The Cosmopolitan Corporation Case Study Analysis

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The Cosmopolitan Corporation Case Help

The Cosmopolitan Corporation Case Study Solution is a well-known name of a New York based, world's leading organization in the food and beverage market. Case Study Analysis is a leading brand in convenient treats, foods and drinks with its presence in about 200 countries. Major brand names of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the company is its ability to market the item at everywhere places. Moreover, the company is doing efforts to make item development as its brand-new source of competitive advantage.

The report consists of a deep analysis of various aspects of the social responsibilities of significant companies in the food and beverage industry in general, and company in particular. The report likewise supplies an examination of the degree of sustainability and CSR in the The Cosmopolitan Corporation Case Study Help's service strategy along with the decision of how Case Study Solution produces value for its consumers.

Concerns Identification

Case Study Solution had taken specific crucial steps relating to the ecological effects of its items, however, these steps are not enough to end up the criticism over the company's obligation towards social and ecological problems. This is required to take specific tactical steps to change the market position of its particular well-known brands and present Case Study Help as a business producing healthy items in the market. In this regard, business and other food and beverage companies ought to use their power to shift the consumer taste towards much healthier items to get rid of the restraints in the growth of food industry.

Vital Analysis

For the couple of years, customer food patterns have actually been altered considerably. The shift from making use of natural food to produced food has actually extremely affected the health of the customers. Despite of the discovery of modern health techniques, the general health of people in few years have actually been highly affected. Currently about 1 billion of the people In United States are obese and a minimum of 300 countless them have weight problems. Kids likewise facing the issue of weight problems. The ratios of weight problems in 1980s are rather various from the present ratios. Despite of discovery of health methods and modern-day ways to manage obesity and other diseases, the ratio of obesity has actually been doubled form the level of 1980. All of the data associated with the health issues with the incorporation of manufactured food in the market discuss the frequency of the health problems connected to food system. These issues are indirectly the result of numerous practices of the food and drink companies for developing worth for their consumers.

Value Development at The Cosmopolitan Corporation Case Study Help

The Cosmopolitan Corporation Case Study Solution being a huge company in the food and beverage industry, provides high value to its clients by different ways. Case Study Analysis has a competitive advantage in supplying its items far and large internationally. The business is provided in about 200 nations with a large number of famous worldwide brand names.

Furthermore, the company develops value for its consumers by ways of supplying large number of delicious food consisting of salt, fat and sugar, which are the active ingredients that are directly connected with the emotional core of the customer's brain. The The Cosmopolitan Corporation Case Study Analysis along with other giant food and beverages business create worth for its consumers by controling these ingredients in its items. Case Study Solution together with other huge companies is interested in discovering methods to increase the consumer worth from its products through making use of the vulnerability.

Together with it, the business also produces value by ways of integrating the healthy point in its items. The company has actually done particular efforts in order to provide healthy items and minimize the share of The Cosmopolitan Corporation Case Study Help in general ecological devastation. Case Study Help has taken certain actions related to the sustainability of people and environment including the 2009 statement of the ambitious objectives and dedications associated with Case Study Solution products, marketplace and the community.

All of these methods have actually achieved success at developing worth for the company consumers. Nevertheless, these ways have likewise result in the increased environmental concerns and the criticism over the business's role in increasing health and environmental challenges. The incorporation of ingredients like salt, fat and sugar in the company products for creating consumer worth deals with high quantity of criticism. These components are the main reason for certain deadly illness in human including obesity, diabetes, heart diseases etc. Increasing health related issues have actually raised the criticism for The Cosmopolitan Corporation Case Study Help.

Useful Role of Significant Food and Drink Companies in Resolving Social and Ecological Expenses Connected With the Market

Significant food and drink business including The Cosmopolitan Corporation Case Study Help etc. can play an useful role in resolving social and ecological costs associated with the market. The eco-friendly costs connected to food and drink industry include the ecological destruction due to the influx of nitrogen which has actually led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental destruction which might be a big risk to the presence of mankind in future.

Significant reason for these environmental changes is mass use of nitrogen rich fertilizers and the ingredients by the food and beverage companies. For that reason, food and beverage companies must play a positive function in attending to these concerns to remove their growth restrictions connected to the criticism from the ecological neighborhoods.

In order to attend to these concerns, the business could either lower their use of nitrogen abundant components or take specific actions to decrease the amount of nitrogen in the overall environment. The business should avoid use of nitrogen fertilizers and ought to locate the products of those farmers that do not use fertilizers for their crop. Furthermore, the companies could likewise invest in lowering greenhouse gas emissions worldwide. For instance, the companies might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Together with the ecological costs there are particular social costs related to the food and beverage industry which need to be attended to by the giant food and drink companies to attain the industry growth and to prevent the criticism from the environmental neighborhoods. Social expenses connected with the industry consists of the increasing health concerns associated with obesity, heart problem, diabetes etc. However, the giant companies might play an useful role in addressing these issues.

The companies might move towards more healthy products by decreasing the amount of hazardous substances in their processed foods i.e. dioxin, which might result in deadly human diseases. The companies might likewise do efforts to shift consumer tastes towards healthy items as they have managed the consumer taste for few decades.

