Ath Technologies (D) Case Study Solution

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Ath Technologies (D) Case Solution

Ath Technologies (D) Case Study Help is a popular name of a New york city based, world's leading organization in the food and drink market. Case Study Solution is a prominent brand name in practical snacks, foods and drinks with its existence in about 200 nations. Major brands of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the company is its ability to market the item at everywhere locations. The company is doing efforts to make product development as its new source of competitive advantage.

The report contains a deep analysis of numerous aspects of the social obligations of major business in the food and drink industry in basic, and business in particular. The report also offers an evaluation of the degree of sustainability and CSR in the Ath Technologies (D) Case Study Analysis's company technique along with the determination of how Case Study Solution creates worth for its customers.

Issues Identification

Case Study Analysis had actually taken certain crucial actions concerning the environmental effects of its products, however, these steps are not enough to end up the criticism over the company's obligation towards social and ecological problems. This is required to take specific tactical actions to alter the market position of its particular well-known brands and present Case Study Solution as a company producing healthy products in the market. In this regard, business and other food and beverage business ought to use their power to shift the customer taste towards healthier items to eliminate the constraints in the growth of food industry.

Important Analysis

For the few years, consumer food patterns have been altered considerably. The shift from making use of healthy food to produced food has extremely affected the health of the consumers. Despite of the discovery of modern-day health techniques, the overall health of people in couple of decades have actually been highly affected. Presently about 1 billion of the people In US are obese and a minimum of 300 million of them have obesity. Children also facing the problem of obesity. The ratios of obesity in 1980s are rather various from the current ratios. Despite of discovery of health strategies and modern-day methods to control weight problems and other diseases, the ratio of obesity has actually been doubled form the level of 1980. All of the information connected to the health concerns with the incorporation of made food in the market discuss the prevalence of the health problems associated with food system. These issues are indirectly the outcome of numerous practices of the food and drink business for developing worth for their consumers.

Value Production at Ath Technologies (D) Case Study Help

Ath Technologies (D) Case Study Analysis being a huge company in the food and beverage market, supplies high value to its clients by various methods. Case Study Help has a competitive advantage in providing its products far and broad internationally. The business is provided in about 200 nations with a big number of well-known worldwide brands.

The business creates value for its consumers by methods of offering big number of delicious food items consisting of salt, fat and sugar, which are the components that are straight connected with the psychological core of the consumer's brain. The Ath Technologies (D) Case Study Solution in addition to other huge food and drinks business create value for its customers by manipulating these components in its items. Case Study Solution in addition to other huge companies has an interest in discovering methods to increase the consumer value from its items through exploiting the vulnerability.

Along with it, the business likewise creates worth by ways of incorporating the healthy point in its items. The company has actually done particular efforts in order to offer healthy products and lower the share of Ath Technologies (D) Case Study Help in total environmental devastation. Case Study Solution has actually taken certain actions connected to the sustainability of people and environment consisting of the 2009 statement of the enthusiastic objectives and commitments related to Case Study Help products, marketplace and the neighborhood.

All of these means have succeeded at producing worth for the company consumers. Nevertheless, these means have also cause the increased environmental issues and the criticism over the company's role in increasing health and environmental difficulties. The incorporation of ingredients like salt, fat and sugar in the business products for developing customer worth deals with high quantity of criticism. These ingredients are the main reason for particular lethal illness in human including obesity, diabetes, cardiovascular disease etc. Increasing health associated problems have actually raised the criticism for Ath Technologies (D) Case Study Solution.

Positive Role of Major Food and Beverage Companies in Addressing Social and Ecological Expenses Associated with the Industry

Indeed, major food and beverage business including business, and so on can play an useful function in addressing social and eco-friendly expenses associated with the industry. The eco-friendly costs related to food and drink industry consist of the ecological destruction due to the influx of nitrogen which has led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental devastation which could be a huge hazard to the presence of humankind in future.

Significant cause of these environmental changes is mass use of nitrogen rich fertilizers and the ingredients by the food and beverage business. Therefore, food and beverage business need to play a positive function in resolving these problems to eliminate their growth restrictions related to the criticism from the ecological communities.

The business should prevent usage of nitrogen fertilizers and ought to browse out the products of those farmers that do not utilize fertilizers for their crop. The companies could utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Along with the eco-friendly costs there are certain social expenses connected with the food and drink industry which should be dealt with by the giant food and drink business to accomplish the industry growth and to avoid the criticism from the ecological neighborhoods. Social expenses connected with the market consists of the increasing health concerns associated with obesity, heart problem, diabetes etc. The huge business could play an useful function in resolving these problems.

The business could move towards more healthy items by minimizing the quantity of poisonous compounds in their processed foods i.e. dioxin, which might result in fatal human illness. The business could also do efforts to move customer tastes towards healthy products as they have managed the customer taste for few decades.

