Toward A Greater Good - How Marketing And Democracy Can Benefit Each Other Case Study Solution

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Toward A Greater Good - How Marketing And Democracy Can Benefit Each Other Case Solution

Toward A Greater Good - How Marketing And Democracy Can Benefit Each Other Case Study Help is a well-known name of a New York based, world's leading organization in the food and beverage industry. business is a leading brand name in convenient snacks, foods and beverages with its presence in about 200 countries.

The report includes a deep analysis of different aspects of the social duties of major companies in the food and drink market in general, and Case Solution in specific. It also offers an analysis of the growing health and ecological issues including obesity, heart problem, ecological destruction and so on in the Western countries and the role of the companies in the food and drink industry to attend to these concerns. The report also provides an examination of the level of sustainability and CSR in the Toward A Greater Good - How Marketing And Democracy Can Benefit Each Other Case Study Solution's company strategy in addition to the determination of how Case Study Help produces value for its consumers. Furthermore, the report also supplies specific strategic options for Case Solution to integrate the criticism over its social duty with particular suggestions and an execution plan.

Problems Recognition

Case Study Help had actually taken specific essential actions concerning the environmental effects of its products, but, these actions are not enough to end up the criticism over the company's responsibility towards social and ecological concerns. This is needed to take particular strategic actions to alter the market position of its specific famous brand names and present Case Study Analysis as a business producing healthy items in the market. In this regard, company and other food and beverage business need to use their power to move the customer taste towards much healthier products to remove the restraints in the development of food industry.

Vital Analysis

The shift from the use of natural food to manufactured food has extremely impacted the health of the customers. All of the information related to the health concerns with the incorporation of manufactured food in the market describe the occurrence of the health concerns related to food system. These concerns are indirectly the outcome of different practices of the food and drink business for developing value for their customers.

Value Production at Toward A Greater Good - How Marketing And Democracy Can Benefit Each Other Case Study Solution

Toward A Greater Good - How Marketing And Democracy Can Benefit Each Other Case Study Analysis being a huge company in the food and beverage market, provides high worth to its consumers by various means. Worth production in the food and drink industry is done through 2 ways i.e. taste and accessibility of the item. Case Study Analysis has a competitive advantage in offering its products far and wide worldwide. Its marketing ability makes it able to target a large base of consumers. The business exists in about 200 countries with a large number of well-known international brands. The everywhere existence of the business products provides high worth to customers.

Furthermore, the business creates value for its consumers by means of providing large number of tasty food including salt, fat and sugar, which are the components that are straight gotten in touch with the emotional core of the consumer's brain. The Toward A Greater Good - How Marketing And Democracy Can Benefit Each Other Case Study Help along with other huge food and beverages business produce value for its customers by controling these components in its items. Case Study Solution along with other giant business has an interest in finding methods to increase the consumer value from its products through making use of the vulnerability.

Together with it, the business likewise produces value by means of integrating the healthy point in its products. The company has actually done particular efforts in order to supply healthy items and minimize the share of Toward A Greater Good - How Marketing And Democracy Can Benefit Each Other Case Study Solution in general ecological devastation. Case Study Analysis has taken particular steps associated with the sustainability of individuals and environment consisting of the 2009 statement of the ambitious goals and commitments associated with Case Study Help products, marketplace and the community.

All of these means have succeeded at producing worth for the business customers. These methods have likewise lead to the increased ecological issues and the criticism over the company's function in increasing health and ecological obstacles. The incorporation of components like salt, fat and sugar in the company items for producing consumer worth faces high quantity of criticism. These active ingredients are the primary cause of particular deadly illness in human consisting of obesity, diabetes, cardiovascular disease etc. Increasing health associated issues have actually raised the criticism for Toward A Greater Good - How Marketing And Democracy Can Benefit Each Other Case Study Analysis.

Constructive Role of Significant Food and Beverage Business in Resolving Social and Ecological Costs Related To the Industry

Indeed, major food and drink companies consisting of business, etc. can play an useful role in attending to social and ecological expenses associated with the market. The eco-friendly expenses connected to food and drink industry include the ecological destruction due to the influx of nitrogen which has actually resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental devastation which might be a big threat to the existence of mankind in future.

Significant cause of these environmental changes is mass usage of nitrogen abundant fertilizers and the components by the food and beverage business. For that reason, food and drink companies ought to play a constructive role in addressing these problems to remove their growth restrictions related to the criticism from the ecological neighborhoods.

In order to deal with these concerns, the business could either reduce their usage of nitrogen rich ingredients or take particular steps to decrease the amount of nitrogen in the total environment. The companies ought to prevent use of nitrogen fertilizers and need to seek the products of those farmers that do not utilize fertilizers for their crop. The business could likewise invest in reducing greenhouse gas emissions worldwide. For instance, the business could utilize renewable resource sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich items.

In addition to the ecological costs there are specific social costs related to the food and beverage industry which must be attended to by the huge food and beverage business to achieve the market development and to avoid the criticism from the environmental neighborhoods. Social expenses connected with the market consists of the increasing health concerns related to obesity, cardiovascular disease, diabetes and so on. However, the giant companies could play a positive role in addressing these problems.

The business could move towards healthier items by lowering the quantity of harmful compounds in their processed foods i.e. dioxin, which might result in fatal human illness. In addition to it, the companies must use more healthy components rather than derivatives of Corn and Soy to increase number of calories from their products. The business might likewise do efforts to move consumer tastes towards healthy items as they have managed the consumer taste for few years. In this way the huge food and beverage companies could play a constructive function in attending to social and ecological expenses connected to the industry.

