Medimedia International Ltd Case Study Help

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Medimedia International Ltd Case Solution

Medimedia International Ltd Case Study Analysis is a widely known name of a New York based, world's leading organization in the food and drink industry. company is a leading brand name in convenient snacks, foods and drinks with its presence in about 200 nations.

The report consists of a deep analysis of various aspects of the social duties of major companies in the food and drink market in basic, and business in particular. The report also offers an evaluation of the level of sustainability and CSR in the Medimedia International Ltd Case Study Help's company technique along with the decision of how Case Study Solution develops value for its customers.

Concerns Recognition

Case Study Help had actually taken specific important actions concerning the environmental impacts of its items, however, these steps are not enough to end up the criticism over the business's obligation towards social and eco-friendly concerns. This is needed to take specific strategic actions to alter the market position of its specific famous brands and present Case Study Analysis as a business producing healthy items in the market. In this regard, company and other food and beverage business need to use their power to shift the customer taste towards much healthier products to get rid of the constraints in the growth of food industry.

Crucial Analysis

The shift from the use of natural food to made food has actually highly affected the health of the consumers. All of the data related to the health concerns with the incorporation of made food in the market explain the prevalence of the health issues related to food system. These issues are indirectly the result of different practices of the food and drink business for producing value for their consumers.

Value Creation at Medimedia International Ltd Case Study Solution

Medimedia International Ltd Case Study Help being a huge business in the food and drink market, supplies high worth to its clients by numerous ways. Case Study Help has a competitive benefit in offering its items far and broad internationally. The business is presented in about 200 countries with a large number of famous worldwide brand names.

The business produces worth for its consumers by means of supplying big number of delicious food products consisting of salt, fat and sugar, which are the ingredients that are straight connected with the psychological core of the customer's brain. The Medimedia International Ltd Case Study Help in addition to other giant food and beverages business create worth for its consumers by controling these active ingredients in its products. Case Study Analysis together with other giant business has an interest in finding methods to increase the customer worth from its items through making use of the vulnerability.

In addition to it, the company also produces worth by means of incorporating the healthy point in its products. The company has done particular efforts in order to offer healthy products and reduce the share of Medimedia International Ltd Case Study Help in general environmental destruction. Case Study Analysis has actually taken particular steps connected to the sustainability of individuals and environment consisting of the 2009 statement of the enthusiastic objectives and commitments related to Case Study Help items, market and the community.

All of these methods have been successful at producing worth for the company customers. However, these ways have also result in the increased environmental concerns and the criticism over the company's function in increasing health and ecological difficulties. The incorporation of components like salt, fat and sugar in the company items for producing consumer value faces high quantity of criticism. These components are the main cause of specific fatal diseases in human consisting of weight problems, diabetes, cardiovascular disease etc. Increasing health related problems have actually raised the criticism for Medimedia International Ltd Case Study Analysis.

Useful Role of Major Food and Beverage Business in Resolving Social and Ecological Expenses Connected With the Industry

Major food and drink business consisting of Medimedia International Ltd Case Study Help and so on can play a constructive function in attending to social and eco-friendly expenses associated with the industry. The eco-friendly expenses associated with food and drink industry include the ecological destruction due to the influx of nitrogen which has actually led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in ecological destruction which could be a huge hazard to the presence of mankind in future.

Significant reason for these ecological modifications is mass usage of nitrogen abundant fertilizers and the ingredients by the food and beverage business. Therefore, food and beverage companies should play an useful function in addressing these concerns to eliminate their growth constraints associated with the criticism from the ecological communities.

The business ought to prevent usage of nitrogen fertilizers and ought to browse out the items of those farmers that do not use fertilizers for their crop. The business might use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the environmental expenses there are certain social costs connected with the food and drink market which should be dealt with by the huge food and drink companies to accomplish the industry development and to prevent the criticism from the environmental communities. Social expenses related to the industry includes the increasing health concerns connected to weight problems, heart disease, diabetes etc. Nevertheless, the giant companies might play a positive role in addressing these issues.

The business could move towards healthier products by minimizing the amount of toxic substances in their processed foods i.e. dioxin, which could result in fatal human illness. Along with it, the business ought to use more healthy ingredients rather than derivatives of Corn and Soy to increase variety of calories from their items. The business might also do efforts to shift consumer tastes towards healthy items as they have managed the consumer taste for few decades. In this method the giant food and beverage companies could play an useful role in dealing with social and eco-friendly expenses related to the market.

Evaluation of Sustainability at Medimedia International Ltd Case Study Solution

There was a potential shift in the business technique and objectives at Case Study Help. The new CEO was concentrated on purchasing much healthier products for attaining sustainable growth for the business in addition to offering much healthier future for individuals and the world both. Under the new vision, the slogan of the company was also altered from the "enjoyable for you" to "much better for you".

