Ath Technologies (B) Case Study Solution

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Ath Technologies (B) Case Solution

Ath Technologies (B) Case Study Solution is a popular name of a New York based, world's leading organization in the food and beverage market. company is a leading brand name in practical treats, foods and beverages with its presence in about 200 countries.

The report contains a deep analysis of different aspects of the social duties of significant business in the food and drink market in general, and company in specific. The report likewise supplies an assessment of the extent of sustainability and CSR in the Ath Technologies (B) Case Study Solution's organisation strategy along with the determination of how Case Study Analysis produces worth for its customers.

Problems Identification

The huge food and beverage company was going through a criticism over its obligation towards various social and eco-friendly problems consisting of; weight problems, heart problem, environmental destruction etc. These criticisms lead, to rethink about the corporate strategy of Ath Technologies (B) Case Study Solution. The Robert L Simons has actually recognized that the overall society, the way of life of individuals and individuals at whole have actually been altered now. In this situation with increasing trends towards healthier items and the increasing environmental issues, Case Study Analysis needs to change its instructions towards healthier products. Although, Case Study Analysis had actually taken certain vital actions concerning the environmental impacts of its products, but, these actions are not enough to end up the criticism over the company's duty towards social and eco-friendly concerns. For that reason, the is needed to take particular tactical steps to alter the marketplace position of its particular popular brands and present Ath Technologies (B) Case Study Help as a company producing healthy items in the market. In this regard, Case Study Solution and other food and drink companies ought to use their power to move the consumer taste towards healthier products to remove the restraints in the development of food market.

Critical Analysis

For the couple of years, customer food patterns have been changed considerably. The shift from the use of health food to manufactured food has actually highly affected the health of the consumers. Despite of the discovery of contemporary health techniques, the overall health of individuals in couple of years have actually been highly impacted. Presently about 1 billion of individuals In US are overweight and at least 300 countless them have weight problems. Children likewise facing the problem of obesity. The ratios of weight problems in 1980s are rather different from the current ratios. Despite of discovery of health methods and modern ways to control obesity and other illness, the ratio of obesity has actually been doubled form the level of 1980. All of the data related to the health concerns with the incorporation of produced food in the market describe the frequency of the health issues related to food system. These problems are indirectly the outcome of various practices of the food and drink business for developing worth for their consumers.

Value Production at Ath Technologies (B) Case Study Solution

Ath Technologies (B) Case Study Help being a giant business in the food and beverage industry, provides high worth to its consumers by various ways. Case Study Help has a competitive advantage in offering its items far and wide worldwide. The company is presented in about 200 nations with a big number of well-known global brand names.

Furthermore, the company creates worth for its consumers by ways of offering a great deal of tasty food including salt, fat and sugar, which are the active ingredients that are straight gotten in touch with the emotional core of the customer's brain. The Ath Technologies (B) Case Study Help together with other huge food and beverages business create worth for its customers by controling these components in its items. Case Study Analysis together with other huge business has an interest in finding ways to increase the consumer value from its items through making use of the vulnerability.

Together with it, the company likewise develops worth by ways of incorporating the healthy point in its items. The company has done certain efforts in order to offer healthy products and reduce the share of Ath Technologies (B) Case Study Help in overall environmental devastation. Case Study Solution has actually taken particular actions related to the sustainability of people and environment including the 2009 announcement of the enthusiastic objectives and commitments connected to Case Study Analysis products, marketplace and the community.

All of these methods have been successful at producing value for the business consumers. Nevertheless, these ways have also cause the increased environmental concerns and the criticism over the company's function in increasing health and environmental difficulties. The incorporation of components like salt, fat and sugar in the company items for developing consumer worth faces high quantity of criticism. These components are the main reason for particular lethal diseases in human consisting of weight problems, diabetes, heart diseases etc. Increasing health associated concerns have raised the criticism for Ath Technologies (B) Case Study Solution.

Positive Role of Significant Food and Beverage Companies in Attending To Social and Ecological Expenses Related To the Market

Indeed, major food and drink companies consisting of company, etc. can play an useful function in dealing with social and environmental costs related to the industry. The eco-friendly costs related to food and drink market include the ecological devastation due to the influx of nitrogen which has actually led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological devastation which could be a huge risk to the presence of humankind in future.

Major cause of these environmental changes is mass usage of nitrogen abundant fertilizers and the components by the food and beverage business. Food and drink companies should play a positive role in resolving these issues to eliminate their development restraints related to the criticism from the ecological neighborhoods.

The companies must avoid usage of nitrogen fertilizers and must browse out the items of those farmers that do not use fertilizers for their crop. The companies could utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Together with the eco-friendly costs there are particular social costs connected with the food and drink market which need to be resolved by the giant food and beverage business to achieve the market growth and to prevent the criticism from the environmental neighborhoods. Social expenses related to the industry consists of the increasing health concerns related to obesity, heart disease, diabetes and so on. The giant business could play a positive role in resolving these problems.

