Ath Technologies Case Series Case Study Analysis

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Ath Technologies Case Series Case Solution

Ath Technologies Case Series Case Study Analysis is a well-known name of a New York based, world's leading company in the food and drink market. company is a prominent brand name in practical treats, foods and beverages with its presence in about 200 nations.

The report includes a deep analysis of numerous aspects of the social duties of significant business in the food and beverage industry in general, and company in particular. The report also offers an examination of the extent of sustainability and CSR in the Ath Technologies Case Series Case Study Solution's business strategy along with the determination of how Case Study Solution creates value for its customers.

Problems Identification

The huge food and beverage business was going through a criticism over its duty towards different social and eco-friendly problems including; weight problems, heart diseases, ecological devastation and so on. These criticisms lead, to rethink about the business strategy of Ath Technologies Case Series Case Study Help. The Robert L Simons has realized that the general society, the lifestyle of individuals and the people at whole have been altered now. In this situation with increasing patterns towards much healthier products and the increasing environmental issues, Case Study Solution needs to alter its direction towards healthier products. company had actually taken particular vital actions concerning the ecological impacts of its items, but, these actions are not enough to end up the criticism over the company's responsibility towards social and environmental concerns. The needed to take particular strategic actions to alter the market position of its certain popular brands and present Online Case Study Help as a business producing healthy items in the market. In this regard, Case Study Analysis and other food and drink business should utilize their power to move the consumer taste towards healthier products to get rid of the restrictions in the development of food market.

Vital Analysis

For the couple of decades, consumer food patterns have been changed considerably. The shift from making use of healthy food to produced food has extremely impacted the health of the customers. Despite of the discovery of contemporary health strategies, the total health of people in couple of years have actually been highly affected. Presently about 1 billion of individuals In US are overweight and a minimum of 300 million of them have weight problems. Kids likewise facing the problem of weight problems. The ratios of obesity in 1980s are quite various from the existing ratios. Despite of discovery of health methods and modern ways to manage weight problems and other diseases, the ratio of obesity has actually been doubled form the level of 1980. All of the data related to the health issues with the incorporation of made food in the market describe the frequency of the health issues associated with food system. These problems are indirectly the result of numerous practices of the food and drink companies for creating value for their consumers.

Worth Development at Ath Technologies Case Series Case Study Solution

Ath Technologies Case Series Case Study Solution being a huge business in the food and drink market, supplies high worth to its clients by numerous means. Case Study Solution has a competitive benefit in offering its items far and broad worldwide. The business is provided in about 200 nations with a big number of famous global brands.

Moreover, the company produces worth for its customers by means of offering a great deal of yummy food consisting of salt, fat and sugar, which are the active ingredients that are directly connected with the psychological core of the customer's brain. The Ath Technologies Case Series Case Study Solution in addition to other huge food and beverages business produce value for its customers by controling these ingredients in its items. Case Study Analysis along with other giant companies has an interest in discovering methods to increase the consumer worth from its items through making use of the vulnerability.

Together with it, the company likewise creates value by means of including the healthy point in its products. The business has actually done certain efforts in order to provide healthy items and minimize the share of Ath Technologies Case Series Case Study Analysis in overall ecological devastation. Case Study Solution has taken specific steps associated with the sustainability of people and environment including the 2009 announcement of the ambitious goals and dedications associated with Case Study Help products, market and the community.

All of these means have actually been effective at producing value for the Case Study Analysis customers. Increasing health associated concerns have actually raised the criticism for Case Study Solution.

Useful Role of Significant Food and Drink Companies in Resolving Social and Ecological Costs Associated with the Industry

Significant food and beverage business consisting of Ath Technologies Case Series Case Study Solution and so on can play a constructive function in addressing social and ecological expenses associated with the industry. The ecological costs related to food and beverage industry consist of the environmental devastation due to the increase of nitrogen which has led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental destruction which could be a huge risk to the existence of humanity in future.

Major reason for these ecological modifications is mass usage of nitrogen abundant fertilizers and the ingredients by the food and drink companies. Food and beverage business need to play an useful function in dealing with these issues to eliminate their development restraints related to the criticism from the environmental communities.

In order to deal with these concerns, the companies could either decrease their usage of nitrogen abundant active ingredients or take particular steps to decrease the quantity of nitrogen in the general environment. The business need to avoid usage of nitrogen fertilizers and need to locate the items of those farmers that do not utilize fertilizers for their crop. The companies could also invest in minimizing greenhouse gas emissions worldwide. The business might use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Along with the environmental costs there are particular social costs related to the food and drink industry which should be attended to by the huge food and beverage companies to accomplish the market development and to avoid the criticism from the environmental communities. Social expenses related to the market includes the increasing health concerns associated with obesity, heart disease, diabetes and so on. The huge companies might play a constructive function in dealing with these problems.

