Congoleum Corporation Case Study Analysis

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Congoleum Corporation Case Analysis

Congoleum Corporation Case Study Solution is a well-known name of a New york city based, world's leading company in the food and beverage industry. Case Study Analysis is a leading brand name in practical snacks, foods and beverages with its existence in about 200 nations. Major brand names of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the business is its capability to market the item at everywhere locations. Furthermore, the business is doing efforts to make product development as its new source of competitive advantage.

The report contains a deep analysis of different aspects of the social obligations of major business in the food and beverage market in basic, and company in specific. The report likewise provides an evaluation of the level of sustainability and CSR in the Congoleum Corporation Case Study Solution's company strategy along with the decision of how Case Study Solution produces value for its customers.

Problems Identification

Case Study Analysis had taken particular important actions regarding the ecological impacts of its items, but, these steps are not enough to end up the criticism over the business's duty towards social and eco-friendly issues. This is needed to take specific strategic actions to change the market position of its particular well-known brand names and present Case Study Analysis as a business producing healthy products in the market. In this regard, business and other food and beverage business must utilize their power to move the consumer taste towards much healthier products to eliminate the restraints in the development of food market.

Vital Analysis

For the couple of years, consumer food patterns have actually been altered dramatically. The shift from making use of natural food to made food has highly affected the health of the customers. Despite of the discovery of contemporary health techniques, the total health of individuals in couple of decades have been highly impacted. Currently about 1 billion of individuals In United States are obese and a minimum of 300 million of them have weight problems. Kids likewise dealing with the issue of obesity. The ratios of obesity in 1980s are rather different from the present ratios. Despite of discovery of health techniques and modern-day ways to manage obesity and other diseases, the ratio of obesity has actually been doubled form the level of 1980. All of the data related to the health issues with the incorporation of made food in the market explain the occurrence of the health issues related to food system. These concerns are indirectly the result of various practices of the food and drink companies for producing value for their customers.

Worth Creation at Congoleum Corporation Case Study Help

Congoleum Corporation Case Study Help being a giant business in the food and beverage market, offers high value to its customers by different means. Value development in the food and drink industry is done through two ways i.e. taste and schedule of the product. Case Study Help has a competitive advantage in supplying its items everywhere internationally. Its marketing ability makes it able to target a big base of consumers. The company exists in about 200 nations with a large number of famous worldwide brand names. The far and wide existence of the business products supplies high worth to customers.

The business develops worth for its consumers by means of providing big number of yummy food products consisting of salt, fat and sugar, which are the ingredients that are directly linked with the emotional core of the consumer's brain. The Congoleum Corporation Case Study Analysis together with other huge food and drinks business produce value for its customers by manipulating these components in its products. Case Study Analysis in addition to other huge companies has an interest in finding methods to increase the customer value from its items through exploiting the vulnerability.

In addition to it, the business likewise develops worth by ways of integrating the healthy point in its products. The company has done certain efforts in order to offer healthy items and lower the share of Congoleum Corporation Case Study Help in total environmental destruction. Case Study Solution has actually taken specific steps related to the sustainability of people and environment including the 2009 announcement of the ambitious objectives and dedications connected to Case Study Analysis items, market and the neighborhood.

All of these means have actually been effective at producing value for the Case Study Help customers. Increasing health related issues have raised the criticism for Case Study Help.

Useful Function of Major Food and Beverage Business in Resolving Social and Ecological Costs Associated with the Industry

Major food and beverage business including Congoleum Corporation Case Study Analysis and so on can play a constructive function in resolving social and eco-friendly expenses associated with the market. The ecological costs associated with food and drink industry consist of the environmental devastation due to the increase of nitrogen which has led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological destruction which might be a huge hazard to the existence of mankind in future.

Major cause of these ecological changes is mass usage of nitrogen abundant fertilizers and the ingredients by the food and drink business. Food and beverage companies ought to play a constructive function in addressing these problems to remove their development constraints related to the criticism from the environmental communities.

The business ought to avoid use of nitrogen fertilizers and should search out the products of those farmers that do not use fertilizers for their crop. The companies might utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Together with the eco-friendly expenses there are certain social costs related to the food and drink industry which need to be addressed by the giant food and beverage companies to attain the market development and to prevent the criticism from the ecological communities. Social expenses connected with the industry consists of the increasing health issues related to obesity, cardiovascular disease, diabetes etc. The giant business could play a constructive role in resolving these problems.

The companies could move towards more healthy items by decreasing the amount of toxic substances in their processed foods i.e. dioxin, which could result in fatal human diseases. The business could likewise do efforts to move customer tastes towards healthy products as they have controlled the consumer taste for couple of years.

