Libbys Beverages Um Bongo Fruit Drink Case Study Analysis

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Libbys Beverages Um Bongo Fruit Drink Case Analysis

Libbys Beverages Um Bongo Fruit Drink Case Study Analysis is a widely known name of a New york city based, world's leading company in the food and beverage industry. Case Study Solution is a prominent brand name in convenient snacks, foods and drinks with its existence in about 200 countries. Significant brands of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the business is its ability to market the item at everywhere locations. Moreover, the company is doing efforts to make product advancement as its new source of competitive benefit.

The report consists of a deep analysis of numerous aspects of the social obligations of significant companies in the food and beverage market in general, and Case Solution in specific. It also supplies an analysis of the growing health and ecological problems consisting of weight problems, cardiovascular disease, environmental devastation etc. in the Western nations and the function of the business in the food and drink industry to address these problems. The report also offers an assessment of the degree of sustainability and CSR in the Libbys Beverages Um Bongo Fruit Drink Case Study Analysis's organisation strategy along with the determination of how Case Study Solution creates worth for its customers. Furthermore, the report also provides certain tactical options for Case Solution to incorporate the criticism over its social responsibility with specific suggestions and an application strategy.

Issues Recognition

Case Study Analysis had taken certain vital steps relating to the ecological impacts of its products, but, these actions are not enough to end up the criticism over the business's duty towards social and eco-friendly issues. This is needed to take particular tactical actions to change the market position of its certain well-known brands and present Case Study Help as a company producing healthy products in the market. In this regard, business and other food and beverage companies must use their power to shift the consumer taste towards much healthier products to eliminate the restraints in the growth of food industry.

Critical Analysis

For the couple of years, customer food patterns have been changed dramatically. The shift from using health food to produced food has extremely impacted the health of the customers. Despite of the discovery of modern health methods, the general health of people in few decades have actually been highly affected. Presently about 1 billion of individuals In United States are overweight and a minimum of 300 countless them have weight problems. Children likewise dealing with the issue of weight problems. The ratios of weight problems in 1980s are quite different from the existing ratios. Despite of discovery of health strategies and modern methods to manage obesity and other illness, the ratio of obesity has actually been doubled form the level of 1980. All of the information associated with the health problems with the incorporation of manufactured food in the market describe the occurrence of the health concerns related to food system. These problems are indirectly the outcome of numerous practices of the food and beverage companies for producing worth for their consumers.

Worth Production at Libbys Beverages Um Bongo Fruit Drink Case Study Help

Libbys Beverages Um Bongo Fruit Drink Case Study Analysis being a giant business in the food and beverage industry, provides high worth to its customers by various means. Case Study Help has a competitive advantage in supplying its products far and broad worldwide. The company is provided in about 200 countries with a large number of well-known global brands.

Moreover, the business develops worth for its customers by ways of providing large number of yummy food products including salt, fat and sugar, which are the active ingredients that are directly connected with the emotional core of the consumer's brain. The Libbys Beverages Um Bongo Fruit Drink Case Study Solution together with other giant food and beverages companies create value for its customers by manipulating these ingredients in its products. Case Study Help along with other huge business has an interest in finding methods to increase the consumer worth from its products through exploiting the vulnerability.

In addition to it, the business also produces worth by means of incorporating the healthy point in its items. The business has done certain efforts in order to supply healthy items and reduce the share of Libbys Beverages Um Bongo Fruit Drink Case Study Help in overall environmental destruction. Case Study Analysis has taken certain steps associated with the sustainability of individuals and environment consisting of the 2009 announcement of the ambitious goals and dedications connected to Case Study Solution products, marketplace and the community.

All of these means have been effective at creating value for the Case Study Analysis customers. Increasing health associated concerns have actually raised the criticism for Case Study Analysis.

Positive Function of Major Food and Beverage Business in Resolving Social and Ecological Costs Related To the Market

Indeed, significant food and drink business including business, and so on can play a positive function in resolving social and eco-friendly costs related to the market. The eco-friendly costs related to food and beverage market include the ecological destruction due to the increase of nitrogen which has led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological devastation which could be a big threat to the presence of humanity in future.

Significant reason for these ecological changes is mass usage of nitrogen abundant fertilizers and the components by the food and beverage business. Therefore, food and drink companies ought to play an useful function in dealing with these issues to remove their growth constraints connected to the criticism from the environmental communities.

The companies need to prevent usage of nitrogen fertilizers and ought to search out the items of those farmers that do not use fertilizers for their crop. The business could utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Together with the environmental costs there are certain social costs associated with the food and drink market which should be attended to by the giant food and drink business to achieve the industry growth and to avoid the criticism from the environmental communities. Social expenses connected with the market consists of the increasing health issues connected to weight problems, heart disease, diabetes and so on. Nevertheless, the giant companies might play a constructive role in addressing these concerns.

The business could move towards healthier items by decreasing the quantity of hazardous substances in their processed foods i.e. dioxin, which could result in fatal human diseases. In addition to it, the business must utilize more nutritious ingredients instead of derivatives of Corn and Soy to increase variety of calories from their items. The business might likewise do efforts to shift customer tastes towards healthy products as they have actually controlled the customer taste for couple of years. In this way the huge food and beverage companies might play a constructive role in addressing social and eco-friendly costs related to the industry.