Examination of Sustainability at Ath Technologies (D) Case Study Solution

There was a prospective shift in the business technique and objectives at Case Study Analysis. The brand-new CEO was focused on investing in much healthier products for accomplishing sustainable growth for the company in addition to supplying healthier future for individuals and the world both. Under the brand-new vision, the slogan of the company was likewise changed from the "fun for you" to "much better for you".

Human Sustainability

business acquired Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic beverages to introduce numerous healthier products in its portfolio. Despite of being thought about a Case Help's healthy brand, the products of Quake Oats included numerous ingredients which were hazardous to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Ath Technologies (D) Case Study Help has actually taken particular sustainability steps for its market places. One of significant examples in this regard is the Company's marketing technique associated to schools. The business markets only low calories and healthy beverages options in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research and development for presenting new and healthy products in its portfolio. The business has increased its research and development spending plan and has actually introduced an army of health scientists to develop specific healthy items.

Ecological Sustainability

In this regard, the company dedicated to decrease its packaging by millions of tones to prevent high amount of wastages. The business has actually devoted to decrease greenhouse gas emissions along with the achievement of effectiveness in the energy usage.

On the basis of above analysis, it could be determined that the business has actually taken numerous actions towards human and environmental sustainability. However these actions are still not adequate to attain the wanted commercial growth and to reduce the criticism over the social obligation of Ath Technologies (D) Case Study Help.

Alternatives

Specific long term strategic options might be derived for the business on the basis of above analysis. These options can be evaluated on the basis of the fact that how the option would allow the company to attain its objective of prospective development and minimize the criticism over the business. The alternatives might be evaluated on the basis of the time frame that would be taken by an option to be implemented along with the expense and dangers related to the alternative

Alternative-1: intro of a New Product line Related to Healthy Foods and Beverages

The initial step that Ath Technologies (D) Case Study Analysis could take is to introduce a brand-new line of product associated with healthy food and beverages. The business has actually currently introduced specific heath related brands, but, the number of these brands in its portfolio is not possible to reduce the criticism and accomplish possible development. Therefore, the business must introduce a wide variety of healthier products by utilizing its considerable research and development expenditures. The pros and cons related to the intro of a healthy product line in the portfolio are offered below:

Pros:

• Ability to target large number of consumers i.e. health mindful customers.
• Decrease of the criticism of ecological concerned societies and community advancement companies.
• Satisfaction of the social duty by compensation of the dangerous products with healthy products.
• Could be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new items in the market i.e. customers may not like the taste and might decline the much healthier products due to the addictive nature of dangerous products.
• The harmful products in the product portfolio might make the incorporation of healthy products fail to minimize criticism.
• Big expense of research and advancement required to develop brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to attain the prospective growth and lower the criticism is to obtain the health related business at a high level. Investment in these type of business would enable Ath Technologies (D) Case Study Help to introduce a large variety of healthier products within a brief time period without any requirement of significant research and development expenses. The benefits and drawbacks associated with alternative 3 are provided listed below:

Pros:

• Saving of big amount of research study and development expenses for new item advancement.
• Incorporation of brand-new products within two years.
• Ability to target large number of consumers i.e. health conscious consumers.
• Decrease of the criticism of ecological concerned societies and community advancement organizations.
• Fulfillment of the social responsibility by settlement of the dangerous products with healthy items.

Cons:

• The acquisition may not prove to alter the image of Ath Technologies (D) Case Study Help as in case of Quake Oats.
• Requirement of big amount of capital.
• Danger of failure of the brand-new items in the market i.e. consumers may not like the taste and may not accept the much healthier products due to the addictive nature of dangerous items.
• The dangerous products in the product portfolio might make the incorporation of healthy products fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Ath Technologies (D) Case Study Solution is to replace all of its dangerous products with healthier products. This might be a substantial shift in the business technique and business model at business. The replacement of harmful items with much healthier items would totally alter the marketplace position of the company and would require a a great deal of necessary actions to be taken. The benefits and drawbacks associated with alternative 3 are provided listed below:

Pros:

• Change of market position of Ath Technologies (D) Case Study Analysis
• Capability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of ecological worried societies and community development companies.
• Fulfillment of the social responsibility

Cons:

• Danger of failure of the brand-new items in the market i.e. consumers may not like the taste and might not accept the much healthier products due to the addicting nature of dangerous items.
• Big expense of research and advancement required to develop brand-new healthy products.
• Staff member might resist over the modification in the business design and organisation strategy.
• Number of years required for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, issues faced by the business and the present industry scenario, Ath Technologies (D) Case Study Analysis is suggested to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would make it possible for the business to save of huge quantity of research and development costs for brand-new item development. Together with it, acquisitions would permit incorporation of new items within two years in addition to the capability to target a great deal of consumers. The acquisitions would result in the reduction of the criticism from the worried organizations.However, the alternative would require huge amount of financial investment funds. The companies may not be able to lower the criticism. However, with a mindful analysis of the acquisition with an aggressive marketing projects, Ath Technologies (D) Case Study Analysis might show to be successful in achieving the targets.

This Ath Technologies (D) case study is writen by : Robert L Simons

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