The Procter And Gamble Company - Lenor Refill Package Case Study Help

Home >> John A Quelch >> The Procter And Gamble Company - Lenor Refill Package

The Procter And Gamble Company - Lenor Refill Package Case Solution

The Procter And Gamble Company - Lenor Refill Package Case Study Analysis is a widely known name of a New York based, world's leading company in the food and drink industry. business is a leading brand in practical snacks, foods and beverages with its existence in about 200 countries.

The report consists of a deep analysis of different elements of the social obligations of significant business in the food and drink industry in basic, and Case Solution in particular. It also provides an analysis of the growing health and environmental issues consisting of obesity, cardiovascular disease, environmental destruction etc. in the Western nations and the role of the companies in the food and drink market to attend to these concerns. The report likewise supplies an assessment of the level of sustainability and CSR in the The Procter And Gamble Company - Lenor Refill Package Case Study Solution's organisation technique in addition to the determination of how Case Study Analysis develops value for its customers. The report also provides particular strategic options for company to include the criticism over its social duty with specific suggestions and an execution strategy.

Concerns Identification

The giant food and drink company was going through a criticism over its duty towards different social and eco-friendly issues consisting of; weight problems, cardiovascular disease, environmental destruction etc. These criticisms lead, to reassess about the corporate method of The Procter And Gamble Company - Lenor Refill Package Case Study Solution. The John A Quelch has actually recognized that the general society, the way of life of people and the people at whole have been altered now. In this scenario with increasing patterns towards healthier products and the increasing environmental concerns, Case Study Analysis must change its instructions towards healthier items. business had actually taken certain crucial actions relating to the ecological impacts of its products, however, these steps are not enough to end up the criticism over the company's responsibility towards social and environmental issues. The needed to take certain strategic steps to change the market position of its particular popular brands and present Online Case Study Solution as a business producing healthy products in the market. In this regard, Case Study Solution and other food and beverage business ought to utilize their power to move the customer taste towards much healthier products to remove the restraints in the growth of food industry.

Crucial Analysis

For the couple of decades, consumer food patterns have been changed dramatically. The shift from making use of natural food to produced food has actually extremely affected the health of the customers. Despite of the discovery of modern-day health methods, the total health of people in couple of decades have actually been extremely affected. Presently about 1 billion of individuals In US are obese and a minimum of 300 million of them have obesity. Kids also dealing with the problem of obesity. The ratios of weight problems in 1980s are quite various from the existing ratios. Despite of discovery of health strategies and modern-day ways to manage obesity and other illness, the ratio of obesity has actually been doubled form the level of 1980. All of the data related to the health concerns with the incorporation of made food in the market explain the frequency of the health concerns associated with food system. These concerns are indirectly the result of numerous practices of the food and beverage companies for developing worth for their customers.

Value Production at The Procter And Gamble Company - Lenor Refill Package Case Study Solution

The Procter And Gamble Company - Lenor Refill Package Case Study Analysis being a giant company in the food and beverage industry, offers high worth to its clients by numerous methods. Value development in the food and drink industry is done through 2 methods i.e. taste and availability of the item. Case Study Analysis has a competitive benefit in offering its items far and wide globally. Its marketing ability makes it able to target a large base of customers. The business exists in about 200 countries with a large number of famous worldwide brand names. The everywhere existence of the business products supplies high value to consumers.

Moreover, the business develops worth for its customers by means of offering large number of delicious foodstuff including salt, fat and sugar, which are the active ingredients that are directly gotten in touch with the emotional core of the consumer's brain. The The Procter And Gamble Company - Lenor Refill Package Case Study Help together with other huge food and beverages companies create value for its consumers by manipulating these active ingredients in its items. Case Study Help along with other huge business is interested in discovering ways to increase the customer value from its items through exploiting the vulnerability.

Together with it, the company also develops worth by methods of incorporating the healthy point in its products. The company has done particular efforts in order to provide healthy products and minimize the share of The Procter And Gamble Company - Lenor Refill Package Case Study Analysis in general environmental devastation. Case Study Analysis has taken particular steps related to the sustainability of people and environment consisting of the 2009 statement of the enthusiastic goals and dedications associated with Case Study Solution items, market and the neighborhood.

All of these methods have been successful at creating value for the Case Study Analysis customers. Increasing health related concerns have raised the criticism for Case Study Solution.

Useful Function of Significant Food and Beverage Business in Attending To Social and Ecological Costs Connected With the Market

Certainly, significant food and beverage companies consisting of business, etc. can play a constructive function in resolving social and environmental costs associated with the industry. The ecological expenses related to food and beverage industry consist of the environmental destruction due to the influx of nitrogen which has actually resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental devastation which could be a huge danger to the existence of mankind in future.

Significant reason for these environmental changes is mass usage of nitrogen rich fertilizers and the components by the food and drink companies. Therefore, food and drink companies ought to play an useful role in addressing these concerns to eliminate their growth restraints associated with the criticism from the environmental neighborhoods.

The companies ought to avoid usage of nitrogen fertilizers and must browse out the products of those farmers that do not use fertilizers for their crop. The companies could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

In addition to the ecological costs there are specific social expenses associated with the food and beverage industry which must be addressed by the huge food and drink business to accomplish the industry growth and to avoid the criticism from the ecological neighborhoods. Social expenses connected with the market consists of the increasing health issues related to obesity, cardiovascular disease, diabetes etc. Nevertheless, the huge companies could play a constructive function in dealing with these problems.

