Eastern Airlines Bankruptcy (C) The Ritchie Group Case Study Help

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Eastern Airlines Bankruptcy (C) The Ritchie Group Case Help

Eastern Airlines Bankruptcy (C) The Ritchie Group Case Study Analysis is a widely known name of a New York based, world's leading organization in the food and drink market. company is a prominent brand name in hassle-free snacks, foods and beverages with its presence in about 200 countries.

The report contains a deep analysis of different elements of the social obligations of major companies in the food and beverage industry in basic, and business in particular. The report likewise provides an examination of the degree of sustainability and CSR in the Eastern Airlines Bankruptcy (C) The Ritchie Group Case Study Analysis's organisation strategy along with the decision of how Case Study Help develops worth for its customers.

Problems Identification

The huge food and drink business was going through a criticism over its duty towards numerous social and eco-friendly concerns including; obesity, heart diseases, ecological devastation and so on. These criticisms lead, to rethink about the corporate technique of Eastern Airlines Bankruptcy (C) The Ritchie Group Case Study Solution. The Robert F Bruner has actually realized that the total society, the lifestyle of people and the people at whole have been altered now. In this situation with increasing trends towards much healthier products and the increasing ecological concerns, Case Study Analysis should alter its instructions towards much healthier items. company had actually taken specific important actions regarding the ecological impacts of its products, however, these actions are not enough to end up the criticism over the company's responsibility towards social and environmental issues. For that reason, the is needed to take particular strategic actions to change the market position of its particular well-known brands and present Eastern Airlines Bankruptcy (C) The Ritchie Group Case Study Help as a business producing healthy items in the market. In this regard, Case Study Solution and other food and beverage business should use their power to move the consumer taste towards healthier items to eliminate the restraints in the growth of food market.

Important Analysis

The shift from the use of natural food to manufactured food has actually highly impacted the health of the consumers. All of the data related to the health concerns with the incorporation of made food in the market explain the prevalence of the health concerns related to food system. These concerns are indirectly the result of various practices of the food and drink companies for creating worth for their consumers.

Value Development at Eastern Airlines Bankruptcy (C) The Ritchie Group Case Study Solution

Eastern Airlines Bankruptcy (C) The Ritchie Group Case Study Help being a huge business in the food and drink market, provides high worth to its clients by different ways. Value creation in the food and drink market is done through 2 methods i.e. taste and availability of the product. Case Study Solution has a competitive benefit in supplying its items everywhere worldwide. Its marketing ability makes it able to target a big base of consumers. The business exists in about 200 countries with a a great deal of well-known global brand names. The everywhere existence of the company items provides high value to consumers.

Moreover, the business creates value for its customers by ways of supplying large number of yummy food products consisting of salt, fat and sugar, which are the ingredients that are straight gotten in touch with the psychological core of the customer's brain. The Eastern Airlines Bankruptcy (C) The Ritchie Group Case Study Solution together with other huge food and drinks companies produce worth for its customers by controling these active ingredients in its products. Case Study Analysis along with other huge business has an interest in finding ways to increase the consumer value from its products through exploiting the vulnerability.

Together with it, the business also develops value by ways of integrating the healthy point in its products. The business has actually done particular efforts in order to provide healthy items and decrease the share of Eastern Airlines Bankruptcy (C) The Ritchie Group Case Study Solution in general environmental destruction. Case Study Analysis has taken specific steps related to the sustainability of people and environment including the 2009 announcement of the ambitious objectives and commitments associated with Case Study Help products, marketplace and the community.

All of these methods have succeeded at producing worth for the business customers. However, these ways have likewise lead to the increased ecological issues and the criticism over the company's role in increasing health and environmental challenges. The incorporation of components like salt, fat and sugar in the company products for producing consumer worth deals with high amount of criticism. These active ingredients are the main cause of certain deadly illness in human consisting of obesity, diabetes, heart diseases and so on. Increasing health associated concerns have raised the criticism for Eastern Airlines Bankruptcy (C) The Ritchie Group Case Study Solution.

Positive Function of Major Food and Beverage Companies in Resolving Social and Ecological Expenses Connected With the Market

Indeed, major food and drink companies including company, and so on can play a constructive function in dealing with social and ecological expenses connected with the market. The eco-friendly costs associated with food and beverage market consist of the environmental devastation due to the influx of nitrogen which has resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in ecological devastation which might be a big threat to the presence of mankind in future.

Significant cause of these ecological changes is mass usage of nitrogen abundant fertilizers and the components by the food and drink business. For that reason, food and beverage companies need to play an useful function in resolving these concerns to remove their growth restrictions related to the criticism from the ecological communities.

In order to address these problems, the business could either lower their use of nitrogen abundant ingredients or take certain steps to minimize the amount of nitrogen in the general environment. The companies should prevent usage of nitrogen fertilizers and need to seek the items of those farmers that do not use fertilizers for their crop. The companies could likewise invest in minimizing greenhouse gas emissions worldwide. The companies might use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Together with the environmental expenses there are particular social costs associated with the food and beverage industry which need to be resolved by the huge food and drink business to accomplish the industry development and to prevent the criticism from the environmental neighborhoods. Social costs connected with the industry includes the increasing health concerns associated with obesity, cardiovascular disease, diabetes etc. The huge business could play a constructive role in addressing these concerns.

The companies could move towards more healthy items by decreasing the amount of hazardous substances in their processed foods i.e. dioxin, which could result in deadly human illness. The companies could likewise do efforts to move customer tastes towards healthy items as they have actually managed the customer taste for few decades.

