Kestrel Ventures Llc August 1999 Case Study Help

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Kestrel Ventures Llc August 1999 Case Help

Kestrel Ventures Llc August 1999 Case Study Solution is a well-known name of a New York based, world's leading company in the food and drink industry. business is a prominent brand in practical snacks, foods and beverages with its existence in about 200 countries.

The report includes a deep analysis of numerous elements of the social obligations of significant business in the food and drink market in general, and business in specific. The report likewise supplies an assessment of the level of sustainability and CSR in the Kestrel Ventures Llc August 1999 Case Study Analysis's service strategy along with the decision of how Case Study Analysis develops value for its consumers.

Concerns Identification

Case Study Solution had actually taken particular important actions regarding the environmental impacts of its products, but, these steps are not enough to end up the criticism over the business's responsibility towards social and environmental issues. This is needed to take specific strategic actions to change the market position of its certain well-known brand names and present Case Study Help as a company producing healthy items in the market. In this regard, company and other food and drink business must utilize their power to shift the customer taste towards much healthier items to eliminate the constraints in the development of food market.

Critical Analysis

For the couple of decades, customer food patterns have actually been changed dramatically. The shift from making use of natural food to made food has extremely affected the health of the consumers. Despite of the discovery of modern-day health methods, the overall health of individuals in few years have actually been highly affected. Currently about 1 billion of individuals In United States are overweight and a minimum of 300 countless them have weight problems. Children likewise facing the issue of weight problems. The ratios of weight problems in 1980s are quite various from the current ratios. Despite of discovery of health methods and modern ways to control obesity and other diseases, the ratio of weight problems has been doubled form the level of 1980. All of the data associated with the health problems with the incorporation of manufactured food in the market discuss the frequency of the health issues connected to food system. These problems are indirectly the result of various practices of the food and beverage companies for creating value for their customers.

Value Creation at Kestrel Ventures Llc August 1999 Case Study Solution

Kestrel Ventures Llc August 1999 Case Study Solution being a giant company in the food and beverage industry, offers high value to its consumers by numerous means. Case Study Solution has a competitive benefit in offering its products far and broad globally. The business is presented in about 200 nations with a big number of famous worldwide brands.

The business develops value for its consumers by methods of providing large number of delicious food products consisting of salt, fat and sugar, which are the components that are directly connected with the emotional core of the customer's brain. The Kestrel Ventures Llc August 1999 Case Study Help in addition to other huge food and drinks companies develop value for its customers by manipulating these components in its products. Case Study Help in addition to other giant companies has an interest in finding ways to increase the customer worth from its items through exploiting the vulnerability.

In addition to it, the company likewise creates value by means of integrating the healthy point in its products. The business has done particular efforts in order to supply healthy products and decrease the share of Kestrel Ventures Llc August 1999 Case Study Analysis in total ecological destruction. Case Study Analysis has actually taken certain steps related to the sustainability of individuals and environment consisting of the 2009 statement of the enthusiastic goals and commitments associated with Case Study Solution items, market and the community.

All of these means have actually succeeded at producing value for the company consumers. These methods have likewise lead to the increased ecological issues and the criticism over the company's function in increasing health and ecological challenges. The incorporation of ingredients like salt, fat and sugar in the business items for developing consumer worth faces high amount of criticism. These active ingredients are the main cause of specific fatal illness in human including weight problems, diabetes, cardiovascular disease etc. Increasing health related issues have raised the criticism for Kestrel Ventures Llc August 1999 Case Study Help.

Useful Role of Significant Food and Drink Companies in Attending To Social and Ecological Costs Associated with the Market

Indeed, significant food and drink companies consisting of company, and so on can play a constructive role in dealing with social and eco-friendly expenses connected with the industry. The eco-friendly costs associated with food and drink market consist of the environmental devastation due to the influx of nitrogen which has actually resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological devastation which might be a huge threat to the presence of mankind in future.

Major reason for these ecological modifications is mass usage of nitrogen abundant fertilizers and the ingredients by the food and beverage business. Food and beverage business ought to play a constructive role in attending to these issues to remove their development restrictions related to the criticism from the environmental communities.

In order to deal with these issues, the companies might either decrease their usage of nitrogen abundant active ingredients or take particular actions to decrease the amount of nitrogen in the overall environment. The business must avoid usage of nitrogen fertilizers and ought to locate the products of those farmers that do not use fertilizers for their crop. Furthermore, the business might also purchase lowering greenhouse gas emissions worldwide. The companies might use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

In addition to the ecological expenses there are specific social expenses connected with the food and beverage industry which must be resolved by the giant food and drink business to accomplish the industry development and to prevent the criticism from the ecological neighborhoods. Social costs related to the industry includes the increasing health issues related to weight problems, heart disease, diabetes etc. The huge business might play an useful role in resolving these issues.

The companies might move towards healthier products by reducing the quantity of toxic substances in their processed foods i.e. dioxin, which could result in deadly human diseases. In addition to it, the business ought to use more healthy active ingredients instead of derivatives of Corn and Soy to increase variety of calories from their products. The business could also do efforts to move customer tastes towards healthy products as they have controlled the customer taste for couple of decades. In this method the huge food and drink business could play a constructive role in addressing social and environmental expenses associated with the market.

