American Red Cross Blood Services Northeast Region Case Study Analysis

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American Red Cross Blood Services Northeast Region Case Solution

American Red Cross Blood Services Northeast Region Case Study Solution is a popular name of a New York based, world's leading company in the food and drink industry. company is a prominent brand in practical treats, foods and drinks with its existence in about 200 nations.

The report consists of a deep analysis of numerous elements of the social obligations of major business in the food and drink market in general, and company in specific. The report also supplies an assessment of the extent of sustainability and CSR in the American Red Cross Blood Services Northeast Region Case Study Solution's organisation technique along with the determination of how Case Study Solution creates value for its consumers.

Concerns Recognition

Case Study Solution had actually taken specific crucial actions regarding the environmental impacts of its items, but, these actions are not enough to end up the criticism over the business's responsibility towards social and environmental concerns. This is required to take specific strategic steps to change the market position of its specific popular brand names and present Case Study Analysis as a company producing healthy products in the market. In this regard, company and other food and beverage companies need to use their power to move the consumer taste towards much healthier products to eliminate the restrictions in the growth of food industry.

Critical Analysis

The shift from the use of natural food to made food has actually extremely impacted the health of the consumers. All of the information related to the health concerns with the incorporation of made food in the market explain the frequency of the health problems related to food system. These issues are indirectly the result of numerous practices of the food and beverage companies for creating worth for their customers.

Worth Development at American Red Cross Blood Services Northeast Region Case Study Help

American Red Cross Blood Services Northeast Region Case Study Help being a giant company in the food and drink industry, provides high worth to its clients by various ways. Worth production in the food and drink industry is done through two methods i.e. taste and accessibility of the item. Case Study Solution has a competitive advantage in offering its items far and wide globally. Its marketing ability makes it able to target a big base of customers. The company exists in about 200 nations with a large number of popular worldwide brands. The far and wide existence of the company products offers high value to customers.

The company creates value for its consumers by means of supplying large number of tasty food items including salt, fat and sugar, which are the active ingredients that are straight linked with the emotional core of the consumer's brain. The American Red Cross Blood Services Northeast Region Case Study Solution along with other huge food and drinks business produce worth for its customers by controling these ingredients in its items. Case Study Help together with other huge business has an interest in discovering ways to increase the consumer value from its products through exploiting the vulnerability.

Along with it, the company likewise creates worth by means of integrating the healthy point in its products. The business has actually done particular efforts in order to provide healthy items and minimize the share of American Red Cross Blood Services Northeast Region Case Study Solution in total ecological destruction. Case Study Solution has actually taken particular steps related to the sustainability of individuals and environment consisting of the 2009 statement of the enthusiastic goals and commitments associated with Case Study Analysis items, market and the neighborhood.

All of these means have actually been effective at developing worth for the Case Study Help consumers. Increasing health associated problems have actually raised the criticism for Case Study Analysis.

Positive Role of Significant Food and Drink Companies in Addressing Social and Ecological Expenses Connected With the Market

Major food and beverage companies consisting of American Red Cross Blood Services Northeast Region Case Study Solution and so on can play a constructive function in attending to social and ecological costs associated with the industry. The ecological costs related to food and drink industry include the environmental devastation due to the increase of nitrogen which has resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological destruction which could be a huge risk to the presence of humankind in future.

Significant cause of these ecological changes is mass usage of nitrogen abundant fertilizers and the components by the food and beverage business. Therefore, food and drink business must play an useful role in attending to these concerns to remove their development restraints connected to the criticism from the environmental communities.

In order to deal with these issues, the business might either minimize their use of nitrogen rich active ingredients or take particular actions to minimize the quantity of nitrogen in the total environment. The companies must avoid use of nitrogen fertilizers and need to locate the products of those farmers that do not utilize fertilizers for their crop. The business could also invest in decreasing greenhouse gas emissions worldwide. For example, the business might utilize renewable resource sources at their production plant to compensate the greenhouse gas emissions from using nitrogen-rich items.

Along with the eco-friendly costs there are particular social expenses related to the food and drink market which should be attended to by the huge food and beverage business to achieve the market growth and to avoid the criticism from the environmental communities. Social costs connected with the industry includes the increasing health concerns associated with obesity, cardiovascular disease, diabetes etc. However, the giant business could play a positive role in resolving these issues.

The companies could move towards more healthy items by reducing the quantity of hazardous substances in their processed foods i.e. dioxin, which might result in fatal human illness. The business might likewise do efforts to shift consumer tastes towards healthy items as they have actually controlled the consumer taste for couple of decades.

Evaluation of Sustainability at American Red Cross Blood Services Northeast Region Case Study Analysis

There was a possible shift in the corporate strategy and objectives at Case Study Help. The new CEO was focused on purchasing healthier products for achieving sustainable growth for the company in addition to offering much healthier future for the people and the world both. Under the brand-new vision, the slogan of the business was also altered from the "enjoyable for you" to "better for you".

