Executive Summary of Samsung Electronics Company Global Marketing Operations Case Study Help

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Executive Summary of Samsung Electronics Company Global Marketing Operations Case Solution

The reports offers with the problem of efficient IT investing on infrastructure of the business such as incompatible, unsuited and glitch-prone appointment system that has actually not been dealing with 45000 calls per day in an efficient way. It is recommended that the business should utilize the IT investing on facilities, in order to enhance the booking system. The business must assign an adequate amount of spending plan on improving consumer loyalty, bolstering revenue and making the most of the market share, which can be done by enabling the agents to utilize the web enabled reservation system as well as book more customized trips for clients.

In current days, the entire sensor market in the United States is moving towards providing less pricey items, which are less in costs, and the business are also supplying the multi functions sensing unit system to the consumers. There is a requirement to make crucial choices relating to the number of different activities and operations that what products and services need to be introduced and manufactured in the near future and what products and services require to be terminated in order to increase the overall company's profits in upcoming years. As the Figure 1.1 is revealing that the factory automation business is lying in the low supply chain effectiveness and low market performance as it is offering the negative 1 percent return on invested capital (ROIC), so, it will be a much better decision to discontinue this product from its product line or to re-evaluate it by recognizing the different chances for enhancing the performance associated with the factory automation business.