Human Sustainability

The business announced particular goals and dedications related to human sustainability and the ecological sustainability. Medimedia International Ltd Case Study Help acquired Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic drinks to introduce different healthier items in its portfolio. Despite of being considered a Case Study Analysis's healthy brand, the products of Quake Oats consisted of numerous components which were dangerous to health. These hazardous ingredients were not advertised which have actually become the base for criticism over the healthy brand names of Medimedia International Ltd Case Study Analysis.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Medimedia International Ltd Case Study Solution has actually taken particular sustainability steps for its market locations. Among major examples in this regard is the Company's marketing technique associated to schools. The company markets just low calories and healthy beverages choices in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and development for introducing brand-new and healthy items in its portfolio. The company has actually increased its research study and advancement budget and has introduced an army of health scientists to design particular healthy products.

Environmental Sustainability

Together with the human sustainability, Medimedia International Ltd Case Study Solution has taken numerous actions towards ecological sustainability. The company has actually devoted to different objectives associated with water, land, product packaging, environment modification and community. In this regard, the business committed to minimize its product packaging by millions of tones to prevent high amount of wastages. Moreover, the business has devoted to minimize greenhouse gas emissions in addition to the accomplishment of effectiveness in the energy use. business has likewise tried specific philanthropic activities including a dedication to supply safe drinking water to 3 million people in establishing nations by 2015.

On the basis of above analysis, it might be determined that the company has actually taken several steps towards human and environmental sustainability. These steps are still not sufficient to achieve the desired industrial development and to reduce the criticism over the social responsibility of Case Study Analysis.

Alternatives

Particular long term strategic alternatives might be derived for the business on the basis of above analysis. These options can be assessed on the basis of the truth that how the alternative would allow the business to attain its goal of potential growth and reduce the criticism over the company. Moreover, the alternatives could be evaluated on the basis of the time frame that would be taken by an alternative to be carried out along with the cost and risks connected to the option

Alternative-1: introduction of a New Product line Associated with Healthy Foods and Beverages

The initial step that Medimedia International Ltd Case Study Help might take is to present a brand-new line of product associated with healthy food and drinks. Although, the business has actually currently introduced specific heath related brand names, but, the variety of these brand names in its portfolio is not prospective to minimize the criticism and attain potential development. For that reason, the company should present a wide variety of much healthier items by using its significant research study and development expenses. The pros and cons related to the introduction of a healthy product line in the portfolio are provided below:

Pros:

• Capability to target large number of customers i.e. health conscious customers.
• Decrease of the criticism of ecological worried societies and neighborhood advancement companies.
• Satisfaction of the social duty by compensation of the hazardous items with healthy items.
• Could be executed within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new items in the market i.e. customers might not like the taste and might decline the healthier products due to the addicting nature of harmful items.
• The dangerous products in the item portfolio may make the incorporation of healthy products fail to minimize criticism.
• Huge cost of research study and development required to construct brand-new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to achieve the possible development and decrease the criticism is to get the health related companies at a high level. Investment in these kind of companies would allow Medimedia International Ltd Case Study Solution to present a big variety of much healthier items within a brief time duration without any requirement of considerable research and development expenses. The pros and cons associated with alternative 3 are given below:

Pros:

• Conserving of big amount of research study and development costs for brand-new product development.
• Incorporation of new items within two years.
• Capability to target large number of consumers i.e. health conscious customers.
• Decrease of the criticism of environmental worried societies and neighborhood advancement organizations.
• Fulfillment of the social duty by payment of the harmful items with healthy items.

Cons:

• The acquisition may not prove to alter the image of Medimedia International Ltd Case Study Help as in case of Quaker Oats.
• Requirement of huge amount of capital.
• Danger of failure of the brand-new products in the market i.e. consumers might not like the taste and might decline the healthier items due to the addictive nature of hazardous products.
• The harmful items in the product portfolio may make the incorporation of healthy products stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Medimedia International Ltd Case Study Solution is to change all of its harmful items with healthier products. The replacement of dangerous items with healthier items would entirely change the market position of the company and would require a big number of necessary steps to be taken.

Pros:

• Modification of market position of Medimedia International Ltd Case Study Help
• Ability to target a great deal of consumers i.e. health conscious customers.
• End of all of the criticism of ecological concerned societies and community advancement companies.
• Fulfillment of the social responsibility

Cons:

• Threat of failure of the brand-new products in the market i.e. customers might not like the taste and might decline the much healthier items due to the addicting nature of dangerous products.
• Substantial expense of research and advancement needed to construct new healthy items.
• Staff member may withstand over the change in business design and service technique.
• Variety of years required for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, issues dealt with by the business and the current industry circumstance, Medimedia International Ltd Case Study Analysis is advised to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would make it possible for the business to conserve of huge quantity of research study and development expenses for brand-new product development. In addition to it, acquisitions would enable incorporation of new products within 2 years together with the capability to target a great deal of customers. The acquisitions would result in the decrease of the criticism from the concerned organizations.However, the alternative would require huge quantity of investment funds. The companies may not be able to decrease the criticism. However, with a cautious analysis of the acquisition with an aggressive marketing campaigns, Medimedia International Ltd Case Study Help could prove to be effective in attaining the targets.

This Medimedia International Ltd case study is writen by : Robert F Bruner

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