Congoleum Corporation (Abridged) Case Study Help

Home >> Robert F Bruner >> Congoleum Corporation (Abridged)

Congoleum Corporation (Abridged) Case Solution

Congoleum Corporation (Abridged) Case Study Solution is a well-known name of a New York based, world's leading company in the food and drink industry. company is a prominent brand name in hassle-free treats, foods and drinks with its existence in about 200 nations.

The report contains a deep analysis of various elements of the social obligations of major business in the food and drink industry in general, and business in particular. The report also supplies an examination of the extent of sustainability and CSR in the Congoleum Corporation (Abridged) Case Study Analysis's organisation technique along with the decision of how Case Study Help develops value for its consumers.

Concerns Identification

The huge food and drink company was going through a criticism over its obligation towards different social and environmental concerns including; weight problems, heart diseases, environmental destruction and so on. These criticisms lead, to reconsider about the corporate method of Congoleum Corporation (Abridged) Case Study Analysis. The Robert F Bruner has actually recognized that the total society, the way of life of individuals and the people at whole have actually been altered now. In this scenario with increasing patterns towards much healthier products and the increasing environmental issues, Case Study Analysis must alter its direction towards healthier products. Although, Case Study Analysis had actually taken specific vital steps regarding the environmental impacts of its products, but, these steps are inadequate to end up the criticism over the business's duty towards social and environmental concerns. The required to take certain strategic actions to change the market position of its specific famous brands and present Online Case Study Solution as a business producing healthy products in the market. In this regard, Case Study Analysis and other food and beverage companies must utilize their power to move the consumer taste towards healthier products to remove the constraints in the development of food market.

Critical Analysis

The shift from the use of natural food to produced food has actually extremely affected the health of the consumers. All of the data related to the health issues with the incorporation of made food in the market describe the frequency of the health issues related to food system. These issues are indirectly the result of different practices of the food and drink companies for developing worth for their customers.

Worth Development at Congoleum Corporation (Abridged) Case Study Help

Congoleum Corporation (Abridged) Case Study Help being a huge company in the food and drink market, supplies high value to its customers by numerous methods. Case Study Help has a competitive advantage in offering its items far and broad internationally. The company is presented in about 200 countries with a large number of well-known worldwide brand names.

Furthermore, the company develops value for its consumers by means of supplying a great deal of tasty food consisting of salt, fat and sugar, which are the ingredients that are directly gotten in touch with the psychological core of the consumer's brain. The Congoleum Corporation (Abridged) Case Study Analysis along with other giant food and beverages business produce worth for its customers by manipulating these components in its products. Case Study Analysis along with other huge companies is interested in finding ways to increase the consumer worth from its items through making use of the vulnerability.

Along with it, the business also develops worth by methods of incorporating the healthy point in its products. The company has actually done specific efforts in order to offer healthy items and reduce the share of Congoleum Corporation (Abridged) Case Study Solution in general environmental destruction. Case Study Help has taken certain actions connected to the sustainability of individuals and environment consisting of the 2009 announcement of the ambitious goals and commitments associated with Case Study Analysis items, market and the community.

All of these ways have actually been successful at producing value for the business consumers. These methods have likewise lead to the increased environmental issues and the criticism over the business's role in increasing health and ecological challenges. The incorporation of active ingredients like salt, fat and sugar in the company items for creating consumer value deals with high quantity of criticism. These components are the primary reason for particular deadly diseases in human including obesity, diabetes, heart problem etc. Increasing health related problems have raised the criticism for Congoleum Corporation (Abridged) Case Study Help.

Constructive Function of Significant Food and Drink Companies in Dealing With Social and Ecological Expenses Connected With the Market

Undoubtedly, significant food and drink business including business, and so on can play a positive role in addressing social and environmental expenses connected with the industry. The ecological costs connected to food and beverage industry consist of the environmental destruction due to the increase of nitrogen which has actually resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological devastation which might be a huge threat to the existence of humanity in future.

Significant reason for these environmental modifications is mass usage of nitrogen abundant fertilizers and the ingredients by the food and beverage business. Food and drink business ought to play a positive function in addressing these issues to eliminate their growth restrictions related to the criticism from the environmental neighborhoods.

In order to resolve these problems, the companies might either reduce their usage of nitrogen abundant ingredients or take particular steps to reduce the amount of nitrogen in the overall environment. The companies should prevent use of nitrogen fertilizers and need to search out the items of those farmers that do not use fertilizers for their crop. Additionally, the companies might also buy decreasing greenhouse gas emissions worldwide. For instance, the companies might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Together with the environmental expenses there are specific social costs related to the food and beverage market which need to be dealt with by the giant food and beverage business to accomplish the industry development and to avoid the criticism from the environmental neighborhoods. Social costs associated with the market consists of the increasing health issues associated with weight problems, cardiovascular disease, diabetes etc. Nevertheless, the huge business could play a positive function in addressing these problems.

The business could move towards more healthy items by minimizing the quantity of harmful substances in their processed foods i.e. dioxin, which could lead to deadly human diseases. Along with it, the business should utilize more healthy ingredients instead of derivatives of Corn and Soy to increase number of calories from their items. The business could likewise do efforts to move customer tastes towards healthy products as they have actually managed the consumer taste for couple of decades. In this way the huge food and drink business might play a positive role in dealing with social and eco-friendly costs related to the industry.

