Donaldson Lufkin And Jenrette 1995 (B) Case Study Solution

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Donaldson Lufkin And Jenrette 1995 (B) Case Analysis

Donaldson Lufkin And Jenrette 1995 (B) Case Study Solution is a popular name of a New york city based, world's leading company in the food and drink industry. Case Study Help is a prominent brand name in practical treats, foods and drinks with its existence in about 200 nations. Major brand names of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the business is its capability to market the product at far and wide locations. The business is doing efforts to make product development as its new source of competitive advantage.

The report includes a deep analysis of different elements of the social duties of significant business in the food and beverage industry in general, and Case Analysis in particular. It likewise provides an analysis of the growing health and ecological concerns consisting of weight problems, cardiovascular disease, ecological devastation etc. in the Western nations and the role of the companies in the food and beverage market to address these concerns. The report likewise supplies an examination of the extent of sustainability and CSR in the Donaldson Lufkin And Jenrette 1995 (B) Case Study Solution's company method together with the determination of how Case Study Analysis develops worth for its customers. Moreover, the report also provides certain strategic options for Case Solution to integrate the criticism over its social obligation with specific recommendations and an implementation strategy.

Issues Recognition

Case Study Analysis had taken specific essential steps concerning the environmental impacts of its items, however, these steps are not enough to end up the criticism over the business's responsibility towards social and eco-friendly concerns. This is needed to take certain tactical steps to alter the market position of its particular famous brand names and present Case Study Solution as a company producing healthy items in the market. In this regard, company and other food and drink companies ought to utilize their power to move the consumer taste towards healthier items to get rid of the restraints in the development of food market.

Vital Analysis

For the few decades, customer food patterns have been altered significantly. The shift from the use of health food to made food has actually highly impacted the health of the customers. Despite of the discovery of modern-day health methods, the overall health of people in few decades have been extremely impacted. Presently about 1 billion of the people In US are overweight and at least 300 countless them have obesity. Kids likewise dealing with the problem of obesity. The ratios of weight problems in 1980s are quite different from the present ratios. Despite of discovery of health techniques and modern methods to manage weight problems and other diseases, the ratio of weight problems has been doubled form the level of 1980. All of the data related to the health problems with the incorporation of manufactured food in the market explain the occurrence of the health problems connected to food system. These problems are indirectly the outcome of various practices of the food and beverage companies for creating value for their consumers.

Value Production at Donaldson Lufkin And Jenrette 1995 (B) Case Study Analysis

Donaldson Lufkin And Jenrette 1995 (B) Case Study Analysis being a giant company in the food and beverage industry, offers high value to its customers by different means. Worth development in the food and drink industry is done through two methods i.e. taste and availability of the product. Case Study Help has a competitive benefit in supplying its items far and wide globally. Its marketing ability makes it able to target a big base of consumers. The business is presented in about 200 countries with a a great deal of well-known worldwide brand names. The far and wide existence of the business products supplies high worth to consumers.

Additionally, the business creates value for its consumers by methods of providing a great deal of yummy food products including salt, fat and sugar, which are the ingredients that are straight connected with the psychological core of the consumer's brain. The Donaldson Lufkin And Jenrette 1995 (B) Case Study Analysis along with other huge food and beverages business develop value for its consumers by manipulating these ingredients in its items. Case Study Help in addition to other giant business has an interest in discovering ways to increase the customer worth from its products through making use of the vulnerability.

Along with it, the business likewise produces worth by ways of including the healthy point in its products. The company has done certain efforts in order to supply healthy items and minimize the share of Donaldson Lufkin And Jenrette 1995 (B) Case Study Help in general environmental devastation. Case Study Solution has taken specific actions associated with the sustainability of individuals and environment consisting of the 2009 statement of the enthusiastic objectives and dedications related to Case Study Help items, market and the community.

All of these means have achieved success at developing value for the business customers. However, these ways have likewise result in the increased environmental issues and the criticism over the company's role in increasing health and environmental challenges. The incorporation of components like salt, fat and sugar in the company items for developing consumer value deals with high quantity of criticism. These ingredients are the main cause of certain fatal illness in human including obesity, diabetes, heart problem etc. Increasing health related concerns have raised the criticism for Donaldson Lufkin And Jenrette 1995 (B) Case Study Help.

Useful Role of Major Food and Drink Business in Attending To Social and Ecological Costs Connected With the Market

Indeed, major food and drink companies including company, etc. can play a positive role in resolving social and eco-friendly expenses associated with the industry. The ecological costs related to food and drink industry include the environmental destruction due to the increase of nitrogen which has led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental devastation which might be a big danger to the presence of humanity in future.

Major reason for these environmental changes is mass use of nitrogen rich fertilizers and the ingredients by the food and drink business. Therefore, food and beverage companies should play a constructive role in resolving these concerns to eliminate their development restraints associated with the criticism from the environmental neighborhoods.

The business ought to prevent use of nitrogen fertilizers and ought to search out the products of those farmers that do not utilize fertilizers for their crop. The companies might utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Together with the environmental costs there are specific social costs related to the food and beverage market which should be resolved by the huge food and drink companies to attain the market development and to avoid the criticism from the ecological communities. Social costs associated with the market consists of the increasing health problems connected to weight problems, heart disease, diabetes etc. However, the giant companies might play a positive role in addressing these issues.