Assessment of Sustainability at Kestrel Ventures Llc August 1999 Case Study Solution

There was a potential shift in the corporate strategy and goals at Case Study Help. The brand-new CEO was focused on investing in much healthier items for attaining sustainable development for the business together with providing healthier future for the people and the world both. Under the brand-new vision, the motto of the company was likewise altered from the "fun for you" to "much better for you".

Human Sustainability

company obtained Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural drinks to introduce different healthier items in its portfolio. Despite of being thought about a Case Help's healthy brand name, the items of Quake Oats included numerous components which were hazardous to health.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Kestrel Ventures Llc August 1999 Case Study Analysis has actually taken certain sustainability steps for its market places. Among significant examples in this regard is the Company's marketing strategy related to schools. The company markets just low calories and nutritious drinks options in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and development for presenting new and healthy products in its portfolio. The business has increased its research and development budget and has presented an army of health researchers to develop certain healthy products.

Ecological Sustainability

In addition to the human sustainability, Kestrel Ventures Llc August 1999 Case Study Solution has taken a number of steps towards environmental sustainability. The company has actually devoted to different goals associated with water, land, product packaging, environment modification and community. In this regard, the business devoted to decrease its product packaging by countless tones to prevent high quantity of wastages. The business has dedicated to decrease greenhouse gas emissions along with the achievement of efficiency in the energy usage. business has also attempted specific humanitarian activities including a commitment to supply safe drinking water to 3 million people in establishing nations by 2015.

On the basis of above analysis, it could be identified that the business has taken a number of actions towards human and ecological sustainability. Nevertheless these actions are still not adequate to achieve the wanted commercial growth and to minimize the criticism over the social obligation of Kestrel Ventures Llc August 1999 Case Study Analysis.

Alternatives

Specific long term tactical alternatives might be derived for the business on the basis of above analysis. These alternatives can be assessed on the basis of the fact that how the option would enable the business to attain its goal of potential growth and decrease the criticism over the business. Moreover, the options might be assessed on the basis of the time frame that would be taken by an alternative to be implemented together with the expense and dangers related to the alternative

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The very first action that Kestrel Ventures Llc August 1999 Case Study Analysis might take is to present a new product line related to healthy food and drinks. The business ought to present a broad variety of much healthier items by using its substantial research and development expenses.

Pros:

• Ability to target large number of consumers i.e. health mindful consumers.
• Reduction of the criticism of environmental concerned societies and community advancement organizations.
• Satisfaction of the social duty by payment of the dangerous items with healthy items.
• Could be implemented within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new products in the market i.e. customers may not like the taste and might decline the much healthier items due to the addicting nature of hazardous items.
• The dangerous items in the product portfolio might make the incorporation of healthy items fail to reduce criticism.
• Substantial cost of research and development required to construct new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to attain the potential growth and decrease the criticism is to obtain the health related companies at a high level. Investment in these kind of business would enable Kestrel Ventures Llc August 1999 Case Study Solution to present a large range of much healthier items within a brief time duration without any requirement of significant research study and advancement expenditures. The advantages and disadvantages related to alternative 3 are given listed below:

Pros:

• Saving of big quantity of research study and development costs for new item development.
• Incorporation of new products within two years.
• Capability to target large number of customers i.e. health mindful customers.
• Decrease of the criticism of environmental concerned societies and neighborhood advancement companies.
• Fulfillment of the social responsibility by payment of the hazardous items with healthy items.

Cons:

• The acquisition may not prove to change the image of Kestrel Ventures Llc August 1999 Case Study Solution as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Danger of failure of the new products in the market i.e. customers may not like the taste and may decline the much healthier products due to the addictive nature of dangerous items.
• The dangerous products in the product portfolio might make the incorporation of healthy products stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Kestrel Ventures Llc August 1999 Case Study Solution is to replace all of its hazardous items with healthier products. This could be a huge shift in business method and business model at company. The replacement of dangerous items with much healthier products would completely change the market position of the company and would require a large number of required actions to be taken. The advantages and disadvantages connected to alternative 3 are offered listed below:

Pros:

• Modification of market position of Kestrel Ventures Llc August 1999 Case Study Analysis
• Ability to target large number of customers i.e. health mindful customers.
• End of all of the criticism of ecological worried societies and community advancement companies.
• Fulfillment of the social responsibility

Cons:

• Threat of failure of the brand-new products in the market i.e. customers may not like the taste and might not accept the healthier items due to the addictive nature of dangerous items.
• Huge cost of research and development required to construct new healthy items.
• Employee may withstand over the modification in the business design and service strategy.
• Variety of years required for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, issues dealt with by the business and the present market circumstance, Case Study Analysis is advised to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would enable the company to save of huge quantity of research and development costs for brand-new product development. Along with it, acquisitions would allow incorporation of new products within 2 years along with the capability to target large number of customers.

This Kestrel Ventures Llc August 1999 case study is writen by : Robert F Bruner

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