The business might move towards healthier products by minimizing the quantity of hazardous substances in their processed foods i.e. dioxin, which could lead to fatal human diseases. In addition to it, the companies should use more healthy active ingredients rather than derivatives of Corn and Soy to increase variety of calories from their items. The business could also do efforts to shift customer tastes towards healthy items as they have managed the consumer taste for couple of years. In this method the huge food and drink business could play a positive role in resolving social and ecological costs connected to the market.

Examination of Sustainability at The Procter And Gamble Company - Lenor Refill Package Case Study Analysis

There was a possible shift in the corporate strategy and goals at Case Study Analysis. The brand-new CEO was concentrated on investing in much healthier products for accomplishing sustainable growth for the business in addition to supplying much healthier future for the people and the world both. Under the brand-new vision, the slogan of the business was also altered from the "fun for you" to "much better for you".

Human Sustainability

business obtained Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural beverages to introduce different healthier products in its portfolio. Despite of being considered a Case Help's healthy brand name, the items of Quake Oats included a number of active ingredients which were hazardous to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, The Procter And Gamble Company - Lenor Refill Package Case Study Analysis has actually taken certain sustainability steps for its market locations. One of significant examples in this regard is the Business's marketing strategy related to schools. The business markets only low calories and nutritious drinks choices in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and advancement for introducing new and healthy products in its portfolio. The company has increased its research and development spending plan and has presented an army of health scientists to create particular healthy items.

Ecological Sustainability

In this regard, the business committed to decrease its product packaging by millions of tones to prevent high quantity of wastages. The business has actually devoted to decrease greenhouse gas emissions along with the accomplishment of performance in the energy usage.

On the basis of above analysis, it might be figured out that the company has actually taken numerous actions towards human and environmental sustainability. These steps are still not adequate to accomplish the wanted industrial development and to reduce the criticism over the social obligation of Case Study Solution.

Alternatives

Certain long term strategic alternatives might be derived for the company on the basis of above analysis. These alternatives can be evaluated on the basis of the fact that how the alternative would make it possible for the business to accomplish its objective of possible growth and lower the criticism over the business. The options could be examined on the basis of the time frame that would be taken by an option to be carried out along with the cost and risks related to the option

Alternative-1: intro of a New Line of product Associated with Healthy Foods and Beverages

The very first action that The Procter And Gamble Company - Lenor Refill Package Case Study Solution could take is to introduce a new product line related to healthy food and drinks. The company needs to present a wide range of healthier products by utilizing its considerable research and advancement expenses.

Pros:

• Capability to target a great deal of consumers i.e. health conscious customers.
• Decrease of the criticism of ecological concerned societies and community advancement companies.
• Fulfillment of the social obligation by settlement of the hazardous products with healthy items.
• Might be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new items in the market i.e. customers might not like the taste and may not accept the much healthier products due to the addictive nature of harmful items.
• The dangerous items in the item portfolio may make the incorporation of healthy products stop working to decrease criticism.
• Big expense of research and development needed to develop new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to attain the prospective development and reduce the criticism is to obtain the health related companies at a high level. Investment in these type of business would enable The Procter And Gamble Company - Lenor Refill Package Case Study Help to introduce a large variety of much healthier items within a short time period with no requirement of significant research study and development expenditures. The pros and cons associated with alternative 3 are given below:

Pros:

• Conserving of huge quantity of research and development costs for brand-new product development.
• Incorporation of brand-new items within two years.
• Ability to target large number of customers i.e. health mindful customers.
• Reduction of the criticism of ecological worried societies and community advancement organizations.
• Satisfaction of the social obligation by settlement of the dangerous items with healthy items.

Cons:

• The acquisition may not prove to alter the image of The Procter And Gamble Company - Lenor Refill Package Case Study Analysis as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Threat of failure of the new items in the market i.e. customers might not like the taste and may decline the much healthier products due to the addicting nature of harmful items.
• The hazardous products in the product portfolio may make the incorporation of healthy items fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for The Procter And Gamble Company - Lenor Refill Package Case Study Help is to replace all of its dangerous items with healthier items. This might be a big shift in business technique and business model at company. The replacement of hazardous products with healthier items would entirely change the marketplace position of the company and would require a a great deal of essential steps to be taken. The advantages and disadvantages associated with alternative 3 are provided listed below:

Pros:

• Modification of market position of The Procter And Gamble Company - Lenor Refill Package Case Study Analysis
• Capability to target large number of customers i.e. health mindful consumers.
• End of all of the criticism of environmental concerned societies and neighborhood development companies.
• Satisfaction of the social responsibility

Cons:

• Threat of failure of the new items in the market i.e. customers might not like the taste and may decline the healthier products due to the addicting nature of dangerous items.
• Substantial expense of research and advancement needed to construct new healthy items.
• Employee may withstand over the change in business model and company method.
• Number of years needed for the implementation.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, concerns dealt with by the company and the current market situation, The Procter And Gamble Company - Lenor Refill Package Case Study Analysis is recommended to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would make it possible for the business to save of big amount of research study and development expenses for brand-new item advancement. Along with it, acquisitions would allow incorporation of brand-new items within two years together with the ability to target a great deal of customers. The acquisitions would result in the reduction of the criticism from the concerned organizations.However, the alternative would require huge amount of financial investment funds. The organizations might not be able to minimize the criticism. However, with a cautious analysis of the acquisition with an aggressive marketing campaigns, The Procter And Gamble Company - Lenor Refill Package Case Study Help could prove to be effective in accomplishing the targets.

This The Procter And Gamble Company - Lenor Refill Package case study is writen by : John A Quelch

Executive Summary	Swot Analysis	Vrio Analysis	Pestel Analysis
Porters Analysis	Recommendations