The American Express Card Case Study Help

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The American Express Card Case Help

The American Express Card Case Study Solution is a well-known name of a New York based, world's leading organization in the food and beverage market. company is a leading brand name in convenient snacks, foods and beverages with its presence in about 200 nations.

The report contains a deep analysis of numerous elements of the social obligations of significant business in the food and beverage market in basic, and business in particular. The report likewise provides an evaluation of the degree of sustainability and CSR in the The American Express Card Case Study Solution's organisation strategy along with the decision of how Case Study Analysis creates worth for its customers.

Issues Identification

The huge food and drink business was going through a criticism over its responsibility towards various social and ecological concerns including; obesity, cardiovascular disease, ecological destruction and so on. These criticisms lead, to reconsider about the corporate strategy of The American Express Card Case Study Help. The John A Quelch has recognized that the general society, the lifestyle of individuals and the people at whole have been changed now. In this scenario with increasing trends towards healthier items and the increasing environmental issues, Case Study Help must change its direction towards much healthier items. Although, Case Study Analysis had taken certain crucial steps regarding the environmental effects of its products, however, these actions are insufficient to end up the criticism over the company's duty towards social and ecological problems. For that reason, the is needed to take certain strategic actions to alter the market position of its particular well-known brand names and present The American Express Card Case Study Analysis as a company producing healthy items in the market. In this regard, Case Study Analysis and other food and beverage companies need to use their power to move the customer taste towards healthier items to get rid of the restraints in the development of food industry.

Critical Analysis

The shift from the usage of natural food to manufactured food has actually extremely affected the health of the customers. All of the data related to the health concerns with the incorporation of manufactured food in the market discuss the prevalence of the health problems related to food system. These concerns are indirectly the outcome of numerous practices of the food and drink business for developing value for their customers.

Value Development at The American Express Card Case Study Analysis

The American Express Card Case Study Help being a giant business in the food and beverage industry, provides high value to its consumers by various means. Case Study Analysis has a competitive benefit in offering its items far and large internationally. The company is presented in about 200 nations with a big number of well-known worldwide brand names.

The company develops worth for its customers by methods of offering big number of yummy food items including salt, fat and sugar, which are the active ingredients that are directly linked with the emotional core of the customer's brain. The The American Express Card Case Study Solution in addition to other huge food and drinks companies produce worth for its customers by controling these active ingredients in its items. Case Study Solution together with other giant companies is interested in finding methods to increase the customer worth from its products through making use of the vulnerability.

Together with it, the business also creates value by ways of incorporating the healthy point in its products. The business has done certain efforts in order to offer healthy items and decrease the share of The American Express Card Case Study Analysis in overall ecological devastation. Case Study Solution has taken certain steps associated with the sustainability of individuals and environment including the 2009 statement of the enthusiastic goals and dedications associated with Case Study Solution items, market and the community.

All of these methods have actually been successful at developing worth for the Case Study Solution consumers. Increasing health associated problems have actually raised the criticism for Case Study Analysis.

Positive Function of Major Food and Drink Companies in Dealing With Social and Ecological Expenses Connected With the Industry

Indeed, significant food and drink business including business, etc. can play a positive role in resolving social and eco-friendly expenses related to the industry. The ecological expenses associated with food and beverage market include the environmental devastation due to the increase of nitrogen which has actually led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental destruction which could be a big threat to the presence of humankind in future.

Major reason for these ecological changes is mass use of nitrogen abundant fertilizers and the ingredients by the food and beverage companies. Food and beverage companies should play a positive function in addressing these problems to remove their growth constraints related to the criticism from the environmental neighborhoods.

In order to attend to these issues, the business might either minimize their use of nitrogen abundant ingredients or take specific steps to decrease the amount of nitrogen in the overall environment. The companies need to avoid use of nitrogen fertilizers and must locate the items of those farmers that do not use fertilizers for their crop. Moreover, the business could likewise invest in minimizing greenhouse gas emissions worldwide. For instance, the business might use renewable resource sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the environmental expenses there are specific social expenses connected with the food and beverage industry which should be resolved by the giant food and beverage companies to accomplish the market development and to avoid the criticism from the environmental neighborhoods. Social expenses related to the industry includes the increasing health issues connected to weight problems, cardiovascular disease, diabetes etc. The huge companies might play a positive role in dealing with these issues.

The business might move towards more healthy items by reducing the quantity of hazardous compounds in their processed foods i.e. dioxin, which might lead to lethal human diseases. In addition to it, the business ought to use more nutritious active ingredients instead of derivatives of Corn and Soy to increase variety of calories from their products. The business might likewise do efforts to move consumer tastes towards healthy products as they have controlled the customer taste for few decades. In this way the huge food and beverage business could play a positive role in addressing social and ecological expenses connected to the market.