Human Sustainability

The business revealed particular goals and dedications connected to human sustainability and the environmental sustainability. American Red Cross Blood Services Northeast Region Case Study Help acquired Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic beverages to introduce numerous healthier items in its portfolio. However, despite of being considered a Case Study Analysis's healthy brand, the products of Quake Oats consisted of a number of ingredients which were dangerous to health. These harmful active ingredients were not promoted which have actually become the base for criticism over the healthy brands of American Red Cross Blood Services Northeast Region Case Study Solution.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, American Red Cross Blood Services Northeast Region Case Study Analysis has actually taken particular sustainability steps for its market locations. Among significant examples in this regard is the Business's marketing technique associated to schools. The business markets just low calories and healthy beverages options in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy products in its portfolio. The business has increased its research study and advancement spending plan and has actually presented an army of health scientists to create particular healthy items.

Environmental Sustainability

In this regard, the company dedicated to decrease its product packaging by millions of tones to prevent high amount of wastages. The company has committed to reduce greenhouse gas emissions along with the accomplishment of efficiency in the energy use.

On the basis of above analysis, it could be determined that the company has taken a number of steps towards human and ecological sustainability. Nevertheless these actions are still not adequate to accomplish the desired commercial development and to lower the criticism over the social duty of American Red Cross Blood Services Northeast Region Case Study Solution.

Alternatives

Particular long term tactical alternatives might be obtained for the company on the basis of above analysis. These alternatives can be examined on the basis of the truth that how the option would make it possible for the business to attain its goal of potential development and reduce the criticism over the company. Furthermore, the alternatives might be evaluated on the basis of the time frame that would be taken by an alternative to be implemented along with the cost and dangers connected to the alternative

Alternative-1: introduction of a New Line of product Related to Healthy Foods and Beverages

The primary step that American Red Cross Blood Services Northeast Region Case Study Solution might take is to present a brand-new product line associated with healthy food and drinks. The business has actually already presented particular heath related brands, however, the number of these brands in its portfolio is not possible to reduce the criticism and accomplish possible growth. The company should present a wide variety of much healthier items by using its significant research study and advancement expenditures. The pros and cons related to the intro of a healthy line of product in the portfolio are given below:

Pros:

• Ability to target a great deal of customers i.e. health conscious consumers.
• Decrease of the criticism of environmental worried societies and community advancement companies.
• Fulfillment of the social duty by compensation of the dangerous products with healthy products.
• Might be carried out within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new products in the market i.e. consumers may not like the taste and might decline the much healthier products due to the addicting nature of dangerous items.
• The harmful products in the item portfolio may make the incorporation of healthy items stop working to decrease criticism.
• Huge expense of research study and advancement required to develop new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to attain the possible growth and lower the criticism is to acquire the health related companies at a high level. Investment in these type of business would allow American Red Cross Blood Services Northeast Region Case Study Analysis to present a large variety of much healthier items within a brief time period with no need of significant research and advancement expenses. The benefits and drawbacks connected to alternative 3 are provided listed below:

Pros:

• Conserving of huge amount of research and development costs for new item advancement.
• Incorporation of new items within 2 years.
• Capability to target large number of consumers i.e. health conscious consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood development organizations.
• Fulfillment of the social responsibility by compensation of the dangerous items with healthy products.

Cons:

• The acquisition may not prove to alter the image of American Red Cross Blood Services Northeast Region Case Study Analysis as in case of Quake Oats.
• Requirement of big amount of capital.
• Threat of failure of the new products in the market i.e. consumers might not like the taste and might decline the healthier products due to the addictive nature of hazardous items.
• The hazardous products in the item portfolio might make the incorporation of healthy items fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for American Red Cross Blood Services Northeast Region Case Study Help is to replace all of its harmful products with much healthier items. The replacement of hazardous items with healthier items would completely change the market position of the company and would require a big number of necessary steps to be taken.

Pros:

• Modification of market position of American Red Cross Blood Services Northeast Region Case Study Help
• Ability to target a great deal of customers i.e. health mindful consumers.
• End of all of the criticism of environmental concerned societies and community development organizations.
• Satisfaction of the social obligation

Cons:

• Risk of failure of the new items in the market i.e. consumers might not like the taste and might not accept the healthier items due to the addicting nature of dangerous items.
• Huge expense of research and development needed to construct brand-new healthy items.
• Worker might withstand over the change in the business design and business method.
• Number of years needed for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, problems dealt with by the business and the present market scenario, American Red Cross Blood Services Northeast Region Case Study Solution is recommended to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would make it possible for the company to conserve of huge quantity of research and development costs for new product development. In addition to it, acquisitions would permit incorporation of brand-new products within 2 years in addition to the ability to target a great deal of customers. Additionally, the acquisitions would result in the reduction of the criticism from the concerned organizations.However, the option would need big amount of investment funds. The organizations might not be able to lower the criticism. However, with a mindful analysis of the acquisition with an aggressive marketing campaigns, American Red Cross Blood Services Northeast Region Case Study Solution could show to be successful in attaining the targets.

This American Red Cross Blood Services Northeast Region case study is writen by : Robert L Simons

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