Eastern Airlines Bankruptcy Negotiation Exercise Case Study Analysis

Home >> Robert F Bruner >> Eastern Airlines Bankruptcy Negotiation Exercise

Eastern Airlines Bankruptcy Negotiation Exercise Case Analysis

Eastern Airlines Bankruptcy Negotiation Exercise Case Study Analysis is a widely known name of a New York based, world's leading organization in the food and drink industry. Case Study Analysis is a leading brand in convenient snacks, foods and drinks with its presence in about 200 nations. Major brand names of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the business is its ability to market the product at far and wide places. Furthermore, the company is doing efforts to make product development as its new source of competitive benefit.

The report contains a deep analysis of different aspects of the social duties of major companies in the food and beverage industry in basic, and Case Solution in particular. It likewise provides an analysis of the growing health and environmental concerns including obesity, heart problem, ecological destruction and so on in the Western nations and the role of the companies in the food and drink industry to deal with these concerns. The report also provides an examination of the extent of sustainability and CSR in the Eastern Airlines Bankruptcy Negotiation Exercise Case Study Solution's organisation method together with the determination of how Case Study Analysis develops worth for its customers. Additionally, the report likewise offers certain strategic options for Case Solution to integrate the criticism over its social responsibility with specific recommendations and an application strategy.

Concerns Recognition

Case Study Help had actually taken specific important actions regarding the ecological effects of its products, but, these actions are not enough to end up the criticism over the company's duty towards social and eco-friendly issues. This is needed to take particular strategic actions to change the market position of its specific well-known brand names and present Case Study Help as a business producing healthy products in the market. In this regard, company and other food and drink companies should use their power to shift the consumer taste towards much healthier items to get rid of the restrictions in the development of food market.

Crucial Analysis

The shift from the use of natural food to manufactured food has actually highly impacted the health of the consumers. All of the information related to the health problems with the incorporation of produced food in the market discuss the frequency of the health issues related to food system. These problems are indirectly the outcome of different practices of the food and drink companies for creating worth for their customers.

Worth Creation at Eastern Airlines Bankruptcy Negotiation Exercise Case Study Help

Eastern Airlines Bankruptcy Negotiation Exercise Case Study Solution being a giant company in the food and beverage industry, provides high value to its consumers by different means. Case Study Help has a competitive benefit in providing its products far and wide worldwide. The company is provided in about 200 countries with a large number of famous international brand names.

The business develops worth for its customers by means of supplying large number of yummy food items including salt, fat and sugar, which are the active ingredients that are straight connected with the emotional core of the customer's brain. The Eastern Airlines Bankruptcy Negotiation Exercise Case Study Analysis together with other huge food and beverages business create worth for its customers by controling these active ingredients in its products. Case Study Help in addition to other giant companies is interested in discovering ways to increase the customer value from its products through making use of the vulnerability.

Together with it, the company also produces value by methods of integrating the healthy point in its products. The company has done particular efforts in order to offer healthy products and reduce the share of Eastern Airlines Bankruptcy Negotiation Exercise Case Study Analysis in total environmental destruction. Case Study Solution has taken certain actions associated with the sustainability of individuals and environment consisting of the 2009 announcement of the ambitious objectives and commitments connected to Case Study Solution items, market and the community.

All of these ways have been successful at developing worth for the company customers. These ways have likewise lead to the increased ecological issues and the criticism over the business's function in increasing health and environmental challenges. The incorporation of active ingredients like salt, fat and sugar in the company products for creating consumer worth faces high quantity of criticism. These active ingredients are the main reason for specific lethal illness in human including obesity, diabetes, cardiovascular disease etc. Increasing health associated concerns have actually raised the criticism for Eastern Airlines Bankruptcy Negotiation Exercise Case Study Analysis.

Positive Role of Significant Food and Beverage Companies in Dealing With Social and Ecological Costs Connected With the Industry

Indeed, significant food and beverage business consisting of company, etc. can play a positive function in addressing social and environmental expenses associated with the market. The eco-friendly expenses associated with food and drink market include the ecological destruction due to the increase of nitrogen which has resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in ecological destruction which could be a big danger to the existence of humankind in future.

Significant cause of these environmental changes is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and drink companies. Food and beverage companies ought to play an useful function in addressing these concerns to remove their growth restrictions related to the criticism from the environmental communities.

The companies need to avoid use of nitrogen fertilizers and must browse out the items of those farmers that do not use fertilizers for their crop. The business might utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Along with the eco-friendly expenses there are certain social expenses connected with the food and beverage industry which must be dealt with by the giant food and beverage business to attain the industry development and to avoid the criticism from the environmental neighborhoods. Social expenses connected with the industry consists of the increasing health problems connected to obesity, heart problem, diabetes etc. Nevertheless, the giant business might play a constructive function in attending to these problems.

The companies might move towards more healthy products by lowering the quantity of harmful compounds in their processed foods i.e. dioxin, which could lead to fatal human diseases. In addition to it, the business need to utilize more healthy components rather than derivatives of Corn and Soy to increase variety of calories from their items. The business could likewise do efforts to shift consumer tastes towards healthy items as they have actually managed the customer taste for couple of decades. In this way the huge food and beverage companies might play a positive function in dealing with social and eco-friendly costs connected to the market.

Assessment of Sustainability at Eastern Airlines Bankruptcy Negotiation Exercise Case Study Solution

There was a potential shift in the corporate technique and objectives at Case Study Help. The new CEO was focused on investing in much healthier items for accomplishing sustainable growth for the company together with supplying much healthier future for individuals and the world both. Under the new vision, the motto of the company was also altered from the "enjoyable for you" to "much better for you".