The companies might move towards more healthy items by lowering the quantity of toxic compounds in their processed foods i.e. dioxin, which might result in lethal human diseases. The companies might also do efforts to move consumer tastes towards healthy products as they have controlled the consumer taste for few decades.

Examination of Sustainability at Ath Technologies Case Series Case Study Help

There was a possible shift in the business strategy and objectives at Case Study Help. The new CEO was concentrated on purchasing much healthier items for accomplishing sustainable development for the business together with supplying healthier future for the people and the world both. Under the new vision, the motto of the company was also altered from the "enjoyable for you" to "better for you".

Human Sustainability

business acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic drinks to introduce various healthier items in its portfolio. Despite of being considered a Case Analysis's healthy brand, the items of Quake Oats included a number of ingredients which were hazardous to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Ath Technologies Case Series Case Study Analysis has taken specific sustainability actions for its market places. One of major examples in this regard is the Business's marketing technique related to schools. The company markets only low calories and healthy beverages choices in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and development for presenting brand-new and healthy products in its portfolio. The business has increased its research and development budget plan and has presented an army of health researchers to design particular healthy products.

Ecological Sustainability

In this regard, the business committed to minimize its packaging by millions of tones to avoid high amount of wastes. The business has devoted to reduce greenhouse gas emissions along with the accomplishment of efficiency in the energy usage.

On the basis of above analysis, it might be identified that the business has actually taken a number of steps towards human and environmental sustainability. However these steps are still not enough to achieve the wanted industrial development and to reduce the criticism over the social duty of Ath Technologies Case Series Case Study Analysis.

Alternatives

Specific long term tactical alternatives might be obtained for the company on the basis of above analysis. These options can be assessed on the basis of the fact that how the option would enable the company to achieve its goal of possible growth and reduce the criticism over the company. The options could be evaluated on the basis of the time frame that would be taken by an option to be carried out along with the cost and dangers related to the option

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The very first step that Ath Technologies Case Series Case Study Analysis might take is to introduce a brand-new product line related to healthy food and drinks. The company must introduce a wide range of much healthier products by using its substantial research and development expenses.

Pros:

• Ability to target a great deal of customers i.e. health mindful consumers.
• Decrease of the criticism of ecological concerned societies and community advancement companies.
• Satisfaction of the social responsibility by compensation of the dangerous items with healthy items.
• Might be executed within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new items in the market i.e. consumers might not like the taste and may decline the healthier products due to the addicting nature of dangerous products.
• The harmful items in the product portfolio might make the incorporation of healthy items stop working to decrease criticism.
• Huge cost of research study and development needed to develop brand-new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to attain the possible growth and lower the criticism is to obtain the health related companies at a high level. Investment in these type of business would permit Ath Technologies Case Series Case Study Help to introduce a large variety of much healthier items within a brief time period with no requirement of significant research study and development expenses. The advantages and disadvantages related to alternative 3 are provided below:

Pros:

• Saving of big amount of research study and development costs for new item development.
• Incorporation of new products within two years.
• Ability to target large number of customers i.e. health mindful customers.
• Reduction of the criticism of ecological worried societies and neighborhood advancement organizations.
• Fulfillment of the social duty by settlement of the harmful items with healthy items.

Cons:

• The acquisition might not prove to change the image of Ath Technologies Case Series Case Study Analysis as in case of Quake Oats.
• Requirement of big amount of capital.
• Risk of failure of the brand-new items in the market i.e. customers may not like the taste and may decline the much healthier products due to the addicting nature of dangerous items.
• The harmful items in the product portfolio may make the incorporation of healthy products stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Ath Technologies Case Series Case Study Help is to replace all of its hazardous products with much healthier items. This might be a substantial shift in business method and business model at business. The replacement of dangerous products with much healthier items would totally alter the marketplace position of the company and would require a a great deal of required actions to be taken. The benefits and drawbacks connected to alternative 3 are given listed below:

Pros:

• Change of market position of Ath Technologies Case Series Case Study Solution
• Ability to target a great deal of consumers i.e. health conscious consumers.
• End of all of the criticism of ecological concerned societies and community advancement organizations.
• Fulfillment of the social obligation

Cons:

• Risk of failure of the brand-new products in the market i.e. customers may not like the taste and might not accept the healthier products due to the addictive nature of harmful items.
• Big expense of research and development needed to develop new healthy items.
• Employee may withstand over the modification in the business model and company technique.
• Variety of years required for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, problems dealt with by the company and the current market scenario, Case Study Solution is suggested to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would allow the company to conserve of substantial quantity of research study and advancement expenses for new item development. Along with it, acquisitions would enable incorporation of new products within 2 years along with the capability to target large number of consumers.

This Ath Technologies Case Series case study is writen by : Robert L Simons

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