Evaluation of Sustainability at The American Express Card Case Study Analysis

There was a possible shift in the business method and goals at Case Study Help. The new CEO was focused on buying much healthier items for achieving sustainable development for the business along with providing much healthier future for the people and the planet both. Under the brand-new vision, the slogan of the company was also altered from the "enjoyable for you" to "much better for you".

Human Sustainability

business obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic drinks to present numerous much healthier items in its portfolio. Despite of being thought about a Case Help's healthy brand, the items of Quaker Oats included numerous ingredients which were hazardous to health.

Along with the inculcation of healthy brands in its portfolio through acquisitions, The American Express Card Case Study Solution has taken specific sustainability actions for its market places. Among major examples in this regard is the Company's marketing strategy associated to schools. The company markets just low calories and nutritious beverages choices in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and development for introducing new and healthy products in its portfolio. The business has increased its research and development budget and has actually introduced an army of health researchers to develop specific healthy items.

Environmental Sustainability

In this regard, the company committed to decrease its packaging by millions of tones to prevent high amount of wastages. The company has actually dedicated to reduce greenhouse gas emissions along with the achievement of effectiveness in the energy usage.

On the basis of above analysis, it might be identified that the business has taken a number of actions towards human and ecological sustainability. These steps are still not sufficient to attain the wanted commercial growth and to reduce the criticism over the social obligation of Case Study Analysis.

Alternatives

Specific long term strategic alternatives might be obtained for the business on the basis of above analysis. These alternatives can be evaluated on the basis of the reality that how the alternative would make it possible for the company to attain its objective of prospective development and reduce the criticism over the business. The alternatives might be evaluated on the basis of the time frame that would be taken by an option to be executed along with the expense and risks related to the alternative

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The initial step that The American Express Card Case Study Help could take is to introduce a brand-new line of product associated with healthy food and beverages. The company has already presented specific heath associated brand names, but, the number of these brand names in its portfolio is not prospective to lower the criticism and achieve potential growth. The business must introduce a broad variety of healthier products by utilizing its substantial research and development expenditures. The benefits and drawbacks related to the intro of a healthy product line in the portfolio are offered below:

Pros:

• Capability to target large number of consumers i.e. health mindful consumers.
• Reduction of the criticism of ecological concerned societies and community development companies.
• Satisfaction of the social duty by settlement of the hazardous items with healthy products.
• Could be executed within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the brand-new products in the market i.e. consumers may not like the taste and may not accept the much healthier products due to the addicting nature of harmful products.
• The dangerous items in the item portfolio might make the incorporation of healthy items stop working to minimize criticism.
• Huge cost of research study and development required to develop new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to achieve the potential growth and minimize the criticism is to acquire the health associated companies at a high level. Investment in these type of business would permit The American Express Card Case Study Analysis to present a large range of healthier products within a short time duration without any requirement of considerable research study and advancement expenditures. The advantages and disadvantages associated with alternative 3 are provided listed below:

Pros:

• Conserving of huge amount of research study and advancement costs for brand-new product advancement.
• Incorporation of new products within two years.
• Capability to target a great deal of consumers i.e. health mindful consumers.
• Decrease of the criticism of ecological concerned societies and community advancement organizations.
• Fulfillment of the social responsibility by settlement of the dangerous items with healthy products.

Cons:

• The acquisition may not show to alter the image of The American Express Card Case Study Help as in case of Quaker Oats.
• Requirement of huge quantity of capital.
• Danger of failure of the brand-new items in the market i.e. customers might not like the taste and might decline the much healthier products due to the addictive nature of hazardous products.
• The harmful products in the item portfolio may make the incorporation of healthy items stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for The American Express Card Case Study Help is to replace all of its hazardous items with healthier items. The replacement of harmful items with healthier items would totally change the market position of the business and would need a big number of needed actions to be taken.

Pros:

• Change of market position of The American Express Card Case Study Solution
• Ability to target large number of consumers i.e. health conscious consumers.
• End of all of the criticism of ecological concerned societies and community development organizations.
• Satisfaction of the social duty

Cons:

• Risk of failure of the brand-new items in the market i.e. consumers may not like the taste and might not accept the much healthier items due to the addictive nature of hazardous products.
• Big expense of research study and advancement needed to build new healthy items.
• Staff member might resist over the change in the business model and service strategy.
• Number of years needed for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, issues dealt with by the company and the existing industry scenario, The American Express Card Case Study Help is recommended to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would allow the company to conserve of big amount of research study and development expenses for new product development. Together with it, acquisitions would allow incorporation of brand-new products within two years along with the capability to target large number of customers. The acquisitions would result in the decrease of the criticism from the worried organizations.However, the alternative would require huge amount of investment funds. The organizations may not be able to decrease the criticism. But, with a mindful analysis of the acquisition with an aggressive marketing campaigns, The American Express Card Case Study Analysis could prove to be successful in attaining the targets.

This The American Express Card case study is writen by : John A Quelch

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