Victoria Chemicals Plc (A) And (B) Case Study Help

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Victoria Chemicals Plc (A) And (B) Case Analysis

Victoria Chemicals Plc (A) And (B) Case Study Analysis is a popular name of a New York based, world's leading organization in the food and drink industry. company is a leading brand name in convenient snacks, foods and beverages with its existence in about 200 nations.

The report consists of a deep analysis of various elements of the social obligations of significant companies in the food and beverage industry in general, and company in specific. The report likewise offers an examination of the level of sustainability and CSR in the Victoria Chemicals Plc (A) And (B) Case Study Solution's business method along with the decision of how Case Study Solution creates value for its consumers.

Issues Identification

Case Study Solution had taken certain essential steps regarding the environmental effects of its products, but, these steps are not enough to end up the criticism over the business's duty towards social and ecological problems. This is needed to take specific tactical actions to alter the market position of its particular popular brands and present Case Study Help as a business producing healthy items in the market. In this regard, company and other food and drink companies should use their power to shift the customer taste towards much healthier items to eliminate the restraints in the growth of food industry.

Critical Analysis

The shift from the usage of natural food to produced food has actually highly impacted the health of the customers. All of the data related to the health concerns with the incorporation of produced food in the market describe the frequency of the health issues related to food system. These concerns are indirectly the result of various practices of the food and drink business for creating worth for their consumers.

Value Creation at Victoria Chemicals Plc (A) And (B) Case Study Analysis

Victoria Chemicals Plc (A) And (B) Case Study Help being a huge business in the food and drink market, supplies high value to its consumers by numerous ways. Case Study Help has a competitive advantage in offering its items far and wide globally. The business is presented in about 200 nations with a large number of popular international brands.

The business creates value for its customers by means of offering large number of tasty food items including salt, fat and sugar, which are the active ingredients that are straight connected with the psychological core of the customer's brain. The Victoria Chemicals Plc (A) And (B) Case Study Solution in addition to other huge food and drinks companies develop worth for its customers by controling these components in its items. Case Study Help in addition to other huge business is interested in discovering ways to increase the customer worth from its items through making use of the vulnerability.

Together with it, the company likewise creates worth by methods of including the healthy point in its products. The business has done certain efforts in order to supply healthy products and lower the share of Victoria Chemicals Plc (A) And (B) Case Study Analysis in general environmental devastation. Case Study Solution has taken particular steps connected to the sustainability of individuals and environment including the 2009 statement of the enthusiastic objectives and dedications associated with Case Study Analysis items, marketplace and the neighborhood.

All of these means have been successful at developing worth for the business customers. However, these means have also lead to the increased environmental issues and the criticism over the business's role in increasing health and environmental difficulties. The incorporation of ingredients like salt, fat and sugar in the company products for developing consumer worth deals with high quantity of criticism. These components are the primary reason for particular fatal diseases in human including weight problems, diabetes, heart problem etc. Increasing health associated problems have raised the criticism for Victoria Chemicals Plc (A) And (B) Case Study Solution.

Constructive Function of Major Food and Beverage Business in Resolving Social and Ecological Expenses Associated with the Market

Indeed, major food and drink companies including business, and so on can play an useful role in resolving social and environmental expenses connected with the industry. The environmental costs related to food and beverage market include the environmental destruction due to the influx of nitrogen which has resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological destruction which could be a big threat to the presence of humankind in future.

Major cause of these ecological modifications is mass use of nitrogen rich fertilizers and the components by the food and drink companies. For that reason, food and beverage companies need to play a constructive function in attending to these concerns to remove their development restraints associated with the criticism from the environmental communities.

The companies need to avoid usage of nitrogen fertilizers and need to browse out the items of those farmers that do not utilize fertilizers for their crop. The companies could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the eco-friendly costs there are particular social expenses related to the food and drink market which should be dealt with by the huge food and beverage companies to achieve the industry growth and to avoid the criticism from the environmental neighborhoods. Social expenses associated with the market includes the increasing health issues related to weight problems, cardiovascular disease, diabetes and so on. Nevertheless, the giant companies could play a constructive role in dealing with these problems.

The companies could move towards healthier products by decreasing the quantity of toxic compounds in their processed foods i.e. dioxin, which could result in deadly human illness. In addition to it, the companies should utilize more healthy ingredients instead of derivatives of Corn and Soy to increase variety of calories from their items. The business might also do efforts to shift customer tastes towards healthy items as they have actually controlled the consumer taste for few decades. In this method the giant food and beverage business could play a constructive role in attending to social and eco-friendly expenses connected to the market.

Evaluation of Sustainability at Victoria Chemicals Plc (A) And (B) Case Study Solution

There was a potential shift in the corporate technique and goals at Case Study Solution. The new CEO was concentrated on purchasing much healthier products for achieving sustainable growth for the business along with providing much healthier future for the people and the planet both. Under the brand-new vision, the slogan of the company was likewise altered from the "fun for you" to "better for you".

