Flowers Industries Inc Case Study Help

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Flowers Industries Inc Case Solution

Flowers Industries Inc Case Study Solution is a widely known name of a New York based, world's leading organization in the food and beverage industry. company is a prominent brand in convenient treats, foods and drinks with its presence in about 200 nations.

The report contains a deep analysis of different elements of the social responsibilities of significant business in the food and drink industry in general, and Case Solution in specific. It also provides an analysis of the growing health and ecological issues consisting of weight problems, heart diseases, environmental destruction and so on in the Western nations and the role of the companies in the food and beverage market to resolve these concerns. The report also provides an examination of the degree of sustainability and CSR in the Flowers Industries Inc Case Study Solution's service technique in addition to the determination of how Case Study Solution develops worth for its customers. The report also offers certain strategic options for company to include the criticism over its social duty with specific suggestions and an implementation strategy.

Issues Identification

Case Study Help had taken certain vital actions relating to the ecological impacts of its products, however, these steps are not enough to end up the criticism over the company's responsibility towards social and environmental issues. This is required to take particular tactical actions to change the market position of its specific popular brands and present Case Study Help as a company producing healthy products in the market. In this regard, company and other food and beverage companies must utilize their power to shift the consumer taste towards much healthier products to get rid of the restrictions in the development of food market.

Critical Analysis

For the few decades, customer food patterns have been altered drastically. The shift from making use of healthy food to made food has actually highly affected the health of the consumers. Despite of the discovery of contemporary health techniques, the general health of people in few decades have been extremely impacted. Presently about 1 billion of the people In US are overweight and at least 300 million of them have weight problems. Kids also facing the issue of obesity. The ratios of obesity in 1980s are quite various from the existing ratios. Despite of discovery of health strategies and contemporary methods to control weight problems and other illness, the ratio of weight problems has actually been doubled form the level of 1980. All of the data related to the health concerns with the incorporation of made food in the market discuss the occurrence of the health concerns connected to food system. These concerns are indirectly the result of numerous practices of the food and beverage companies for producing value for their customers.

Value Production at Flowers Industries Inc Case Study Solution

Flowers Industries Inc Case Study Solution being a giant business in the food and beverage market, offers high worth to its customers by various ways. Case Study Solution has a competitive benefit in providing its items far and wide worldwide. The company is provided in about 200 nations with a large number of popular worldwide brand names.

Additionally, the company creates value for its consumers by means of offering a great deal of delicious food consisting of salt, fat and sugar, which are the active ingredients that are directly gotten in touch with the emotional core of the customer's brain. The Flowers Industries Inc Case Study Solution along with other giant food and drinks business develop worth for its consumers by controling these ingredients in its items. Case Study Solution along with other giant business has an interest in finding methods to increase the consumer worth from its items through exploiting the vulnerability.

Along with it, the company also produces worth by means of incorporating the healthy point in its items. The business has done specific efforts in order to provide healthy products and decrease the share of Flowers Industries Inc Case Study Analysis in general environmental destruction. Case Study Analysis has taken particular steps related to the sustainability of people and environment including the 2009 announcement of the enthusiastic goals and dedications connected to Case Study Help items, marketplace and the community.

All of these methods have actually been successful at creating worth for the Case Study Solution customers. Increasing health associated issues have raised the criticism for Case Study Solution.

Positive Role of Significant Food and Beverage Companies in Addressing Social and Ecological Costs Related To the Market

Significant food and beverage companies including Flowers Industries Inc Case Study Help and so on can play an useful role in addressing social and environmental costs associated with the industry. The eco-friendly expenses related to food and beverage industry consist of the ecological devastation due to the increase of nitrogen which has resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental destruction which might be a huge danger to the presence of mankind in future.

Significant cause of these ecological changes is mass usage of nitrogen rich fertilizers and the active ingredients by the food and drink companies. Food and drink business need to play a constructive function in resolving these issues to remove their growth restrictions related to the criticism from the environmental neighborhoods.

The companies need to avoid use of nitrogen fertilizers and need to search out the items of those farmers that do not use fertilizers for their crop. The companies might utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Along with the ecological costs there are specific social costs connected with the food and drink industry which should be attended to by the huge food and beverage business to attain the industry growth and to prevent the criticism from the environmental communities. Social expenses related to the market includes the increasing health problems associated with obesity, cardiovascular disease, diabetes etc. However, the giant companies could play a positive role in dealing with these issues.

The companies might move towards more healthy products by decreasing the quantity of poisonous substances in their processed foods i.e. dioxin, which might result in deadly human illness. The business might likewise do efforts to shift customer tastes towards healthy items as they have actually controlled the customer taste for couple of years.

Evaluation of Sustainability at Flowers Industries Inc Case Study Analysis

There was a potential shift in the business technique and goals at Case Study Analysis. The brand-new CEO was focused on buying much healthier items for achieving sustainable growth for the company together with offering much healthier future for the people and the world both. Under the brand-new vision, the slogan of the business was likewise changed from the "enjoyable for you" to "much better for you".