The business might move towards more healthy products by minimizing the quantity of toxic substances in their processed foods i.e. dioxin, which could result in lethal human diseases. Along with it, the business ought to utilize more healthy ingredients rather than derivatives of Corn and Soy to increase variety of calories from their items. The companies could likewise do efforts to move customer tastes towards healthy products as they have actually managed the consumer taste for couple of decades. In this way the huge food and beverage business could play a constructive role in addressing social and environmental expenses associated with the industry.

Assessment of Sustainability at Donaldson Lufkin And Jenrette 1995 (B) Case Study Help

There was a potential shift in the corporate technique and objectives at Case Study Help. The brand-new CEO was concentrated on investing in much healthier products for attaining sustainable growth for the company together with offering much healthier future for individuals and the world both. Under the new vision, the motto of the company was also changed from the "fun for you" to "better for you".

Human Sustainability

The company announced particular objectives and commitments associated with human sustainability and the environmental sustainability. Donaldson Lufkin And Jenrette 1995 (B) Case Study Help obtained Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural beverages to present numerous much healthier products in its portfolio. Despite of being thought about a Case Study Analysis's healthy brand name, the items of Quake Oats contained numerous components which were hazardous to health. These harmful active ingredients were not promoted which have actually become the base for criticism over the healthy brand names of Donaldson Lufkin And Jenrette 1995 (B) Case Study Solution.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Donaldson Lufkin And Jenrette 1995 (B) Case Study Analysis has taken particular sustainability steps for its market places. One of significant examples in this regard is the Business's marketing technique related to schools. The company markets just low calories and nutritious beverages choices in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research study and advancement for introducing brand-new and healthy items in its portfolio. The business has increased its research study and advancement budget plan and has presented an army of health scientists to design particular healthy items.

Ecological Sustainability

In this regard, the business committed to reduce its product packaging by millions of tones to prevent high amount of wastages. The business has actually committed to lower greenhouse gas emissions along with the achievement of performance in the energy use.

On the basis of above analysis, it could be identified that the company has taken a number of steps towards human and environmental sustainability. However these steps are still not enough to accomplish the desired industrial development and to lower the criticism over the social obligation of Donaldson Lufkin And Jenrette 1995 (B) Case Study Help.

Alternatives

Particular long term tactical options could be obtained for the business on the basis of above analysis. These alternatives can be assessed on the basis of the truth that how the alternative would make it possible for the company to attain its objective of potential growth and decrease the criticism over the business. The alternatives might be assessed on the basis of the time frame that would be taken by an alternative to be executed along with the cost and threats related to the option

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The primary step that Donaldson Lufkin And Jenrette 1995 (B) Case Study Analysis could take is to present a new line of product associated with healthy food and drinks. The company has currently introduced particular heath related brand names, however, the number of these brands in its portfolio is not prospective to reduce the criticism and accomplish potential development. The company should present a wide variety of much healthier products by using its substantial research and development expenses. The pros and cons connected to the intro of a healthy line of product in the portfolio are offered listed below:

Pros:

• Ability to target a great deal of customers i.e. health mindful customers.
• Decrease of the criticism of environmental worried societies and community advancement organizations.
• Satisfaction of the social obligation by settlement of the hazardous items with healthy items.
• Might be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new products in the market i.e. customers might not like the taste and might not accept the healthier items due to the addictive nature of harmful items.
• The hazardous products in the item portfolio may make the incorporation of healthy items stop working to lower criticism.
• Substantial expense of research study and development required to build brand-new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to achieve the prospective growth and reduce the criticism is to obtain the health associated business at a high level. Investment in these kind of business would enable Donaldson Lufkin And Jenrette 1995 (B) Case Study Solution to introduce a big variety of much healthier items within a short time period without any requirement of considerable research and development expenses. The benefits and drawbacks related to alternative 3 are given below:

Pros:

• Saving of big quantity of research and advancement expenses for brand-new item development.
• Incorporation of new products within two years.
• Ability to target large number of consumers i.e. health mindful customers.
• Reduction of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Satisfaction of the social responsibility by compensation of the dangerous items with healthy items.

Cons:

• The acquisition may not show to change the image of Donaldson Lufkin And Jenrette 1995 (B) Case Study Help as in case of Quake Oats.
• Requirement of substantial amount of capital.
• Risk of failure of the brand-new items in the market i.e. customers might not like the taste and might not accept the healthier products due to the addictive nature of hazardous items.
• The dangerous items in the item portfolio may make the incorporation of healthy items stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Donaldson Lufkin And Jenrette 1995 (B) Case Study Solution is to change all of its harmful items with much healthier products. This could be a huge shift in business strategy and business design at company. The replacement of hazardous products with healthier items would totally alter the market position of the company and would require a large number of required steps to be taken. The benefits and drawbacks connected to alternative 3 are provided below:

Pros:

• Change of market position of Donaldson Lufkin And Jenrette 1995 (B) Case Study Solution
• Capability to target a great deal of customers i.e. health conscious customers.
• End of all of the criticism of ecological worried societies and community advancement companies.
• Fulfillment of the social duty

Cons:

• Danger of failure of the new products in the market i.e. consumers might not like the taste and might not accept the healthier items due to the addictive nature of dangerous items.
• Big cost of research study and advancement needed to develop new healthy products.
• Employee might withstand over the modification in the business model and business strategy.
• Number of years required for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, concerns faced by the business and the existing market scenario, Case Study Solution is recommended to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the company to conserve of big amount of research study and development costs for new product advancement. Along with it, acquisitions would enable incorporation of brand-new products within 2 years along with the capability to target big number of consumers.

This Donaldson Lufkin And Jenrette 1995 (B) case study is writen by : Robert F Bruner

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