Evaluation of Sustainability at The Cosmopolitan Corporation Case Study Help

There was a potential shift in the corporate method and goals at Case Study Solution. The brand-new CEO was focused on investing in healthier items for accomplishing sustainable development for the company along with providing much healthier future for the people and the world both. Under the brand-new vision, the slogan of the company was also altered from the "enjoyable for you" to "much better for you".

Human Sustainability

The business revealed particular objectives and dedications associated with human sustainability and the ecological sustainability. The Cosmopolitan Corporation Case Study Help acquired Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic beverages to present different healthier products in its portfolio. Despite of being thought about a Case Study Help's healthy brand name, the items of Quaker Oats contained several active ingredients which were dangerous to health. These dangerous ingredients were not marketed which have actually become the base for criticism over the healthy brands of The Cosmopolitan Corporation Case Study Analysis.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, The Cosmopolitan Corporation Case Study Solution has taken particular sustainability steps for its market places. One of significant examples in this regard is the Business's marketing technique associated to schools. The company markets only low calories and nutritious beverages options in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research study and development for presenting new and healthy products in its portfolio. The business has increased its research and advancement budget and has actually presented an army of health scientists to create certain healthy items.

Ecological Sustainability

Along with the human sustainability, The Cosmopolitan Corporation Case Study Help has taken numerous actions towards environmental sustainability. The company has committed to various objectives associated with water, land, packaging, climate modification and community. In this regard, the company dedicated to decrease its product packaging by countless tones to avoid high quantity of wastes. Furthermore, the business has devoted to reduce greenhouse gas emissions along with the achievement of performance in the energy usage. business has likewise tried certain humanitarian activities including a dedication to supply safe drinking water to 3 million people in developing countries by 2015.

On the basis of above analysis, it might be identified that the business has actually taken numerous steps towards human and ecological sustainability. However these actions are still not adequate to accomplish the preferred commercial growth and to reduce the criticism over the social obligation of The Cosmopolitan Corporation Case Study Solution.

Alternatives

Certain long term strategic options might be derived for the business on the basis of above analysis. These alternatives can be evaluated on the basis of the truth that how the option would enable the company to attain its objective of possible growth and lower the criticism over the business. Furthermore, the options could be evaluated on the basis of the time frame that would be taken by an alternative to be implemented along with the expense and dangers connected to the alternative

Alternative-1: introduction of a New Line of product Associated with Healthy Foods and Beverages

The first step that The Cosmopolitan Corporation Case Study Analysis might take is to present a new product line related to healthy food and drinks. The business ought to present a broad range of much healthier items by utilizing its considerable research study and development expenses.

Pros:

• Capability to target large number of consumers i.e. health conscious customers.
• Reduction of the criticism of environmental concerned societies and neighborhood development organizations.
• Satisfaction of the social duty by payment of the harmful items with healthy products.
• Might be implemented within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new products in the market i.e. customers might not like the taste and may decline the much healthier items due to the addictive nature of hazardous products.
• The hazardous items in the product portfolio may make the incorporation of healthy products stop working to reduce criticism.
• Substantial cost of research study and development required to develop brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to achieve the prospective development and minimize the criticism is to obtain the health associated business at a high level. Investment in these type of business would permit The Cosmopolitan Corporation Case Study Help to introduce a big range of healthier items within a short time duration with no requirement of considerable research study and development expenditures. The advantages and disadvantages connected to alternative 3 are given below:

Pros:

• Saving of substantial amount of research study and development costs for brand-new product advancement.
• Incorporation of brand-new products within 2 years.
• Capability to target large number of customers i.e. health mindful consumers.
• Decrease of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Fulfillment of the social duty by settlement of the hazardous items with healthy items.

Cons:

• The acquisition may not show to change the image of The Cosmopolitan Corporation Case Study Analysis as in case of Quake Oats.
• Requirement of huge amount of capital.
• Risk of failure of the brand-new items in the market i.e. customers may not like the taste and might not accept the much healthier products due to the addicting nature of dangerous products.
• The harmful products in the item portfolio may make the incorporation of healthy items stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for The Cosmopolitan Corporation Case Study Help is to replace all of its hazardous products with healthier products. This could be a huge shift in business technique and the business design at business. The replacement of dangerous products with healthier products would entirely alter the market position of the business and would need a large number of needed steps to be taken. The advantages and disadvantages related to alternative 3 are given below:

Pros:

• Modification of market position of The Cosmopolitan Corporation Case Study Analysis
• Ability to target a great deal of customers i.e. health conscious consumers.
• End of all of the criticism of environmental concerned societies and community development organizations.
• Satisfaction of the social obligation

Cons:

• Risk of failure of the new products in the market i.e. consumers may not like the taste and might not accept the healthier items due to the addicting nature of harmful products.
• Huge expense of research study and advancement needed to develop brand-new healthy products.
• Worker might withstand over the modification in the business design and service strategy.
• Number of years needed for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, problems dealt with by the company and the existing industry situation, The Cosmopolitan Corporation Case Study Solution is advised to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would make it possible for the company to save of big quantity of research study and advancement expenses for new item advancement. Along with it, acquisitions would enable incorporation of brand-new items within two years along with the capability to target large number of consumers. The acquisitions would result in the decrease of the criticism from the concerned organizations.However, the option would require huge amount of investment funds. The organizations might not be able to decrease the criticism. With a careful analysis of the acquisition with an aggressive marketing projects, company could show to be effective in achieving the targets.

This The Cosmopolitan Corporation case study is writen by : Pankaj Ghemawat

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