Ath Technologies (C) Case Study Analysis

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Ath Technologies (C) Case Analysis

Ath Technologies (C) Case Study Help is a popular name of a New York based, world's leading organization in the food and drink market. Case Study Solution is a leading brand name in hassle-free snacks, foods and beverages with its existence in about 200 countries. Significant brand names of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the company is its capability to market the product at far and wide locations. The company is doing efforts to make item advancement as its new source of competitive benefit.

The report includes a deep analysis of different elements of the social obligations of major business in the food and drink market in general, and business in specific. The report also offers an evaluation of the extent of sustainability and CSR in the Ath Technologies (C) Case Study Help's service method along with the determination of how Case Study Solution creates value for its consumers.

Concerns Recognition

The huge food and drink company was going through a criticism over its obligation towards various social and ecological concerns consisting of; obesity, heart diseases, environmental devastation and so on. These criticisms lead, to rethink about the business strategy of Ath Technologies (C) Case Study Help. The Robert L Simons has actually understood that the overall society, the way of life of people and the people at whole have been altered now. In this situation with increasing patterns towards much healthier items and the increasing environmental issues, Case Study Solution must alter its instructions towards healthier items. business had taken specific important steps relating to the ecological effects of its items, however, these steps are not enough to end up the criticism over the business's responsibility towards social and ecological concerns. The needed to take certain tactical actions to change the market position of its certain famous brands and present Online Case Study Help as a company producing healthy items in the market. In this regard, Case Study Help and other food and drink companies ought to utilize their power to move the consumer taste towards much healthier items to eliminate the restraints in the development of food industry.

Critical Analysis

For the few decades, customer food patterns have been changed drastically. The shift from making use of health food to manufactured food has highly affected the health of the customers. Despite of the discovery of modern health techniques, the general health of people in couple of decades have been extremely impacted. Currently about 1 billion of individuals In US are overweight and at least 300 million of them have obesity. Kids likewise facing the problem of weight problems. The ratios of obesity in 1980s are quite various from the present ratios. Despite of discovery of health methods and modern-day ways to control weight problems and other diseases, the ratio of weight problems has actually been doubled form the level of 1980. All of the data associated with the health concerns with the incorporation of manufactured food in the market describe the frequency of the health concerns connected to food system. These issues are indirectly the result of numerous practices of the food and beverage companies for producing worth for their customers.

Worth Production at Ath Technologies (C) Case Study Solution

Ath Technologies (C) Case Study Solution being a giant company in the food and beverage industry, supplies high worth to its customers by different methods. Value creation in the food and drink industry is done through two ways i.e. taste and availability of the product. Case Study Analysis has a competitive advantage in offering its items far and wide globally. Its marketing capability makes it able to target a big base of consumers. The business is presented in about 200 countries with a a great deal of famous international brand names. The everywhere existence of the business products provides high worth to consumers.

Additionally, the company produces value for its customers by ways of providing a great deal of delicious foodstuff consisting of salt, fat and sugar, which are the ingredients that are straight gotten in touch with the psychological core of the consumer's brain. The Ath Technologies (C) Case Study Solution together with other huge food and beverages business produce worth for its customers by controling these active ingredients in its items. Case Study Help in addition to other huge business is interested in discovering ways to increase the customer worth from its items through exploiting the vulnerability.

In addition to it, the company likewise produces value by ways of including the healthy point in its products. The company has actually done particular efforts in order to provide healthy items and minimize the share of Ath Technologies (C) Case Study Solution in overall ecological destruction. Case Study Solution has taken particular actions connected to the sustainability of individuals and environment including the 2009 announcement of the ambitious objectives and dedications associated with Case Study Help items, marketplace and the neighborhood.

All of these means have been successful at developing value for the Case Study Analysis customers. Increasing health related problems have raised the criticism for Case Study Solution.

Useful Role of Significant Food and Beverage Business in Addressing Social and Ecological Expenses Related To the Market

Indeed, significant food and drink companies including company, etc. can play a positive role in attending to social and environmental expenses associated with the industry. The eco-friendly expenses associated with food and beverage industry include the ecological devastation due to the influx of nitrogen which has led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental destruction which could be a big danger to the existence of humanity in future.

Major reason for these ecological changes is mass usage of nitrogen rich fertilizers and the components by the food and drink companies. Food and beverage companies ought to play a positive role in resolving these concerns to remove their development constraints related to the criticism from the environmental communities.

The companies should prevent use of nitrogen fertilizers and need to browse out the products of those farmers that do not use fertilizers for their crop. The business might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the ecological expenses there are particular social expenses related to the food and drink industry which must be dealt with by the giant food and beverage companies to achieve the market development and to prevent the criticism from the environmental communities. Social costs related to the industry consists of the increasing health issues associated with weight problems, heart problem, diabetes and so on. However, the huge companies could play a constructive role in dealing with these concerns.

The companies might move towards more healthy products by reducing the quantity of hazardous compounds in their processed foods i.e. dioxin, which could result in fatal human diseases. Together with it, the companies ought to use more healthy components rather than derivatives of Corn and Soy to increase number of calories from their items. The business could also do efforts to move consumer tastes towards healthy items as they have controlled the customer taste for few decades. In this way the huge food and drink companies might play a constructive function in attending to social and eco-friendly expenses associated with the industry.

