Porter's 5 Forces of Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Study Analysis

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Porter's 5 Forces of Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Help

The porter 5 forces design would assist in getting insights into the Porter's Five Forces of Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Analysis industry and measure the likelihood of the success of the options, which has actually been considered by the management of the business for the purpose of handling the emerging problems related to the reducing membership rate of customers.

1. Intensity of rivalry

Porter's 5 Forces AnalysisIt is to notify that the Porter's 5 Forces of Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Analysis is a part of the multinational entertainment industry in the United States. The company has actually been engaged in providing the services in more than ninety nations with the video as needed, products of streaming media and media service provider.

The market where the Porter's Five Forces of Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Solution has actually been running since its inception has numerous market gamers with the considerable market share and increased profits. There is an extreme level of competitors or rivalry in the media and entertainment industry, engaging companies to strive in order to keep the present clients via offering services at budget-friendly or reasonable costs. Porter's 5 Forces of Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Analysis has been dealing with strong competition from the competing companies providing on demand videos, conventional broadcaster and merchants selling DVDs. The primary direct rival of Porter's 5 Forces of Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Solution is Amazon, considering that both of these business offer DVDs on lease, for this reason competing in this domain for the comparable target audience.

Soon, the intensity of rivalry is strong in the market and it is important for the company to come up with distinct and innovative offerings as the audience or customers are more sophisticated in such contemporary technology era.

2. Threats of new entrants

There is a high cost of entrance in the media and entrainment industry. The show business needs a large capital quantity as the business which are taken part in providing entertainment service have bigger start-up expense, that includes:

Legal cost.
Marketing expense.
Distribution cost.
Licensing cost.


In contrast, the existing home entertainment company has actually been extensively working on their targeted sections with the specific expertise, which is why the hazard of new entrants is low.

Another essential element is the intensity of competitors within the key market gamers in the industry, due to which the new entrant think twice while entering into the market. The innovation and trends in the media industry are evolving on consistent basis, which is adapted by market competitors and Porter's 5 Forces of Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Help.

3. Threat of substitutes

The risk of alternatives in the market present moderate risk level in media and the home entertainment market. The customer might also engage in other leisure activities and source of details as compared to watching media content and online streaming.

4. Bargaining power of buyer

The dynamics of media and show business permits the customers to have high bargaining power. The earnings and sales created by company are based upon the customers placed in varied areas all around the world. Likewise, the low cost of switching allows the customers to look for other media provider and cancel their Porter's 5 Forces of Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Analysis membership, thus increasing business risk. Due to this, the company might not charge high rates for services from the consumers, and it needs to keep the pricing strategy according to client demand, with minimal boost in cost.

5. Bargaining power of suppliers

Because Porter's 5 Forces of Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Help has been competing versus the conventional supplier of home entertainment and media, it requires to reveal higher flexibility in agreement as compared to the standard organisations. The items is technology based, the dependency of the business are increasing on continuous basis.

Goals and Goals of the Company:

In Illinois, United States of America, among the best manufacturer of sensor and competitive organization is Case Service. The organization is involved in manufacturing of broad item variety and advancement of activities, networks and processes for being successful among the competitive environment of market offering it a considerable advantage over competitiveness. The organization's objectives is primarily to be the manufacturer of sensing unit with high quality and highly customized company surrounded by the premium market of sensor production in the United States of America.

The goal of the organization is to bring decrease in the item rates by increasing the sales unit for every single item. Secondly, the organizational management is associated with decision of prospective items to provide their consumer in both long term and short-term suggests. The organizational strength includes the facility of competitive position within the manufacturing market of sensor in the United States of America on the basis of 5 pillars which includes client care, efficiency in operation management, recognition of brand name, personalized capabilities and technical development.

The organization is a leading one and carrying out as a leader in the sensing unit market of the United States for their adjustable services and systems of sensor. Development in ideas and product designing and provision of services to their customers are one of the competitive strengths of the company. The company has utilized cross-functional supervisors who are responsible for change and understanding of the company's method for competitiveness whereas, the organization's weakness includes the choice making in regard to the items' removal or retention just on the basis of financial aspects. The measurement of ROIC is not associated with the trade incorporation and issues of consumers.

Porter Five Forces Model