Human Sustainability

The business announced specific goals and commitments related to human sustainability and the environmental sustainability. Flowers Industries Inc Case Study Analysis acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural drinks to introduce various much healthier products in its portfolio. Nevertheless, despite of being considered a Case Study Analysis's healthy brand name, the items of Quaker Oats included a number of ingredients which were hazardous to health. These dangerous ingredients were not advertised which have actually ended up being the base for criticism over the healthy brands of Flowers Industries Inc Case Study Analysis.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Flowers Industries Inc Case Study Help has actually taken certain sustainability actions for its market places. Among major examples in this regard is the Business's marketing technique associated to schools. The company markets only low calories and nutritious beverages options in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy items in its portfolio. The company has actually increased its research study and development budget plan and has introduced an army of health scientists to create specific healthy products.

Ecological Sustainability

In this regard, the company committed to minimize its packaging by millions of tones to prevent high quantity of wastes. The business has actually devoted to minimize greenhouse gas emissions along with the achievement of performance in the energy usage.

On the basis of above analysis, it might be figured out that the business has actually taken a number of steps towards human and ecological sustainability. These steps are still not enough to achieve the preferred commercial growth and to decrease the criticism over the social duty of Case Study Analysis.

Alternatives

Specific long term tactical alternatives might be obtained for the business on the basis of above analysis. These alternatives can be examined on the basis of the truth that how the option would allow the company to accomplish its objective of possible growth and lower the criticism over the company. The options could be assessed on the basis of the time frame that would be taken by an option to be carried out along with the expense and dangers related to the alternative

Alternative-1: introduction of a New Line of product Related to Healthy Foods and Beverages

The primary step that Flowers Industries Inc Case Study Analysis might take is to present a new product line associated with healthy food and beverages. Although, the company has actually currently presented particular heath associated brands, but, the number of these brand names in its portfolio is not potential to minimize the criticism and accomplish potential growth. The company ought to introduce a wide variety of healthier items by utilizing its considerable research and advancement expenses. The benefits and drawbacks associated with the introduction of a healthy line of product in the portfolio are given listed below:

Pros:

• Ability to target a great deal of customers i.e. health conscious consumers.
• Reduction of the criticism of ecological concerned societies and community advancement companies.
• Fulfillment of the social obligation by payment of the hazardous products with healthy products.
• Might be implemented within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new products in the market i.e. consumers might not like the taste and might not accept the healthier products due to the addicting nature of harmful products.
• The dangerous items in the item portfolio may make the incorporation of healthy items fail to reduce criticism.
• Big cost of research study and development needed to construct brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to accomplish the potential growth and lower the criticism is to obtain the health related companies at a high level. Financial investment in these kind of companies would enable Flowers Industries Inc Case Study Analysis to introduce a big variety of healthier items within a short time duration with no requirement of considerable research study and advancement expenses. The pros and cons associated with alternative 3 are given listed below:

Pros:

• Saving of substantial amount of research and advancement costs for brand-new item development.
• Incorporation of new products within two years.
• Capability to target a great deal of customers i.e. health conscious consumers.
• Decrease of the criticism of ecological worried societies and community advancement companies.
• Satisfaction of the social duty by compensation of the dangerous products with healthy products.

Cons:

• The acquisition might not show to alter the image of Flowers Industries Inc Case Study Solution as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Danger of failure of the new products in the market i.e. consumers might not like the taste and may decline the much healthier items due to the addictive nature of dangerous products.
• The dangerous products in the product portfolio might make the incorporation of healthy products stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Flowers Industries Inc Case Study Solution is to replace all of its dangerous products with healthier products. This could be a huge shift in the business strategy and business model at company. The replacement of harmful products with healthier products would entirely change the marketplace position of the company and would require a large number of needed steps to be taken. The benefits and drawbacks connected to alternative 3 are given listed below:

Pros:

• Modification of market position of Flowers Industries Inc Case Study Solution
• Capability to target a great deal of customers i.e. health mindful consumers.
• End of all of the criticism of environmental concerned societies and neighborhood development companies.
• Satisfaction of the social duty

Cons:

• Threat of failure of the new products in the market i.e. customers might not like the taste and might decline the much healthier products due to the addictive nature of hazardous items.
• Huge cost of research and development required to construct brand-new healthy products.
• Staff member might resist over the change in the business design and service strategy.
• Number of years required for the implementation.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, concerns faced by the company and the current market situation, Case Study Help is suggested to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would allow the company to save of substantial quantity of research study and development expenses for new item development. Along with it, acquisitions would enable incorporation of brand-new items within 2 years along with the capability to target big number of consumers.

This Flowers Industries Inc case study is writen by : Robert F Bruner

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