Vietnam Market Entry Decisions Case Study Analysis

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Vietnam Market Entry Decisions Case Help

Vietnam Market Entry Decisions Case Study Solution is a popular name of a New York based, world's leading company in the food and drink industry. Case Study Solution is a leading brand name in hassle-free snacks, foods and beverages with its existence in about 200 nations. Significant brands of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the company is its capability to market the item at far and wide places. Moreover, the business is doing efforts to make item development as its new source of competitive advantage.

The report contains a deep analysis of different aspects of the social responsibilities of significant business in the food and drink industry in basic, and business in particular. The report also offers an evaluation of the extent of sustainability and CSR in the Vietnam Market Entry Decisions Case Study Solution's company method along with the decision of how Case Study Analysis produces value for its consumers.

Concerns Identification

Case Study Solution had taken particular essential steps regarding the environmental impacts of its products, however, these steps are not enough to end up the criticism over the company's duty towards social and environmental problems. This is needed to take particular strategic actions to change the market position of its certain popular brand names and present Case Study Solution as a business producing healthy items in the market. In this regard, business and other food and drink business should use their power to move the customer taste towards healthier products to get rid of the constraints in the development of food market.

Important Analysis

The shift from the use of natural food to produced food has extremely affected the health of the consumers. All of the data related to the health problems with the incorporation of produced food in the market describe the frequency of the health concerns related to food system. These issues are indirectly the outcome of various practices of the food and drink companies for producing value for their consumers.

Value Production at Vietnam Market Entry Decisions Case Study Analysis

Vietnam Market Entry Decisions Case Study Analysis being a giant company in the food and drink market, offers high value to its clients by different ways. Case Study Analysis has a competitive advantage in providing its items far and wide worldwide. The company is presented in about 200 countries with a big number of famous international brand names.

Furthermore, the company develops worth for its consumers by ways of providing a great deal of tasty food consisting of salt, fat and sugar, which are the ingredients that are straight connected with the emotional core of the consumer's brain. The Vietnam Market Entry Decisions Case Study Help in addition to other huge food and drinks business develop value for its customers by controling these ingredients in its items. Case Study Help along with other giant companies is interested in finding methods to increase the consumer value from its products through making use of the vulnerability.

In addition to it, the business also develops value by means of incorporating the healthy point in its items. The business has actually done particular efforts in order to offer healthy products and lower the share of Vietnam Market Entry Decisions Case Study Help in general environmental devastation. Case Study Analysis has taken certain actions associated with the sustainability of individuals and environment including the 2009 statement of the ambitious objectives and dedications connected to Case Study Help products, market and the community.

All of these methods have been successful at developing worth for the Case Study Help customers. Increasing health related concerns have raised the criticism for Case Study Analysis.

Useful Role of Significant Food and Drink Business in Addressing Social and Ecological Expenses Related To the Industry

Significant food and beverage companies including Vietnam Market Entry Decisions Case Study Help and so on can play an useful role in dealing with social and ecological costs associated with the industry. The ecological expenses associated with food and drink market include the ecological devastation due to the increase of nitrogen which has led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental devastation which could be a big hazard to the existence of humanity in future.

Major cause of these environmental modifications is mass use of nitrogen abundant fertilizers and the active ingredients by the food and beverage business. Food and beverage companies ought to play a constructive function in addressing these problems to eliminate their development restraints related to the criticism from the ecological communities.

The business ought to avoid use of nitrogen fertilizers and ought to browse out the products of those farmers that do not utilize fertilizers for their crop. The companies could use eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Together with the eco-friendly expenses there are certain social expenses associated with the food and beverage market which must be resolved by the huge food and drink companies to attain the market development and to prevent the criticism from the environmental neighborhoods. Social expenses connected with the market includes the increasing health problems connected to obesity, cardiovascular disease, diabetes etc. The huge business could play an useful function in addressing these concerns.

The business might move towards more healthy products by lowering the amount of poisonous substances in their processed foods i.e. dioxin, which could result in fatal human diseases. Along with it, the business need to utilize more healthy active ingredients instead of derivatives of Corn and Soy to increase variety of calories from their products. The companies might also do efforts to move customer tastes towards healthy items as they have actually controlled the customer taste for couple of decades. In this way the giant food and drink companies could play a positive function in dealing with social and environmental expenses associated with the market.

Assessment of Sustainability at Vietnam Market Entry Decisions Case Study Help

There was a potential shift in the business strategy and goals at Case Study Solution. The brand-new CEO was focused on purchasing healthier products for achieving sustainable growth for the company in addition to supplying healthier future for individuals and the world both. Under the brand-new vision, the slogan of the company was also changed from the "enjoyable for you" to "much better for you".