Human Sustainability

The company revealed certain goals and commitments connected to human sustainability and the environmental sustainability. Eastern Airlines Bankruptcy Negotiation Exercise Case Study Analysis obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural drinks to present various healthier items in its portfolio. Despite of being considered a Case Study Solution's healthy brand name, the products of Quake Oats consisted of a number of ingredients which were harmful to health. These harmful ingredients were not promoted which have ended up being the base for criticism over the healthy brand names of Eastern Airlines Bankruptcy Negotiation Exercise Case Study Solution.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Eastern Airlines Bankruptcy Negotiation Exercise Case Study Solution has actually taken particular sustainability actions for its market locations. Among significant examples in this regard is the Business's marketing strategy associated to schools. The business markets only low calories and healthy beverages options in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for presenting new and healthy products in its portfolio. The company has actually increased its research and advancement budget and has actually presented an army of health scientists to design certain healthy products.

Ecological Sustainability

Along with the human sustainability, Eastern Airlines Bankruptcy Negotiation Exercise Case Study Solution has taken several actions towards environmental sustainability. The company has actually devoted to numerous goals associated with water, land, product packaging, climate change and community. In this regard, the company dedicated to decrease its product packaging by millions of tones to prevent high quantity of wastes. The company has devoted to minimize greenhouse gas emissions along with the accomplishment of effectiveness in the energy use. company has likewise tried particular humanitarian activities including a dedication to supply safe drinking water to 3 million individuals in developing nations by 2015.

On the basis of above analysis, it could be figured out that the company has actually taken a number of actions towards human and environmental sustainability. These steps are still not enough to attain the preferred commercial development and to decrease the criticism over the social obligation of Case Study Analysis.

Alternatives

Certain long term strategic options might be derived for the business on the basis of above analysis. These options can be evaluated on the basis of the fact that how the alternative would make it possible for the business to attain its objective of potential growth and minimize the criticism over the business. Moreover, the alternatives might be assessed on the basis of the time frame that would be taken by an option to be carried out along with the cost and threats connected to the option

Alternative-1: intro of a New Product line Connected to Healthy Foods and Beverages

The first step that Eastern Airlines Bankruptcy Negotiation Exercise Case Study Solution could take is to introduce a brand-new product line related to healthy food and drinks. The business must present a broad range of much healthier items by utilizing its substantial research and development expenditures.

Pros:

• Ability to target a great deal of consumers i.e. health conscious consumers.
• Reduction of the criticism of ecological worried societies and neighborhood advancement companies.
• Satisfaction of the social obligation by compensation of the dangerous items with healthy products.
• Could be carried out within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new products in the market i.e. consumers might not like the taste and might decline the healthier items due to the addicting nature of harmful products.
• The hazardous products in the item portfolio may make the incorporation of healthy products stop working to lower criticism.
• Substantial expense of research and advancement needed to build new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to accomplish the prospective development and decrease the criticism is to obtain the health associated business at a high level. Financial investment in these kind of companies would permit Eastern Airlines Bankruptcy Negotiation Exercise Case Study Analysis to present a big variety of healthier products within a brief time duration with no requirement of significant research study and development expenses. The benefits and drawbacks related to alternative 3 are offered below:

Pros:

• Saving of huge amount of research study and development costs for brand-new item advancement.
• Incorporation of brand-new products within two years.
• Capability to target a great deal of customers i.e. health conscious consumers.
• Decrease of the criticism of environmental worried societies and community development organizations.
• Fulfillment of the social obligation by settlement of the hazardous products with healthy products.

Cons:

• The acquisition might not show to change the image of Eastern Airlines Bankruptcy Negotiation Exercise Case Study Solution as in case of Quake Oats.
• Requirement of huge quantity of capital.
• Threat of failure of the brand-new items in the market i.e. consumers might not like the taste and might decline the much healthier products due to the addicting nature of harmful items.
• The hazardous products in the product portfolio might make the incorporation of healthy items stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Eastern Airlines Bankruptcy Negotiation Exercise Case Study Solution is to replace all of its harmful products with healthier items. This might be a huge shift in the business method and business model at company. The replacement of dangerous items with healthier products would completely alter the market position of the business and would need a a great deal of required actions to be taken. The benefits and drawbacks connected to alternative 3 are offered listed below:

Pros:

• Change of market position of Eastern Airlines Bankruptcy Negotiation Exercise Case Study Analysis
• Ability to target large number of consumers i.e. health mindful customers.
• End of all of the criticism of environmental worried societies and neighborhood development companies.
• Satisfaction of the social responsibility

Cons:

• Risk of failure of the brand-new items in the market i.e. consumers may not like the taste and might decline the much healthier products due to the addicting nature of dangerous products.
• Substantial cost of research and advancement needed to build new healthy products.
• Staff member might resist over the change in business design and business strategy.
• Variety of years needed for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, issues dealt with by the business and the existing market scenario, Eastern Airlines Bankruptcy Negotiation Exercise Case Study Help is suggested to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would enable the business to save of substantial amount of research study and advancement expenses for brand-new product advancement. Together with it, acquisitions would enable incorporation of new products within two years along with the ability to target a great deal of customers. The acquisitions would result in the reduction of the criticism from the worried organizations.However, the option would need huge amount of investment funds. Furthermore, the organizations might not have the ability to lower the criticism. But, with a mindful analysis of the acquisition with an aggressive marketing projects, Eastern Airlines Bankruptcy Negotiation Exercise Case Study Help might prove to be effective in attaining the targets.

This Eastern Airlines Bankruptcy Negotiation Exercise case study is writen by : Robert F Bruner

Executive Summary	Swot Analysis	Vrio Analysis	Pestel Analysis
Porters Analysis	Recommendations