Continental Media Group Business Highlights Case Study Help

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Continental Media Group Business Highlights Case Help

Continental Media Group Business Highlights Case Study Analysis is a popular name of a New York based, world's leading company in the food and drink industry. business is a prominent brand name in convenient snacks, foods and drinks with its existence in about 200 countries.

The report contains a deep analysis of different aspects of the social duties of major business in the food and beverage industry in general, and business in particular. The report also offers an evaluation of the extent of sustainability and CSR in the Continental Media Group Business Highlights Case Study Help's business method along with the determination of how Case Study Help produces value for its consumers.

Problems Recognition

Case Study Solution had actually taken particular important steps regarding the ecological impacts of its products, however, these actions are not enough to end up the criticism over the business's duty towards social and environmental concerns. This is needed to take specific strategic steps to change the market position of its specific famous brand names and present Case Study Analysis as a business producing healthy items in the market. In this regard, business and other food and drink business ought to use their power to shift the customer taste towards healthier items to get rid of the constraints in the growth of food market.

Crucial Analysis

The shift from the use of natural food to made food has actually extremely impacted the health of the consumers. All of the information related to the health concerns with the incorporation of made food in the market discuss the prevalence of the health problems related to food system. These problems are indirectly the result of numerous practices of the food and drink companies for creating value for their customers.

Worth Development at Continental Media Group Business Highlights Case Study Solution

Continental Media Group Business Highlights Case Study Help being a giant business in the food and drink market, supplies high value to its consumers by various means. Value development in the food and drink industry is done through 2 ways i.e. taste and availability of the product. Case Study Analysis has a competitive advantage in supplying its products everywhere internationally. Its marketing capability makes it able to target a large base of customers. The business exists in about 200 countries with a large number of well-known global brands. The far and wide presence of the company products supplies high worth to customers.

The business develops worth for its consumers by ways of providing large number of yummy food items consisting of salt, fat and sugar, which are the components that are straight connected with the emotional core of the customer's brain. The Continental Media Group Business Highlights Case Study Solution in addition to other huge food and drinks companies create value for its customers by controling these ingredients in its products. Case Study Analysis in addition to other giant business is interested in finding ways to increase the customer worth from its products through making use of the vulnerability.

In addition to it, the company likewise creates value by means of integrating the healthy point in its items. The business has actually done specific efforts in order to supply healthy items and decrease the share of Continental Media Group Business Highlights Case Study Help in overall ecological devastation. Case Study Solution has actually taken certain actions connected to the sustainability of individuals and environment consisting of the 2009 statement of the enthusiastic goals and commitments connected to Case Study Analysis items, marketplace and the community.

All of these means have been successful at producing worth for the company customers. These means have likewise lead to the increased ecological issues and the criticism over the company's role in increasing health and ecological obstacles. The incorporation of ingredients like salt, fat and sugar in the company items for creating customer value faces high amount of criticism. These components are the primary reason for specific deadly diseases in human including weight problems, diabetes, cardiovascular disease etc. Increasing health associated concerns have raised the criticism for Continental Media Group Business Highlights Case Study Help.

Useful Function of Significant Food and Beverage Business in Addressing Social and Ecological Expenses Associated with the Industry

Major food and beverage companies consisting of Continental Media Group Business Highlights Case Study Help etc. can play a positive function in resolving social and eco-friendly costs associated with the industry. The environmental expenses related to food and beverage industry include the environmental devastation due to the influx of nitrogen which has actually led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological destruction which might be a huge hazard to the existence of mankind in future.

Major reason for these environmental modifications is mass usage of nitrogen abundant fertilizers and the components by the food and beverage business. For that reason, food and drink companies ought to play a constructive role in dealing with these problems to eliminate their development restraints associated with the criticism from the environmental communities.

In order to attend to these concerns, the business might either decrease their usage of nitrogen rich active ingredients or take particular steps to lower the amount of nitrogen in the total environment. The companies must prevent usage of nitrogen fertilizers and must locate the products of those farmers that do not use fertilizers for their crop. The business could also invest in minimizing greenhouse gas emissions worldwide. The business might use eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Along with the environmental expenses there are specific social costs connected with the food and drink industry which need to be dealt with by the giant food and beverage companies to achieve the market development and to avoid the criticism from the ecological communities. Social costs connected with the industry consists of the increasing health problems connected to weight problems, cardiovascular disease, diabetes etc. The huge companies could play an useful function in attending to these problems.

The business might move towards more healthy products by lowering the quantity of hazardous compounds in their processed foods i.e. dioxin, which might lead to fatal human diseases. In addition to it, the business must use more nutritious ingredients instead of derivatives of Corn and Soy to increase number of calories from their items. The companies could likewise do efforts to move consumer tastes towards healthy items as they have actually controlled the consumer taste for couple of decades. In this method the giant food and beverage business could play an useful role in addressing social and ecological expenses associated with the market.

