Genzyme Geltex Pharmaceuticals Joint Venture Case Study Analysis

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Genzyme Geltex Pharmaceuticals Joint Venture Case Analysis

Genzyme Geltex Pharmaceuticals Joint Venture Case Study Solution is a well-known name of a New York based, world's leading company in the food and beverage market. business is a prominent brand in convenient snacks, foods and beverages with its presence in about 200 countries.

The report consists of a deep analysis of numerous elements of the social duties of significant business in the food and drink industry in general, and Case Analysis in particular. It also provides an analysis of the growing health and ecological concerns consisting of weight problems, heart diseases, ecological destruction etc. in the Western nations and the role of the companies in the food and beverage industry to attend to these problems. The report likewise offers an evaluation of the level of sustainability and CSR in the Genzyme Geltex Pharmaceuticals Joint Venture Case Study Help's business technique along with the decision of how Case Study Solution develops worth for its consumers. Moreover, the report also supplies certain tactical options for Case Analysis to include the criticism over its social duty with particular recommendations and an execution plan.

Concerns Recognition

Case Study Solution had taken particular crucial actions relating to the ecological effects of its items, however, these steps are not enough to end up the criticism over the business's duty towards social and environmental issues. This is needed to take certain strategic steps to alter the market position of its particular famous brands and present Case Study Analysis as a company producing healthy items in the market. In this regard, company and other food and beverage business should use their power to shift the consumer taste towards healthier items to eliminate the constraints in the growth of food industry.

Important Analysis

For the few years, customer food patterns have been changed drastically. The shift from using healthy food to made food has actually highly impacted the health of the consumers. Despite of the discovery of modern health techniques, the total health of individuals in couple of years have actually been extremely impacted. Currently about 1 billion of individuals In United States are obese and at least 300 million of them have weight problems. Kids also facing the issue of weight problems. The ratios of obesity in 1980s are rather different from the current ratios. Despite of discovery of health methods and contemporary methods to control weight problems and other illness, the ratio of weight problems has been doubled form the level of 1980. All of the information related to the health issues with the incorporation of manufactured food in the market discuss the frequency of the health issues connected to food system. These problems are indirectly the result of different practices of the food and beverage companies for developing worth for their consumers.

Value Creation at Genzyme Geltex Pharmaceuticals Joint Venture Case Study Solution

Genzyme Geltex Pharmaceuticals Joint Venture Case Study Analysis being a huge business in the food and drink industry, provides high value to its customers by numerous means. Case Study Help has a competitive benefit in supplying its products far and broad globally. The business is presented in about 200 nations with a large number of famous international brand names.

Moreover, the business produces value for its consumers by ways of providing large number of delicious food products consisting of salt, fat and sugar, which are the components that are directly gotten in touch with the psychological core of the consumer's brain. The Genzyme Geltex Pharmaceuticals Joint Venture Case Study Analysis in addition to other huge food and beverages companies create worth for its customers by manipulating these components in its products. Case Study Help together with other giant business has an interest in discovering methods to increase the consumer worth from its items through making use of the vulnerability.

Together with it, the company also creates worth by means of integrating the healthy point in its items. The company has actually done certain efforts in order to supply healthy items and reduce the share of Genzyme Geltex Pharmaceuticals Joint Venture Case Study Solution in total ecological devastation. Case Study Help has actually taken specific steps connected to the sustainability of individuals and environment including the 2009 announcement of the ambitious objectives and commitments connected to Case Study Solution products, market and the neighborhood.

All of these means have actually achieved success at creating value for the business consumers. These means have likewise lead to the increased ecological concerns and the criticism over the company's function in increasing health and environmental difficulties. The incorporation of components like salt, fat and sugar in the company items for creating consumer value deals with high amount of criticism. These ingredients are the main cause of particular deadly diseases in human consisting of weight problems, diabetes, cardiovascular disease etc. Increasing health related concerns have raised the criticism for Genzyme Geltex Pharmaceuticals Joint Venture Case Study Analysis.

Positive Function of Significant Food and Drink Business in Dealing With Social and Ecological Costs Connected With the Industry

Certainly, major food and drink companies consisting of business, and so on can play an useful role in dealing with social and eco-friendly expenses connected with the market. The environmental expenses related to food and drink market consist of the ecological destruction due to the increase of nitrogen which has actually led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in ecological destruction which could be a huge hazard to the existence of humanity in future.

Major reason for these ecological changes is mass use of nitrogen rich fertilizers and the components by the food and beverage companies. For that reason, food and drink companies ought to play an useful role in resolving these problems to remove their development restrictions connected to the criticism from the ecological neighborhoods.

In order to deal with these issues, the business might either minimize their use of nitrogen abundant ingredients or take certain steps to minimize the amount of nitrogen in the general environment. The business must prevent use of nitrogen fertilizers and must seek the items of those farmers that do not use fertilizers for their crop. The companies might also invest in reducing greenhouse gas emissions worldwide. The companies could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the environmental expenses there are particular social expenses related to the food and beverage industry which should be attended to by the huge food and beverage business to attain the market growth and to avoid the criticism from the ecological neighborhoods. Social costs associated with the market consists of the increasing health issues connected to weight problems, heart problem, diabetes etc. Nevertheless, the giant companies might play a positive role in dealing with these problems.

The business could move towards healthier items by decreasing the quantity of hazardous substances in their processed foods i.e. dioxin, which could result in lethal human diseases. Together with it, the business must utilize more healthy active ingredients instead of derivatives of Corn and Soy to increase variety of calories from their products. The companies might also do efforts to shift consumer tastes towards healthy products as they have actually controlled the consumer taste for couple of years. In this way the huge food and drink business could play a positive function in resolving social and eco-friendly costs connected to the market.