Human Sustainability

company acquired Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural beverages to introduce numerous much healthier products in its portfolio. Despite of being thought about a Case Solution's healthy brand, the items of Quaker Oats included a number of ingredients which were harmful to health.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Vietnam Market Entry Decisions Case Study Analysis has actually taken specific sustainability actions for its market places. Among major examples in this regard is the Business's marketing strategy associated to schools. The company markets just low calories and healthy drinks choices in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and advancement for presenting brand-new and healthy products in its portfolio. The business has actually increased its research study and development budget and has actually introduced an army of health researchers to design specific healthy products.

Environmental Sustainability

In this regard, the business dedicated to decrease its packaging by millions of tones to avoid high amount of wastes. The business has committed to minimize greenhouse gas emissions along with the accomplishment of efficiency in the energy usage.

On the basis of above analysis, it might be determined that the business has taken a number of actions towards human and environmental sustainability. These steps are still not enough to accomplish the desired commercial development and to reduce the criticism over the social obligation of Case Study Analysis.

Alternatives

Certain long term strategic alternatives could be derived for the company on the basis of above analysis. These alternatives can be evaluated on the basis of the truth that how the option would allow the company to attain its objective of possible development and reduce the criticism over the company. The alternatives could be assessed on the basis of the time frame that would be taken by an alternative to be carried out along with the cost and dangers related to the option

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The very first action that Vietnam Market Entry Decisions Case Study Help might take is to present a brand-new item line related to healthy food and drinks. The business should introduce a wide variety of much healthier items by using its significant research and development expenditures.

Pros:

• Ability to target large number of consumers i.e. health conscious customers.
• Reduction of the criticism of environmental concerned societies and community advancement organizations.
• Fulfillment of the social obligation by payment of the dangerous items with healthy products.
• Could be executed within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new items in the market i.e. consumers might not like the taste and may decline the much healthier products due to the addicting nature of dangerous items.
• The dangerous items in the item portfolio may make the incorporation of healthy items stop working to reduce criticism.
• Substantial cost of research and advancement needed to construct new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to attain the potential growth and minimize the criticism is to get the health associated business at a high level. Investment in these type of business would permit Vietnam Market Entry Decisions Case Study Analysis to introduce a big variety of much healthier items within a brief time period without any need of substantial research and advancement expenditures. The pros and cons connected to alternative 3 are offered listed below:

Pros:

• Saving of substantial quantity of research and development costs for brand-new item development.
• Incorporation of new items within two years.
• Capability to target large number of consumers i.e. health conscious customers.
• Reduction of the criticism of environmental worried societies and neighborhood development organizations.
• Fulfillment of the social responsibility by payment of the dangerous items with healthy products.

Cons:

• The acquisition might not prove to alter the image of Vietnam Market Entry Decisions Case Study Help as in case of Quaker Oats.
• Requirement of big amount of capital.
• Risk of failure of the brand-new items in the market i.e. consumers might not like the taste and might decline the healthier products due to the addictive nature of hazardous products.
• The harmful items in the product portfolio may make the incorporation of healthy products fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Vietnam Market Entry Decisions Case Study Solution is to change all of its hazardous products with much healthier products. This could be a huge shift in the business technique and business design at company. The replacement of hazardous items with healthier items would entirely change the market position of the company and would need a large number of essential actions to be taken. The benefits and drawbacks related to alternative 3 are provided below:

Pros:

• Modification of market position of Vietnam Market Entry Decisions Case Study Help
• Ability to target a great deal of consumers i.e. health conscious consumers.
• End of all of the criticism of ecological concerned societies and community development companies.
• Fulfillment of the social duty

Cons:

• Risk of failure of the brand-new items in the market i.e. consumers may not like the taste and may not accept the much healthier products due to the addictive nature of dangerous items.
• Substantial cost of research study and development required to construct brand-new healthy products.
• Staff member might resist over the modification in the business model and service technique.
• Number of years required for the implementation.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, concerns faced by the company and the existing market circumstance, Vietnam Market Entry Decisions Case Study Solution is recommended to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the company to conserve of substantial amount of research and development costs for brand-new item development. In addition to it, acquisitions would enable incorporation of new items within 2 years along with the ability to target a great deal of customers. Moreover, the acquisitions would lead to the decrease of the criticism from the worried organizations.However, the alternative would need substantial quantity of mutual fund. The companies might not be able to minimize the criticism. However, with a cautious analysis of the acquisition with an aggressive marketing projects, Vietnam Market Entry Decisions Case Study Solution might show to be successful in accomplishing the targets.

This Vietnam Market Entry Decisions case study is writen by : John A Quelch

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