices in schools.
Case Study Analysis
Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and development for presenting brand-new and healthy items in its portfolio. The business has increased its research study and advancement budget and has presented an army of health scientists to develop particular healthy items.

Environmental Sustainability

In this regard, the business committed to decrease its packaging by millions of tones to avoid high amount of wastages. The business has dedicated to minimize greenhouse gas emissions along with the achievement of effectiveness in the energy use.

On the basis of above analysis, it could be determined that the business has actually taken several steps towards human and environmental sustainability. These actions are still not adequate to attain the wanted commercial development and to minimize the criticism over the social obligation of Case Study Help.

Alternatives

Certain long term strategic alternatives could be obtained for the company on the basis of above analysis. These options can be examined on the basis of the fact that how the alternative would make it possible for the company to achieve its objective of possible development and lower the criticism over the company. The options might be examined on the basis of the time frame that would be taken by an option to be carried out along with the expense and dangers related to the alternative

Alternative-1: introduction of a New Line of product Associated with Healthy Foods and Beverages

The primary step that Samsung Electronics Commercials Case Study Help could take is to present a brand-new product line connected to healthy food and drinks. Although, the company has currently presented particular heath associated brands, however, the variety of these brand names in its portfolio is not prospective to minimize the criticism and attain potential development. The company must present a broad range of much healthier products by utilizing its considerable research and advancement expenditures. The benefits and drawbacks connected to the intro of a healthy product line in the portfolio are offered below:

Pros:

• Ability to target large number of customers i.e. health mindful consumers.
• Decrease of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Satisfaction of the social obligation by settlement of the harmful products with healthy items.
• Might be executed within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new products in the market i.e. consumers may not like the taste and may not accept the healthier products due to the addictive nature of harmful items.
• The hazardous items in the product portfolio might make the incorporation of healthy items fail to minimize criticism.
• Big cost of research and advancement needed to build new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to accomplish the potential development and decrease the criticism is to obtain the health associated companies at a high level. Investment in these kind of companies would allow Samsung Electronics Commercials Case Study Analysis to introduce a large variety of much healthier items within a brief time duration with no need of significant research study and advancement expenditures. The advantages and disadvantages related to alternative 3 are given below:

Pros:

• Conserving of huge quantity of research study and development expenses for brand-new item development.
• Incorporation of brand-new products within 2 years.
• Ability to target a great deal of customers i.e. health conscious customers.
• Reduction of the criticism of ecological worried societies and community advancement organizations.
• Satisfaction of the social responsibility by settlement of the hazardous products with healthy items.

Cons:

• The acquisition may not show to change the image of Samsung Electronics Commercials Case Study Solution as in case of Quaker Oats.
• Requirement of huge amount of capital.
• Threat of failure of the brand-new products in the market i.e. consumers might not like the taste and might not accept the healthier items due to the addictive nature of harmful products.
• The dangerous items in the product portfolio may make the incorporation of healthy products stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Samsung Electronics Commercials Case Study Help is to replace all of its hazardous items with much healthier products. This might be a big shift in the business technique and business design at business. The replacement of hazardous products with much healthier products would totally change the market position of the company and would need a large number of essential steps to be taken. The pros and cons associated with alternative 3 are offered below:

Pros:

• Change of market position of Samsung Electronics Commercials Case Study Help
• Capability to target large number of customers i.e. health conscious customers.
• End of all of the criticism of ecological worried societies and community advancement organizations.
• Satisfaction of the social duty

Cons:

• Danger of failure of the brand-new items in the market i.e. customers might not like the taste and might not accept the healthier products due to the addictive nature of hazardous items.
• Substantial expense of research and development needed to develop brand-new healthy products.
• Worker may withstand over the change in business design and service method.
• Variety of years required for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, issues faced by the company and the present market situation, Case Study Analysis is suggested to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would enable the business to save of huge quantity of research and development costs for new product advancement. Along with it, acquisitions would permit incorporation of brand-new items within 2 years along with the capability to target large number of customers.

This Samsung Electronics Commercials case study is writen by : John A Quelch




Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations