Ath Technologies (E) Case Study Solution

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Ath Technologies (E) Case Help

Ath Technologies (E) Case Study Solution is a widely known name of a New York based, world's leading organization in the food and beverage industry. business is a leading brand name in hassle-free snacks, foods and beverages with its presence in about 200 countries.

The report includes a deep analysis of various aspects of the social obligations of major business in the food and drink market in general, and company in specific. The report also supplies an examination of the degree of sustainability and CSR in the Ath Technologies (E) Case Study Analysis's service technique along with the decision of how Case Study Solution develops value for its customers.

Issues Recognition

The huge food and drink business was going through a criticism over its duty towards various social and environmental problems including; obesity, cardiovascular disease, ecological destruction etc. These criticisms lead, to reassess about the business strategy of Ath Technologies (E) Case Study Analysis. The Robert L Simons has actually recognized that the overall society, the lifestyle of individuals and the people at whole have actually been altered now. In this situation with increasing patterns towards much healthier items and the increasing environmental issues, Case Study Analysis ought to change its instructions towards much healthier products. Although, Case Study Analysis had actually taken specific essential steps regarding the environmental effects of its products, however, these steps are not enough to wind up the criticism over the company's obligation towards social and ecological issues. The required to take certain strategic steps to alter the market position of its particular famous brand names and present Online Case Study Help as a business producing healthy products in the market. In this regard, Case Study Help and other food and beverage companies should utilize their power to shift the consumer taste towards healthier items to eliminate the constraints in the development of food market.

Vital Analysis

For the couple of years, consumer food patterns have actually been changed drastically. The shift from using health food to made food has actually extremely impacted the health of the customers. Despite of the discovery of contemporary health strategies, the overall health of individuals in couple of years have been extremely affected. Currently about 1 billion of the people In United States are obese and a minimum of 300 countless them have obesity. Children likewise facing the problem of obesity. The ratios of weight problems in 1980s are rather various from the existing ratios. Despite of discovery of health methods and modern-day methods to control weight problems and other diseases, the ratio of obesity has been doubled form the level of 1980. All of the data associated with the health issues with the incorporation of produced food in the market describe the frequency of the health issues connected to food system. These issues are indirectly the outcome of different practices of the food and drink business for creating worth for their consumers.

Value Production at Ath Technologies (E) Case Study Help

Ath Technologies (E) Case Study Analysis being a huge business in the food and drink industry, supplies high value to its clients by numerous means. Case Study Analysis has a competitive advantage in providing its items far and wide worldwide. The business is presented in about 200 countries with a big number of famous worldwide brands.

The company produces worth for its consumers by means of offering large number of tasty food products including salt, fat and sugar, which are the ingredients that are straight linked with the emotional core of the customer's brain. The Ath Technologies (E) Case Study Solution along with other huge food and beverages business develop value for its consumers by controling these components in its products. Case Study Solution along with other huge companies has an interest in finding methods to increase the customer worth from its products through making use of the vulnerability.

Together with it, the company also develops worth by means of integrating the healthy point in its items. The business has actually done specific efforts in order to offer healthy items and minimize the share of Ath Technologies (E) Case Study Analysis in general environmental devastation. Case Study Analysis has taken specific actions related to the sustainability of people and environment consisting of the 2009 statement of the ambitious goals and commitments connected to Case Study Help products, marketplace and the neighborhood.

All of these methods have been successful at creating value for the Case Study Solution consumers. Increasing health related issues have raised the criticism for Case Study Analysis.

Useful Role of Significant Food and Beverage Business in Addressing Social and Ecological Expenses Related To the Market

Undoubtedly, significant food and beverage companies including business, etc. can play a positive role in addressing social and ecological costs related to the market. The ecological costs related to food and beverage market consist of the ecological devastation due to the influx of nitrogen which has actually led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental devastation which could be a big threat to the presence of humanity in future.

Significant reason for these environmental changes is mass usage of nitrogen rich fertilizers and the ingredients by the food and drink companies. Therefore, food and drink companies should play an useful function in dealing with these problems to remove their growth restraints associated with the criticism from the environmental neighborhoods.

The business ought to prevent use of nitrogen fertilizers and ought to browse out the items of those farmers that do not use fertilizers for their crop. The business could use eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Along with the eco-friendly costs there are specific social costs related to the food and drink industry which must be resolved by the huge food and beverage business to achieve the industry growth and to prevent the criticism from the ecological communities. Social expenses related to the industry includes the increasing health issues related to obesity, heart problem, diabetes and so on. The huge companies could play a positive role in resolving these problems.

The business could move towards healthier products by minimizing the quantity of poisonous substances in their processed foods i.e. dioxin, which might result in deadly human diseases. Along with it, the companies need to use more nutritious active ingredients rather than derivatives of Corn and Soy to increase variety of calories from their items. The companies might also do efforts to shift consumer tastes towards healthy products as they have actually controlled the consumer taste for few years. In this method the giant food and drink companies could play an useful role in dealing with social and environmental expenses related to the market.

Examination of Sustainability at Ath Technologies (E) Case Study Analysis

There was a prospective shift in the corporate technique and goals at Case Study Solution. The new CEO was concentrated on investing in healthier items for achieving sustainable development for the business in addition to providing much healthier future for the people and the world both. Under the new vision, the motto of the business was likewise changed from the "enjoyable for you" to "much better for you".

Human Sustainability

business got Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic drinks to introduce different healthier items in its portfolio. Despite of being thought about a Case Solution's healthy brand name, the products of Quaker Oats included a number of ingredients which were hazardous to health.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Ath Technologies (E) Case Study Help has taken specific sustainability actions for its market locations. Among major examples in this regard is the Company's marketing technique related to schools. The company markets only low calories and nutritious beverages choices in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for presenting new and healthy items in its portfolio. The company has increased its research and development spending plan and has actually presented an army of health researchers to develop particular healthy items.

Ecological Sustainability

In this regard, the company devoted to decrease its packaging by millions of tones to prevent high quantity of wastages. The company has devoted to decrease greenhouse gas emissions along with the achievement of performance in the energy usage.

On the basis of above analysis, it could be figured out that the company has actually taken numerous steps towards human and environmental sustainability. These actions are still not sufficient to attain the preferred commercial development and to decrease the criticism over the social duty of Case Study Analysis.

Alternatives

Specific long term tactical options could be derived for the business on the basis of above analysis. These options can be examined on the basis of the reality that how the alternative would make it possible for the business to attain its objective of potential development and reduce the criticism over the business. The options could be examined on the basis of the time frame that would be taken by an alternative to be implemented along with the expense and dangers related to the option

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The initial step that Ath Technologies (E) Case Study Analysis could take is to introduce a new product line associated with healthy food and drinks. The business has currently presented certain heath associated brand names, but, the number of these brands in its portfolio is not possible to decrease the criticism and attain potential growth. The business ought to introduce a broad variety of much healthier products by utilizing its considerable research study and advancement expenses. The pros and cons related to the introduction of a healthy line of product in the portfolio are offered below:

Pros:

• Ability to target large number of customers i.e. health mindful customers.
• Decrease of the criticism of ecological worried societies and neighborhood development organizations.
• Satisfaction of the social responsibility by payment of the dangerous products with healthy items.
• Could be executed within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new items in the market i.e. customers might not like the taste and may decline the healthier items due to the addictive nature of dangerous items.
• The dangerous items in the item portfolio might make the incorporation of healthy products fail to decrease criticism.
• Big cost of research and development required to build brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to achieve the possible development and decrease the criticism is to get the health related companies at a high level. Investment in these type of business would enable Ath Technologies (E) Case Study Solution to present a large variety of much healthier items within a short time duration without any need of significant research study and advancement expenditures. The pros and cons connected to alternative 3 are given listed below:

Pros:

• Saving of huge amount of research and development costs for new product development.
• Incorporation of brand-new items within two years.
• Ability to target large number of customers i.e. health conscious customers.
• Decrease of the criticism of environmental worried societies and community development companies.
• Fulfillment of the social responsibility by compensation of the dangerous items with healthy products.

Cons:

• The acquisition might not prove to change the image of Ath Technologies (E) Case Study Help as in case of Quake Oats.
• Requirement of huge quantity of capital.
• Danger of failure of the new items in the market i.e. consumers may not like the taste and might decline the healthier products due to the addictive nature of hazardous products.
• The harmful products in the product portfolio may make the incorporation of healthy products fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Ath Technologies (E) Case Study Analysis is to change all of its harmful items with healthier products. The replacement of harmful products with much healthier items would completely change the market position of the company and would require a big number of required actions to be taken.

Pros:

• Modification of market position of Ath Technologies (E) Case Study Analysis
• Ability to target large number of consumers i.e. health conscious customers.
• End of all of the criticism of ecological worried societies and neighborhood development companies.
• Fulfillment of the social obligation

Cons:

• Threat of failure of the new products in the market i.e. consumers may not like the taste and might not accept the much healthier products due to the addicting nature of dangerous items.
• Big expense of research study and advancement needed to construct new healthy products.
• Worker may resist over the change in business design and organisation method.
• Number of years needed for the execution.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, problems faced by the business and the present industry circumstance, Case Study Solution is suggested to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would allow the company to conserve of substantial amount of research study and advancement expenses for new product development. Along with it, acquisitions would permit incorporation of new items within 2 years along with the capability to target big number of customers.

This Ath Technologies (E) case study is writen by : Robert L Simons

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