Human Sustainability

company acquired Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic beverages to present various healthier products in its portfolio. Despite of being considered a Case Help's healthy brand, the items of Quake Oats consisted of a number of ingredients which were hazardous to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Victoria Chemicals Plc (A) And (B) Case Study Analysis has taken particular sustainability steps for its market places. Among major examples in this regard is the Business's marketing technique related to schools. The company markets just low calories and healthy drinks options in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and development for introducing new and healthy products in its portfolio. The business has increased its research study and advancement spending plan and has actually introduced an army of health researchers to develop particular healthy products.

Ecological Sustainability

In this regard, the business committed to reduce its product packaging by millions of tones to avoid high amount of wastages. The company has dedicated to reduce greenhouse gas emissions along with the accomplishment of performance in the energy usage.

On the basis of above analysis, it could be identified that the business has actually taken numerous actions towards human and environmental sustainability. These actions are still not adequate to accomplish the desired commercial development and to reduce the criticism over the social responsibility of Case Study Analysis.

Alternatives

Particular long term tactical alternatives could be derived for the company on the basis of above analysis. These alternatives can be evaluated on the basis of the truth that how the alternative would enable the company to attain its goal of potential growth and lower the criticism over the company. Moreover, the alternatives could be examined on the basis of the time frame that would be taken by an option to be executed along with the expense and dangers connected to the alternative

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The very first step that Victoria Chemicals Plc (A) And (B) Case Study Help might take is to present a brand-new product line related to healthy food and beverages. The company needs to present a wide range of healthier items by utilizing its substantial research study and advancement expenditures.

Pros:

• Ability to target a great deal of customers i.e. health conscious consumers.
• Decrease of the criticism of ecological worried societies and neighborhood advancement organizations.
• Fulfillment of the social obligation by settlement of the harmful products with healthy items.
• Might be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new products in the market i.e. consumers may not like the taste and might decline the healthier products due to the addictive nature of hazardous products.
• The harmful products in the item portfolio might make the incorporation of healthy products stop working to minimize criticism.
• Huge expense of research study and advancement required to construct new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to achieve the prospective development and reduce the criticism is to acquire the health associated companies at a high level. Investment in these type of companies would allow Victoria Chemicals Plc (A) And (B) Case Study Analysis to introduce a large range of healthier items within a short time period with no requirement of substantial research study and advancement expenses. The advantages and disadvantages associated with alternative 3 are given below:

Pros:

• Conserving of big quantity of research study and development costs for new product development.
• Incorporation of new items within two years.
• Ability to target a great deal of customers i.e. health mindful customers.
• Decrease of the criticism of environmental concerned societies and neighborhood development organizations.
• Fulfillment of the social obligation by compensation of the dangerous products with healthy products.

Cons:

• The acquisition might not show to alter the image of Victoria Chemicals Plc (A) And (B) Case Study Analysis as in case of Quaker Oats.
• Requirement of big amount of capital.
• Danger of failure of the new products in the market i.e. consumers may not like the taste and might decline the healthier products due to the addictive nature of hazardous items.
• The dangerous items in the item portfolio might make the incorporation of healthy products fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Victoria Chemicals Plc (A) And (B) Case Study Solution is to replace all of its dangerous products with much healthier products. This might be a big shift in the business technique and the business model at company. The replacement of dangerous products with healthier products would totally change the marketplace position of the company and would require a a great deal of necessary actions to be taken. The benefits and drawbacks connected to alternative 3 are given below:

Pros:

• Modification of market position of Victoria Chemicals Plc (A) And (B) Case Study Analysis
• Capability to target a great deal of customers i.e. health conscious consumers.
• End of all of the criticism of ecological concerned societies and neighborhood development organizations.
• Fulfillment of the social duty

Cons:

• Risk of failure of the new items in the market i.e. customers may not like the taste and might decline the much healthier items due to the addicting nature of hazardous items.
• Big expense of research and advancement needed to build new healthy products.
• Worker may withstand over the modification in the business model and service method.
• Variety of years needed for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, concerns faced by the business and the existing industry scenario, Victoria Chemicals Plc (A) And (B) Case Study Solution is advised to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would enable the company to conserve of huge amount of research study and advancement costs for brand-new product advancement. Along with it, acquisitions would permit incorporation of new items within two years along with the ability to target large number of consumers. The acquisitions would result in the reduction of the criticism from the concerned organizations.However, the option would require big amount of investment funds. Furthermore, the companies may not be able to lower the criticism. With a careful analysis of the acquisition with an aggressive marketing projects, company might show to be effective in achieving the targets.

This Victoria Chemicals Plc (A) And (B) case study is writen by : Robert F Bruner

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