Assessment of Sustainability at Genzyme Geltex Pharmaceuticals Joint Venture Case Study Solution

There was a potential shift in the business strategy and objectives at Case Study Help. The new CEO was focused on purchasing much healthier products for achieving sustainable development for the business together with offering much healthier future for individuals and the world both. Under the new vision, the motto of the company was likewise changed from the "enjoyable for you" to "better for you".

Human Sustainability

The company revealed particular objectives and commitments associated with human sustainability and the ecological sustainability. Genzyme Geltex Pharmaceuticals Joint Venture Case Study Solution got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural drinks to present different healthier products in its portfolio. Despite of being considered a Case Study Solution's healthy brand, the items of Quaker Oats contained numerous components which were dangerous to health. These dangerous components were not marketed which have become the base for criticism over the healthy brand names of Genzyme Geltex Pharmaceuticals Joint Venture Case Study Analysis.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Genzyme Geltex Pharmaceuticals Joint Venture Case Study Solution has taken certain sustainability steps for its market places. Among significant examples in this regard is the Company's marketing technique associated to schools. The business markets just low calories and nutritious beverages choices in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and advancement for presenting new and healthy items in its portfolio. The business has increased its research and development budget and has introduced an army of health scientists to develop particular healthy products.

Ecological Sustainability

In this regard, the business committed to minimize its packaging by millions of tones to prevent high amount of wastages. The company has devoted to lower greenhouse gas emissions along with the achievement of efficiency in the energy use.

On the basis of above analysis, it might be identified that the company has actually taken numerous steps towards human and environmental sustainability. Nevertheless these actions are still not enough to attain the wanted commercial development and to decrease the criticism over the social responsibility of Genzyme Geltex Pharmaceuticals Joint Venture Case Study Analysis.

Alternatives

Certain long term tactical alternatives could be obtained for the company on the basis of above analysis. These alternatives can be assessed on the basis of the truth that how the option would allow the company to achieve its goal of possible growth and decrease the criticism over the company. The alternatives might be evaluated on the basis of the time frame that would be taken by an alternative to be carried out along with the expense and risks related to the alternative

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The very first step that Genzyme Geltex Pharmaceuticals Joint Venture Case Study Solution might take is to introduce a new item line related to healthy food and beverages. The company ought to present a broad variety of healthier products by utilizing its significant research study and development expenses.

Pros:

• Capability to target large number of customers i.e. health conscious customers.
• Reduction of the criticism of environmental concerned societies and neighborhood development companies.
• Fulfillment of the social responsibility by payment of the dangerous products with healthy products.
• Could be implemented within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new products in the market i.e. customers might not like the taste and may decline the much healthier items due to the addicting nature of hazardous items.
• The harmful items in the product portfolio might make the incorporation of healthy products fail to minimize criticism.
• Big expense of research and development needed to develop new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to accomplish the potential growth and lower the criticism is to obtain the health associated business at a high level. Financial investment in these type of business would enable Genzyme Geltex Pharmaceuticals Joint Venture Case Study Solution to present a large variety of healthier products within a short time period with no requirement of substantial research study and development expenditures. The advantages and disadvantages associated with alternative 3 are given below:

Pros:

• Saving of huge amount of research study and development costs for brand-new item advancement.
• Incorporation of brand-new products within 2 years.
• Capability to target large number of consumers i.e. health mindful customers.
• Reduction of the criticism of ecological worried societies and neighborhood advancement organizations.
• Fulfillment of the social responsibility by payment of the harmful products with healthy items.

Cons:

• The acquisition may not show to alter the image of Genzyme Geltex Pharmaceuticals Joint Venture Case Study Analysis as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Threat of failure of the new items in the market i.e. consumers might not like the taste and may not accept the much healthier products due to the addictive nature of dangerous products.
• The dangerous items in the item portfolio may make the incorporation of healthy products stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Genzyme Geltex Pharmaceuticals Joint Venture Case Study Analysis is to replace all of its dangerous items with much healthier items. The replacement of dangerous products with healthier products would totally change the market position of the business and would require a big number of essential actions to be taken.

Pros:

• Modification of market position of Genzyme Geltex Pharmaceuticals Joint Venture Case Study Analysis
• Capability to target large number of customers i.e. health conscious customers.
• End of all of the criticism of ecological worried societies and neighborhood development companies.
• Fulfillment of the social obligation

Cons:

• Danger of failure of the new products in the market i.e. customers might not like the taste and might decline the healthier products due to the addictive nature of hazardous items.
• Huge expense of research study and development needed to develop new healthy items.
• Worker may withstand over the modification in the business design and business method.
• Number of years required for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, concerns dealt with by the business and the current market scenario, Genzyme Geltex Pharmaceuticals Joint Venture Case Study Help is advised to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would allow the company to conserve of big amount of research study and development expenses for brand-new product development. Together with it, acquisitions would allow incorporation of brand-new products within 2 years along with the ability to target a great deal of consumers. The acquisitions would result in the decrease of the criticism from the concerned organizations.However, the option would require substantial amount of financial investment funds. Furthermore, the organizations might not have the ability to minimize the criticism. With a cautious analysis of the acquisition with an aggressive marketing projects, company could show to be effective in attaining the targets.

This Genzyme Geltex Pharmaceuticals Joint Venture case study is writen by : Robert F Bruner

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