The companies might move towards healthier items by lowering the amount of harmful compounds in their processed foods i.e. dioxin, which could lead to deadly human illness. In addition to it, the business must utilize more nutritious components instead of derivatives of Corn and Soy to increase number of calories from their items. The companies might also do efforts to move consumer tastes towards healthy items as they have actually controlled the customer taste for couple of years. In this way the huge food and beverage business could play a positive function in attending to social and eco-friendly expenses connected to the industry.

Assessment of Sustainability at Ath Technologies (B) Case Study Solution

There was a prospective shift in the business strategy and objectives at Case Study Help. The new CEO was concentrated on investing in much healthier items for accomplishing sustainable growth for the company together with providing healthier future for the people and the world both. Under the brand-new vision, the slogan of the business was also changed from the "enjoyable for you" to "much better for you".

Human Sustainability

company obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural beverages to present numerous healthier items in its portfolio. Despite of being thought about a Case Analysis's healthy brand, the items of Quake Oats consisted of several ingredients which were hazardous to health.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Ath Technologies (B) Case Study Analysis has actually taken certain sustainability actions for its market locations. One of significant examples in this regard is the Company's marketing method associated to schools. The company markets only low calories and nutritious beverages options in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and advancement for introducing brand-new and healthy products in its portfolio. The business has increased its research study and advancement budget and has presented an army of health researchers to create particular healthy products.

Environmental Sustainability

Along with the human sustainability, Ath Technologies (B) Case Study Help has actually taken a number of steps towards ecological sustainability. The company has actually committed to different objectives connected to water, land, packaging, climate modification and community. In this regard, the business devoted to decrease its product packaging by countless tones to avoid high quantity of wastages. Additionally, the business has dedicated to lower greenhouse gas emissions along with the achievement of performance in the energy usage. company has actually likewise tried specific humanitarian activities including a dedication to provide safe drinking water to 3 million individuals in developing countries by 2015.

On the basis of above analysis, it might be determined that the company has actually taken several steps towards human and ecological sustainability. These steps are still not sufficient to achieve the preferred industrial development and to reduce the criticism over the social responsibility of Case Study Solution.

Alternatives

Certain long term tactical alternatives might be derived for the business on the basis of above analysis. These options can be evaluated on the basis of the reality that how the option would enable the business to achieve its goal of potential growth and lower the criticism over the company. Additionally, the options might be evaluated on the basis of the time frame that would be taken by an option to be executed along with the cost and dangers connected to the alternative

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The first step that Ath Technologies (B) Case Study Help might take is to introduce a new item line related to healthy food and drinks. The company should present a broad range of much healthier items by using its considerable research and advancement expenses.

Pros:

• Capability to target a great deal of customers i.e. health conscious customers.
• Decrease of the criticism of ecological concerned societies and community advancement organizations.
• Fulfillment of the social responsibility by payment of the dangerous items with healthy products.
• Could be implemented within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new items in the market i.e. customers might not like the taste and may decline the much healthier products due to the addicting nature of hazardous products.
• The dangerous products in the product portfolio may make the incorporation of healthy items fail to minimize criticism.
• Big expense of research and development required to develop brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to achieve the possible development and decrease the criticism is to obtain the health associated companies at a high level. Financial investment in these kind of companies would allow Ath Technologies (B) Case Study Solution to present a large range of much healthier items within a short time period without any need of considerable research and advancement expenditures. The benefits and drawbacks associated with alternative 3 are offered listed below:

Pros:

• Saving of substantial quantity of research study and advancement expenses for brand-new item advancement.
• Incorporation of new items within two years.
• Ability to target large number of consumers i.e. health mindful customers.
• Reduction of the criticism of ecological concerned societies and neighborhood development companies.
• Satisfaction of the social duty by settlement of the harmful items with healthy items.

Cons:

• The acquisition may not prove to change the image of Ath Technologies (B) Case Study Analysis as in case of Quaker Oats.
• Requirement of huge amount of capital.
• Risk of failure of the brand-new products in the market i.e. customers might not like the taste and might not accept the much healthier items due to the addictive nature of dangerous products.
• The harmful items in the item portfolio may make the incorporation of healthy items fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Ath Technologies (B) Case Study Analysis is to replace all of its harmful products with much healthier items. The replacement of dangerous items with much healthier items would totally change the market position of the business and would require a large number of required steps to be taken.

Pros:

• Modification of market position of Ath Technologies (B) Case Study Analysis
• Capability to target large number of consumers i.e. health conscious consumers.
• End of all of the criticism of ecological concerned societies and neighborhood development companies.
• Satisfaction of the social responsibility

Cons:

• Threat of failure of the brand-new products in the market i.e. consumers may not like the taste and might decline the much healthier products due to the addictive nature of dangerous items.
• Big cost of research study and advancement needed to build brand-new healthy items.
• Employee might withstand over the change in business model and business technique.
• Number of years needed for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, problems faced by the company and the existing industry circumstance, Case Study Analysis is advised to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the business to conserve of substantial amount of research study and development costs for brand-new product advancement. Along with it, acquisitions would enable incorporation of new products within 2 years along with the capability to target large number of consumers.

This Ath Technologies (B) case study is writen by : Robert L Simons

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