Examination of Sustainability at Ath Technologies (C) Case Study Solution

There was a prospective shift in the business strategy and goals at Case Study Help. The brand-new CEO was concentrated on buying much healthier items for attaining sustainable growth for the company along with supplying much healthier future for the people and the planet both. Under the brand-new vision, the motto of the business was likewise changed from the "enjoyable for you" to "much better for you".

Human Sustainability

The company announced certain objectives and commitments related to human sustainability and the environmental sustainability. Ath Technologies (C) Case Study Solution got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic drinks to present various healthier products in its portfolio. Despite of being thought about a Case Study Help's healthy brand, the products of Quaker Oats consisted of a number of ingredients which were dangerous to health. These harmful active ingredients were not promoted which have actually ended up being the base for criticism over the healthy brands of Ath Technologies (C) Case Study Help.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Ath Technologies (C) Case Study Solution has taken particular sustainability actions for its market locations. One of major examples in this regard is the Company's marketing technique associated to schools. The company markets only low calories and healthy drinks choices in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and development for introducing brand-new and healthy products in its portfolio. The business has increased its research study and development budget and has actually presented an army of health scientists to develop certain healthy items.

Ecological Sustainability

In this regard, the company dedicated to decrease its packaging by millions of tones to avoid high quantity of wastes. The business has devoted to minimize greenhouse gas emissions along with the achievement of effectiveness in the energy use.

On the basis of above analysis, it might be figured out that the company has taken several actions towards human and environmental sustainability. These steps are still not adequate to achieve the preferred commercial growth and to reduce the criticism over the social duty of Case Study Analysis.

Alternatives

Specific long term tactical alternatives could be obtained for the company on the basis of above analysis. These options can be evaluated on the basis of the truth that how the option would make it possible for the company to attain its goal of possible development and lower the criticism over the business. Furthermore, the options might be evaluated on the basis of the time frame that would be taken by an alternative to be carried out together with the expense and threats associated with the alternative

Alternative-1: introduction of a New Line of product Related to Healthy Foods and Beverages

The initial step that Ath Technologies (C) Case Study Solution could take is to introduce a new line of product related to healthy food and beverages. Although, the company has actually already introduced particular heath associated brand names, however, the number of these brands in its portfolio is not prospective to lower the criticism and achieve prospective growth. The business needs to introduce a large range of much healthier items by using its significant research and advancement expenses. The pros and cons associated with the intro of a healthy product line in the portfolio are given below:

Pros:

• Ability to target a great deal of customers i.e. health mindful consumers.
• Decrease of the criticism of ecological concerned societies and neighborhood development companies.
• Satisfaction of the social responsibility by settlement of the hazardous items with healthy products.
• Could be executed within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new products in the market i.e. consumers might not like the taste and might decline the much healthier items due to the addicting nature of harmful items.
• The hazardous products in the product portfolio might make the incorporation of healthy products fail to minimize criticism.
• Huge expense of research study and development needed to construct new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to accomplish the prospective development and minimize the criticism is to obtain the health related companies at a high level. Investment in these kind of companies would permit Ath Technologies (C) Case Study Solution to introduce a big range of healthier products within a short time duration without any requirement of significant research and development expenses. The pros and cons related to alternative 3 are given listed below:

Pros:

• Saving of big quantity of research study and development expenses for brand-new item development.
• Incorporation of new items within two years.
• Capability to target large number of consumers i.e. health mindful customers.
• Decrease of the criticism of ecological worried societies and neighborhood development organizations.
• Satisfaction of the social responsibility by payment of the harmful items with healthy products.

Cons:

• The acquisition may not prove to alter the image of Ath Technologies (C) Case Study Solution as in case of Quaker Oats.
• Requirement of big amount of capital.
• Threat of failure of the new items in the market i.e. customers might not like the taste and might decline the much healthier products due to the addicting nature of hazardous products.
• The harmful items in the product portfolio may make the incorporation of healthy products stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Ath Technologies (C) Case Study Analysis is to replace all of its dangerous items with much healthier products. The replacement of dangerous products with much healthier items would entirely change the market position of the company and would require a big number of required steps to be taken.

Pros:

• Change of market position of Ath Technologies (C) Case Study Solution
• Capability to target large number of customers i.e. health mindful customers.
• End of all of the criticism of environmental worried societies and neighborhood development organizations.
• Satisfaction of the social duty

Cons:

• Danger of failure of the new items in the market i.e. consumers might not like the taste and may decline the much healthier items due to the addictive nature of harmful items.
• Big cost of research and advancement required to build brand-new healthy products.
• Worker might withstand over the change in the business design and organisation method.
• Variety of years required for the implementation.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, issues faced by the business and the existing market circumstance, Ath Technologies (C) Case Study Help is recommended to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the company to conserve of huge amount of research and development expenses for new item advancement. In addition to it, acquisitions would allow incorporation of brand-new products within 2 years together with the capability to target large number of customers. The acquisitions would result in the decrease of the criticism from the worried organizations.However, the option would require substantial quantity of investment funds. Furthermore, the companies may not be able to decrease the criticism. But, with a cautious analysis of the acquisition with an aggressive marketing campaigns, Ath Technologies (C) Case Study Solution could show to be successful in attaining the targets.

This Ath Technologies (C) case study is writen by : Robert L Simons

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