Sony Europa (C) Case Study Analysis

Home >> Kamran Kashani >> Sony Europa (C)

Sony Europa (C) Case Help

Sony Europa (C) Case Study Help is a popular name of a New York based, world's leading company in the food and drink market. Case Study Solution is a leading brand in hassle-free treats, foods and beverages with its existence in about 200 countries. Major brand names of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the business is its capability to market the item at everywhere places. The company is doing efforts to make item advancement as its brand-new source of competitive advantage.

The report includes a deep analysis of different elements of the social responsibilities of significant business in the food and drink market in basic, and Case Solution in particular. It likewise provides an analysis of the growing health and environmental problems consisting of obesity, cardiovascular disease, ecological devastation and so on in the Western countries and the function of the business in the food and drink industry to resolve these concerns. The report likewise provides an evaluation of the degree of sustainability and CSR in the Sony Europa (C) Case Study Help's business strategy in addition to the determination of how Case Study Analysis develops value for its consumers. The report also provides certain strategic alternatives for business to include the criticism over its social responsibility with certain suggestions and an execution strategy.

Problems Recognition

Case Study Help had taken specific vital actions concerning the environmental effects of its products, however, these steps are not enough to end up the criticism over the business's duty towards social and ecological issues. This is required to take certain tactical actions to change the market position of its specific famous brands and present Case Study Analysis as a company producing healthy products in the market. In this regard, business and other food and drink companies ought to utilize their power to move the customer taste towards much healthier items to eliminate the constraints in the development of food market.

Important Analysis

For the few decades, customer food patterns have actually been changed drastically. The shift from the use of healthy food to made food has actually highly affected the health of the customers. Despite of the discovery of contemporary health methods, the overall health of individuals in few years have been highly affected. Currently about 1 billion of the people In US are obese and at least 300 countless them have obesity. Children likewise facing the issue of weight problems. The ratios of obesity in 1980s are quite various from the existing ratios. Despite of discovery of health techniques and modern-day ways to control obesity and other diseases, the ratio of obesity has been doubled form the level of 1980. All of the information related to the health concerns with the incorporation of produced food in the market discuss the frequency of the health problems connected to food system. These problems are indirectly the outcome of numerous practices of the food and drink business for developing value for their consumers.

Value Creation at Sony Europa (C) Case Study Analysis

Sony Europa (C) Case Study Analysis being a giant business in the food and drink market, offers high value to its consumers by numerous means. Worth production in the food and beverage market is done through two methods i.e. taste and schedule of the item. Case Study Help has a competitive benefit in providing its items everywhere worldwide. Its marketing capability makes it able to target a big base of consumers. The business is presented in about 200 countries with a large number of popular worldwide brand names. The everywhere presence of the company items provides high worth to customers.

Moreover, the company creates worth for its consumers by methods of providing large number of tasty food products including salt, fat and sugar, which are the components that are straight connected with the psychological core of the consumer's brain. The Sony Europa (C) Case Study Solution along with other huge food and drinks companies create value for its customers by controling these active ingredients in its items. Case Study Solution together with other giant business is interested in discovering ways to increase the consumer value from its items through exploiting the vulnerability.

Along with it, the business also creates value by means of integrating the healthy point in its items. The company has done specific efforts in order to supply healthy products and reduce the share of Sony Europa (C) Case Study Solution in general ecological destruction. Case Study Analysis has actually taken specific actions connected to the sustainability of individuals and environment consisting of the 2009 announcement of the enthusiastic objectives and commitments associated with Case Study Solution products, marketplace and the neighborhood.

All of these ways have achieved success at creating worth for the company customers. These means have also lead to the increased ecological issues and the criticism over the company's function in increasing health and ecological difficulties. The incorporation of components like salt, fat and sugar in the company products for producing customer worth deals with high quantity of criticism. These components are the primary reason for specific lethal diseases in human including weight problems, diabetes, heart problem etc. Increasing health related problems have actually raised the criticism for Sony Europa (C) Case Study Analysis.

Constructive Role of Significant Food and Beverage Companies in Attending To Social and Ecological Costs Associated with the Industry

Certainly, significant food and beverage business consisting of company, and so on can play an useful function in dealing with social and environmental costs related to the market. The eco-friendly expenses related to food and drink industry consist of the ecological devastation due to the influx of nitrogen which has led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental devastation which might be a huge threat to the presence of humankind in future.

Significant reason for these ecological changes is mass usage of nitrogen rich fertilizers and the active ingredients by the food and drink business. Food and beverage companies should play an useful function in dealing with these concerns to remove their development restrictions related to the criticism from the ecological neighborhoods.

The business should prevent use of nitrogen fertilizers and ought to search out the products of those farmers that do not use fertilizers for their crop. The companies might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the eco-friendly expenses there are particular social costs associated with the food and drink market which need to be resolved by the huge food and drink business to attain the industry growth and to prevent the criticism from the ecological neighborhoods. Social expenses associated with the market consists of the increasing health issues related to weight problems, cardiovascular disease, diabetes etc. The giant companies could play an useful function in dealing with these issues.

The business might move towards more healthy products by lowering the amount of harmful substances in their processed foods i.e. dioxin, which might lead to lethal human diseases. Along with it, the business need to use more healthy components instead of derivatives of Corn and Soy to increase variety of calories from their products. The business could also do efforts to move customer tastes towards healthy products as they have controlled the customer taste for few decades. In this method the giant food and drink business might play an useful function in resolving social and ecological costs associated with the market.