Assessment of Sustainability at Continental Media Group Business Highlights Case Study Help

There was a prospective shift in the business strategy and objectives at Case Study Analysis. The brand-new CEO was concentrated on buying healthier items for attaining sustainable growth for the business along with offering healthier future for the people and the world both. Under the brand-new vision, the motto of the business was also altered from the "fun for you" to "better for you".

Human Sustainability

company acquired Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural beverages to introduce various much healthier items in its portfolio. Despite of being considered a Case Solution's healthy brand, the products of Quaker Oats consisted of numerous ingredients which were dangerous to health.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Continental Media Group Business Highlights Case Study Analysis has taken particular sustainability actions for its market locations. One of significant examples in this regard is the Business's marketing method associated to schools. The business markets only low calories and nutritious drinks choices in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy items in its portfolio. The business has increased its research study and development budget plan and has actually presented an army of health scientists to develop specific healthy items.

Ecological Sustainability

In this regard, the company dedicated to minimize its packaging by millions of tones to prevent high quantity of wastages. The business has actually dedicated to reduce greenhouse gas emissions along with the achievement of efficiency in the energy usage.

On the basis of above analysis, it could be identified that the business has actually taken a number of steps towards human and ecological sustainability. These steps are still not enough to accomplish the wanted industrial development and to lower the criticism over the social responsibility of Case Study Help.

Alternatives

Specific long term tactical options might be derived for the company on the basis of above analysis. These alternatives can be examined on the basis of the fact that how the alternative would enable the company to attain its objective of potential development and reduce the criticism over the business. The options might be assessed on the basis of the time frame that would be taken by an option to be executed along with the cost and threats related to the alternative

Alternative-1: intro of a New Product line Related to Healthy Foods and Beverages

The primary step that Continental Media Group Business Highlights Case Study Solution could take is to present a brand-new product line related to healthy food and drinks. Although, the company has already presented particular heath associated brand names, but, the number of these brands in its portfolio is not potential to reduce the criticism and accomplish potential development. For that reason, the business must present a vast array of much healthier products by utilizing its substantial research and development expenditures. The advantages and disadvantages connected to the intro of a healthy line of product in the portfolio are provided listed below:

Pros:

• Ability to target large number of consumers i.e. health conscious customers.
• Reduction of the criticism of ecological worried societies and neighborhood development organizations.
• Fulfillment of the social responsibility by payment of the harmful products with healthy products.
• Could be executed within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the brand-new items in the market i.e. consumers might not like the taste and might decline the healthier items due to the addicting nature of hazardous items.
• The dangerous items in the item portfolio might make the incorporation of healthy products stop working to decrease criticism.
• Substantial expense of research and advancement required to develop new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to attain the possible growth and reduce the criticism is to obtain the health related companies at a high level. Investment in these kind of business would enable Continental Media Group Business Highlights Case Study Analysis to introduce a big variety of much healthier products within a brief time period without any requirement of considerable research and development expenditures. The benefits and drawbacks related to alternative 3 are offered below:

Pros:

• Saving of big quantity of research study and development costs for new item advancement.
• Incorporation of new items within two years.
• Capability to target a great deal of consumers i.e. health mindful consumers.
• Reduction of the criticism of ecological concerned societies and neighborhood advancement companies.
• Satisfaction of the social responsibility by settlement of the hazardous products with healthy products.

Cons:

• The acquisition might not prove to change the image of Continental Media Group Business Highlights Case Study Solution as in case of Quake Oats.
• Requirement of substantial amount of capital.
• Danger of failure of the new items in the market i.e. customers may not like the taste and may not accept the healthier products due to the addicting nature of hazardous items.
• The hazardous items in the product portfolio might make the incorporation of healthy items fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Continental Media Group Business Highlights Case Study Solution is to change all of its harmful products with healthier items. The replacement of dangerous items with healthier items would entirely alter the market position of the business and would need a large number of needed steps to be taken.

Pros:

• Modification of market position of Continental Media Group Business Highlights Case Study Solution
• Capability to target large number of consumers i.e. health mindful consumers.
• End of all of the criticism of environmental worried societies and community advancement organizations.
• Satisfaction of the social responsibility

Cons:

• Risk of failure of the new items in the market i.e. customers might not like the taste and might decline the much healthier products due to the addictive nature of dangerous products.
• Huge expense of research study and development needed to build brand-new healthy items.
• Employee might withstand over the change in the business design and company technique.
• Variety of years required for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, issues faced by the business and the existing market situation, Continental Media Group Business Highlights Case Study Help is advised to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would make it possible for the company to conserve of huge quantity of research study and advancement costs for brand-new product development. Together with it, acquisitions would allow incorporation of brand-new items within 2 years along with the ability to target a great deal of consumers. The acquisitions would result in the reduction of the criticism from the concerned organizations.However, the option would need huge quantity of financial investment funds. The organizations may not be able to reduce the criticism. With a cautious analysis of the acquisition with an aggressive marketing campaigns, business could show to be successful in attaining the targets.

This Continental Media Group Business Highlights case study is writen by : Robert L Simons

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