Evaluation of Sustainability at Toward A Greater Good - How Marketing And Democracy Can Benefit Each Other Case Study Help

There was a prospective shift in the business strategy and goals at Case Study Solution. The brand-new CEO was focused on buying healthier products for attaining sustainable growth for the company together with providing much healthier future for the people and the planet both. Under the brand-new vision, the motto of the business was also altered from the "fun for you" to "much better for you".

Human Sustainability

company obtained Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic drinks to present different much healthier products in its portfolio. Despite of being thought about a Case Help's healthy brand, the items of Quaker Oats included several components which were harmful to health.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Toward A Greater Good - How Marketing And Democracy Can Benefit Each Other Case Study Analysis has taken particular sustainability actions for its market locations. Among major examples in this regard is the Company's marketing strategy associated to schools. The business markets only low calories and healthy drinks choices in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research and development for introducing brand-new and healthy products in its portfolio. The company has actually increased its research study and development spending plan and has actually introduced an army of health scientists to design certain healthy products.

Ecological Sustainability

In this regard, the company devoted to minimize its packaging by millions of tones to prevent high quantity of wastes. The company has dedicated to lower greenhouse gas emissions along with the accomplishment of effectiveness in the energy usage.

On the basis of above analysis, it could be identified that the business has actually taken a number of actions towards human and ecological sustainability. These steps are still not enough to accomplish the desired industrial growth and to minimize the criticism over the social duty of Case Study Analysis.

Alternatives

Specific long term tactical alternatives might be obtained for the business on the basis of above analysis. These alternatives can be examined on the basis of the truth that how the option would make it possible for the business to achieve its goal of potential growth and minimize the criticism over the company. The alternatives could be assessed on the basis of the time frame that would be taken by an option to be carried out along with the expense and dangers related to the alternative

Alternative-1: intro of a New Product line Associated with Healthy Foods and Beverages

The primary step that Toward A Greater Good - How Marketing And Democracy Can Benefit Each Other Case Study Solution might take is to present a new line of product related to healthy food and beverages. Although, the company has currently presented certain heath related brands, however, the variety of these brand names in its portfolio is not potential to decrease the criticism and accomplish prospective development. The business ought to present a large range of healthier products by using its significant research study and advancement expenses. The advantages and disadvantages associated with the intro of a healthy product line in the portfolio are provided below:

Pros:

• Capability to target large number of consumers i.e. health conscious consumers.
• Reduction of the criticism of ecological concerned societies and community advancement companies.
• Fulfillment of the social duty by settlement of the hazardous products with healthy items.
• Could be carried out within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new items in the market i.e. consumers may not like the taste and might decline the much healthier items due to the addictive nature of dangerous items.
• The harmful products in the item portfolio might make the incorporation of healthy items stop working to decrease criticism.
• Big cost of research and advancement required to construct brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to achieve the possible development and minimize the criticism is to get the health associated business at a high level. Financial investment in these kind of business would permit Toward A Greater Good - How Marketing And Democracy Can Benefit Each Other Case Study Help to introduce a big range of healthier products within a short time period without any need of substantial research study and advancement expenditures. The benefits and drawbacks associated with alternative 3 are offered listed below:

Pros:

• Saving of huge quantity of research study and advancement expenses for new product advancement.
• Incorporation of new products within two years.
• Capability to target large number of customers i.e. health mindful customers.
• Decrease of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Fulfillment of the social obligation by compensation of the harmful products with healthy products.

Cons:

• The acquisition may not prove to change the image of Toward A Greater Good - How Marketing And Democracy Can Benefit Each Other Case Study Analysis as in case of Quake Oats.
• Requirement of big quantity of capital.
• Risk of failure of the brand-new products in the market i.e. consumers may not like the taste and might decline the much healthier products due to the addicting nature of hazardous products.
• The harmful items in the product portfolio might make the incorporation of healthy items stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Toward A Greater Good - How Marketing And Democracy Can Benefit Each Other Case Study Help is to replace all of its hazardous items with healthier products. This might be a huge shift in the business method and business design at business. The replacement of dangerous items with healthier products would totally alter the marketplace position of the business and would need a a great deal of essential steps to be taken. The pros and cons associated with alternative 3 are provided listed below:

Pros:

• Modification of market position of Toward A Greater Good - How Marketing And Democracy Can Benefit Each Other Case Study Analysis
• Ability to target a great deal of customers i.e. health conscious consumers.
• End of all of the criticism of ecological worried societies and community advancement companies.
• Satisfaction of the social responsibility

Cons:

• Danger of failure of the new items in the market i.e. consumers may not like the taste and may decline the healthier items due to the addicting nature of harmful items.
• Big expense of research study and development required to build brand-new healthy products.
• Staff member might withstand over the modification in the business model and organisation technique.
• Variety of years needed for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, issues faced by the company and the current market circumstance, Toward A Greater Good - How Marketing And Democracy Can Benefit Each Other Case Study Help is advised to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would allow the business to conserve of substantial amount of research study and development costs for new product development. Together with it, acquisitions would enable incorporation of new items within two years in addition to the ability to target large number of consumers. The acquisitions would result in the reduction of the criticism from the worried organizations.However, the alternative would require substantial quantity of investment funds. The organizations may not be able to minimize the criticism. With a cautious analysis of the acquisition with an aggressive marketing campaigns, business could prove to be successful in attaining the targets.

This Toward A Greater Good - How Marketing And Democracy Can Benefit Each Other case study is writen by : John A Quelch

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