Sony Europa (B) Case Study Analysis

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Sony Europa (B) Case Analysis

Sony Europa (B) Case Study Help is a popular name of a New York based, world's leading organization in the food and beverage industry. company is a prominent brand in convenient treats, foods and drinks with its existence in about 200 nations.

The report includes a deep analysis of various elements of the social obligations of significant business in the food and drink industry in basic, and Case Help in specific. It also provides an analysis of the growing health and ecological issues including weight problems, heart diseases, ecological destruction etc. in the Western nations and the role of the business in the food and drink industry to deal with these problems. The report also provides an evaluation of the degree of sustainability and CSR in the Sony Europa (B) Case Study Analysis's business strategy together with the decision of how Case Study Solution creates value for its customers. Furthermore, the report also supplies particular strategic alternatives for Case Help to integrate the criticism over its social responsibility with particular suggestions and an application plan.

Concerns Identification

The giant food and drink company was going through a criticism over its obligation towards various social and eco-friendly concerns consisting of; obesity, cardiovascular disease, ecological devastation and so on. These criticisms lead, to rethink about the business method of Sony Europa (B) Case Study Help. The Kamran Kashani has actually realized that the total society, the way of life of people and individuals at whole have been changed now. In this circumstance with increasing patterns towards much healthier products and the increasing ecological concerns, Case Study Help needs to change its instructions towards much healthier items. Although, Case Study Analysis had actually taken certain vital actions concerning the ecological impacts of its items, however, these actions are not enough to end up the criticism over the business's responsibility towards social and ecological concerns. Therefore, the is needed to take specific tactical steps to alter the market position of its particular well-known brands and present Sony Europa (B) Case Study Help as a company producing healthy items in the market. In this regard, Case Study Help and other food and beverage companies must utilize their power to move the customer taste towards healthier products to remove the constraints in the growth of food industry.

Important Analysis

The shift from the use of natural food to manufactured food has extremely affected the health of the consumers. All of the information related to the health issues with the incorporation of made food in the market describe the prevalence of the health issues related to food system. These issues are indirectly the outcome of numerous practices of the food and drink business for creating value for their consumers.

Worth Production at Sony Europa (B) Case Study Help

Sony Europa (B) Case Study Solution being a giant company in the food and drink industry, supplies high value to its customers by numerous methods. Case Study Analysis has a competitive advantage in providing its items far and wide worldwide. The business is provided in about 200 nations with a large number of well-known international brands.

Furthermore, the business produces worth for its customers by methods of supplying large number of tasty food products consisting of salt, fat and sugar, which are the active ingredients that are directly gotten in touch with the emotional core of the customer's brain. The Sony Europa (B) Case Study Help along with other huge food and drinks companies create value for its customers by controling these components in its products. Case Study Solution in addition to other huge companies has an interest in finding ways to increase the consumer worth from its products through exploiting the vulnerability.

Together with it, the business also creates worth by ways of incorporating the healthy point in its products. The company has done certain efforts in order to offer healthy products and minimize the share of Sony Europa (B) Case Study Solution in overall ecological devastation. Case Study Analysis has taken certain steps connected to the sustainability of people and environment consisting of the 2009 announcement of the ambitious goals and commitments associated with Case Study Analysis items, market and the community.

All of these ways have actually succeeded at developing value for the business customers. These ways have also lead to the increased environmental issues and the criticism over the business's function in increasing health and environmental obstacles. The incorporation of components like salt, fat and sugar in the company products for creating consumer value deals with high quantity of criticism. These active ingredients are the main reason for specific deadly illness in human consisting of obesity, diabetes, heart problem etc. Increasing health related issues have raised the criticism for Sony Europa (B) Case Study Solution.

Positive Function of Significant Food and Drink Companies in Dealing With Social and Ecological Expenses Associated with the Industry

Significant food and drink companies consisting of Sony Europa (B) Case Study Help and so on can play a constructive role in resolving social and ecological costs associated with the industry. The environmental costs related to food and beverage market consist of the environmental destruction due to the influx of nitrogen which has resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological destruction which could be a big danger to the existence of humankind in future.

Significant reason for these environmental changes is mass use of nitrogen rich fertilizers and the ingredients by the food and beverage business. Food and beverage business ought to play an useful role in resolving these issues to eliminate their development restrictions related to the criticism from the environmental communities.

The business ought to avoid use of nitrogen fertilizers and must browse out the items of those farmers that do not utilize fertilizers for their crop. The business might use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Along with the ecological costs there are certain social costs associated with the food and drink industry which must be attended to by the huge food and beverage companies to attain the market development and to avoid the criticism from the ecological neighborhoods. Social expenses connected with the market consists of the increasing health issues associated with weight problems, heart problem, diabetes etc. The huge business might play a constructive function in attending to these problems.

The business might move towards more healthy products by reducing the amount of harmful compounds in their processed foods i.e. dioxin, which might lead to lethal human diseases. Along with it, the business need to utilize more healthy active ingredients rather than derivatives of Corn and Soy to increase variety of calories from their items. The companies could likewise do efforts to shift customer tastes towards healthy items as they have actually controlled the consumer taste for couple of years. In this way the huge food and drink business could play an useful role in attending to social and eco-friendly expenses associated with the industry.