Evaluation of Sustainability at Sony Europa (C) Case Study Analysis

There was a potential shift in the business strategy and objectives at Case Study Help. The brand-new CEO was concentrated on buying much healthier items for accomplishing sustainable development for the business along with offering healthier future for the people and the planet both. Under the brand-new vision, the motto of the company was likewise altered from the "fun for you" to "better for you".

Human Sustainability

The business announced certain goals and commitments related to human sustainability and the environmental sustainability. Sony Europa (C) Case Study Help got Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural drinks to present various much healthier items in its portfolio. Nevertheless, despite of being considered a Case Study Analysis's healthy brand, the items of Quaker Oats contained several components which were dangerous to health. These harmful components were not advertised which have actually ended up being the base for criticism over the healthy brands of Sony Europa (C) Case Study Solution.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Sony Europa (C) Case Study Analysis has actually taken specific sustainability actions for its market locations. One of major examples in this regard is the Business's marketing strategy related to schools. The company markets only low calories and nutritious drinks options in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and advancement for presenting brand-new and healthy items in its portfolio. The business has increased its research and development budget and has actually introduced an army of health researchers to design specific healthy items.

Ecological Sustainability

Together with the human sustainability, Sony Europa (C) Case Study Solution has taken several actions towards environmental sustainability. The business has actually devoted to different goals connected to water, land, product packaging, environment change and community. In this regard, the company committed to minimize its packaging by millions of tones to avoid high amount of wastages. Furthermore, the company has devoted to reduce greenhouse gas emissions along with the accomplishment of performance in the energy use. business has actually likewise tried certain humanitarian activities consisting of a dedication to provide safe drinking water to 3 million individuals in establishing countries by 2015.

On the basis of above analysis, it could be determined that the business has actually taken several actions towards human and ecological sustainability. Nevertheless these steps are still not enough to achieve the wanted commercial development and to lower the criticism over the social obligation of Sony Europa (C) Case Study Help.

Alternatives

Certain long term tactical options could be derived for the company on the basis of above analysis. These options can be assessed on the basis of the fact that how the alternative would allow the business to attain its goal of potential development and lower the criticism over the business. Furthermore, the alternatives could be examined on the basis of the time frame that would be taken by an alternative to be carried out in addition to the expense and dangers connected to the alternative

Alternative-1: introduction of a New Product line Associated with Healthy Foods and Beverages

The primary step that Sony Europa (C) Case Study Analysis might take is to present a brand-new product line related to healthy food and beverages. The company has actually currently presented specific heath associated brand names, but, the number of these brand names in its portfolio is not possible to minimize the criticism and achieve prospective growth. The company ought to present a large range of much healthier products by using its substantial research and advancement expenses. The advantages and disadvantages connected to the introduction of a healthy product line in the portfolio are provided listed below:

Pros:

• Ability to target large number of customers i.e. health conscious customers.
• Reduction of the criticism of ecological worried societies and neighborhood advancement companies.
• Fulfillment of the social obligation by payment of the dangerous products with healthy products.
• Could be carried out within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new items in the market i.e. customers might not like the taste and might not accept the much healthier products due to the addictive nature of dangerous products.
• The hazardous products in the item portfolio might make the incorporation of healthy products stop working to lower criticism.
• Substantial expense of research study and development needed to construct new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to accomplish the potential development and reduce the criticism is to get the health related companies at a high level. Financial investment in these kind of companies would enable Sony Europa (C) Case Study Solution to introduce a large range of healthier products within a short time duration with no requirement of considerable research and advancement expenses. The advantages and disadvantages related to alternative 3 are offered listed below:

Pros:

• Conserving of huge quantity of research and development expenses for brand-new item advancement.
• Incorporation of brand-new items within two years.
• Ability to target large number of customers i.e. health mindful consumers.
• Reduction of the criticism of environmental worried societies and neighborhood advancement companies.
• Satisfaction of the social obligation by settlement of the hazardous products with healthy products.

Cons:

• The acquisition might not prove to alter the image of Sony Europa (C) Case Study Solution as in case of Quaker Oats.
• Requirement of substantial amount of capital.
• Danger of failure of the new items in the market i.e. consumers may not like the taste and may not accept the healthier items due to the addicting nature of dangerous items.
• The hazardous products in the product portfolio may make the incorporation of healthy products stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Sony Europa (C) Case Study Solution is to change all of its harmful products with much healthier items. The replacement of hazardous items with healthier products would completely change the market position of the company and would need a big number of required actions to be taken.

Pros:

• Modification of market position of Sony Europa (C) Case Study Solution
• Capability to target large number of consumers i.e. health mindful customers.
• End of all of the criticism of environmental concerned societies and neighborhood advancement companies.
• Satisfaction of the social obligation

Cons:

• Threat of failure of the brand-new items in the market i.e. customers may not like the taste and may not accept the much healthier items due to the addictive nature of harmful products.
• Huge cost of research and advancement needed to build new healthy products.
• Employee might resist over the modification in the business model and organisation method.
• Variety of years required for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, problems faced by the company and the present industry circumstance, Case Study Help is recommended to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the business to save of big quantity of research and advancement costs for new product advancement. Along with it, acquisitions would permit incorporation of new products within two years along with the ability to target large number of customers.

This Sony Europa (C) case study is writen by : Kamran Kashani

Executive Summary	Swot Analysis	Vrio Analysis	Pestel Analysis
Porters Analysis	Recommendations