Examination of Sustainability at Congoleum Corporation (Abridged) Case Study Solution

There was a possible shift in the business method and goals at Case Study Solution. The new CEO was focused on purchasing healthier items for accomplishing sustainable development for the company along with supplying healthier future for the people and the planet both. Under the new vision, the motto of the company was likewise altered from the "fun for you" to "better for you".

Human Sustainability

business got Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural beverages to present different much healthier products in its portfolio. Despite of being thought about a Case Help's healthy brand name, the items of Quake Oats included numerous ingredients which were dangerous to health.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Congoleum Corporation (Abridged) Case Study Solution has actually taken specific sustainability actions for its market places. One of significant examples in this regard is the Company's marketing method associated to schools. The business markets just low calories and healthy beverages options in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and development for presenting new and healthy items in its portfolio. The company has increased its research study and development budget and has actually presented an army of health researchers to develop particular healthy items.

Environmental Sustainability

In this regard, the business dedicated to minimize its packaging by millions of tones to prevent high quantity of wastes. The business has actually committed to reduce greenhouse gas emissions along with the accomplishment of performance in the energy usage.

On the basis of above analysis, it could be identified that the company has taken numerous steps towards human and ecological sustainability. These actions are still not enough to achieve the wanted industrial growth and to minimize the criticism over the social responsibility of Case Study Solution.

Alternatives

Specific long term tactical options might be obtained for the company on the basis of above analysis. These options can be examined on the basis of the truth that how the alternative would enable the business to achieve its objective of possible growth and decrease the criticism over the business. Additionally, the options could be examined on the basis of the time frame that would be taken by an option to be carried out together with the expense and threats associated with the option

Alternative-1: intro of a New Line of product Associated with Healthy Foods and Beverages

The initial step that Congoleum Corporation (Abridged) Case Study Solution could take is to introduce a brand-new line of product connected to healthy food and drinks. Although, the business has already introduced certain heath related brands, but, the variety of these brand names in its portfolio is not possible to lower the criticism and attain possible growth. Therefore, the business should introduce a vast array of much healthier items by using its substantial research study and development expenditures. The advantages and disadvantages connected to the intro of a healthy line of product in the portfolio are offered listed below:

Pros:

• Capability to target large number of consumers i.e. health mindful consumers.
• Decrease of the criticism of ecological worried societies and community development organizations.
• Fulfillment of the social duty by settlement of the dangerous items with healthy products.
• Could be carried out within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new items in the market i.e. customers may not like the taste and might not accept the much healthier products due to the addicting nature of dangerous products.
• The harmful items in the item portfolio may make the incorporation of healthy products stop working to minimize criticism.
• Substantial cost of research and development needed to build new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to attain the potential growth and reduce the criticism is to acquire the health associated companies at a high level. Financial investment in these type of business would enable Congoleum Corporation (Abridged) Case Study Solution to introduce a large variety of much healthier items within a brief time period without any need of significant research study and advancement expenditures. The benefits and drawbacks related to alternative 3 are offered below:

Pros:

• Conserving of substantial quantity of research and advancement costs for new product development.
• Incorporation of new items within two years.
• Ability to target a great deal of customers i.e. health mindful customers.
• Decrease of the criticism of ecological concerned societies and neighborhood development organizations.
• Satisfaction of the social duty by settlement of the harmful products with healthy items.

Cons:

• The acquisition might not show to alter the image of Congoleum Corporation (Abridged) Case Study Help as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Danger of failure of the new products in the market i.e. customers might not like the taste and might not accept the healthier items due to the addictive nature of dangerous items.
• The harmful items in the product portfolio might make the incorporation of healthy items stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Congoleum Corporation (Abridged) Case Study Help is to change all of its dangerous products with healthier products. This might be a huge shift in business method and business design at business. The replacement of harmful items with much healthier products would totally alter the market position of the business and would need a large number of necessary actions to be taken. The benefits and drawbacks connected to alternative 3 are provided listed below:

Pros:

• Change of market position of Congoleum Corporation (Abridged) Case Study Analysis
• Capability to target large number of consumers i.e. health conscious consumers.
• End of all of the criticism of ecological worried societies and neighborhood advancement companies.
• Satisfaction of the social duty

Cons:

• Threat of failure of the new items in the market i.e. consumers might not like the taste and may not accept the healthier products due to the addicting nature of dangerous items.
• Substantial expense of research and development required to build brand-new healthy products.
• Staff member might resist over the change in business design and organisation strategy.
• Number of years needed for the implementation.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, problems dealt with by the company and the existing market situation, Congoleum Corporation (Abridged) Case Study Help is advised to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would make it possible for the company to conserve of substantial quantity of research study and advancement expenses for brand-new product advancement. Together with it, acquisitions would allow incorporation of new items within 2 years in addition to the capability to target a great deal of customers. The acquisitions would result in the reduction of the criticism from the concerned organizations.However, the option would need big quantity of investment funds. Moreover, the companies might not have the ability to lower the criticism. With a mindful analysis of the acquisition with an aggressive marketing projects, company might prove to be effective in accomplishing the targets.

This Congoleum Corporation (Abridged) case study is writen by : Robert F Bruner

Executive Summary	Swot Analysis	Vrio Analysis	Pestel Analysis
Porters Analysis	Recommendations