Evaluation of Sustainability at Libbys Beverages Um Bongo Fruit Drink Case Study Analysis

There was a potential shift in the corporate method and goals at Case Study Analysis. The new CEO was concentrated on buying much healthier products for attaining sustainable development for the company along with offering much healthier future for individuals and the planet both. Under the new vision, the motto of the company was likewise changed from the "enjoyable for you" to "much better for you".

Human Sustainability

company obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural beverages to introduce different much healthier products in its portfolio. Despite of being considered a Case Analysis's healthy brand, the products of Quaker Oats contained numerous ingredients which were hazardous to health.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Libbys Beverages Um Bongo Fruit Drink Case Study Analysis has taken specific sustainability actions for its market locations. One of major examples in this regard is the Business's marketing strategy related to schools. The business markets only low calories and nutritious drinks choices in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and advancement for presenting new and healthy items in its portfolio. The company has increased its research and development budget plan and has actually presented an army of health researchers to develop particular healthy items.

Ecological Sustainability

In this regard, the company dedicated to minimize its packaging by millions of tones to prevent high amount of wastages. The business has dedicated to reduce greenhouse gas emissions along with the achievement of effectiveness in the energy use.

On the basis of above analysis, it could be determined that the business has taken numerous steps towards human and ecological sustainability. These steps are still not adequate to accomplish the preferred commercial growth and to lower the criticism over the social duty of Case Study Analysis.

Alternatives

Specific long term tactical alternatives could be obtained for the company on the basis of above analysis. These options can be examined on the basis of the fact that how the alternative would allow the company to achieve its goal of prospective development and minimize the criticism over the business. The alternatives could be assessed on the basis of the time frame that would be taken by an option to be implemented along with the cost and risks related to the alternative

Alternative-1: introduction of a New Product line Associated with Healthy Foods and Beverages

The first step that Libbys Beverages Um Bongo Fruit Drink Case Study Solution might take is to introduce a new product line related to healthy food and drinks. The business has actually currently introduced certain heath related brands, but, the number of these brands in its portfolio is not prospective to lower the criticism and attain possible growth. The company must introduce a wide range of much healthier products by utilizing its significant research and development expenses. The pros and cons associated with the intro of a healthy line of product in the portfolio are provided listed below:

Pros:

• Ability to target large number of consumers i.e. health conscious consumers.
• Reduction of the criticism of environmental worried societies and community advancement organizations.
• Fulfillment of the social duty by settlement of the hazardous items with healthy products.
• Could be carried out within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new items in the market i.e. customers may not like the taste and may decline the much healthier items due to the addictive nature of dangerous items.
• The hazardous items in the product portfolio might make the incorporation of healthy items stop working to reduce criticism.
• Huge cost of research and advancement required to develop brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to achieve the potential growth and reduce the criticism is to acquire the health associated companies at a high level. Financial investment in these kind of companies would allow Libbys Beverages Um Bongo Fruit Drink Case Study Solution to introduce a large variety of much healthier items within a brief time duration with no requirement of considerable research and development expenditures. The advantages and disadvantages connected to alternative 3 are offered below:

Pros:

• Conserving of big quantity of research study and development costs for new product development.
• Incorporation of brand-new items within two years.
• Ability to target large number of customers i.e. health mindful consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood advancement companies.
• Fulfillment of the social duty by settlement of the dangerous products with healthy products.

Cons:

• The acquisition may not show to alter the image of Libbys Beverages Um Bongo Fruit Drink Case Study Help as in case of Quaker Oats.
• Requirement of substantial quantity of capital.
• Threat of failure of the new products in the market i.e. customers might not like the taste and may decline the healthier products due to the addicting nature of hazardous items.
• The harmful items in the item portfolio may make the incorporation of healthy items stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Libbys Beverages Um Bongo Fruit Drink Case Study Solution is to change all of its harmful items with healthier items. The replacement of hazardous items with healthier products would totally alter the market position of the company and would require a big number of required actions to be taken.

Pros:

• Change of market position of Libbys Beverages Um Bongo Fruit Drink Case Study Analysis
• Ability to target large number of consumers i.e. health conscious customers.
• End of all of the criticism of environmental concerned societies and neighborhood development organizations.
• Satisfaction of the social duty

Cons:

• Danger of failure of the new items in the market i.e. consumers might not like the taste and may decline the much healthier products due to the addicting nature of harmful items.
• Huge cost of research and development required to develop brand-new healthy items.
• Employee might resist over the modification in the business design and company technique.
• Number of years needed for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, issues dealt with by the business and the present industry circumstance, Libbys Beverages Um Bongo Fruit Drink Case Study Solution is recommended to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the company to conserve of substantial amount of research study and advancement expenses for brand-new product advancement. In addition to it, acquisitions would enable incorporation of new products within two years together with the capability to target large number of customers. Moreover, the acquisitions would lead to the decrease of the criticism from the worried organizations.However, the alternative would require big amount of investment funds. The companies may not be able to minimize the criticism. With a mindful analysis of the acquisition with an aggressive marketing projects, company might prove to be successful in accomplishing the targets.

This Libbys Beverages Um Bongo Fruit Drink case study is writen by : Kamran Kashani

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