Assessment of Sustainability at Congoleum Corporation Case Study Analysis

There was a possible shift in the corporate method and objectives at Case Study Analysis. The new CEO was focused on buying much healthier products for achieving sustainable development for the business along with offering much healthier future for the people and the planet both. Under the new vision, the slogan of the business was also changed from the "fun for you" to "much better for you".

Human Sustainability

The business revealed certain goals and commitments related to human sustainability and the environmental sustainability. Congoleum Corporation Case Study Help obtained Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural beverages to present numerous much healthier products in its portfolio. Despite of being considered a Case Study Analysis's healthy brand name, the items of Quake Oats included a number of active ingredients which were harmful to health. These harmful active ingredients were not advertised which have actually ended up being the base for criticism over the healthy brands of Congoleum Corporation Case Study Solution.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Congoleum Corporation Case Study Analysis has taken specific sustainability steps for its market locations. One of major examples in this regard is the Company's marketing technique related to schools. The company markets only low calories and nutritious beverages choices in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for presenting new and healthy items in its portfolio. The business has increased its research study and advancement budget and has actually introduced an army of health researchers to design certain healthy items.

Environmental Sustainability

In this regard, the company devoted to lower its product packaging by millions of tones to avoid high quantity of wastes. The business has dedicated to reduce greenhouse gas emissions along with the accomplishment of performance in the energy usage.

On the basis of above analysis, it could be figured out that the business has actually taken a number of actions towards human and ecological sustainability. However these steps are still not enough to accomplish the wanted industrial growth and to minimize the criticism over the social obligation of Congoleum Corporation Case Study Analysis.

Alternatives

Specific long term tactical options might be obtained for the business on the basis of above analysis. These options can be examined on the basis of the reality that how the alternative would allow the business to attain its goal of prospective growth and decrease the criticism over the business. Furthermore, the alternatives could be examined on the basis of the time frame that would be taken by an alternative to be implemented in addition to the cost and risks connected to the option

Alternative-1: introduction of a New Line of product Related to Healthy Foods and Beverages

The first step that Congoleum Corporation Case Study Solution could take is to introduce a brand-new product line related to healthy food and beverages. The company must introduce a broad variety of healthier products by utilizing its substantial research and development expenditures.

Pros:

• Ability to target a great deal of customers i.e. health conscious consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood development companies.
• Fulfillment of the social responsibility by compensation of the hazardous items with healthy items.
• Might be executed within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new items in the market i.e. consumers might not like the taste and might decline the much healthier items due to the addictive nature of harmful items.
• The dangerous items in the item portfolio may make the incorporation of healthy items fail to reduce criticism.
• Substantial cost of research study and development required to develop new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to accomplish the potential development and reduce the criticism is to obtain the health associated companies at a high level. Financial investment in these kind of business would allow Congoleum Corporation Case Study Help to introduce a big range of much healthier items within a short time period without any need of considerable research and advancement expenses. The benefits and drawbacks related to alternative 3 are provided below:

Pros:

• Conserving of substantial amount of research study and advancement expenses for new item development.
• Incorporation of brand-new products within two years.
• Capability to target a great deal of consumers i.e. health mindful customers.
• Reduction of the criticism of ecological worried societies and neighborhood advancement organizations.
• Satisfaction of the social responsibility by compensation of the dangerous items with healthy items.

Cons:

• The acquisition may not show to alter the image of Congoleum Corporation Case Study Help as in case of Quaker Oats.
• Requirement of substantial quantity of capital.
• Threat of failure of the brand-new items in the market i.e. consumers may not like the taste and may not accept the healthier items due to the addictive nature of dangerous items.
• The harmful products in the product portfolio might make the incorporation of healthy items fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Congoleum Corporation Case Study Analysis is to replace all of its dangerous products with healthier items. This might be a big shift in business strategy and business design at company. The replacement of dangerous items with much healthier products would entirely alter the market position of the business and would require a large number of needed steps to be taken. The benefits and drawbacks associated with alternative 3 are given below:

Pros:

• Change of market position of Congoleum Corporation Case Study Help
• Capability to target large number of customers i.e. health mindful customers.
• End of all of the criticism of ecological concerned societies and community development organizations.
• Fulfillment of the social obligation

Cons:

• Threat of failure of the new products in the market i.e. consumers might not like the taste and may decline the much healthier items due to the addicting nature of hazardous products.
• Big expense of research study and advancement needed to construct new healthy items.
• Worker may withstand over the modification in business model and organisation technique.
• Variety of years required for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, concerns dealt with by the business and the existing industry circumstance, Case Study Analysis is advised to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would allow the business to conserve of substantial quantity of research study and advancement costs for new item advancement. Along with it, acquisitions would allow incorporation of brand-new items within two years along with the ability to target big number of consumers.

This Congoleum Corporation case study is writen by : Robert F Bruner

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