Assessment of Sustainability at Eastern Airlines Bankruptcy (C) The Ritchie Group Case Study Solution

There was a possible shift in the business strategy and objectives at Case Study Help. The new CEO was concentrated on purchasing healthier products for accomplishing sustainable development for the company along with supplying much healthier future for individuals and the planet both. Under the new vision, the slogan of the company was likewise altered from the "fun for you" to "much better for you".

Human Sustainability

company acquired Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic drinks to introduce numerous much healthier products in its portfolio. Despite of being thought about a Case Analysis's healthy brand, the products of Quake Oats consisted of a number of ingredients which were hazardous to health.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Eastern Airlines Bankruptcy (C) The Ritchie Group Case Study Solution has taken specific sustainability steps for its market locations. One of major examples in this regard is the Company's marketing technique related to schools. The company markets only low calories and nutritious drinks options in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for presenting new and healthy products in its portfolio. The business has actually increased its research and advancement budget and has introduced an army of health researchers to design particular healthy items.

Ecological Sustainability

In addition to the human sustainability, Eastern Airlines Bankruptcy (C) The Ritchie Group Case Study Help has actually taken a number of steps towards environmental sustainability. The company has dedicated to numerous objectives related to water, land, product packaging, climate change and community. In this regard, the business dedicated to lower its product packaging by countless tones to prevent high amount of wastages. The company has committed to lower greenhouse gas emissions along with the accomplishment of effectiveness in the energy usage. company has also attempted specific philanthropic activities consisting of a commitment to supply safe drinking water to 3 million people in establishing nations by 2015.

On the basis of above analysis, it might be figured out that the business has taken numerous steps towards human and ecological sustainability. However these actions are still not enough to accomplish the preferred industrial growth and to decrease the criticism over the social obligation of Eastern Airlines Bankruptcy (C) The Ritchie Group Case Study Solution.

Alternatives

Certain long term strategic options might be obtained for the company on the basis of above analysis. These alternatives can be examined on the basis of the reality that how the option would make it possible for the company to attain its objective of prospective growth and reduce the criticism over the business. The options could be examined on the basis of the time frame that would be taken by an alternative to be executed along with the expense and threats related to the alternative

Alternative-1: intro of a New Line of product Associated with Healthy Foods and Beverages

The primary step that Eastern Airlines Bankruptcy (C) The Ritchie Group Case Study Help could take is to present a brand-new line of product related to healthy food and drinks. Although, the company has already presented certain heath associated brands, however, the number of these brand names in its portfolio is not potential to decrease the criticism and attain possible growth. For that reason, the business must present a vast array of healthier items by using its substantial research and development expenditures. The benefits and drawbacks related to the introduction of a healthy line of product in the portfolio are provided below:

Pros:

• Capability to target a great deal of customers i.e. health conscious consumers.
• Decrease of the criticism of ecological concerned societies and community advancement companies.
• Satisfaction of the social responsibility by settlement of the harmful products with healthy items.
• Could be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new products in the market i.e. customers may not like the taste and may decline the healthier products due to the addicting nature of dangerous products.
• The dangerous products in the product portfolio may make the incorporation of healthy items stop working to minimize criticism.
• Substantial cost of research study and advancement needed to build brand-new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to achieve the possible growth and reduce the criticism is to get the health associated companies at a high level. Investment in these kind of companies would permit Eastern Airlines Bankruptcy (C) The Ritchie Group Case Study Help to present a big variety of much healthier items within a short time period with no need of significant research study and advancement expenses. The benefits and drawbacks associated with alternative 3 are given below:

Pros:

• Saving of big amount of research study and advancement expenses for brand-new item development.
• Incorporation of new products within two years.
• Capability to target a great deal of consumers i.e. health mindful customers.
• Decrease of the criticism of environmental worried societies and neighborhood development companies.
• Satisfaction of the social obligation by settlement of the harmful items with healthy items.

Cons:

• The acquisition might not show to alter the image of Eastern Airlines Bankruptcy (C) The Ritchie Group Case Study Analysis as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Threat of failure of the new products in the market i.e. customers might not like the taste and may not accept the healthier products due to the addictive nature of dangerous items.
• The hazardous items in the item portfolio may make the incorporation of healthy products stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Eastern Airlines Bankruptcy (C) The Ritchie Group Case Study Analysis is to change all of its dangerous items with much healthier products. The replacement of harmful products with healthier items would completely alter the market position of the business and would need a large number of needed steps to be taken.

Pros:

• Modification of market position of Eastern Airlines Bankruptcy (C) The Ritchie Group Case Study Analysis
• Capability to target large number of customers i.e. health mindful consumers.
• End of all of the criticism of environmental concerned societies and neighborhood development companies.
• Fulfillment of the social duty

Cons:

• Threat of failure of the brand-new products in the market i.e. customers may not like the taste and may decline the healthier items due to the addicting nature of harmful items.
• Big cost of research and development needed to construct brand-new healthy items.
• Employee may withstand over the change in business model and organisation method.
• Variety of years required for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, problems faced by the company and the present market circumstance, Eastern Airlines Bankruptcy (C) The Ritchie Group Case Study Help is recommended to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would enable the company to conserve of substantial quantity of research study and advancement costs for new item advancement. In addition to it, acquisitions would enable incorporation of new items within 2 years along with the capability to target large number of customers. The acquisitions would result in the reduction of the criticism from the concerned organizations.However, the alternative would need big quantity of investment funds. The companies may not be able to decrease the criticism. But, with a careful analysis of the acquisition with an aggressive marketing campaigns, Eastern Airlines Bankruptcy (C) The Ritchie Group Case Study Solution could show to be successful in accomplishing the targets.

This Eastern Airlines Bankruptcy (C) The Ritchie Group case study is writen by : Robert F Bruner

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