Assessment of Sustainability at Sony Europa (B) Case Study Solution

There was a potential shift in the corporate strategy and objectives at Case Study Analysis. The new CEO was focused on purchasing much healthier products for accomplishing sustainable development for the company along with offering much healthier future for the people and the world both. Under the brand-new vision, the slogan of the company was also altered from the "enjoyable for you" to "much better for you".

Human Sustainability

The company revealed certain goals and dedications associated with human sustainability and the ecological sustainability. Sony Europa (B) Case Study Analysis obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural beverages to present different healthier products in its portfolio. However, despite of being thought about a Case Study Help's healthy brand, the items of Quaker Oats consisted of a number of ingredients which were hazardous to health. These harmful ingredients were not advertised which have ended up being the base for criticism over the healthy brands of Sony Europa (B) Case Study Analysis.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Sony Europa (B) Case Study Solution has taken particular sustainability actions for its market places. Among significant examples in this regard is the Company's marketing technique related to schools. The business markets only low calories and healthy beverages choices in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for presenting brand-new and healthy products in its portfolio. The business has actually increased its research and development budget and has presented an army of health researchers to design certain healthy products.

Ecological Sustainability

In addition to the human sustainability, Sony Europa (B) Case Study Solution has actually taken a number of steps towards ecological sustainability. The business has actually devoted to different objectives connected to water, land, packaging, environment modification and neighborhood. In this regard, the company committed to reduce its product packaging by millions of tones to prevent high quantity of wastages. The company has devoted to lower greenhouse gas emissions along with the achievement of effectiveness in the energy usage. company has likewise attempted specific philanthropic activities consisting of a dedication to provide safe drinking water to 3 million individuals in developing nations by 2015.

On the basis of above analysis, it might be figured out that the business has actually taken several actions towards human and ecological sustainability. These steps are still not sufficient to achieve the desired industrial development and to decrease the criticism over the social duty of Case Study Solution.

Alternatives

Certain long term strategic options might be obtained for the company on the basis of above analysis. These alternatives can be evaluated on the basis of the truth that how the option would make it possible for the business to achieve its objective of possible development and reduce the criticism over the company. The alternatives might be evaluated on the basis of the time frame that would be taken by an alternative to be implemented along with the cost and risks related to the alternative

Alternative-1: intro of a New Line of product Related to Healthy Foods and Beverages

The first action that Sony Europa (B) Case Study Analysis might take is to present a new item line related to healthy food and drinks. The company ought to introduce a broad variety of much healthier items by using its considerable research study and advancement expenditures.

Pros:

• Ability to target a great deal of customers i.e. health conscious consumers.
• Reduction of the criticism of ecological concerned societies and community advancement companies.
• Fulfillment of the social obligation by payment of the dangerous items with healthy products.
• Could be implemented within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new products in the market i.e. customers might not like the taste and might not accept the much healthier items due to the addicting nature of harmful items.
• The hazardous items in the item portfolio may make the incorporation of healthy items fail to minimize criticism.
• Big cost of research and development required to build new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to accomplish the potential development and reduce the criticism is to acquire the health related companies at a high level. Investment in these type of business would enable Sony Europa (B) Case Study Analysis to present a large range of healthier items within a short time period without any need of significant research and development expenses. The advantages and disadvantages associated with alternative 3 are provided below:

Pros:

• Saving of substantial amount of research and advancement costs for new item development.
• Incorporation of new products within two years.
• Ability to target large number of consumers i.e. health conscious consumers.
• Decrease of the criticism of ecological concerned societies and neighborhood development organizations.
• Fulfillment of the social responsibility by compensation of the hazardous products with healthy products.

Cons:

• The acquisition might not prove to alter the image of Sony Europa (B) Case Study Analysis as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Threat of failure of the brand-new products in the market i.e. consumers may not like the taste and might not accept the healthier items due to the addicting nature of dangerous products.
• The harmful items in the product portfolio may make the incorporation of healthy products fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Sony Europa (B) Case Study Help is to change all of its hazardous items with healthier products. The replacement of dangerous items with healthier products would totally alter the market position of the business and would need a big number of essential actions to be taken.

Pros:

• Change of market position of Sony Europa (B) Case Study Help
• Capability to target large number of consumers i.e. health mindful consumers.
• End of all of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Satisfaction of the social duty

Cons:

• Danger of failure of the brand-new products in the market i.e. customers might not like the taste and might not accept the healthier items due to the addictive nature of hazardous items.
• Substantial expense of research and advancement required to develop new healthy products.
• Staff member might resist over the change in business model and organisation technique.
• Variety of years needed for the execution.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, problems dealt with by the business and the current industry circumstance, Case Study Analysis is recommended to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would enable the company to save of big amount of research and development costs for brand-new product development. Along with it, acquisitions would enable incorporation of new items within two years along with the capability to target big number of customers.

This Sony Europa (B) case study is writen by : Kamran Kashani

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